玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)49.39-2.28-0.865.56-40.98-54.245.84-47.29-49.794.90-48.64-48.82.34-48.68-51.451.21-46.93-48.950.22-4.35-8.3315.27-18.12-16.6127.1612.5524.4795.0811.58-8.634.92-66.73200.8223.125.0412.51
23Q3 (19)50.546.6916.249.421.07-4.3711.083.75-6.429.544.611.174.564.35-14.452.284.59-8.430.230.0-11.5418.657.684.13112.985.11-9.185.22-2.222.7214.7815.09-13.2322.012.0415.78
23Q2 (18)47.370.1113.499.32-10.7343.8310.689.7647.729.1210.8185.374.3711.7670.042.1811.2271.650.230.0-4.1717.327.3821.46107.49-5.63-8.9787.16-18.71-3.7412.84277.9818.8121.57-3.923.06
23Q1 (17)47.32-5.0215.8710.44-14.07161.09.73-16.3480.198.23-14.0118.883.91-18.88113.661.96-17.3106.320.23-4.17-4.1716.13-11.9128.22113.9011.491.07107.223.0345.7-7.22-47.94-127.3222.459.255.85
22Q4 (16)49.8214.5812.5612.1523.3526.6911.63-1.7719.49.571.4843.054.82-9.5726.512.37-4.8222.160.24-7.69-11.1118.312.2310.23102.16-17.812.74104.0725.445.96-4.88-128.63-373.1720.558.113.47
22Q3 (15)43.484.1713.769.8552.01613.7711.8463.762092.599.4391.671445.95.33107.391676.672.4996.06982.610.268.3318.1817.9125.6104.22124.295.266.0382.96-8.37-70.3717.0457.59110.6519.01-9.17-1.86
22Q2 (14)41.742.26.326.4862.0140.07.2333.89259.74.9230.85331.582.5740.44367.271.2733.68284.850.240.014.2914.2613.3528.7118.084.78-9.4790.5423.04-33.8410.81-59.07129.3420.93-1.32-4.25
22Q1 (13)40.84-7.73-1.974.00-58.291.015.40-44.5638.823.76-43.842.421.83-51.9727.970.95-51.0328.380.24-11.110.012.58-24.260.16112.6913.32-10.9773.58-25.08-28.1326.421379.251209.4321.2117.121.58
21Q4 (12)44.2615.82.839.59594.9390.289.741703.7197.866.69996.7262.383.811170.051.791.94743.4843.70.2722.738.016.6189.435.799.44-15.17-15.3198.21-64.92-36.741.79101.12103.2318.11-6.53.19
21Q3 (11)38.22-2.65-5.841.38-48.89-84.250.54-73.13-93.160.61-46.49-89.030.30-45.45-92.630.23-30.3-85.710.224.76-18.528.77-20.85-46.26117.22-10.13-30.82280.00104.62152.74-160.00-334.29-1383.6419.37-11.3915.5
21Q2 (10)39.26-5.76-1.162.70-31.82-51.262.01-48.33-54.831.14-56.82-66.860.55-61.54-64.970.33-55.41-59.760.21-12.55.011.08-11.78-34.52130.433.04-10.73136.8433.6610.64-36.84-1447.37-55.5621.864.690
21Q1 (9)41.66-3.21-9.263.96-21.4371.433.8918.96166.442.64-35.92613.511.43-43.03793.750.74-45.19252.380.24-4.014.2912.562.61-8.92126.587.820.62102.38-34.06-33.45-2.3895.6995.5820.8818.97-15.84
20Q4 (8)43.046.04-7.245.04-42.47-52.093.27-58.56-64.34.12-25.9-39.142.51-38.33-42.31.35-16.15-40.790.25-7.41-21.8812.24-25.0-30.18117.42-30.717.75155.2640.1534.25-55.26-412.44-273.8417.554.650.17
