- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 27.62 | 18.24 | 207.92 | 0.96 | 15.66 | 68.42 | 0.56 | -3.45 | 36.59 | 0.55 | 10.0 | 96.43 | 3.48 | -2.18 | -45.3 | 2.03 | -18.34 | -55.64 | 1.99 | -6.97 | -36.21 | 1025 | 0.0 | 0.0 |
| 23Q3 (19) | 23.36 | 128.57 | 117.71 | 0.83 | 97.62 | 23.88 | 0.58 | 28.89 | 31.82 | 0.5 | 38.89 | 38.89 | 3.55 | -13.54 | -43.1 | 2.48 | -43.61 | -39.45 | 2.14 | -39.24 | -36.2 | 1025 | 0.0 | -52.63 |
| 23Q2 (18) | 10.22 | 73.51 | 8.26 | 0.42 | 0.0 | -32.26 | 0.45 | 9.76 | -11.76 | 0.36 | 12.5 | -2.7 | 4.11 | -42.37 | -37.43 | 4.40 | -36.75 | -18.5 | 3.52 | -35.16 | -10.13 | 1025 | 0.0 | -52.63 |
| 23Q1 (17) | 5.89 | -34.34 | -63.98 | 0.42 | -26.32 | -41.67 | 0.41 | 0.0 | -12.77 | 0.32 | 14.29 | -21.95 | 7.13 | 12.22 | 61.93 | 6.96 | 52.29 | 142.15 | 5.43 | 74.05 | 116.65 | 1025 | 0.0 | -52.63 |
| 22Q4 (16) | 8.97 | -16.4 | -82.37 | 0.57 | -14.93 | -60.96 | 0.41 | -6.82 | -70.5 | 0.28 | -22.22 | -49.09 | 6.35 | 1.77 | 121.41 | 4.57 | 11.46 | 67.28 | 3.12 | -6.96 | 188.71 | 1025 | -52.63 | -52.63 |
| 22Q3 (15) | 10.73 | 13.67 | -74.79 | 0.67 | 8.06 | -46.4 | 0.44 | -13.73 | -29.03 | 0.36 | -2.7 | -32.08 | 6.24 | -4.93 | 112.6 | 4.10 | -24.1 | 181.49 | 3.36 | -14.4 | 169.42 | 2164 | 0.0 | 11.78 |
| 22Q2 (14) | 9.44 | -42.26 | -81.06 | 0.62 | -13.89 | -59.21 | 0.51 | 8.51 | -13.56 | 0.37 | -9.76 | -24.49 | 6.57 | 49.14 | 115.4 | 5.40 | 87.94 | 356.47 | 3.92 | 56.3 | 298.75 | 2164 | 0.0 | 11.78 |
| 22Q1 (13) | 16.35 | -67.86 | -59.52 | 0.72 | -50.68 | -48.2 | 0.47 | -66.19 | -14.55 | 0.41 | -25.45 | -30.51 | 4.40 | 53.43 | 27.96 | 2.87 | 5.2 | 111.1 | 2.51 | 131.93 | 71.67 | 2164 | 0.0 | 11.78 |
| 21Q4 (12) | 50.87 | 19.53 | 12.54 | 1.46 | 16.8 | -9.88 | 1.39 | 124.19 | 139.66 | 0.55 | 3.77 | -8.33 | 2.87 | -2.28 | -19.92 | 2.73 | 87.57 | 112.94 | 1.08 | -13.18 | -18.55 | 2164 | 11.78 | 11.78 |
| 21Q3 (11) | 42.56 | -14.62 | 19.62 | 1.25 | -17.76 | -8.76 | 0.62 | 5.08 | 29.17 | 0.53 | 8.16 | 0.0 | 2.94 | -3.68 | -23.72 | 1.46 | 23.08 | 7.98 | 1.25 | 26.69 | -16.4 | 1936 | 0.0 | 48.13 |
| 21Q2 (10) | 49.85 | 23.42 | 164.88 | 1.52 | 9.35 | 111.11 | 0.59 | 7.27 | 51.28 | 0.49 | -16.95 | 11.36 | 3.05 | -11.4 | -20.3 | 1.18 | -13.08 | -42.89 | 0.98 | -32.71 | -57.96 | 1936 | 0.0 | 48.13 |
| 21Q1 (9) | 40.39 | -10.64 | 185.44 | 1.39 | -14.2 | 127.87 | 0.55 | -5.17 | 44.74 | 0.59 | -1.67 | 40.48 | 3.44 | -3.98 | -20.17 | 1.36 | 6.12 | -49.29 | 1.46 | 10.04 | -50.79 | 1936 | 0.0 | 28.21 |
| 20Q4 (8) | 45.2 | 27.04 | 115.14 | 1.62 | 18.25 | 29.6 | 0.58 | 20.83 | 13.73 | 0.6 | 13.21 | 30.43 | 3.58 | -6.92 | -39.76 | 1.28 | -4.88 | -47.14 | 1.33 | -10.89 | -39.37 | 1936 | 48.13 | 28.21 |
