- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 13.78 | -10.87 | 17.88 | 0.74 | 48.0 | 94.74 | 1.32 | 3.12 | 1.54 | 4.79 | -12.11 | 5.04 | 5.37 | 66.04 | 65.2 | 9.58 | 15.7 | -13.86 | 34.76 | -1.39 | -10.89 | 1091 | 0.0 | 0.0 |
| 23Q3 (19) | 15.46 | 9.03 | 7.59 | 0.5 | 0.0 | -15.25 | 1.28 | 1.59 | -9.86 | 5.45 | 1.87 | 3.42 | 3.23 | -8.28 | -21.23 | 8.28 | -6.82 | -16.21 | 35.25 | -6.57 | -3.88 | 1091 | 0.0 | 1.21 |
| 23Q2 (18) | 14.18 | 18.76 | -28.56 | 0.5 | 11.11 | -28.57 | 1.26 | -0.79 | -19.23 | 5.35 | 11.23 | -2.01 | 3.53 | -6.44 | -0.01 | 8.89 | -16.46 | 13.07 | 37.73 | -6.34 | 37.17 | 1091 | 0.0 | 1.21 |
| 23Q1 (17) | 11.94 | 2.14 | -43.55 | 0.45 | 18.42 | -38.36 | 1.27 | -2.31 | -32.45 | 4.81 | 5.48 | -22.92 | 3.77 | 15.94 | 9.19 | 10.64 | -4.35 | 19.66 | 40.28 | 3.27 | 36.54 | 1091 | 0.0 | 1.21 |
| 22Q4 (16) | 11.69 | -18.65 | -42.36 | 0.38 | -35.59 | -84.68 | 1.3 | -8.45 | -20.25 | 4.56 | -13.47 | -8.98 | 3.25 | -20.83 | -73.42 | 11.12 | 12.54 | 38.36 | 39.01 | 6.36 | 57.9 | 1091 | 1.21 | 1.21 |
| 22Q3 (15) | 14.37 | -27.61 | -32.6 | 0.59 | -15.71 | -39.18 | 1.42 | -8.97 | -17.44 | 5.27 | -3.48 | -7.87 | 4.11 | 16.43 | -9.76 | 9.88 | 25.74 | 22.49 | 36.67 | 33.33 | 36.69 | 1078 | 0.0 | -1.1 |
| 22Q2 (14) | 19.85 | -6.15 | -5.57 | 0.7 | -4.11 | -23.91 | 1.56 | -17.02 | -1.27 | 5.46 | -12.5 | 6.64 | 3.53 | 2.17 | -19.43 | 7.86 | -11.59 | 4.55 | 27.51 | -6.77 | 12.93 | 1078 | 0.0 | -1.1 |
| 22Q1 (13) | 21.15 | 4.29 | 24.56 | 0.73 | -70.56 | -13.1 | 1.88 | 15.34 | 39.26 | 6.24 | 24.55 | 23.81 | 3.45 | -71.78 | -30.23 | 8.89 | 10.59 | 11.8 | 29.50 | 19.43 | -0.6 | 1078 | 0.0 | -1.1 |
| 21Q4 (12) | 20.28 | -4.88 | 7.99 | 2.48 | 155.67 | 172.53 | 1.63 | -5.23 | 19.85 | 5.01 | -12.41 | 11.58 | 12.23 | 168.78 | 152.37 | 8.04 | -0.37 | 10.99 | 24.70 | -7.92 | 3.33 | 1078 | -1.1 | -1.1 |
| 21Q3 (11) | 21.32 | 1.43 | 7.03 | 0.97 | 5.43 | 19.75 | 1.72 | 8.86 | 34.38 | 5.72 | 11.72 | 32.41 | 4.55 | 3.95 | 11.89 | 8.07 | 7.33 | 25.55 | 26.83 | 10.15 | 23.71 | 1090 | 0.0 | 2.25 |
| 21Q2 (10) | 21.02 | 23.79 | 37.39 | 0.92 | 9.52 | 3.37 | 1.58 | 17.04 | 37.39 | 5.12 | 1.59 | 34.74 | 4.38 | -11.53 | -24.76 | 7.52 | -5.46 | 0.0 | 24.36 | -17.94 | -1.93 | 1090 | 0.0 | 2.25 |
| 21Q1 (9) | 16.98 | -9.58 | 62.96 | 0.84 | -7.69 | 31.25 | 1.35 | -0.74 | 22.73 | 5.04 | 12.25 | 38.84 | 4.95 | 2.09 | -19.46 | 7.95 | 9.79 | -24.69 | 29.68 | 24.15 | -14.8 | 1090 | 0.0 | -6.2 |
| 20Q4 (8) | 18.78 | -5.72 | 41.84 | 0.91 | 12.35 | 68.52 | 1.36 | 6.25 | 7.94 | 4.49 | 3.94 | 25.07 | 4.85 | 19.17 | 18.81 | 7.24 | 12.7 | -23.9 | 23.91 | 10.24 | -11.83 | 1090 | 2.25 | -6.2 |