20Q3 (7)40.592.19-11.728.7658.12-37.787.8977.3-44.325.5661.63-49.454.07159.24-50.491.6196.34-60.440.2735.0-25.016.32-3.55-24.02169.4315.9767.9110.78-10.4311.36-10.7854.47-2192.1616.770-2.22
20Q2 (6)39.72-13.48-16.225.54139.83-56.794.45204.79-64.993.44829.73-63.091.57881.25-76.030.82290.48-75.080.20-4.76-41.1816.9222.7-17.14146.1039.2225.79123.68-19.6122.12-23.6856.02-3594.740.00-100.0-100.0
20Q1 (5)45.91-1.06-3.572.31-78.04-78.391.46-84.06-85.60.37-94.53-95.070.16-96.32-96.810.21-90.79-92.420.21-34.38-40.013.79-21.33-24.44104.945.236.34153.8533.0245.96-53.85-264.25-896.1524.8141.6130.3
19Q4 (4)46.400.910.010.52-25.280.09.16-35.360.06.77-38.450.04.35-47.080.02.28-43.980.00.32-11.110.017.53-18.390.099.72-1.180.0115.6516.250.0-14.78-2967.830.017.522.160.0
19Q3 (3)45.98-3.020.014.089.830.014.1711.490.011.0018.030.08.2225.50.04.0723.710.00.365.880.021.485.190.0100.91-13.120.099.48-1.770.00.52180.410.017.153.310.0
19Q2 (2)47.41-0.420.012.8219.930.012.7125.350.09.3224.270.06.5530.740.03.2918.770.00.34-2.860.020.4211.890.0116.1517.70.0101.28-3.910.0-0.6488.140.016.60-12.820.0
19Q1 (1)47.610.00.010.690.00.010.140.00.07.500.00.05.010.00.02.770.00.00.350.00.018.250.00.098.680.00.0105.410.00.0-5.410.00.019.040.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)48.6810.568.665.225.937.689.321.867.9412.9414.936.957.391.370.88-11.1116.856.38127.1624.4792.933.117.07-30.2316.52-14.4322.299.37
2022 (9)44.037.348.2378.145.51-19.769.15113.797.03139.9313.96136.617.29125.70.993.1315.8427.33102.162.7490.13-16.4110.13019.31-7.6520.381.95
2021 (8)41.02-2.84.62-19.376.87-19.124.28-6.352.93-19.955.90-20.913.23-20.440.963.2312.44-15.7899.44-15.31107.82-14.28-7.82020.914.5319.991.73
2020 (7)42.20-9.835.73-52.688.4922.664.57-60.743.66-58.087.46-69.314.06-67.130.93-31.6214.77-24.22117.42-5.23125.7920.97-25.79020.0044.0419.6512.09
2019 (6)46.80-1.4712.1164.316.9296.2311.6464.178.7377.824.3176.812.3553.611.36-13.9219.4971.27123.9055.05103.99-0.04-3.99013.89-27.1617.53-25.34
2018 (5)47.50-13.47.37-26.883.53-20.637.09-21.484.91-33.8313.75-18.358.04-21.181.5819.711.38-18.7779.916.46104.03-6.7-4.03019.06023.48-6.04
2017 (4)54.851.2410.08-4.184.442.259.03-5.157.42-2.7516.84-2.4910.20-10.531.32-7.0414.01-4.4375.0611.81111.500.86-11.5000.00024.993.14
2016 (3)54.18-3.710.5212.034.3530.459.52-9.337.63-8.7317.27-10.6111.40-8.951.42-3.414.663.967.1330.7110.5523.39-10.5500.00024.235.9
2015 (2)56.26-2.09.39-12.413.33-4.010.50-13.228.36-11.5319.32-23.4512.52-20.251.47-10.3714.11-11.0351.36-20.7589.601.4610.40-6.360.00022.8814.8
2014 (1)57.41010.7203.47-6.8712.1009.45025.24015.7001.64-3.5315.86-21.4564.816.7288.30-14.011.1100.00019.934.78

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