玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)49.10-5.97-1.174.23-57.4411.614.20-57.436.363.25-58.1294.611.75-63.4778.570.95-61.3872.730.27-12.90.017.02-17.5813.77104.214.064.19100.00-0.67-19.150.00100.0100.033.176.386.9
23Q3 (19)52.22-4.360.089.94-17.37-15.339.86-12.28-15.517.76-13.59-18.324.79-9.62-21.62.46-12.77-2.380.313.3324.020.65-14.49-12.05100.14-1.6-27.9100.67-6.0-0.01-0.6790.542.0131.18-0.984.0
23Q2 (18)54.603.1230.0912.03-5.13191.5511.24-12.73181.698.98-11.44181.195.30-19.33210.192.82-18.97263.010.30-11.7676.4724.157.81545.72101.7719.52-39.88107.108.8312.83-7.10-544.73-267.4831.49-0.35-21.04
23Q1 (17)52.956.584.2912.68234.5674.912.88318.1884.7910.14507.1984.76.57570.41101.533.48532.73157.780.3425.9347.8322.4049.7315.9485.15-14.87-45.2298.40-20.44-4.991.60106.74144.6831.601.84-4.01
22Q4 (16)49.68-4.79-4.743.79-67.72-57.183.08-73.61-63.981.67-82.42-75.190.98-83.96-76.10.55-78.17-65.410.278.022.7314.96-36.29-28.66100.02-27.99-40.41123.6822.8420.15-23.68-3357.89-503.9531.033.55.15
22Q3 (15)52.1824.3325.5811.74189.35207.0211.67184.81322.299.50185.9432.176.11227.03626.722.52245.66863.640.2547.0666.6723.48527.8177.21138.90-17.95-25.9100.686.08-52.36-0.68-116.1699.3729.98-24.82-18.42
22Q2 (14)41.97-17.33-12.16-13.14-281.24-471.3-13.76-297.42-441.73-11.06-301.46-421.7-4.81-247.55-459.3-1.73-228.15-620.830.17-26.090.03.74-80.64-75.05169.288.918.0794.92-8.368.474.24218.64-49.1539.8821.147.35
22Q1 (13)50.77-2.65-5.967.25-18.08-43.276.97-18.48-43.795.49-18.42-44.323.26-20.49-41.791.35-15.09-41.560.234.554.5519.32-7.87-24.97155.44-7.396.25103.570.610.37-3.578.93-12.1432.9211.562.71
21Q4 (12)52.1525.51-2.998.85180.67-24.628.55262.86-25.856.73335.31-28.934.10453.45-22.641.59581.82-24.640.2246.674.7620.9758.26-16.75167.85-10.463.63102.94-51.31.47-3.9296.41-80.3929.51-19.7-1.7
21Q3 (11)41.55-13.04-25.82-10.97-376.96-161.18-5.25-106.69-130.28-2.86-34.91-120.86-1.16-34.88-113.35-0.33-37.5-110.00.15-11.76-34.7813.25-11.61-55.4187.4530.7515.52211.36141.56104.04-109.09-1409.09-2940.9136.75-1.0833.35
21Q2 (10)47.78-11.5-8.71-2.30-118.0-128.43-2.54-120.48-171.15-2.12-121.5-151.83-0.86-115.36-141.95-0.24-110.39-126.670.17-22.73-5.5614.99-41.79-31.36143.37-2.0-21.6387.50-15.2-60.998.33361.67106.5637.1515.910
21Q1 (9)53.990.438.2612.788.86258.9912.407.55298.719.864.12279.235.605.66317.912.319.48272.580.224.7615.7925.752.2226.66146.29-9.68-11.55103.181.71-10.04-3.18-46.578.3432.056.760
20Q4 (8)53.76-4.025.011.74-34.52104.5311.53-33.51127.879.47-30.93133.835.30-39.01135.562.11-36.06115.310.21-8.70.025.19-15.2117.16161.97-0.18-8.53101.45-2.06-10.85-2.1739.484.2430.028.930
