- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 10.41 | 0.1 | -1.23 | 3.02 | 7.86 | 23.27 | 1.52 | 7.04 | 0.66 | 0.05 | 0.0 | 0.0 | 29.01 | 7.75 | 24.8 | 14.60 | 6.94 | 1.92 | 0.48 | -0.1 | 1.25 | 1364 | 0.0 | 0.0 |
| 23Q3 (19) | 10.4 | 2.36 | -8.69 | 2.8 | 16.67 | 16.18 | 1.42 | 2.9 | 3.65 | 0.05 | 0.0 | 25.0 | 26.92 | 13.97 | 27.24 | 13.65 | 0.52 | 13.52 | 0.48 | -2.31 | 36.9 | 1364 | 0.0 | -9.79 |
| 23Q2 (18) | 10.16 | 1.8 | -1.45 | 2.4 | 0.84 | 7.62 | 1.38 | 3.76 | 1.47 | 0.05 | 25.0 | 25.0 | 23.62 | -0.95 | 9.21 | 13.58 | 1.92 | 2.97 | 0.49 | 22.79 | 26.85 | 1364 | 0.0 | -9.79 |
| 23Q1 (17) | 9.98 | -5.31 | 1.22 | 2.38 | -2.86 | 6.25 | 1.33 | -11.92 | -2.21 | 0.04 | -20.0 | 0.0 | 23.85 | 2.59 | 4.97 | 13.33 | -6.98 | -3.38 | 0.40 | -15.51 | -1.2 | 1364 | 0.0 | -9.79 |
| 22Q4 (16) | 10.54 | -7.46 | -8.35 | 2.45 | 1.66 | -6.13 | 1.51 | 10.22 | 4.14 | 0.05 | 25.0 | 25.0 | 23.24 | 9.86 | 2.42 | 14.33 | 19.11 | 13.62 | 0.47 | 35.08 | 36.39 | 1364 | -9.79 | -9.79 |
| 22Q3 (15) | 11.39 | 10.48 | 16.11 | 2.41 | 8.07 | 11.06 | 1.37 | 0.74 | -4.2 | 0.04 | 0.0 | 0.0 | 21.16 | -2.18 | -4.35 | 12.03 | -8.82 | -17.49 | 0.35 | -9.48 | -13.87 | 1512 | 0.0 | -11.22 |
| 22Q2 (14) | 10.31 | 4.56 | 7.73 | 2.23 | -0.45 | 21.2 | 1.36 | 0.0 | -25.68 | 0.04 | 0.0 | -20.0 | 21.63 | -4.79 | 12.5 | 13.19 | -4.36 | -31.02 | 0.39 | -4.36 | -25.74 | 1512 | 0.0 | -11.22 |
| 22Q1 (13) | 9.86 | -14.26 | -9.62 | 2.24 | -14.18 | -21.13 | 1.36 | -6.21 | 7.94 | 0.04 | 0.0 | -20.0 | 22.72 | 0.1 | -12.73 | 13.79 | 9.39 | 19.43 | 0.41 | 16.63 | -11.48 | 1512 | 0.0 | -11.22 |
| 21Q4 (12) | 11.5 | 17.23 | -2.21 | 2.61 | 20.28 | 2.35 | 1.45 | 1.4 | -17.14 | 0.04 | 0.0 | -20.0 | 22.70 | 2.6 | 4.67 | 12.61 | -13.5 | -15.27 | 0.35 | -14.7 | -18.19 | 1512 | -11.22 | -11.22 |
| 21Q3 (11) | 9.81 | 2.51 | -23.78 | 2.17 | 17.93 | -19.63 | 1.43 | -21.86 | 0.0 | 0.04 | -20.0 | -20.0 | 22.12 | 15.05 | 5.44 | 14.58 | -23.77 | 31.19 | 0.41 | -21.96 | 4.95 | 1703 | 0.0 | -6.94 |
| 21Q2 (10) | 9.57 | -12.28 | 12.46 | 1.84 | -35.21 | -15.98 | 1.83 | 45.24 | 66.36 | 0.05 | 0.0 | 0.0 | 19.23 | -26.14 | -25.29 | 19.12 | 65.57 | 47.94 | 0.52 | 14.0 | -11.08 | 1703 | 0.0 | -6.94 |
| 21Q1 (9) | 10.91 | -7.23 | 27.45 | 2.84 | 11.37 | 21.89 | 1.26 | -28.0 | -4.55 | 0.05 | 0.0 | 0.0 | 26.03 | 20.05 | -4.37 | 11.55 | -22.39 | -25.11 | 0.46 | 7.79 | -21.54 | 1703 | 0.0 | -6.94 |
| 20Q4 (8) | 11.76 | -8.62 | -6.74 | 2.55 | -5.56 | -9.57 | 1.75 | 22.38 | 8.02 | 0.05 | 0.0 | 0.0 | 21.68 | 3.36 | -3.04 | 14.88 | 33.93 | 15.83 | 0.43 | 9.44 | 7.23 | 1703 | -6.94 | -6.17 |
