- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 4.25 | -2.3 | -24.91 | 0.24 | -11.11 | -27.27 | 0.15 | 25.0 | 7.14 | 0.06 | -14.29 | 0.0 | 5.65 | -9.02 | -3.14 | 3.53 | 27.94 | 42.69 | 1.41 | -12.27 | 33.18 | 255 | 0.0 | 0.0 |
| 23Q3 (19) | 4.35 | 3.08 | -25.51 | 0.27 | 0.0 | -28.95 | 0.12 | -7.69 | 9.09 | 0.07 | 16.67 | 16.67 | 6.21 | -2.99 | -4.61 | 2.76 | -10.45 | 46.46 | 1.61 | 13.18 | 56.63 | 255 | 0.0 | -0.39 |
| 23Q2 (18) | 4.22 | -4.74 | -23.96 | 0.27 | 0.0 | -22.86 | 0.13 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 6.40 | 4.98 | 1.46 | 3.08 | 4.98 | 31.52 | 1.42 | 4.98 | 31.52 | 255 | 0.0 | -0.39 |
| 23Q1 (17) | 4.43 | -21.73 | -26.29 | 0.27 | -18.18 | -28.95 | 0.13 | -7.14 | 8.33 | 0.06 | 0.0 | 0.0 | 6.09 | 4.54 | -3.61 | 2.93 | 18.64 | 46.97 | 1.35 | 27.77 | 35.67 | 255 | 0.0 | -0.39 |
| 22Q4 (16) | 5.66 | -3.08 | -7.06 | 0.33 | -13.16 | -2.94 | 0.14 | 27.27 | -12.5 | 0.06 | 0.0 | 0.0 | 5.83 | -10.4 | 4.43 | 2.47 | 31.32 | -5.85 | 1.06 | 3.18 | 7.6 | 255 | -0.39 | -0.39 |
| 22Q3 (15) | 5.84 | 5.23 | 13.84 | 0.38 | 8.57 | 18.75 | 0.11 | -15.38 | -31.25 | 0.06 | 0.0 | 0.0 | 6.51 | 3.18 | 4.31 | 1.88 | -19.59 | -39.61 | 1.03 | -4.97 | -12.16 | 256 | 0.0 | -2.29 |
| 22Q2 (14) | 5.55 | -7.65 | 20.39 | 0.35 | -7.89 | 20.69 | 0.13 | 8.33 | -23.53 | 0.06 | 0.0 | 20.0 | 6.31 | -0.26 | 0.25 | 2.34 | 17.31 | -36.48 | 1.08 | 8.29 | -0.32 | 256 | 0.0 | -2.29 |
| 22Q1 (13) | 6.01 | -1.31 | 39.77 | 0.38 | 11.76 | 22.58 | 0.12 | -25.0 | 9.09 | 0.06 | 0.0 | -45.45 | 6.32 | 13.25 | -12.3 | 2.00 | -24.0 | -21.95 | 1.00 | 1.33 | -60.97 | 256 | 0.0 | -2.29 |
| 21Q4 (12) | 6.09 | 18.71 | 50.37 | 0.34 | 6.25 | 17.24 | 0.16 | 0.0 | 500.0 | 0.06 | 0.0 | -40.0 | 5.58 | -10.5 | -22.03 | 2.63 | -15.76 | 366.01 | 0.99 | -15.76 | -60.1 | 256 | -2.29 | -14.09 |
| 21Q3 (11) | 5.13 | 11.28 | 15.8 | 0.32 | 10.34 | 3.23 | 0.16 | -5.88 | 6.67 | 0.06 | 20.0 | 20.0 | 6.24 | -0.84 | -10.86 | 3.12 | -15.42 | -7.89 | 1.17 | 7.84 | 3.63 | 262 | 0.0 | -15.48 |
| 21Q2 (10) | 4.61 | 7.21 | 5.98 | 0.29 | -6.45 | 7.41 | 0.17 | 54.55 | 41.67 | 0.05 | -54.55 | 0.0 | 6.29 | -12.74 | 1.35 | 3.69 | 44.15 | 33.68 | 1.08 | -57.6 | -5.64 | 262 | 0.0 | -16.29 |
| 21Q1 (9) | 4.3 | 6.17 | -12.07 | 0.31 | 6.9 | 6.9 | 0.11 | 375.0 | -21.43 | 0.11 | 10.0 | 120.0 | 7.21 | 0.68 | 21.56 | 2.56 | 359.01 | -10.65 | 2.56 | 3.6 | 150.19 | 262 | -12.08 | -20.61 |
| 20Q4 (8) | 4.05 | -8.58 | -31.59 | 0.29 | -6.45 | -6.45 | -0.04 | -126.67 | -122.22 | 0.1 | 100.0 | -23.08 | 7.16 | 2.33 | 36.74 | -0.99 | -129.17 | -132.48 | 2.47 | 118.77 | 12.44 | 298 | -3.87 | -9.7 |
