- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 178.83 | 31.21 | 24.27 | 0.86 | 53.57 | -9.47 | 3.47 | -47.26 | 59.17 | 11.06 | -8.06 | 17.41 | 0.48 | 17.04 | -27.16 | 1.94 | -59.81 | 28.08 | 6.18 | -29.93 | -5.52 | 7800 | 0.0 | 0.0 |
| 23Q3 (19) | 136.29 | 66.33 | 1.13 | 0.56 | -22.22 | -47.17 | 6.58 | 168.57 | 93.53 | 12.03 | 24.15 | -2.83 | 0.41 | -53.24 | -47.76 | 4.83 | 61.47 | 91.37 | 8.83 | -25.36 | -3.91 | 7800 | 0.0 | 2.13 |
| 23Q2 (18) | 81.94 | -10.31 | -15.31 | 0.72 | -5.26 | -24.21 | 2.45 | -3.54 | -17.79 | 9.69 | 6.13 | 0.0 | 0.88 | 5.63 | -10.51 | 2.99 | 7.55 | -2.93 | 11.83 | 18.33 | 18.07 | 7800 | 0.0 | 2.13 |
| 23Q1 (17) | 91.36 | -36.51 | -9.84 | 0.76 | -20.0 | -26.21 | 2.54 | 16.51 | -12.11 | 9.13 | -3.08 | -9.15 | 0.83 | 26.01 | -18.16 | 2.78 | 83.52 | -2.52 | 9.99 | 52.66 | 0.76 | 7800 | 0.0 | 2.13 |
| 22Q4 (16) | 143.9 | 6.77 | 10.25 | 0.95 | -10.38 | -3.06 | 2.18 | -35.88 | -18.66 | 9.42 | -23.91 | -0.32 | 0.66 | -16.06 | -12.07 | 1.51 | -39.95 | -26.22 | 6.55 | -28.74 | -9.59 | 7800 | 2.13 | 2.13 |
| 22Q3 (15) | 134.77 | 39.3 | 12.51 | 1.06 | 11.58 | 17.78 | 3.4 | 14.09 | 26.87 | 12.38 | 27.76 | 26.71 | 0.79 | -19.9 | 4.68 | 2.52 | -18.09 | 12.75 | 9.19 | -8.28 | 12.62 | 7637 | 0.0 | -0.86 |
| 22Q2 (14) | 96.75 | -4.52 | -4.33 | 0.95 | -7.77 | 18.75 | 2.98 | 3.11 | 41.23 | 9.69 | -3.58 | 27.84 | 0.98 | -3.4 | 24.13 | 3.08 | 8.0 | 47.63 | 10.02 | 0.98 | 33.62 | 7637 | 0.0 | -0.86 |
| 22Q1 (13) | 101.33 | -22.36 | -14.27 | 1.03 | 5.1 | 3.0 | 2.89 | 7.84 | 2.12 | 10.05 | 6.35 | 9.0 | 1.02 | 35.38 | 20.15 | 2.85 | 38.9 | 19.12 | 9.92 | 36.99 | 27.15 | 7637 | 0.0 | -0.86 |
| 21Q4 (12) | 130.52 | 8.97 | -14.65 | 0.98 | 8.89 | -10.91 | 2.68 | 0.0 | -19.52 | 9.45 | -3.28 | -7.89 | 0.75 | -0.07 | 4.39 | 2.05 | -8.23 | -5.7 | 7.24 | -11.23 | 7.92 | 7637 | -0.86 | -0.86 |
| 21Q3 (11) | 119.78 | 18.44 | -19.0 | 0.9 | 12.5 | -16.67 | 2.68 | 27.01 | -17.54 | 9.77 | 28.89 | 0.83 | 0.75 | -5.02 | 2.88 | 2.24 | 7.24 | 1.8 | 8.16 | 8.82 | 24.47 | 7703 | 0.0 | -0.21 |
| 21Q2 (10) | 101.13 | -14.44 | -20.06 | 0.8 | -20.0 | -6.98 | 2.11 | -25.44 | -23.83 | 7.58 | -17.79 | -9.76 | 0.79 | -6.5 | 16.36 | 2.09 | -12.86 | -4.72 | 7.50 | -3.91 | 12.88 | 7703 | 0.0 | -0.21 |
| 21Q1 (9) | 118.2 | -22.71 | -10.56 | 1.0 | -9.09 | 4.17 | 2.83 | -15.02 | -9.0 | 9.22 | -10.14 | -3.86 | 0.85 | 17.62 | 16.46 | 2.39 | 9.96 | 1.74 | 7.80 | 16.27 | 7.49 | 7703 | 0.0 | 3.87 |
| 20Q4 (8) | 152.93 | 3.42 | -16.69 | 1.1 | 1.85 | -7.56 | 3.33 | 2.46 | -7.76 | 10.26 | 5.88 | -1.16 | 0.72 | -1.52 | 10.96 | 2.18 | -0.93 | 10.73 | 6.71 | 2.38 | 18.65 | 7703 | -0.21 | 3.87 |
