- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 25Q2 (20) | 464.31 | 3.54 | -3.9 | 7.7 | 11.11 | 10.32 | 20.28 | 3.42 | 22.32 | 0.88 | -7.37 | -26.67 | 1.66 | 7.31 | 14.79 | 4.37 | -0.12 | 27.28 | 0.19 | -10.54 | -23.69 | 11612 | 0.0 | 10.51 |
| 25Q1 (19) | 448.43 | -3.88 | 10.59 | 6.93 | -5.97 | 22.22 | 19.61 | 27.09 | 25.22 | 0.95 | -49.74 | 13.1 | 1.55 | -2.18 | 10.52 | 4.37 | 32.22 | 13.24 | 0.21 | -47.71 | 2.27 | 11612 | 0.0 | 10.51 |
| 24Q4 (18) | 466.52 | 6.51 | 7.66 | 7.37 | 10.99 | 40.92 | 15.43 | -2.59 | -14.09 | 1.89 | 78.3 | 105.43 | 1.58 | 4.21 | 30.89 | 3.31 | -8.54 | -20.2 | 0.41 | 67.41 | 90.82 | 11612 | 10.51 | 10.51 |
| 24Q3 (17) | 438.02 | -9.34 | -5.49 | 6.64 | -4.87 | 19.64 | 15.84 | -4.46 | 20.0 | 1.06 | -11.67 | 55.88 | 1.52 | 4.93 | 26.59 | 3.62 | 5.38 | 26.97 | 0.24 | -2.57 | 64.94 | 10508 | 0.0 | 8.43 |
| 24Q2 (16) | 483.14 | 19.15 | -2.29 | 6.98 | 23.1 | 20.55 | 16.58 | 5.87 | 22.09 | 1.2 | 42.86 | 64.38 | 1.44 | 3.32 | 23.38 | 3.43 | -11.14 | 24.95 | 0.25 | 19.9 | 68.24 | 10508 | 0.0 | 8.43 |
| 24Q1 (15) | 405.5 | -6.42 | -20.04 | 5.67 | 8.41 | 11.18 | 15.66 | -12.81 | 18.64 | 0.84 | -8.7 | 37.7 | 1.40 | 15.85 | 39.04 | 3.86 | -6.82 | 48.37 | 0.21 | -2.43 | 72.22 | 10508 | 0.0 | 8.43 |
| 23Q4 (14) | 433.33 | -6.5 | -0.92 | 5.23 | -5.77 | -7.43 | 17.96 | 36.06 | 19.41 | 0.92 | 35.29 | 43.75 | 1.21 | 0.79 | -6.57 | 4.14 | 45.52 | 20.52 | 0.21 | 44.7 | 45.08 | 10508 | 8.43 | 8.43 |
| 23Q3 (13) | 463.46 | -6.27 | 6.24 | 5.55 | -4.15 | -27.45 | 13.2 | -2.8 | 33.33 | 0.68 | -6.85 | 44.68 | 1.20 | 2.27 | -31.71 | 2.85 | 3.71 | 25.51 | 0.15 | -0.62 | 36.19 | 9691 | 0.0 | 38.54 |
| 23Q2 (12) | 494.47 | -2.5 | -2.05 | 5.79 | 13.53 | -25.1 | 13.58 | 2.88 | 6.01 | 0.73 | 19.67 | 23.73 | 1.17 | 16.44 | -23.53 | 2.75 | 5.51 | 8.23 | 0.15 | 22.74 | 26.32 | 9691 | 0.0 | 38.54 |
| 23Q1 (11) | 507.14 | 15.96 | 19.17 | 5.1 | -9.73 | -34.36 | 13.2 | -12.23 | 35.52 | 0.61 | -4.69 | 22.0 | 1.01 | -22.16 | -44.92 | 2.60 | -24.31 | 13.73 | 0.12 | -17.8 | 2.38 | 9691 | 0.0 | 38.54 |
| 22Q4 (10) | 437.35 | 0.25 | -5.8 | 5.65 | -26.14 | -18.71 | 15.04 | 51.92 | 21.98 | 0.64 | 36.17 | 16.36 | 1.29 | -26.33 | -13.7 | 3.44 | 51.54 | 29.49 | 0.15 | 35.83 | 23.53 | 9691 | 38.54 | 38.54 |
| 22Q3 (9) | 436.25 | -13.58 | 3.24 | 7.65 | -1.03 | 18.79 | 9.9 | -22.72 | 15.65 | 0.47 | -20.34 | 2.17 | 1.75 | 14.52 | 15.06 | 2.27 | -10.57 | 12.02 | 0.11 | -7.82 | -1.03 | 6995 | 0.0 | 41.86 |
| 22Q2 (8) | 504.83 | 18.62 | 28.97 | 7.73 | -0.51 | 24.48 | 12.81 | 31.52 | 48.95 | 0.59 | 18.0 | 43.9 | 1.53 | -16.13 | -3.48 | 2.54 | 10.87 | 15.49 | 0.12 | -0.53 | 11.58 | 6995 | 0.0 | 41.86 |
