玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)52.8824.42-5.3944.1955.05-6.2834.25-33.74-4.6527.76-36.45-0.723.05-18.8815.972.58-18.8716.740.0928.5712.541.99-31.99-6.6517.90-3.71-7.01129.03134.05-1.72-29.03-164.717.2114.24-31.51-9.93
23Q3 (19)42.50-13.02-20.9328.50-15.15-30.8451.69-15.68-28.1543.68-3.15-27.713.7657.32-31.143.1860.61-30.720.0775.0-12.561.74-20.53-24.2318.594.91-0.4855.130.65-3.7544.87-0.745.0620.79-25.08-11.68
23Q2 (18)48.86-1.97-12.4733.59-6.12-19.4761.3043.26-4.3745.1025.28-11.782.3911.68-29.911.9812.5-29.290.04-20.0-20.077.6935.560.6317.72-26.35-7.1854.78-34.5-15.845.20176.0929.4327.7517.0412.62
23Q1 (17)49.84-10.82-6.6335.78-24.11-9.5842.7919.13-35.8736.0028.76-33.822.14-18.63-44.851.76-20.36-43.770.05-37.5-16.6757.3127.41-27.6324.0624.99-1.9683.63-36.341.016.37152.33-59.7623.7149.97-2.79
22Q4 (16)55.893.980.0747.1514.412.9535.92-50.07-25.1827.96-53.72-28.952.63-51.83-27.352.21-51.85-26.090.080.00.044.98-44.8-21.5819.253.05-17.24131.29129.237.61-31.29-173.26-780.7515.81-32.84-11.63
22Q3 (15)53.75-3.71-9.3941.21-1.2-14.4771.9412.2341.260.4218.1937.575.4660.1244.834.5963.9351.490.0860.014.2981.485.5433.9318.68-2.15-1.8457.28-11.96-39.4342.7122.29687.3323.54-4.4614.49
22Q2 (14)55.824.57-7.4141.715.41-16.5164.10-3.9355.9651.12-6.0374.653.41-12.1156.422.80-10.5468.670.05-16.67-16.6777.20-2.5146.4919.09-22.21-36.0765.069.69-46.4834.92-14.17261.9924.641.0327.08
22Q1 (13)53.38-4.42-17.5939.57-13.6-26.3166.7238.9721.2954.4038.2520.973.887.180.523.134.682.960.06-25.0-14.2979.1938.0622.0724.545.5-25.559.31-37.83-39.2340.69785.271596.1724.3936.3319.62
21Q4 (12)55.85-5.85-13.3345.80-4.94-16.4748.01-5.77-14.339.35-10.41-13.53.62-3.98-28.62.99-1.32-28.470.0814.29-11.1157.36-5.72-9.5423.2622.237.4995.400.88-2.544.60-15.27116.3317.89-12.992.93
21Q3 (11)59.32-1.61-9.5548.18-3.56-14.2750.9523.97-4.7743.9250.0510.693.7772.94-16.223.0382.53-15.360.0716.67-22.2260.8415.45-0.119.03-36.27-7.8994.58-22.2-9.955.42125.16207.8320.566.0321.8
21Q2 (10)60.29-6.92-12.149.96-6.96-15.5141.10-25.29-25.1229.27-34.91-25.772.18-43.52-43.081.66-45.39-45.210.06-14.29-25.052.70-18.76-16.8129.86-9.35-2.89121.5624.5512.83-21.56-998.71-179.2619.39-4.99.24
21Q1 (9)64.770.51-7.3753.70-2.06-9.6955.01-1.8-12.1244.97-1.14-11.583.86-23.87-25.483.04-27.27-28.30.07-22.22-12.564.872.3-8.0532.9452.2246.497.60-0.292.742.4012.91-52.1820.3917.322.46
20Q4 (8)64.44-1.74-9.354.83-2.44-12.7656.024.71-3.6845.4914.643.25.0712.67-23.184.1816.76-23.440.090.0-25.063.414.12-0.3621.644.74-0.2897.89-6.8-9.422.12142.24126.3517.382.9613.74