| 20Q3 (7) | 147.87 | 16.89 | -20.0 | 1.08 | 25.58 | -6.9 | 3.25 | 17.33 | -10.96 | 9.69 | 15.36 | -10.53 | 0.73 | 7.43 | 16.37 | 2.20 | 0.37 | 11.3 | 6.55 | -1.31 | 11.84 | 7719 | 0.0 | 4.09 |
| 20Q2 (6) | 126.5 | -4.28 | -10.16 | 0.86 | -10.42 | -13.13 | 2.77 | -10.93 | -7.67 | 8.4 | -12.41 | -4.87 | 0.68 | -6.42 | -3.3 | 2.19 | -6.95 | 2.78 | 6.64 | -8.5 | 5.89 | 7719 | 4.09 | 4.09 |
| 20Q1 (5) | 132.15 | -28.01 | 34.52 | 0.96 | -19.33 | 31.51 | 3.11 | -13.85 | 27.46 | 9.59 | -7.61 | 26.35 | 0.73 | 12.06 | -2.24 | 2.35 | 19.67 | -5.25 | 7.26 | 28.34 | -6.07 | 7416 | 0.0 | 0.0 |
| 19Q4 (4) | 183.57 | -0.68 | 0.0 | 1.19 | 2.59 | 0.0 | 3.61 | -1.1 | 0.0 | 10.38 | -4.16 | 0.0 | 0.65 | 3.29 | 0.0 | 1.97 | -0.42 | 0.0 | 5.65 | -3.5 | 0.0 | 7416 | 0.0 | 0.0 |
| 19Q3 (3) | 184.83 | 31.26 | 0.0 | 1.16 | 17.17 | 0.0 | 3.65 | 21.67 | 0.0 | 10.83 | 22.65 | 0.0 | 0.63 | -10.73 | 0.0 | 1.97 | -7.31 | 0.0 | 5.86 | -6.56 | 0.0 | 7416 | 0.0 | 0.0 |
| 19Q2 (2) | 140.81 | 43.33 | 0.0 | 0.99 | 35.62 | 0.0 | 3.0 | 22.95 | 0.0 | 8.83 | 16.34 | 0.0 | 0.70 | -5.38 | 0.0 | 2.13 | -14.22 | 0.0 | 6.27 | -18.83 | 0.0 | 7416 | 0.0 | 0.0 |
| 19Q1 (1) | 98.24 | 0.0 | 0.0 | 0.73 | 0.0 | 0.0 | 2.44 | 0.0 | 0.0 | 7.59 | 0.0 | 0.0 | 0.74 | 0.0 | 0.0 | 2.48 | 0.0 | 0.0 | 7.73 | 0.0 | 0.0 | 7416 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 488.42 | 2.45 | 2.91 | -27.07 | 15.04 | 31.35 | 41.91 | 0.89 | 0.60 | -28.81 | 3.08 | 28.22 | 8.58 | -1.52 | 7800 | 0.0 |
| 2022 (9) | 476.75 | 1.52 | 3.99 | 8.13 | 11.45 | 11.06 | 41.54 | 15.32 | 0.84 | 6.51 | 2.40 | 9.4 | 8.71 | 13.6 | 7800 | 2.13 |
| 2021 (8) | 469.62 | -16.06 | 3.69 | -7.75 | 10.31 | -17.26 | 36.02 | -5.06 | 0.79 | 9.89 | 2.20 | -1.43 | 7.67 | 13.1 | 7637 | -0.86 |
| 2020 (7) | 559.44 | -7.9 | 4.0 | -1.72 | 12.46 | -1.81 | 37.94 | 0.8 | 0.72 | 6.71 | 2.23 | 6.61 | 6.78 | 9.45 | 7703 | -0.21 |
| 2019 (6) | 607.45 | 21.61 | 4.07 | 15.3 | 12.69 | 12.5 | 37.64 | 15.53 | 0.67 | -5.19 | 2.09 | -7.49 | 6.20 | -5.0 | 7719 | 4.09 |
| 2018 (5) | 499.52 | -5.98 | 3.53 | -3.02 | 11.28 | 0.62 | 32.58 | -0.61 | 0.71 | 3.14 | 2.26 | 7.02 | 6.52 | 5.71 | 7416 | 4.25 |
| 2017 (4) | 531.28 | 9.88 | 3.64 | -44.93 | 11.21 | 6.66 | 32.78 | 17.24 | 0.69 | -49.88 | 2.11 | -2.93 | 6.17 | 6.7 | 7114 | 17.47 |
| 2016 (3) | 483.52 | -13.45 | 6.61 | 31.15 | 10.51 | -19.95 | 27.96 | 8.16 | 1.37 | 51.54 | 2.17 | -7.51 | 5.78 | 24.98 | 6056 | -7.34 |
| 2015 (2) | 558.69 | 21.96 | 5.04 | 38.84 | 13.13 | 33.16 | 25.85 | 22.92 | 0.90 | 13.84 | 2.35 | 9.19 | 4.63 | 0.79 | 6536 | 3.63 |
| 2014 (1) | 458.1 | 66.99 | 3.63 | 28.27 | 9.86 | 63.25 | 21.03 | 62.65 | 0.79 | 0 | 2.15 | 0 | 4.59 | 0 | 6307 | 17.62 |
