- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 433.33 | -6.5 | -0.92 | 5.23 | -5.77 | -7.43 | 17.45 | 32.2 | 16.02 | 0.92 | 35.29 | 43.75 | 1.21 | 0.79 | -6.57 | 4.03 | 41.39 | 17.1 | 0.21 | 44.7 | 45.08 | 6995 | 0.0 | 0.0 |
| 23Q3 (19) | 463.46 | -6.27 | 6.24 | 5.55 | -4.15 | -27.45 | 13.2 | -2.8 | 33.33 | 0.68 | -6.85 | 44.68 | 1.20 | 2.27 | -31.71 | 2.85 | 3.71 | 25.51 | 0.15 | -0.62 | 36.19 | 6995 | 0.0 | 0.0 |
| 23Q2 (18) | 494.47 | -2.5 | -2.05 | 5.79 | 13.53 | -25.1 | 13.58 | 2.88 | 6.01 | 0.73 | 19.67 | 23.73 | 1.17 | 16.44 | -23.53 | 2.75 | 5.51 | 8.23 | 0.15 | 22.74 | 26.32 | 6995 | 0.0 | 0.0 |
| 23Q1 (17) | 507.14 | 15.96 | 19.17 | 5.1 | -9.73 | -34.36 | 13.2 | -12.23 | 35.52 | 0.61 | -4.69 | 22.0 | 1.01 | -22.16 | -44.92 | 2.60 | -24.31 | 13.73 | 0.12 | -17.8 | 2.38 | 6995 | 0.0 | 0.0 |
| 22Q4 (16) | 437.35 | 0.25 | -5.8 | 5.65 | -26.14 | -18.71 | 15.04 | 51.92 | 21.98 | 0.64 | 36.17 | 16.36 | 1.29 | -26.33 | -13.7 | 3.44 | 51.54 | 29.49 | 0.15 | 35.83 | 23.53 | 6995 | 0.0 | 0.0 |
| 22Q3 (15) | 436.25 | -13.58 | 3.24 | 7.65 | -1.03 | 18.79 | 9.9 | -22.72 | 15.65 | 0.47 | -20.34 | 2.17 | 1.75 | 14.52 | 15.06 | 2.27 | -10.57 | 12.02 | 0.11 | -7.82 | -1.03 | 6995 | 0.0 | 41.86 |
| 22Q2 (14) | 504.83 | 18.62 | 28.97 | 7.73 | -0.51 | 24.48 | 12.81 | 31.52 | 48.95 | 0.59 | 18.0 | 43.9 | 1.53 | -16.13 | -3.48 | 2.54 | 10.87 | 15.49 | 0.12 | -0.53 | 11.58 | 6995 | 0.0 | 41.86 |
| 22Q1 (13) | 425.57 | -8.34 | 47.57 | 7.77 | 11.8 | 47.44 | 9.74 | -21.01 | 16.51 | 0.5 | -9.09 | 0.0 | 1.83 | 21.97 | -0.09 | 2.29 | -13.82 | -21.05 | 0.12 | -0.82 | -32.24 | 6995 | 0.0 | 41.86 |
| 21Q4 (12) | 464.28 | 9.88 | 48.86 | 6.95 | 7.92 | 38.45 | 12.33 | 44.04 | 29.79 | 0.55 | 19.57 | 41.03 | 1.50 | -1.78 | -7.0 | 2.66 | 31.1 | -12.81 | 0.12 | 8.82 | -5.26 | 6995 | 41.86 | 41.86 |
| 21Q3 (11) | 422.55 | 7.95 | 49.72 | 6.44 | 3.7 | 44.07 | 8.56 | -0.47 | 18.56 | 0.46 | 12.2 | 70.37 | 1.52 | -3.93 | -3.77 | 2.03 | -7.8 | -20.81 | 0.11 | 3.93 | 13.79 | 4931 | 0.0 | 3.14 |
| 21Q2 (10) | 391.43 | 35.73 | 34.73 | 6.21 | 17.84 | 36.48 | 8.6 | 2.87 | 14.36 | 0.41 | -18.0 | 36.67 | 1.59 | -13.19 | 1.3 | 2.20 | -24.21 | -15.12 | 0.10 | -39.59 | 1.43 | 4931 | 0.0 | 3.14 |
| 21Q1 (9) | 288.38 | -7.54 | 19.74 | 5.27 | 4.98 | 13.33 | 8.36 | -12.0 | 25.15 | 0.5 | 28.21 | 72.41 | 1.83 | 13.54 | -5.35 | 2.90 | -4.83 | 4.52 | 0.17 | 38.66 | 43.99 | 4931 | 0.0 | 3.14 |
| 20Q4 (8) | 311.89 | 10.51 | 1.63 | 5.02 | 12.3 | -5.64 | 9.5 | 31.58 | -12.92 | 0.39 | 44.44 | 30.0 | 1.61 | 1.62 | -7.15 | 3.05 | 19.06 | -14.32 | 0.13 | 30.7 | 27.92 | 4931 | 3.14 | 2.41 |
