玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)43.76-0.552.032.92-58.76-54.732.81-66.94-68.322.59-63.31-66.191.61-61.39-67.080.63-53.33-58.280.195.560.013.14-20.36-25.3225.03-2.78-6.05102.7023.2440.18-2.70-116.22-109.7530.341.542.6
23Q3 (19)44.00-1.16.497.08-4.3222.928.508.83-24.917.064.28-28.034.1711.2-30.031.356.3-25.00.180.05.8816.50-1.2-21.28231.474.77-6.0683.33-11.5963.8916.67262.5-66.0929.880.376.18
23Q2 (18)44.49-3.8550.057.40-41.04125.147.81-36.66131.756.77-30.99135.583.75-42.92168.311.27-39.81168.280.18-14.2980.016.70-15.78372.43220.945.04-10.9994.25-7.48-21.264.60345.21123.3429.778.53-35.53
23Q1 (17)46.277.887.1112.5594.57140.8812.3339.01135.319.8128.07138.116.5734.36209.912.1139.74102.880.2110.53-8.719.8312.7332.64210.34-12.1970.32101.8839.051.88-1.88-106.76027.43-7.24-10.21
22Q4 (16)42.893.8-8.26.4511.98-61.058.87-21.64-54.887.66-21.92-47.864.89-17.95-42.741.51-16.11-56.230.1911.76-17.3917.59-16.08-40.33239.53-2.7979.3873.2744.09-13.1627.72-43.677.4329.575.0824.04
22Q3 (15)41.3239.3679.425.76119.57113.6211.32146.02141.569.81151.55146.675.96208.56200.171.80196.77192.310.1770.070.020.96441.92679.01246.40-0.7329.3650.85-57.52-67.1749.15349.54189.5828.14-39.06-47.72
22Q2 (14)29.65-31.37-1.33-29.44-665.07-4.58-24.60-569.47-44.79-19.03-561.89-69.76-5.49-358.96-62.91-1.86-278.85-58.970.10-56.52-16.67-6.13-141.0-450.29248.22100.9937.52119.7019.7-27.68-19.70069.9446.1851.16-9.36
22Q1 (13)43.20-7.53-3.985.21-68.54-41.395.24-73.35-44.144.12-71.95-44.472.12-75.18-50.231.04-69.86-42.860.230.00.014.95-49.29-20.44123.50-7.51-13.68100.0018.525.490.00-100.0-100.030.5528.154.59
21Q4 (12)46.72102.872.116.56139.1695.5119.66172.17135.1714.69169.89109.868.54243.53106.783.45276.92104.140.23130.04.5529.48914.3665.43133.53-29.9-17.3184.38-45.52-16.6215.62128.481412.523.84-55.71-20.45
21Q3 (11)23.03-23.36-48.92-42.29-50.23-527.6-27.24-60.33-258.74-21.02-87.51-243.58-5.95-76.56-162.63-1.95-66.67-155.080.10-16.67-56.52-3.62-306.86-113.96190.485.5313.19154.87-6.43169.47-54.8716.26-229.0153.835.6586.59
21Q2 (10)30.05-33.21-20.04-28.15-416.65-220.98-16.99-281.13-467.75-11.21-251.08-280.81-3.37-179.11-237.55-1.17-164.29-211.430.12-47.83-20.01.75-90.69-89.78180.5026.16-5.06165.5274.61187.44-65.52-1357.93-122.6550.9574.4329.38
21Q1 (9)44.99-1.686.598.894.96149.729.3812.2158.47.426.0164.064.263.15182.121.827.69152.780.234.559.5218.795.4447.37143.07-11.412.8794.79-6.32-5.215.21537.556.2529.21-2.54-10.67
20Q4 (8)45.761.493.328.47-14.3626.048.36-51.2820.297.00-52.1924.564.13-56.5320.411.69-52.2619.860.22-4.35-4.3517.82-31.317.94161.49-4.03-2.4101.1976.074.4-1.19-102.8-138.6929.973.880.77
