玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)29.6743.3312.6424.3845.926.7822.0213.6243.5521.199.3436.82.469.3365.11.419.360.230.050.025.053.484.2727.15138.400.074.61110.7628.56-11.61-10.76-177.6457.514.409.09-9.6
23Q3 (19)20.70-18.18-51.216.71-21.59-56.2619.38-4.67-56.8819.3820.52-56.752.2525.7-61.671.2917.27-51.870.0525.0-16.6751.29-3.88-20.1138.31-10.1810.9286.15-17.721.3913.85386.66-7.5413.20-5.9816.09
23Q2 (18)25.3055.6-32.6921.31100.28-36.2720.33112.66-39.6216.08-3.71-49.951.7922.6-57.481.1018.28-41.80.040.0-20.053.3617.171.73153.989.286.13104.70-5.915.44-4.8357.13-787.2514.04-18.0418.28
23Q1 (17)16.26-38.27-52.5710.64-44.67-62.999.56-37.68-65.6716.707.81-39.491.46-2.01-52.440.935.68-33.570.040.0-20.045.548.27-6.16140.906.55.97111.27-11.27.85-11.2755.45-255.317.137.5325.22
22Q4 (16)26.34-37.91-38.9119.23-49.66-49.2915.34-65.87-64.0715.49-65.43-63.581.49-74.62-78.470.88-67.16-69.860.04-33.33-42.8642.06-34.48-27.71132.306.1-6.06125.3047.4841.08-25.30-268.9-325.1515.9340.1139.13
22Q3 (15)42.4212.8532.1138.2014.2333.8944.9433.473.144.8139.463.375.8739.43-22.252.6841.8-12.130.0620.0-14.2964.1922.388.32124.69-14.06-17.3984.96-14.4329.8414.982030.64-56.6511.37-4.2124.95
22Q2 (14)37.599.6627.9433.4416.3130.9333.6720.910.6132.1316.415.214.2137.13-5.181.8935.03.850.050.0-16.6752.458.085.47145.099.12-10.9299.30-3.7618.40.70122.16-95.6411.87-13.2319.18
22Q1 (13)34.28-20.5135.7628.75-24.18204.8827.85-34.7898.527.60-35.198.73.07-55.64110.271.40-52.05105.880.05-28.5725.048.53-16.5916.74132.96-5.6-16.03103.1716.1653.87-3.17-128.23-109.7113.6819.48-0.94
21Q4 (12)43.1234.29164.5437.9232.91216.042.70-2.04143.7242.53-1.89142.616.92-8.34280.222.92-4.26260.490.070.075.058.18-1.8224.64140.84-6.69-12.8888.8235.7329.6711.24-67.48-64.3311.4525.82-15.87
21Q3 (11)32.119.2961.2828.5311.7185.1443.5943.253.0543.3541.9451.687.5570.05134.473.0567.58124.260.0716.6775.059.2619.167.82150.94-7.33-7.0765.44-21.9720.9234.56114.24-24.689.10-8.63-29.78
21Q2 (10)29.38102.068261.1125.54170.84461.2430.44116.96747.9130.54119.87377.194.44204.11932.561.82167.65468.750.0650.0100.049.7319.636.51162.882.863.3583.8725.08142.6716.13-50.6-94.569.96-27.88-47.72
21Q1 (9)14.54-10.8712.299.43-21.42380.6514.03-19.92169.3913.89-20.76168.261.46-19.78197.330.68-16.05244.680.040.033.3341.57-10.95142.53158.35-2.058.8567.05-2.11303.3632.663.67-60.8313.811.47-18.04
20Q4 (8)16.30-18.13-31.1412.00-22.13-33.8817.52-38.48-27.9617.53-38.66-29.41.82-43.48-22.220.81-40.44-30.170.040.00.046.68-15.07-12.16161.67-0.4622.5568.5026.57-8.2831.50-31.3424.4113.615.02-1.45