| 20Q3 (7) | 282.22 | -2.86 | -5.71 | 4.47 | -1.76 | -14.86 | 7.22 | -3.99 | 3.29 | 0.27 | -10.0 | -32.5 | 1.58 | 1.13 | -9.7 | 2.56 | -1.17 | 9.55 | 0.10 | -7.35 | -28.41 | 4781 | 0.0 | -0.71 |
| 20Q2 (6) | 290.52 | 20.63 | -21.74 | 4.55 | -2.15 | -21.42 | 7.52 | 12.57 | 5.77 | 0.3 | 3.45 | -26.83 | 1.57 | -18.88 | 0.42 | 2.59 | -6.68 | 35.15 | 0.10 | -14.24 | -6.5 | 4781 | 0.0 | -0.71 |
| 20Q1 (5) | 240.84 | -21.52 | -35.02 | 4.65 | -12.59 | 5.2 | 6.68 | -38.77 | 9.51 | 0.29 | -3.33 | -9.38 | 1.93 | 11.38 | 61.89 | 2.77 | -21.98 | 68.51 | 0.12 | 23.18 | 39.46 | 4781 | -0.71 | -0.71 |
| 19Q4 (4) | 306.89 | 2.53 | 0.0 | 5.32 | 1.33 | 0.0 | 10.91 | 56.08 | 0.0 | 0.3 | -25.0 | 0.0 | 1.73 | -1.17 | 0.0 | 3.56 | 52.23 | 0.0 | 0.10 | -26.85 | 0.0 | 4815 | 0.0 | 0.0 |
| 19Q3 (3) | 299.31 | -19.37 | 0.0 | 5.25 | -9.33 | 0.0 | 6.99 | -1.69 | 0.0 | 0.4 | -2.44 | 0.0 | 1.75 | 12.46 | 0.0 | 2.34 | 21.94 | 0.0 | 0.13 | 21.0 | 0.0 | 4815 | 0.0 | 0.0 |
| 19Q2 (2) | 371.23 | 0.17 | 0.0 | 5.79 | 31.0 | 0.0 | 7.11 | 16.56 | 0.0 | 0.41 | 28.12 | 0.0 | 1.56 | 30.78 | 0.0 | 1.92 | 16.36 | 0.0 | 0.11 | 27.91 | 0.0 | 4815 | 0.0 | 0.0 |
| 19Q1 (1) | 370.61 | 0.0 | 0.0 | 4.42 | 0.0 | 0.0 | 6.1 | 0.0 | 0.0 | 0.32 | 0.0 | 0.0 | 1.19 | 0.0 | 0.0 | 1.65 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 4815 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 1898.4 | 5.23 | 21.66 | -24.79 | 57.43 | 20.96 | 2.94 | 34.25 | 1.14 | -28.53 | 3.03 | 14.94 | 0.15 | 27.57 | 6995 | 0.0 |
| 2022 (9) | 1804.01 | 15.15 | 28.8 | 15.8 | 47.48 | 25.44 | 2.19 | 14.06 | 1.60 | 0.57 | 2.63 | 8.94 | 0.12 | -0.95 | 6995 | 0.0 |
| 2021 (8) | 1566.65 | 39.2 | 24.87 | 33.14 | 37.85 | 22.45 | 1.92 | 54.84 | 1.59 | -4.36 | 2.42 | -12.03 | 0.12 | 11.24 | 6995 | 41.86 |
| 2020 (7) | 1125.47 | -16.51 | 18.68 | -10.06 | 30.91 | -0.64 | 1.24 | -13.29 | 1.66 | 7.72 | 2.75 | 19.01 | 0.11 | 3.86 | 4931 | 3.14 |
| 2019 (6) | 1348.04 | -29.39 | 20.77 | -3.12 | 31.11 | 18.11 | 1.43 | 9.16 | 1.54 | 37.2 | 2.31 | 67.27 | 0.11 | 54.6 | 4781 | -0.71 |
| 2018 (5) | 1909.15 | 13.78 | 21.44 | 24.51 | 26.34 | 13.83 | 1.31 | 81.94 | 1.12 | 9.43 | 1.38 | 0.04 | 0.07 | 59.91 | 4815 | 3.46 |
| 2017 (4) | 1677.93 | 17.05 | 17.22 | -11.65 | 23.14 | 2.39 | 0.72 | 125.0 | 1.03 | -24.52 | 1.38 | -12.52 | 0.04 | 92.23 | 4654 | -0.47 |
| 2016 (3) | 1433.55 | -4.01 | 19.49 | 18.05 | 22.6 | 5.85 | 0.32 | -51.52 | 1.36 | 22.98 | 1.58 | 10.27 | 0.02 | -49.49 | 4676 | -4.53 |
| 2015 (2) | 1493.38 | -8.37 | 16.51 | -6.46 | 21.35 | -3.09 | 0.66 | -28.26 | 1.11 | 2.09 | 1.43 | 5.77 | 0.04 | -21.7 | 4898 | -6.79 |
| 2014 (1) | 1629.87 | 9.66 | 17.65 | -2.38 | 22.03 | -14.31 | 0.92 | -55.56 | 1.08 | 0 | 1.35 | 0 | 0.06 | 0 | 5255 | -17.84 |
