玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)53.04-2.25-14.7541.60-0.26-19.9444.490.54-16.8438.10-1.19-19.456.958.42-32.924.378.98-29.630.1110.0-15.3869.04-3.79-3.0758.83-6.04-13.193.50-0.81-3.736.5013.26125.7610.44-5.26-3.51
23Q3 (19)54.260.28-10.2141.71-0.69-17.5944.25-0.9-14.3338.562.04-15.846.4111.09-39.984.0111.08-36.450.1011.11-28.5771.761.03.4362.613.23-8.8894.270.2-3.85.74-3.18185.2711.02-5.894.85
23Q2 (18)54.11-3.94-8.3842.00-7.61-14.4144.65-7.04-10.3437.79-7.13-14.895.77-15.64-41.243.61-13.64-37.110.09-10.0-30.7771.051.07-0.6860.65-3.94-17.0494.08-0.62-4.535.9211.0306.6411.712.999.13
23Q1 (17)56.33-9.471.2645.46-12.51-0.2448.03-10.223.9840.69-13.97-1.56.84-33.98-24.254.18-32.69-21.130.10-23.08-23.0870.30-1.311.5263.14-6.74-12.2994.66-2.53-4.055.3485.5297.9611.375.0811.58
22Q4 (16)62.222.9618.1551.962.6724.5753.503.5826.8447.303.2324.5710.36-3.032.316.21-1.5830.460.13-7.148.3371.232.674.8667.70-1.47-5.4797.12-0.88-1.792.8843.11159.7710.822.955.87
22Q3 (15)60.432.3217.850.613.1422.7251.653.7123.1845.823.221.4110.688.7638.886.319.9328.780.147.697.6969.38-3.021.9468.71-6.0213.8797.99-0.56-0.382.0138.0122.7310.51-2.052.14
22Q2 (14)59.066.1718.0549.077.6825.3749.807.8224.0744.407.4822.869.828.7543.575.748.327.560.130.08.3371.543.314.6873.111.5632.6698.54-0.121.061.468.63-41.5610.735.31.32
22Q1 (13)55.635.646.245.579.259.746.199.517.9541.318.87.139.0315.3322.525.3011.347.290.138.330.069.251.94-2.2471.990.5242.8798.66-0.241.631.3421.08-54.0510.19-0.29-3.04
21Q4 (12)52.662.65-2.4541.711.14-4.0342.180.6-5.3437.970.61-3.97.831.82-0.254.76-2.86-10.530.12-7.69-7.6967.93-0.19-5.3471.6218.6945.6398.890.541.41.11-32.39-55.2510.22-0.68-2.01
21Q3 (11)51.302.54-4.041.245.37-2.0441.934.46-3.6537.744.43-2.087.6912.43-1.794.908.89-9.590.138.33-7.1468.06-0.41-3.0660.349.4927.3598.360.881.691.64-34.28-49.9510.29-2.830.0
21Q2 (10)50.03-4.49-5.6239.14-5.78-7.2340.14-6.19-8.5636.14-6.28-7.126.84-7.19-3.934.50-8.91-11.070.12-7.69-7.6968.34-3.532.2455.119.3730.4197.510.441.452.49-14.6-35.8910.590.760
21Q1 (9)52.38-2.961.1841.54-4.420.3942.79-3.970.5638.56-2.42.317.37-6.113.84.94-7.14-3.140.130.00.070.84-1.289.3450.392.4626.8397.08-0.46-0.182.9217.946.3710.510.770
20Q4 (8)53.981.017.5343.463.2310.9844.562.399.7839.512.527.987.850.268.585.32-1.850.380.13-7.14-7.1471.762.2115.5749.183.824.1397.530.831.092.47-24.39-29.7710.431.363.17
20Q3 (7)53.440.8112.3242.10-0.2114.3443.52-0.8713.5438.54-0.9511.717.839.9721.585.427.1116.560.147.697.6970.215.0414.3547.3812.1237.5796.730.640.723.27-15.83-17.3610.2901.78
20Q2 (6)53.012.423.2242.191.9633.2643.903.1731.3638.913.2440.427.120.2875.85.06-0.7865.90.130.018.1866.843.162.9642.266.37-4.0996.11-1.181.453.8941.72-26.150.000-100.0
20Q1 (5)51.773.1325.3241.385.6740.8442.554.8336.4737.693.0134.277.10-1.897.775.10-3.7775.860.13-7.1430.064.794.35-3.3639.730.2856.0597.260.813.182.74-22.13-52.230.00-100.0-100.0
19Q4 (4)50.205.510.039.166.360.040.595.90.036.596.060.07.2312.270.05.3013.980.00.147.690.062.091.120.039.6215.040.096.480.450.03.52-11.030.010.110.00.0
19Q3 (3)47.5810.60.036.8216.30.038.3314.690.034.5024.50.06.4459.010.04.6552.460.00.1318.180.061.40-5.420.034.44-21.830.096.041.380.03.96-24.780.010.11-0.980.0
19Q2 (2)43.024.140.031.667.760.033.427.180.027.71-1.280.04.0512.810.03.055.170.00.1110.00.064.92-3.160.044.0673.060.094.730.510.05.27-8.320.010.21-5.640.0
19Q1 (1)41.310.00.029.380.00.031.180.00.028.070.00.03.590.00.02.900.00.00.100.00.067.040.00.025.460.00.094.260.00.05.740.00.010.820.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)54.36-8.7342.63-13.9324.1927.8145.30-10.3738.75-13.7426.00-34.4116.14-31.670.41-21.1570.470.1458.83-13.194.11-3.975.89194.30.41-21.4211.094.82
2022 (9)59.5615.3649.5320.9518.93-27.4650.5421.044.9219.4439.6433.4723.6227.40.526.1270.372.467.70-5.4798.00-0.022.001.020.52-27.2610.581.83
2021 (8)51.63-2.7740.95-3.2426.097.6741.77-4.3337.61-2.7929.70-0.4718.54-10.390.49-7.5568.720.1971.6245.6398.021.131.98-35.580.72-22.8710.39-1.14
2020 (7)53.1015.3142.3221.524.23-7.8643.6619.8538.6919.8629.8442.5720.6929.470.538.1668.597.9349.1824.1396.921.383.08-30.030.932.3510.512.24
2019 (6)46.05-4.6234.83-6.3526.30-5.8536.43-5.4732.28-5.220.93-4.6515.98-7.790.49-3.9263.55-5.4339.6261.0695.60-0.944.4025.880.9112.1110.28-2.0
2018 (5)48.28-4.6237.19-5.7327.936.7438.54-4.9134.05-3.0221.95-6.8317.33-2.860.512.067.20-0.4124.60-20.1696.51-0.853.4930.880.81010.49-1.5
2017 (4)50.621.0639.45-1.0526.1712.7240.53-0.4735.11-0.4523.56-7.9317.84-6.20.50-5.6667.484.3330.81-13.7297.33-0.612.6728.750.00010.651.24
2016 (3)50.092.9639.875.0923.22-10.740.72-1.9735.27-2.9425.59-5.2919.02-3.060.53-1.8564.68-5.335.710.3997.937.222.07-76.090.00010.52-2.68
2015 (2)48.65-1.7437.94-2.1926.000.3441.544.936.345.0927.02-2.9819.621.550.54-1.8268.303.0535.57-17.0791.33-6.758.67321.860.00010.811.22
2014 (1)49.51038.79025.910.4639.60034.58027.85019.3200.551.8566.285.7142.89-12.4397.940.782.06-26.90.00010.68-5.32

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