| 20Q3 (7) | 35.58 | 89.05 | 60.92 | 1.37 | 90.28 | -2.14 | 0.48 | 23.08 | -9.43 | 0.53 | 20.45 | 43.24 | 3.85 | 0.65 | -39.19 | 1.35 | -34.9 | -43.72 | 1.49 | -36.29 | -10.99 | 1307 | 0.0 | -13.44 |
| 20Q2 (6) | 18.82 | 33.0 | 21.73 | 0.72 | 18.03 | -37.39 | 0.39 | 2.63 | -7.14 | 0.44 | 4.76 | 10.0 | 3.83 | -11.26 | -48.57 | 2.07 | -22.84 | -23.72 | 2.34 | -21.23 | -9.64 | 1307 | -13.44 | -13.44 |
| 20Q1 (5) | 14.15 | -32.65 | -30.77 | 0.61 | -51.2 | -41.35 | 0.38 | -25.49 | -44.93 | 0.42 | -8.7 | -26.32 | 4.31 | -27.54 | -15.27 | 2.69 | 10.63 | -20.45 | 2.97 | 35.57 | 6.44 | 1510 | 0.0 | 0.0 |
| 19Q4 (4) | 21.01 | -4.98 | 0.0 | 1.25 | -10.71 | 0.0 | 0.51 | -3.77 | 0.0 | 0.46 | 24.32 | 0.0 | 5.95 | -6.04 | 0.0 | 2.43 | 1.26 | 0.0 | 2.19 | 30.83 | 0.0 | 1510 | 0.0 | 0.0 |
| 19Q3 (3) | 22.11 | 43.01 | 0.0 | 1.4 | 21.74 | 0.0 | 0.53 | 26.19 | 0.0 | 0.37 | -7.5 | 0.0 | 6.33 | -14.88 | 0.0 | 2.40 | -11.76 | 0.0 | 1.67 | -35.32 | 0.0 | 1510 | 0.0 | 0.0 |
| 19Q2 (2) | 15.46 | -24.36 | 0.0 | 1.15 | 10.58 | 0.0 | 0.42 | -39.13 | 0.0 | 0.4 | -29.82 | 0.0 | 7.44 | 46.2 | 0.0 | 2.72 | -19.52 | 0.0 | 2.59 | -7.22 | 0.0 | 1510 | 0.0 | 0.0 |
| 19Q1 (1) | 20.44 | 0.0 | 0.0 | 1.04 | 0.0 | 0.0 | 0.69 | 0.0 | 0.0 | 0.57 | 0.0 | 0.0 | 5.09 | 0.0 | 0.0 | 3.38 | 0.0 | 0.0 | 2.79 | 0.0 | 0.0 | 1510 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 67.08 | 47.46 | 2.62 | 1.55 | 2.0 | 9.29 | 1.74 | 21.68 | 3.91 | -31.13 | 2.98 | -25.89 | 2.59 | -17.48 | 1025 | 0.0 |
| 2022 (9) | 45.49 | -75.23 | 2.58 | -54.09 | 1.83 | -41.9 | 1.43 | -33.8 | 5.67 | 85.36 | 4.02 | 134.56 | 3.14 | 167.3 | 1025 | -52.63 |
| 2021 (8) | 183.67 | 61.48 | 5.62 | 29.79 | 3.15 | 71.2 | 2.16 | 8.54 | 3.06 | -19.62 | 1.72 | 6.02 | 1.18 | -32.78 | 2164 | 11.78 |
| 2020 (7) | 113.74 | 43.94 | 4.33 | -10.54 | 1.84 | -14.42 | 1.99 | 10.56 | 3.81 | -37.85 | 1.62 | -40.54 | 1.75 | -23.19 | 1936 | 48.13 |
| 2019 (6) | 79.02 | 27.74 | 4.84 | 34.07 | 2.15 | 17.49 | 1.8 | 23.29 | 6.13 | 4.96 | 2.72 | -8.03 | 2.28 | -3.49 | 1307 | -13.44 |
| 2018 (5) | 61.86 | 16.37 | 3.61 | -17.95 | 1.83 | -8.96 | 1.46 | -2.01 | 5.84 | -29.49 | 2.96 | -21.76 | 2.36 | -15.79 | 1510 | 6.11 |
| 2017 (4) | 53.16 | 44.97 | 4.4 | 13.11 | 2.01 | -21.48 | 1.49 | 8.76 | 8.28 | -21.98 | 3.78 | -45.84 | 2.80 | -24.98 | 1423 | 33.74 |
| 2016 (3) | 36.67 | 6.11 | 3.89 | 30.54 | 2.56 | 6.22 | 1.37 | 0.0 | 10.61 | 23.03 | 6.98 | 0.11 | 3.74 | -5.75 | 1064 | -0.56 |
| 2015 (2) | 34.56 | -4.16 | 2.98 | -11.04 | 2.41 | 78.52 | 1.37 | 10.48 | 8.62 | -7.18 | 6.97 | 86.27 | 3.96 | 15.28 | 1070 | -1.38 |
| 2014 (1) | 36.06 | 9.7 | 3.35 | 4.69 | 1.35 | -5.59 | 1.24 | -2.36 | 9.29 | 0 | 3.74 | 0 | 3.44 | 0 | 1085 | 15.18 |
