8分鐘學投資  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額較上季營收成長率(%)推銷費用較上季推銷費用成長率(%)管理費用研發費推銷費用率(%)管理費用率(%)研發費用率(%)
22Q3 (20)5.22-29.080.04-42.860.290.910.775.5617.43
22Q2 (19)7.36-12.280.0716.670.370.850.955.0311.55
22Q1 (18)8.39-4.220.0620.000.420.710.725.018.46
21Q4 (17)8.76-7.500.050.000.430.730.574.918.33
21Q3 (16)9.475.690.050.000.50.820.535.288.66
21Q2 (15)8.960.790.050.000.350.670.563.917.48
21Q1 (14)8.8917.440.0566.670.340.590.563.826.64
20Q4 (13)7.5717.550.030.000.30.80.403.9610.57
20Q3 (12)6.448.420.030.000.290.780.474.5012.11
20Q2 (11)5.94-8.620.030.000.280.720.514.7112.12
20Q1 (10)6.5-12.520.030.000.270.70.464.1510.77
19Q4 (9)7.436.450.0350.000.280.710.403.779.56
19Q3 (8)6.9812.940.02-33.330.310.610.294.448.74
19Q2 (7)6.1831.210.030.000.30.620.494.8510.03
19Q1 (6)4.71-3.680.030.000.290.630.646.1613.38
18Q4 (5)4.896.770.030.000.30.530.616.1310.84
18Q3 (4)4.58-17.030.030.000.250.570.665.4612.45
18Q2 (3)5.52-1.950.030.000.260.470.544.718.51
18Q1 (2)5.63-3.100.030.000.240.370.534.266.57
17Q4 (1)5.81-0.030.000.230.340.523.965.85
成本指標-近10年
營收淨額營收成長率(%)推銷費用推銷費用成長率(%)管理費用研發費推銷費用率(%)管理費用率(%)研發費用率(%)
2021 (10)36.0936.450.266.671.622.820.554.497.81
2020 (9)26.454.500.129.091.142.990.454.3111.30
2019 (8)25.3122.740.11-8.331.182.570.434.6610.15
2018 (7)20.62-3.510.1220.001.051.930.585.099.36
2017 (6)21.37-2.110.10.000.921.260.474.315.90
2016 (5)21.83-8.740.10.000.961.150.464.405.27
2015 (4)23.9215.390.1-33.331.011.140.424.224.77
2014 (3)20.73-3.580.1525.000.781.030.723.764.97
2013 (2)21.5N/A0.12N/A0.760.950.563.534.42

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