| 20Q3 (7) | 19.92 | 30.2 | 34.87 | 0.81 | -8.99 | 12.5 | 1.28 | 11.3 | 3.23 | 4.32 | 13.68 | 11.92 | 4.07 | -30.1 | -16.59 | 6.43 | -14.51 | -23.46 | 21.69 | -12.68 | -17.02 | 1066 | 0.0 | -8.26 |
| 20Q2 (6) | 15.3 | 46.83 | -0.13 | 0.89 | 39.06 | 27.14 | 1.15 | 4.55 | -8.0 | 3.8 | 4.68 | 0.26 | 5.82 | -5.29 | 27.31 | 7.52 | -28.8 | -7.88 | 24.84 | -28.71 | 0.39 | 1066 | -8.26 | -8.26 |
| 20Q1 (5) | 10.42 | -21.3 | -11.69 | 0.64 | 18.52 | -4.48 | 1.1 | -12.7 | -10.57 | 3.63 | 1.11 | 1.68 | 6.14 | 50.59 | 8.17 | 10.56 | 10.93 | 1.27 | 34.84 | 28.48 | 15.15 | 1162 | 0.0 | 0.0 |
| 19Q4 (4) | 13.24 | -10.36 | 0.0 | 0.54 | -25.0 | 0.0 | 1.26 | 1.61 | 0.0 | 3.59 | -6.99 | 0.0 | 4.08 | -16.33 | 0.0 | 9.52 | 13.36 | 0.0 | 27.11 | 3.75 | 0.0 | 1162 | 0.0 | 0.0 |
| 19Q3 (3) | 14.77 | -3.59 | 0.0 | 0.72 | 2.86 | 0.0 | 1.24 | -0.8 | 0.0 | 3.86 | 1.85 | 0.0 | 4.87 | 6.69 | 0.0 | 8.40 | 2.89 | 0.0 | 26.13 | 5.64 | 0.0 | 1162 | 0.0 | 0.0 |
| 19Q2 (2) | 15.32 | 29.83 | 0.0 | 0.7 | 4.48 | 0.0 | 1.25 | 1.63 | 0.0 | 3.79 | 6.16 | 0.0 | 4.57 | -19.53 | 0.0 | 8.16 | -21.72 | 0.0 | 24.74 | -18.23 | 0.0 | 1162 | 0.0 | 0.0 |
| 19Q1 (1) | 11.8 | 0.0 | 0.0 | 0.67 | 0.0 | 0.0 | 1.23 | 0.0 | 0.0 | 3.57 | 0.0 | 0.0 | 5.68 | 0.0 | 0.0 | 10.42 | 0.0 | 0.0 | 30.25 | 0.0 | 0.0 | 1162 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 55.35 | -17.46 | 2.18 | -8.79 | 5.12 | -16.88 | 20.4 | -5.25 | 3.94 | 10.51 | 9.25 | 0.7 | 36.86 | 14.8 | 1091 | 0.0 |
| 2022 (9) | 67.06 | -15.76 | 2.39 | -54.13 | 6.16 | -1.91 | 21.53 | 3.06 | 3.56 | -45.54 | 9.19 | 16.45 | 32.11 | 22.35 | 1091 | 1.21 |
| 2021 (8) | 79.61 | 24.12 | 5.21 | 75.42 | 6.28 | 28.69 | 20.89 | 28.63 | 6.54 | 41.33 | 7.89 | 3.68 | 26.24 | 3.64 | 1078 | -1.1 |
| 2020 (7) | 64.14 | 16.89 | 2.97 | 24.79 | 4.88 | -2.01 | 16.24 | 9.66 | 4.63 | 6.75 | 7.61 | -16.17 | 25.32 | -6.19 | 1090 | 2.25 |
| 2019 (6) | 54.87 | -9.31 | 2.38 | -8.11 | 4.98 | -6.57 | 14.81 | -12.83 | 4.34 | 1.32 | 9.08 | 3.02 | 26.99 | -3.89 | 1066 | -8.26 |
| 2018 (5) | 60.5 | -10.83 | 2.59 | -5.13 | 5.33 | -11.17 | 16.99 | -4.5 | 4.28 | 6.4 | 8.81 | -0.37 | 28.08 | 7.11 | 1162 | -18.05 |
| 2017 (4) | 67.85 | -10.2 | 2.73 | -22.66 | 6.0 | -14.77 | 17.79 | -6.76 | 4.02 | -13.87 | 8.84 | -5.09 | 26.22 | 3.83 | 1418 | 0.21 |
| 2016 (3) | 75.56 | -10.75 | 3.53 | -6.12 | 7.04 | 9.15 | 19.08 | -1.4 | 4.67 | 5.19 | 9.32 | 22.29 | 25.25 | 10.48 | 1415 | -6.72 |
| 2015 (2) | 84.66 | 7.55 | 3.76 | -6.93 | 6.45 | 23.09 | 19.35 | 5.56 | 4.44 | -13.46 | 7.62 | 14.46 | 22.86 | -1.84 | 1517 | -18.22 |
| 2014 (1) | 78.72 | -7.63 | 4.04 | -17.04 | 5.24 | -6.43 | 18.33 | -22.49 | 5.13 | 0 | 6.66 | 0 | 23.29 | 0 | 1855 | -3.99 |