| 22Q1 (7) | 425.57 | -8.34 | 47.57 | 7.77 | 11.8 | 47.44 | 9.74 | -21.01 | 16.51 | 0.5 | -9.09 | 0.0 | 1.83 | 21.97 | -0.09 | 2.29 | -13.82 | -21.05 | 0.12 | -0.82 | -32.24 | 6995 | 0.0 | 41.86 |
| 21Q4 (6) | 464.28 | 9.88 | 48.86 | 6.95 | 7.92 | 38.45 | 12.33 | 44.04 | 29.79 | 0.55 | 19.57 | 41.03 | 1.50 | -1.78 | -7.0 | 2.66 | 31.1 | -12.81 | 0.12 | 8.82 | -5.26 | 6995 | 41.86 | 41.86 |
| 21Q3 (5) | 422.55 | 7.95 | 49.72 | 6.44 | 3.7 | 44.07 | 8.56 | -0.47 | 18.56 | 0.46 | 12.2 | 70.37 | 1.52 | -3.93 | -3.77 | 2.03 | -7.8 | -20.81 | 0.11 | 3.93 | 13.79 | 4931 | 0.0 | 3.14 |
| 21Q2 (4) | 391.43 | 35.73 | 0.0 | 6.21 | 17.84 | 0.0 | 8.6 | 2.87 | 0.0 | 0.41 | -18.0 | 0.0 | 1.59 | -13.19 | 0.0 | 2.20 | -24.21 | 0.0 | 0.10 | -39.59 | 0.0 | 4931 | 0.0 | 0.0 |
| 21Q1 (3) | 288.38 | -7.54 | 0.0 | 5.27 | 4.98 | 0.0 | 8.36 | -12.0 | 0.0 | 0.5 | 28.21 | 0.0 | 1.83 | 13.54 | 0.0 | 2.90 | -4.83 | 0.0 | 0.17 | 38.66 | 0.0 | 4931 | 0.0 | 0.0 |
| 20Q4 (2) | 311.89 | 10.51 | 0.0 | 5.02 | 12.3 | 0.0 | 9.5 | 31.58 | 0.0 | 0.39 | 44.44 | 0.0 | 1.61 | 1.62 | 0.0 | 3.05 | 19.06 | 0.0 | 0.13 | 30.7 | 0.0 | 4931 | 3.14 | 0.0 |
| 20Q3 (1) | 282.22 | 0.0 | 0.0 | 4.47 | 0.0 | 0.0 | 7.22 | 0.0 | 0.0 | 0.27 | 0.0 | 0.0 | 1.58 | 0.0 | 0.0 | 2.56 | 0.0 | 0.0 | 0.10 | 0.0 | 0.0 | 4781 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 1793.18 | -5.54 | 26.66 | 23.08 | 63.51 | 9.61 | 4.99 | 69.73 | 1.49 | 30.31 | 3.54 | 16.05 | 0.28 | 79.69 | 10508 | 0.0 |
| 2023 (9) | 1898.4 | 5.23 | 21.66 | -24.79 | 57.94 | 22.03 | 2.94 | 34.25 | 1.14 | -28.53 | 3.05 | 15.96 | 0.15 | 27.57 | 10508 | 8.43 |
| 2022 (8) | 1804.01 | 15.15 | 28.8 | 15.8 | 47.48 | 25.44 | 2.19 | 14.06 | 1.60 | 0.57 | 2.63 | 8.94 | 0.12 | -0.95 | 9691 | 38.54 |
| 2021 (7) | 1566.65 | 39.2 | 24.87 | 33.14 | 37.85 | 22.45 | 1.92 | 54.84 | 1.59 | -4.36 | 2.42 | -12.03 | 0.12 | 11.24 | 6995 | 41.86 |
| 2020 (6) | 1125.47 | -16.51 | 18.68 | -10.06 | 30.91 | -0.64 | 1.24 | -13.29 | 1.66 | 7.72 | 2.75 | 19.01 | 0.11 | 3.86 | 4931 | 3.14 |
| 2019 (5) | 1348.04 | -29.39 | 20.77 | -3.12 | 31.11 | 18.11 | 1.43 | 9.16 | 1.54 | 37.2 | 2.31 | 67.27 | 0.11 | 54.6 | 4781 | -0.71 |
| 2018 (4) | 1909.15 | 13.78 | 21.44 | 24.51 | 26.34 | 13.83 | 1.31 | 81.94 | 1.12 | 9.43 | 1.38 | 0.04 | 0.07 | 59.91 | 4815 | 3.46 |
| 2017 (3) | 1677.93 | 17.05 | 17.22 | -11.65 | 23.14 | 2.39 | 0.72 | 125.0 | 1.03 | -24.52 | 1.38 | -12.52 | 0.04 | 92.23 | 4654 | -0.47 |
| 2016 (2) | 1433.55 | -4.01 | 19.49 | 18.05 | 22.6 | 5.85 | 0.32 | -51.52 | 1.36 | 22.98 | 1.58 | 10.27 | 0.02 | -49.49 | 4676 | -4.53 |
| 2015 (1) | 1493.38 | -8.37 | 16.51 | -6.46 | 21.35 | -3.09 | 0.66 | -28.26 | 1.11 | 0 | 1.43 | 0 | 0.04 | 0 | 4898 | -6.79 |