20Q3 (7)19.915630.56-25.2315.41317.96-32.8528.48693.318.1728.58346.568.553.22648.841.581.36325.0-8.110.0433.33-20.054.9617.7110.49162.423.0615.2554.12127.53-37.8745.88-84.53259.1512.96-31.9721.01
20Q2 (6)-0.36-120.11-103.33-7.07-110.42-204.433.59117.75-51.366.40131.45278.70.43128.67207.140.32168.0928.00.030.00.046.69172.49.06157.608.345.84-196.55-1282.38-313.82296.55255.683572.6819.0513.0627.17
20Q1 (5)1.79-92.44-79.96-3.36-118.51-173.36-20.22-183.14-527.48-20.35-181.96-562.5-1.50-164.1-528.57-0.47-140.52-234.290.03-25.00.017.14-67.75-58.6145.4710.270.6816.62-77.74-82.8583.38229.262623.6416.8522.015.12
19Q4 (4)23.67-11.120.018.15-20.920.024.32-7.630.024.83-5.70.02.34-26.180.01.16-21.620.00.04-20.00.053.146.840.0131.92-6.390.074.68-14.270.025.3298.210.013.8128.940.0
19Q3 (3)26.63146.120.022.95239.00.026.33256.780.026.331457.990.03.172164.290.01.48492.00.00.0566.670.049.7416.190.0140.93-5.350.087.11-5.240.012.7858.220.010.71-28.50.0
19Q2 (2)10.8221.160.06.7747.820.07.3856.030.01.69-61.590.00.14-60.00.00.25-28.570.00.030.00.042.813.410.0148.903.050.091.93-5.170.08.07163.770.014.98-6.550.0
19Q1 (1)8.930.00.04.580.00.04.730.00.04.400.00.00.350.00.00.350.00.00.030.00.041.400.00.0144.490.00.096.940.00.03.060.00.016.030.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)23.45-34.3718.78-38.6122.5133.2718.39-41.6718.51-40.418.00-46.674.90-30.10.18-10.051.27-2.6138.404.61102.115.27-2.1100.05-38.3914.5311.51
2022 (9)35.7313.1830.5912.5516.896.1731.53-9.8431.06-10.8815.00-24.857.01-16.650.20-13.0452.64-1.68132.30-6.0697.0024.813.00-86.540.08-33.9313.0320.43
2021 (8)31.57187.2627.18353.7615.91-42.7434.97257.234.85237.6919.96468.668.41326.90.2364.2953.5425.68140.84-12.8877.7227.1922.26-42.770.1253.3110.82-28.68
2020 (7)10.99-41.65.99-58.5827.7816.539.79-43.3410.32-35.943.51-43.21.97-41.540.14-12.542.60-10.09161.6722.5561.10-26.9838.90138.30.08-18.2115.1712.29
2019 (6)18.8226.4814.4624.9823.8419.5317.2821.9516.1111.266.18-12.093.37-9.160.16-20.047.3819.56131.92-10.0583.682.5116.32-11.150.0971.1413.5118.3
2018 (5)14.8867.9511.57119.9619.94-23.9714.1753.1914.4827.137.0363.113.7142.690.2025.039.63-5.06146.66-0.0881.6343.618.37-57.430.06011.42-18.54
2017 (4)8.8605.26026.23-23.79.25011.3904.3102.6000.1645.4541.7441.4146.787.3856.843.8343.16-4.630.00014.02-26.02
2016 (3)-3.040-7.14034.3819.71-13.040-13.430-3.370-0.7100.11-8.3329.52-32.39136.694.3754.75510.6545.25-50.290.00018.9517.7
2015 (2)4.78-75.880.82-94.9328.7242.829.14-64.8710.39-54.532.95-61.981.90-54.550.12-25.043.66-13.11130.975.228.97-85.5891.03140.530.00016.101018.06
2014 (1)19.82016.18020.115.7226.02022.8507.7604.1800.166.6750.2511.42124.4722.4762.2034.9837.85-29.730.0001.44-89.82

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