| 20Q3 (7) | 4.43 | 1.84 | -22.82 | 0.31 | 14.81 | 0.0 | 0.15 | 25.0 | -6.25 | 0.05 | 0.0 | -44.44 | 7.00 | 12.74 | 29.57 | 3.39 | 22.74 | 21.47 | 1.13 | -1.81 | -28.02 | 310 | -0.96 | -6.34 |
| 20Q2 (6) | 4.35 | -11.04 | -26.89 | 0.27 | -6.9 | -12.9 | 0.12 | -14.29 | -25.0 | 0.05 | 0.0 | -61.54 | 6.21 | 4.66 | 19.13 | 2.76 | -3.65 | 2.59 | 1.15 | 12.41 | -47.39 | 313 | -5.15 | -6.01 |
| 20Q1 (5) | 4.89 | -17.4 | -11.89 | 0.29 | -6.45 | 0.0 | 0.14 | -22.22 | -17.65 | 0.05 | -61.54 | -37.5 | 5.93 | 13.25 | 13.5 | 2.86 | -5.84 | -6.53 | 1.02 | -53.44 | -29.06 | 330 | 0.0 | -2.37 |
| 19Q4 (4) | 5.92 | 3.14 | 0.0 | 0.31 | 0.0 | 0.0 | 0.18 | 12.5 | 0.0 | 0.13 | 44.44 | 0.0 | 5.24 | -3.04 | 0.0 | 3.04 | 9.08 | 0.0 | 2.20 | 40.05 | 0.0 | 330 | -0.3 | 0.0 |
| 19Q3 (3) | 5.74 | -3.53 | 0.0 | 0.31 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 0.09 | -30.77 | 0.0 | 5.40 | 3.66 | 0.0 | 2.79 | 3.66 | 0.0 | 1.57 | -28.24 | 0.0 | 331 | -0.6 | 0.0 |
| 19Q2 (2) | 5.95 | 7.21 | 0.0 | 0.31 | 6.9 | 0.0 | 0.16 | -5.88 | 0.0 | 0.13 | 62.5 | 0.0 | 5.21 | -0.29 | 0.0 | 2.69 | -12.21 | 0.0 | 2.18 | 51.58 | 0.0 | 333 | -1.48 | 0.0 |
| 19Q1 (1) | 5.55 | 0.0 | 0.0 | 0.29 | 0.0 | 0.0 | 0.17 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 5.23 | 0.0 | 0.0 | 3.06 | 0.0 | 0.0 | 1.44 | 0.0 | 0.0 | 338 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 17.24 | -25.27 | 1.04 | -27.78 | 0.53 | 8.16 | 0.24 | 4.35 | 6.03 | -3.35 | 3.07 | 44.74 | 1.39 | 39.63 | 255 | 0.0 |
| 2022 (9) | 23.07 | 14.61 | 1.44 | 14.29 | 0.49 | -16.95 | 0.23 | -17.86 | 6.24 | -0.28 | 2.12 | -27.53 | 1.00 | -28.33 | 255 | -0.39 |
| 2021 (8) | 20.13 | 13.54 | 1.26 | 8.62 | 0.59 | 59.46 | 0.28 | 12.0 | 6.26 | -4.33 | 2.93 | 40.45 | 1.39 | -1.35 | 256 | -14.09 |
| 2020 (7) | 17.73 | -23.41 | 1.16 | -4.92 | 0.37 | -43.94 | 0.25 | -41.86 | 6.54 | 24.15 | 2.09 | -26.8 | 1.41 | -24.09 | 298 | -9.7 |
| 2019 (6) | 23.15 | -12.58 | 1.22 | -0.81 | 0.66 | -5.71 | 0.43 | 4.88 | 5.27 | 13.45 | 2.85 | 7.85 | 1.86 | 19.96 | 330 | 2.17 |
| 2018 (5) | 26.48 | 8.08 | 1.23 | 3.36 | 0.7 | 32.08 | 0.41 | 41.38 | 4.65 | -4.37 | 2.64 | 22.2 | 1.55 | 30.81 | 323 | 0.31 |
| 2017 (4) | 24.5 | 16.67 | 1.19 | -10.53 | 0.53 | 0.0 | 0.29 | 11.54 | 4.86 | -23.31 | 2.16 | -14.29 | 1.18 | -4.4 | 322 | 2.88 |
| 2016 (3) | 21.0 | -4.55 | 1.33 | 13.68 | 0.53 | 12.77 | 0.26 | 62.5 | 6.33 | 19.09 | 2.52 | 18.14 | 1.24 | 70.24 | 313 | 6.46 |
| 2015 (2) | 22.0 | -1.17 | 1.17 | -0.85 | 0.47 | 4.44 | 0.16 | -23.81 | 5.32 | 0.32 | 2.14 | 5.68 | 0.73 | -22.91 | 294 | 5.0 |
| 2014 (1) | 22.26 | 7.02 | 1.18 | 0.0 | 0.45 | 0.0 | 0.21 | -32.26 | 5.30 | 0 | 2.02 | 0 | 0.94 | 0 | 280 | -1.06 |
