- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 25Q1 (20) | 300.9 | 2.41 | 13.96 | 3.84 | 13.27 | -3.76 | 11.93 | -2.77 | 13.3 | 12.37 | 5.19 | -2.98 | 1.28 | 10.61 | -15.55 | 3.96 | -5.06 | -0.59 | 4.11 | 2.71 | -14.87 | 30490 | 0.0 | 4.58 |
| 24Q4 (19) | 293.81 | -7.35 | 14.37 | 3.39 | -26.94 | -16.91 | 12.27 | 3.02 | -18.96 | 11.76 | -12.24 | -7.84 | 1.15 | -21.14 | -27.35 | 4.18 | 11.2 | -29.14 | 4.00 | -5.28 | -19.42 | 30490 | 0.56 | 6.31 |
| 24Q3 (18) | 317.12 | 13.76 | 19.46 | 4.64 | 6.67 | 47.3 | 11.91 | 6.91 | -13.7 | 13.4 | 7.03 | 5.02 | 1.46 | -6.23 | 23.31 | 3.76 | -6.02 | -27.75 | 4.23 | -5.91 | -12.09 | 30320 | 1.24 | 6.07 |
| 24Q2 (17) | 278.77 | 5.58 | 10.47 | 4.35 | 9.02 | 31.42 | 11.14 | 5.79 | -5.35 | 12.52 | -1.8 | 1.05 | 1.56 | 3.26 | 18.96 | 4.00 | 0.2 | -14.32 | 4.49 | -7.0 | -8.53 | 29949 | 2.72 | 7.74 |
| 24Q1 (16) | 264.03 | 2.78 | -0.61 | 3.99 | -2.21 | 7.84 | 10.53 | -30.45 | -0.66 | 12.75 | -0.08 | 12.43 | 1.51 | -4.85 | 8.5 | 3.99 | -32.33 | -0.05 | 4.83 | -2.78 | 13.13 | 29155 | 1.66 | -0.27 |
| 23Q4 (15) | 256.89 | -3.23 | -29.98 | 4.08 | 29.52 | 58.75 | 15.14 | 9.71 | 12.23 | 12.76 | 0.0 | -17.62 | 1.59 | 33.84 | 126.74 | 5.89 | 13.37 | 60.29 | 4.97 | 3.34 | 17.65 | 28680 | 0.34 | -2.21 |
| 23Q3 (14) | 265.46 | 5.2 | -29.12 | 3.15 | -4.83 | -32.98 | 13.8 | 17.25 | 7.14 | 12.76 | 2.99 | -16.82 | 1.19 | -9.53 | -5.44 | 5.20 | 11.46 | 51.17 | 4.81 | -2.1 | 17.36 | 28584 | 2.83 | -3.66 |
| 23Q2 (13) | 252.35 | -5.01 | -29.18 | 3.31 | -10.54 | -32.45 | 11.77 | 11.04 | 2.44 | 12.39 | 9.26 | -18.22 | 1.31 | -5.82 | -4.61 | 4.66 | 16.89 | 44.65 | 4.91 | 15.02 | 15.49 | 27797 | -4.92 | -6.26 |
| 23Q1 (12) | 265.66 | -27.59 | -13.5 | 3.7 | 43.97 | -16.67 | 10.6 | -21.42 | 2.91 | 11.34 | -26.79 | -12.09 | 1.39 | 98.83 | -3.66 | 3.99 | 8.52 | 18.97 | 4.27 | 1.11 | 1.62 | 29235 | -0.32 | 0.42 |
| 22Q4 (11) | 366.9 | -2.04 | 20.04 | 2.57 | -45.32 | -39.81 | 13.49 | 4.74 | 31.35 | 15.49 | 0.98 | 17.88 | 0.70 | -44.18 | -49.86 | 3.68 | 6.92 | 9.42 | 4.22 | 3.08 | -1.8 | 29329 | -1.15 | 0.67 |
| 22Q3 (10) | 374.54 | 5.1 | 33.08 | 4.7 | -4.08 | 22.72 | 12.88 | 12.1 | 18.38 | 15.34 | 1.25 | 27.62 | 1.25 | -8.74 | -7.78 | 3.44 | 6.65 | -11.04 | 4.10 | -3.66 | -4.1 | 29670 | 0.06 | 1.98 |
| 22Q2 (9) | 356.35 | 16.03 | 48.29 | 4.9 | 10.36 | 41.62 | 11.49 | 11.55 | 4.26 | 15.15 | 17.44 | 28.94 | 1.38 | -4.89 | -4.5 | 3.22 | -3.86 | -29.69 | 4.25 | 1.21 | -13.05 | 29653 | 1.85 | -1.55 |
| 22Q1 (8) | 307.11 | 0.48 | 40.73 | 4.44 | 3.98 | 17.46 | 10.3 | 0.29 | -11.28 | 12.9 | -1.83 | 25.85 | 1.45 | 3.48 | -16.53 | 3.35 | -0.19 | -36.96 | 4.20 | -2.3 | -10.57 | 29113 | -0.07 | -2.36 |
