玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)13.75-8.711.795.238.7324.820.94-39.74-35.1700038.0419.0911.666.84-34.0-42.010.000033220.00.0
23Q3 (19)15.068.8920.674.819.8220.851.564.045.7900031.940.850.1510.36-4.4920.820.000033220.09.06
23Q2 (18)13.83-5.2761.754.38-5.1918.061.519.0550.000031.670.08-27.0110.8525.68-7.270.000033220.09.06
23Q1 (17)14.618.721.064.6210.269.741.26-13.121.1500031.64-7.11-9.358.63-26.790.080.000033220.09.06
22Q4 (16)12.3-1.443.194.195.283.21.4535.5131.8200034.076.820.0111.7937.527.750.000033229.069.06
22Q3 (15)12.4845.9647.693.987.2814.041.077.012.6300031.89-26.5-22.798.57-26.69-23.740.000030460.068.94
22Q2 (14)8.55-29.1-7.773.71-11.881.091.0-3.853.0900043.3924.39.611.7035.6311.770.000030460.065.09
22Q1 (13)12.061.17-4.744.213.690.721.04-5.450.000034.912.495.738.62-6.554.980.000030460.061.76
21Q4 (12)11.9241.07-0.254.0616.330.741.115.7911.1100034.06-17.531.09.23-17.9211.390.0000304668.9461.85
21Q3 (11)8.45-8.85-34.453.49-4.9-11.870.95-2.060.000041.304.3234.4411.247.4452.540.00001803-2.28-4.7
21Q2 (10)9.27-26.78-10.03.67-12.20.550.97-6.736.5900039.5919.9111.7210.4627.3818.440.00001845-2.02-56.34
21Q1 (9)12.665.9415.414.183.72-0.711.045.0519.5400033.02-2.09-13.978.21-0.843.580.000018830.05-56.18
20Q4 (8)11.95-7.294.464.031.77-5.620.994.216.4500033.729.77-9.658.2812.411.910.00001882-0.53-55.63
20Q3 (7)12.8925.150.163.968.49-10.610.954.45.5600030.72-13.31-10.757.37-16.585.390.00001892-55.23-55.4
20Q2 (6)10.3-6.11-15.373.65-13.3-16.090.914.6-7.1400035.44-7.66-0.868.8311.49.720.00004226-1.65112.15
20Q1 (5)10.97-4.11-12.314.21-1.41-4.750.87-6.45-7.4500038.382.828.627.93-2.445.550.000042971.316.23
19Q4 (4)11.44-11.110.04.27-3.610.00.933.330.0000.037.338.440.08.1316.250.00.0000.042420.00.0
19Q3 (3)12.875.750.04.431.840.00.9-8.160.0000.034.42-3.70.06.99-13.160.00.0000.04242112.950.0
19Q2 (2)12.17-2.720.04.35-1.580.00.984.260.0000.035.741.170.08.057.170.00.0000.01992-46.120.0
19Q1 (1)12.510.00.04.420.00.00.940.00.000.00.035.330.00.07.510.00.00.000.00.036970.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)57.2326.0919.0418.265.2715.570033.27-6.219.21-8.340.00033220.0
2022 (9)45.397.3316.14.554.5612.320035.47-2.5910.054.640.00033229.06
2021 (8)42.29-8.2815.4-2.94.069.430036.425.879.6019.320.000304661.85
2020 (7)46.11-5.915.86-9.163.71-1.330034.40-3.478.054.850.0001882-8.02
2019 (6)49.013.9317.4616.483.760.270035.632.247.67-11.990.0002046-44.91
2018 (5)43.014.7214.996.613.75-2.850034.851.818.72-7.230.00037147.0
2017 (4)41.076.5914.067.083.8618.040034.230.469.4010.740.00034710.84
2016 (3)38.5311.5813.1314.773.275.480034.082.868.49-5.470.00034427.53
2015 (2)34.5318.8611.4421.573.117.870033.132.288.98-0.840.000320119.26
2014 (1)29.0525.929.4130.512.6321.760032.3909.0500.000268420.74

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