| 20Q3 (7) | 12.87 | 51.23 | -5.99 | 2.7 | 23.29 | -7.22 | 1.43 | 30.0 | 5.15 | 0.05 | 0.0 | 0.0 | 20.98 | -18.48 | -1.3 | 11.11 | -14.04 | 11.85 | 0.39 | -33.88 | 6.37 | 1830 | 0.0 | 0.83 |
| 20Q2 (6) | 8.51 | -0.58 | -30.76 | 2.19 | -6.01 | -23.16 | 1.1 | -16.67 | -12.0 | 0.05 | 0.0 | 0.0 | 25.73 | -5.46 | 10.97 | 12.93 | -16.18 | 27.09 | 0.59 | 0.59 | 44.42 | 1830 | 0.0 | 0.83 |
| 20Q1 (5) | 8.56 | -32.12 | -21.9 | 2.33 | -17.38 | -11.07 | 1.32 | -18.52 | 4.76 | 0.05 | 0.0 | 0.0 | 27.22 | 21.72 | 13.87 | 15.42 | 20.03 | 34.13 | 0.58 | 47.31 | 28.04 | 1830 | 0.83 | 0.83 |
| 19Q4 (4) | 12.61 | -7.89 | 0.0 | 2.82 | -3.09 | 0.0 | 1.62 | 19.12 | 0.0 | 0.05 | 0.0 | 0.0 | 22.36 | 5.21 | 0.0 | 12.85 | 29.32 | 0.0 | 0.40 | 8.56 | 0.0 | 1815 | 0.0 | 0.0 |
| 19Q3 (3) | 13.69 | 11.39 | 0.0 | 2.91 | 2.11 | 0.0 | 1.36 | 8.8 | 0.0 | 0.05 | 0.0 | 0.0 | 21.26 | -8.34 | 0.0 | 9.93 | -2.33 | 0.0 | 0.37 | -10.23 | 0.0 | 1815 | 0.0 | 0.0 |
| 19Q2 (2) | 12.29 | 12.14 | 0.0 | 2.85 | 8.78 | 0.0 | 1.25 | -0.79 | 0.0 | 0.05 | 0.0 | 0.0 | 23.19 | -2.99 | 0.0 | 10.17 | -11.53 | 0.0 | 0.41 | -10.82 | 0.0 | 1815 | 0.0 | 0.0 |
| 19Q1 (1) | 10.96 | 0.0 | 0.0 | 2.62 | 0.0 | 0.0 | 1.26 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 23.91 | 0.0 | 0.0 | 11.50 | 0.0 | 0.0 | 0.46 | 0.0 | 0.0 | 1815 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 40.96 | -2.73 | 10.6 | 13.61 | 5.65 | 0.89 | 0.19 | 11.76 | 25.88 | 16.8 | 13.79 | 3.73 | 0.46 | 14.9 | 1364 | 0.0 |
| 2022 (9) | 42.11 | 0.74 | 9.33 | -1.37 | 5.6 | -6.2 | 0.17 | 0.0 | 22.16 | -2.1 | 13.30 | -6.89 | 0.40 | -0.74 | 1364 | -9.79 |
| 2021 (8) | 41.8 | 0.24 | 9.46 | -3.27 | 5.97 | 6.8 | 0.17 | -15.0 | 22.63 | -3.5 | 14.28 | 6.54 | 0.41 | -15.2 | 1512 | -11.22 |
| 2020 (7) | 41.7 | -15.86 | 9.78 | -12.76 | 5.59 | 1.82 | 0.2 | 0.0 | 23.45 | 3.69 | 13.41 | 21.01 | 0.48 | 18.85 | 1703 | -6.94 |
| 2019 (6) | 49.56 | 28.53 | 11.21 | 11.88 | 5.49 | 13.2 | 0.2 | 25.0 | 22.62 | -12.96 | 11.08 | -11.93 | 0.40 | -2.74 | 1830 | 0.83 |
| 2018 (5) | 38.56 | 54.36 | 10.02 | 35.96 | 4.85 | 33.98 | 0.16 | 6.67 | 25.99 | -11.92 | 12.58 | -13.21 | 0.41 | -30.9 | 1815 | 25.17 |
| 2017 (4) | 24.98 | 19.29 | 7.37 | 21.42 | 3.62 | 28.37 | 0.15 | 7.14 | 29.50 | 1.78 | 14.49 | 7.61 | 0.60 | -10.19 | 1450 | 36.15 |
| 2016 (3) | 20.94 | 26.83 | 6.07 | 21.16 | 2.82 | 9.3 | 0.14 | 16.67 | 28.99 | -4.47 | 13.47 | -13.82 | 0.67 | -8.01 | 1065 | 40.5 |
| 2015 (2) | 16.51 | 16.93 | 5.01 | 17.33 | 2.58 | 17.81 | 0.12 | 33.33 | 30.35 | 0.35 | 15.63 | 0.75 | 0.73 | 14.03 | 758 | 38.57 |
| 2014 (1) | 14.12 | 22.36 | 4.27 | 34.28 | 2.19 | 9.5 | 0.09 | -18.18 | 30.24 | 0 | 15.51 | 0 | 0.64 | 0 | 547 | 39.9 |