| 21Q4 (7) | 305.64 | 8.59 | 35.38 | 4.27 | 11.49 | 9.49 | 10.27 | -5.61 | -4.2 | 13.14 | 9.32 | 23.26 | 1.40 | 2.66 | -19.12 | 3.36 | -13.08 | -29.23 | 4.30 | 0.67 | -8.95 | 29134 | 0.14 | -6.79 |
| 21Q3 (6) | 281.45 | 17.12 | 22.16 | 3.83 | 10.69 | 6.39 | 10.88 | -1.27 | 31.72 | 12.02 | 2.3 | 15.8 | 1.36 | -5.49 | -12.91 | 3.87 | -15.7 | 7.82 | 4.27 | -12.66 | -5.21 | 29093 | -3.41 | -6.85 |
| 21Q2 (5) | 240.31 | 10.12 | 10.69 | 3.46 | -8.47 | -3.08 | 11.02 | -5.08 | 46.15 | 11.75 | 14.63 | 20.88 | 1.44 | -16.88 | -12.44 | 4.59 | -13.8 | 32.04 | 4.89 | 4.1 | 9.21 | 30119 | 1.02 | -5.13 |
| 21Q1 (4) | 218.23 | -3.34 | 0.0 | 3.78 | -3.08 | 0.0 | 11.61 | 8.3 | 0.0 | 10.25 | -3.85 | 0.0 | 1.73 | 0.27 | 0.0 | 5.32 | 12.04 | 0.0 | 4.70 | -0.52 | 0.0 | 29816 | -4.6 | 0.0 |
| 20Q4 (3) | 225.77 | -2.01 | 0.0 | 3.9 | 8.33 | 0.0 | 10.72 | 29.78 | 0.0 | 10.66 | 2.7 | 0.0 | 1.73 | 10.55 | 0.0 | 4.75 | 32.44 | 0.0 | 4.72 | 4.8 | 0.0 | 31255 | 0.07 | 0.0 |
| 20Q3 (2) | 230.39 | 6.12 | 0.0 | 3.6 | 0.84 | 0.0 | 8.26 | 9.55 | 0.0 | 10.38 | 6.79 | 0.0 | 1.56 | -4.98 | 0.0 | 3.59 | 3.23 | 0.0 | 4.51 | 0.63 | 0.0 | 31234 | -1.62 | 0.0 |
| 20Q2 (1) | 217.1 | 0.0 | 0.0 | 3.57 | 0.0 | 0.0 | 7.54 | 0.0 | 0.0 | 9.72 | 0.0 | 0.0 | 1.64 | 0.0 | 0.0 | 3.47 | 0.0 | 0.0 | 4.48 | 0.0 | 0.0 | 31749 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 1153.73 | 10.9 | 16.37 | 14.96 | 45.84 | -10.66 | 50.43 | 2.44 | 1.42 | 3.66 | 3.97 | -19.44 | 4.37 | -7.63 | 30490 | 6.31 |
| 2023 (9) | 1040.36 | -25.95 | 14.24 | -14.27 | 51.31 | 6.5 | 49.23 | -16.38 | 1.37 | 15.77 | 4.93 | 43.81 | 4.73 | 12.93 | 28680 | -2.21 |
| 2022 (8) | 1404.89 | 34.36 | 16.61 | 8.28 | 48.18 | 10.03 | 58.87 | 24.83 | 1.18 | -19.41 | 3.43 | -18.11 | 4.19 | -7.09 | 29329 | 0.67 |
| 2021 (7) | 1045.63 | 18.97 | 15.34 | 5.5 | 43.79 | 26.31 | 47.16 | 19.76 | 1.47 | -11.32 | 4.19 | 6.17 | 4.51 | 0.66 | 29134 | -6.79 |
| 2020 (6) | 878.93 | 6.49 | 14.54 | 1.32 | 34.67 | 18.17 | 39.38 | 14.41 | 1.65 | -4.85 | 3.94 | 10.96 | 4.48 | 7.44 | 31255 | 2.65 |
| 2019 (5) | 825.36 | 8.98 | 14.35 | 2.94 | 29.34 | 8.59 | 34.42 | 18.44 | 1.74 | -5.54 | 3.55 | -0.36 | 4.17 | 8.68 | 30448 | 10.01 |
| 2018 (4) | 757.33 | 16.52 | 13.94 | 11.34 | 27.02 | 12.35 | 29.06 | 29.79 | 1.84 | -4.45 | 3.57 | -3.58 | 3.84 | 11.38 | 27677 | 0.22 |
| 2017 (3) | 649.93 | 3.76 | 12.52 | -7.81 | 24.05 | 5.3 | 22.39 | 12.68 | 1.93 | -11.15 | 3.70 | 1.48 | 3.44 | 8.6 | 27617 | 11.22 |
| 2016 (2) | 626.38 | -3.11 | 13.58 | -5.5 | 22.84 | -3.34 | 19.87 | 2.16 | 2.17 | -2.46 | 3.65 | -0.24 | 3.17 | 5.44 | 24830 | -7.78 |
| 2015 (1) | 646.5 | 4.69 | 14.37 | 31.35 | 23.63 | 4.93 | 19.45 | 8.18 | 2.22 | 0 | 3.66 | 0 | 3.01 | 0 | 26924 | 1.31 |
