玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q3 (20)7.6829.2947.130.030.0-25.00.3826.6731.031.135.6124.180.39-22.66-49.024.95-2.03-10.9414.71-18.32-15.62890.09.47
23Q2 (19)5.9450.76-19.290.0350.0-57.140.330.43-18.921.070.025.880.51-0.51-46.95.05-13.480.4618.01-33.6755.982890.09.47
23Q1 (18)3.94-22.13-53.040.020.0-66.670.23-4.17-45.241.07-3.650.70.5128.43-29.025.8423.0816.6127.1623.8220.922890.09.47
22Q4 (17)5.06-3.07-42.240.02-50.0-60.00.24-17.24-44.191.1121.9852.050.40-48.42-30.754.74-14.62-3.3721.9425.84163.242899.479.47
22Q3 (16)5.22-29.08-44.880.04-42.86-20.00.29-21.62-42.00.917.0610.980.77-19.4345.135.5610.515.2217.4350.95101.332640.02.72
22Q2 (15)7.36-12.28-17.860.0716.6740.00.37-11.95.710.8519.7226.870.9532.9970.435.030.4228.711.5536.4754.452640.02.72
22Q1 (14)8.39-4.22-5.620.0620.020.00.42-2.3323.530.71-2.7420.340.7225.2927.155.011.9830.898.461.5527.512640.02.72
21Q4 (13)8.76-7.515.720.050.066.670.43-14.043.330.73-10.98-8.750.578.1144.034.91-7.0323.868.33-3.76-21.152642.722.72
21Q3 (12)9.475.6947.050.050.066.670.542.8672.410.8222.395.130.53-5.3913.345.2835.1617.258.6615.8-28.512570.02.39
21Q2 (11)8.960.7950.840.050.066.670.352.9425.00.6713.56-6.940.56-0.7810.493.912.14-17.137.4812.67-38.312570.02.39
21Q1 (10)8.8917.4436.770.0566.6766.670.3413.3325.930.59-26.25-15.710.5641.9221.863.82-3.49-7.936.64-37.2-38.372570.02.39
20Q4 (9)7.5717.551.880.030.00.00.33.457.140.82.5612.680.40-14.93-1.853.96-11.995.1610.57-12.7510.592572.393.63
20Q3 (8)6.448.42-7.740.030.050.00.293.57-6.450.788.3327.870.47-7.7662.584.50-4.471.3912.11-0.0838.592510.01.21
20Q2 (7)5.94-8.62-3.880.030.00.00.283.7-6.670.722.8616.130.519.434.044.7113.48-2.912.1212.5520.822510.01.21
20Q1 (6)6.5-12.5238.00.030.00.00.27-3.57-6.90.7-1.4111.110.4614.31-27.544.1510.23-32.5410.7712.7-19.492511.211.21
19Q4 (5)7.436.4551.940.0350.00.00.28-9.68-6.670.7116.3933.960.4040.92-34.193.77-15.15-38.579.569.34-11.832480.00.0
19Q3 (4)6.9812.940.00.02-33.330.00.313.330.00.61-1.610.00.29-40.970.04.44-8.510.08.74-12.890.02480.00.0
19Q2 (3)6.1831.210.00.030.00.00.33.450.00.62-1.590.00.49-23.790.04.85-21.160.010.03-25.00.02480.00.0
19Q1 (2)4.71-3.680.00.030.00.00.29-3.330.00.6318.870.00.643.820.06.160.360.013.3823.410.02480.00.0
18Q4 (1)4.890.00.00.030.00.00.30.00.00.530.00.00.610.00.06.130.00.010.840.00.02480.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2022 (10)26.04-27.850.19-5.01.32-18.523.5826.950.7331.665.0712.9313.7575.952899.47
2021 (9)36.0936.450.266.671.6242.112.82-5.690.5522.154.494.157.81-30.882642.72
2020 (8)26.454.50.129.091.14-3.392.9916.340.454.394.31-7.5511.3011.332572.39
2019 (7)25.3122.740.11-8.331.1812.382.5733.160.43-25.324.66-8.4410.158.492515.46
2018 (6)20.62-3.510.1220.01.0514.131.9353.170.5824.365.0918.289.3658.7523810.19
2017 (5)21.37-2.110.10.00.92-4.171.269.570.472.154.31-2.15.9011.922162.37
2016 (4)21.83-8.740.10.00.96-4.951.150.880.469.574.404.155.2710.542110.48
2015 (3)23.9215.390.1-33.331.0129.491.1410.680.42-42.224.2212.224.77-4.0821011.11
2014 (2)20.73-3.580.1525.00.782.631.038.420.7229.643.766.444.9712.451892.72
2013 (1)21.500.1200.7600.9500.5603.5304.4201840

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