20Q3 (7)45.0919.986.349.89212.7729.1117.16271.43121.1314.64136.13140.799.50287.76128.923.54237.14124.050.2353.330.025.9451.4365.54168.28-11.49-1.6557.47130.36-41.7342.53-85.33004.628.85-26.74-0.83
20Q2 (6)37.58-10.97-13.21-8.77-346.35-228.034.6227.27-44.936.20120.64-8.552.4562.25-41.111.0545.83-35.190.15-28.57-31.8217.1334.353.25190.1336.71-6.7-189.29-289.29-334.2289.298578.571524.4539.3820.4329.28
20Q1 (5)42.21-4.7-8.643.56-47.02-75.233.63-47.77-75.052.81-50.0-70.421.51-55.98-80.790.72-48.94-80.490.21-8.7-32.2612.75-15.62-41.38139.08-15.94-12.81100.003.171.353.338.33150.032.709.9523.3
19Q4 (4)44.294.460.06.72-12.270.06.95-10.440.05.62-7.570.03.43-17.350.01.41-10.760.00.230.00.015.11-3.570.0165.46-3.30.096.92-1.730.03.08124.620.029.742.230.0
19Q3 (3)42.40-2.080.07.6611.820.07.76-7.510.06.08-10.320.04.15-0.240.01.58-2.470.00.234.550.015.67-5.550.0171.10-16.040.098.6322.030.01.37-92.310.029.09-4.50.0
19Q2 (2)43.30-6.280.06.85-52.330.08.39-42.340.06.78-28.630.04.16-47.070.01.62-56.10.00.22-29.030.016.59-23.720.0203.7927.760.080.82-18.090.017.811235.620.030.4614.860.0
19Q1 (1)46.200.00.014.370.00.014.550.00.09.500.00.07.860.00.03.690.00.00.310.00.021.750.00.0159.510.00.098.670.00.01.330.00.026.520.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)44.659.847.49860.267.99-19.097.84108.516.5388.7316.04137.285.2089.780.747.2516.5314.79225.03-6.0595.58364.744.42-94.440.4713.9629.33-7.83
2022 (9)40.652.010.7809.87-18.53.7624.093.4634.636.7667.332.7428.640.697.8114.40-11.38239.5379.3820.57079.43-54.390.4113.5131.82-8.3
2021 (8)39.85-7.9-2.26012.1236.513.03-66.852.57-68.194.04-76.32.13-69.440.64-20.016.25-13.79133.53-17.31-74.160174.16257.360.3617.8934.708.61
2020 (7)43.27-1.934.67-48.518.8825.499.14-4.398.0814.4517.05-9.846.97-22.30.80-27.2718.858.33161.49-2.451.27-46.0448.73877.390.31-15.1631.9510.71
2019 (6)44.122.419.0728.477.0782.779.5612.087.067.2918.9137.338.9714.411.10-7.5617.4039.42165.4693.6195.0114.624.99-70.850.36-40.4528.86-1.2
2018 (5)43.081.067.06-14.013.8714.528.53-12.426.58-17.1313.77-19.667.84-14.51.193.4812.48-5.8185.4624.7882.89-1.3717.119.340.61029.213.11
2017 (4)42.630.028.211.363.381.899.742.427.942.5817.14-21.29.17-6.621.15-8.7313.252.0868.49-42.2984.05-1.1815.644.640.00028.33-1.01
2016 (3)42.62-1.648.10-2.293.326.729.5114.447.7423.6421.75-0.879.8216.211.26-3.8212.9810.85118.67-8.0485.05-14.614.953502.990.00028.623.7
2015 (2)43.33-4.248.2930.353.112.68.313.886.26-0.3221.94-9.088.453.811.315.6511.712.45129.04-45.5899.5924.660.41-97.990.00027.60-2.95
2014 (1)45.2506.3603.03-4.98.0006.28024.1308.1401.24-15.0711.435.15237.1332.579.896.5120.69-17.240.00028.442.93

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