20Q3 (7)65.58-4.39-5.1456.20-4.96-7.3453.50-2.53-8.9239.680.63-14.374.5017.49-39.843.5818.15-39.730.0912.5-30.7760.90-3.87-4.7720.66-32.812.08105.03-2.511.71-5.0334.84-53.8416.88-4.95.63
20Q2 (6)68.59-1.9-1.4459.13-0.55-2.2554.89-12.32-13.4239.43-22.47-15.243.83-26.06-34.753.03-28.54-33.990.080.0-20.063.35-10.21-9.5630.7536.67-3.88107.7313.4112.92-7.72-253.88-268.1117.75-10.8-12.26
20Q1 (5)69.92-1.598.9659.46-5.3911.662.607.630.550.8615.38-1.155.18-21.5213.14.24-22.3414.290.08-33.3314.2970.5510.86-1.3622.503.69-4.795.00-12.0911.065.02162.21-65.3119.9030.248.92
19Q4 (4)71.052.780.062.853.630.058.16-0.990.044.08-4.880.06.60-11.760.05.46-8.080.00.12-7.690.063.64-0.480.021.707.210.0108.064.650.0-8.06-146.650.015.28-4.380.0
19Q3 (3)69.13-0.660.060.650.260.058.74-7.350.046.34-0.390.07.4827.430.05.9429.410.00.1330.00.063.95-8.710.020.24-36.730.0103.268.230.0-3.27-171.20.015.98-21.010.0
19Q2 (2)69.598.450.060.4913.530.063.401.780.046.52-9.580.05.8728.170.04.5923.720.00.1042.860.070.05-2.060.031.9935.490.095.4111.540.04.59-68.250.020.2310.730.0
19Q1 (1)64.170.00.053.280.00.062.290.00.051.450.00.04.580.00.03.710.00.00.070.00.071.520.00.023.610.00.085.540.00.014.460.00.018.270.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)48.74-10.9636.46-14.7310.852.8145.25-22.4836.65-22.7811.17-26.719.42-25.120.26-3.756.36-18.4517.90-7.0180.579.9919.43-27.350.1252.0420.10-6.99
2022 (9)54.74-8.6842.76-13.2510.556.5858.3719.0547.4619.3715.2415.2812.5816.590.270.069.1116.8619.25-17.2473.25-27.1326.7500.08101.0521.6110.65
2021 (8)59.94-10.549.29-13.929.9030.0649.03-13.4539.76-9.3313.22-28.010.79-28.50.27-20.5959.14-8.223.267.49100.53-0.54-0.5300.04-39.2719.538.92
2020 (7)66.97-2.9657.26-4.717.6123.6856.65-5.9343.85-5.7618.36-24.0115.09-23.520.34-19.0564.42-3.1121.64-0.28101.071.29-1.0700.07-0.5117.934.73
2019 (6)69.010.3360.091.376.168.4960.22-3.5746.53-4.6324.16-0.8619.730.610.425.066.49-2.5821.70-6.7999.785.120.22-95.690.078.5917.12-8.3
2018 (5)68.78-0.8459.28-1.875.6732.7862.453.8148.79-0.224.37-20.6219.61-19.60.40-20.068.255.8323.28-8.4994.92-5.475.0800.06018.6711.0
2017 (4)69.363.3560.414.644.27-0.2960.162.9648.893.9830.70-5.3124.39-2.870.50-5.6664.492.7425.44-3.38100.421.63-0.4200.00016.823.44
2016 (3)67.1116.9657.7316.634.2931.5558.4311.9647.028.7432.42-26.4725.11-24.620.53-31.1762.7713.1226.33-18.9898.814.181.19-76.890.00016.2612.37
2015 (2)57.387.2149.507.633.26-9.3952.194.1143.241.9144.09-13.0733.31-14.610.77-16.355.493.2232.501.0694.843.375.16-37.490.00014.47-0.34
2014 (1)53.52045.9903.60-31.2250.13042.43050.72039.0100.9216.4653.7613.932.1619.8791.74-2.138.2631.890.00014.52-9.48

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