20Q3 (7)56.017.015.317.93121.6351.9517.34385.7154.1313.71235.2153.368.69323.946.793.30266.6734.690.2327.78-11.5429.7136.0319.85162.27-11.2914.4103.59-53.82-1.18-3.5997.1825.6927.560-11.67
20Q2 (6)52.344.95-1.548.09127.25-13.843.5714.79-59.754.0957.31-42.962.0552.99-52.870.9045.16-51.610.18-5.26-25.021.847.43-7.38182.9310.6110.05224.3295.56112.52-127.03-763.78-2186.490.000-100.0
20Q1 (5)49.87-2.6-8.163.56-37.98-68.83.11-38.54-71.932.60-35.8-70.391.34-40.44-74.810.62-36.73-79.870.19-9.52-42.4220.33-5.44-17.69165.39-6.625.58114.710.811.5-14.71-6.62-411.030.000-100.0
19Q4 (4)51.20-3.740.05.74-51.360.05.06-55.020.04.05-54.70.02.25-61.990.00.98-60.00.00.21-19.230.021.50-13.270.0177.0724.840.0113.798.550.0-13.79-185.710.00.00-100.00.0
19Q3 (3)53.190.060.011.8025.670.011.2526.830.08.9424.690.05.9236.090.02.4531.720.00.268.330.024.795.130.0141.84-14.670.0104.83-0.690.0-4.8313.10.031.20-4.960.0
19Q2 (2)53.16-2.10.09.39-17.70.08.87-19.950.07.17-18.340.04.35-18.230.01.86-39.610.00.24-27.270.023.58-4.530.0166.2226.210.0105.562.60.0-5.56-93.060.032.831.480.0
19Q1 (1)54.300.00.011.410.00.011.080.00.08.780.00.05.320.00.03.080.00.00.330.00.024.700.00.0131.700.00.0102.880.00.0-2.880.00.032.350.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)52.236.169.77163.3410.69-12.79.61191.217.58210.6618.20242.759.30241.911.1926.621.0728.87104.214.19101.64-9.25-1.8202.21406.1831.84-3.25
2022 (9)49.20-0.853.712.4912.25-12.943.30-26.992.44-35.965.31-31.482.72-19.050.9422.0816.35-16.28100.02-40.41112.0039.82-12.0000.4422.6932.91-1.44
2021 (8)49.62-6.643.62-66.214.07-0.954.52-51.763.81-51.287.75-53.923.36-49.850.77-3.7519.53-20.51167.853.6380.10-29.9519.9000.366.2633.396.44
2020 (7)53.150.2810.7110.5314.212.979.372.187.826.8316.82-3.176.70-25.80.80-31.0324.573.63161.97-8.53114.358.09-14.3500.34-6.1731.37-3.51
2019 (6)53.00-1.589.69-5.2813.80149.319.17-10.627.32-10.7317.37-2.539.03-36.721.16-32.9523.7148.0177.07547.9105.796.03-5.5700.36-61.9932.51-0.18
2018 (5)53.850.9910.235.685.530.1210.265.128.202.6317.824.4514.272.811.730.016.022.9627.3317.299.770.530.23-69.690.94032.57-0.91
2017 (4)53.322.529.682.335.53-0.029.761.777.990.8817.064.2813.884.751.733.5915.561.6323.32-0.2699.250.340.75-44.790.00032.873.66
2016 (3)52.010.939.460.425.536.649.59-1.947.92-2.116.366.313.255.921.678.4415.311.4623.38-4.9298.922.871.36-64.770.00031.711.63
2015 (2)51.530.129.42-6.185.1810.739.78-6.868.09-7.2215.397.1712.514.691.5412.4115.09-1.2424.5910.3296.150.433.85-9.760.00031.200.52
2014 (1)51.47010.0404.6814.910.5008.72014.36011.9501.3718.115.28-10.0622.2919.3395.740.854.26-15.890.00031.040.55

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