- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 13.09 | 9.08 | 14.52 | 4.45 | 23.61 | 28.99 | 0.83 | 7.79 | 23.88 | 0.07 | 16.67 | 40.0 | 34.00 | 13.32 | 12.63 | 6.34 | -1.18 | 8.17 | 0.53 | 6.95 | 22.25 | 1647 | 0.0 | 0.0 |
| 23Q3 (19) | 12.0 | 7.72 | 15.38 | 3.6 | 5.57 | 14.29 | 0.77 | 14.93 | 54.0 | 0.06 | 20.0 | 20.0 | 30.00 | -1.99 | -0.95 | 6.42 | 6.69 | 33.47 | 0.50 | 11.4 | 4.0 | 1647 | 0.0 | 0.92 |
| 23Q2 (18) | 11.14 | -14.04 | 107.06 | 3.41 | -5.28 | 29.17 | 0.67 | -6.94 | 34.0 | 0.05 | 0.0 | 25.0 | 30.61 | 10.2 | -37.62 | 6.01 | 8.26 | -35.29 | 0.45 | 16.34 | -39.63 | 1647 | 0.0 | 0.92 |
| 23Q1 (17) | 12.96 | 13.39 | 24.98 | 3.6 | 4.35 | 9.76 | 0.72 | 7.46 | 18.03 | 0.05 | 0.0 | 0.0 | 27.78 | -7.97 | -12.18 | 5.56 | -5.22 | -5.56 | 0.39 | -11.81 | -19.98 | 1647 | 0.0 | 0.92 |
| 22Q4 (16) | 11.43 | 9.9 | 16.99 | 3.45 | 9.52 | 46.19 | 0.67 | 34.0 | 26.42 | 0.05 | 0.0 | 0.0 | 30.18 | -0.35 | 24.96 | 5.86 | 21.92 | 8.06 | 0.44 | -9.01 | -14.52 | 1647 | 0.92 | 0.92 |
| 22Q3 (15) | 10.4 | 93.31 | 151.21 | 3.15 | 19.32 | 43.84 | 0.5 | 0.0 | 8.7 | 0.05 | 25.0 | 0.0 | 30.29 | -38.28 | -42.74 | 4.81 | -48.27 | -56.73 | 0.48 | -35.34 | -60.19 | 1632 | 0.0 | -3.2 |
| 22Q2 (14) | 5.38 | -48.12 | 4.87 | 2.64 | -19.51 | 8.2 | 0.5 | -18.03 | 0.0 | 0.04 | -20.0 | 0.0 | 49.07 | 55.14 | 3.17 | 9.29 | 57.99 | -4.65 | 0.74 | 54.2 | -4.65 | 1632 | 0.0 | -3.2 |
| 22Q1 (13) | 10.37 | 6.14 | 0.97 | 3.28 | 38.98 | 6.15 | 0.61 | 15.09 | 7.02 | 0.05 | 0.0 | 0.0 | 31.63 | 30.94 | 5.13 | 5.88 | 8.44 | 5.99 | 0.48 | -5.79 | -0.96 | 1632 | 0.0 | -3.2 |
| 21Q4 (12) | 9.77 | 135.99 | -2.2 | 2.36 | 7.76 | -21.85 | 0.53 | 15.22 | -19.7 | 0.05 | 0.0 | 0.0 | 24.16 | -54.34 | -20.09 | 5.42 | -51.18 | -17.89 | 0.51 | -57.63 | 2.25 | 1632 | -3.2 | -3.2 |
| 21Q3 (11) | 4.14 | -19.3 | -59.17 | 2.19 | -10.25 | -26.01 | 0.46 | -8.0 | -19.3 | 0.05 | 25.0 | 0.0 | 52.90 | 11.22 | 81.21 | 11.11 | 14.0 | 97.66 | 1.21 | 54.89 | 144.93 | 1686 | 0.0 | 5.18 |
| 21Q2 (10) | 5.13 | -50.05 | -15.49 | 2.44 | -21.04 | 9.42 | 0.5 | -12.28 | -7.41 | 0.04 | -20.0 | 0.0 | 47.56 | 58.08 | 29.47 | 9.75 | 75.61 | 9.56 | 0.78 | 60.16 | 18.32 | 1686 | 0.0 | 5.18 |
| 21Q1 (9) | 10.27 | 2.8 | 22.41 | 3.09 | 2.32 | 16.6 | 0.57 | -13.64 | 3.64 | 0.05 | 0.0 | 25.0 | 30.09 | -0.47 | -4.74 | 5.55 | -15.99 | -15.34 | 0.49 | -2.73 | 2.12 | 1686 | 0.0 | 5.18 |
| 20Q4 (8) | 9.99 | -1.48 | 6.28 | 3.02 | 2.03 | 8.63 | 0.66 | 15.79 | -5.71 | 0.05 | 0.0 | 0.0 | 30.23 | 3.56 | 2.22 | 6.61 | 17.53 | -11.28 | 0.50 | 1.5 | -5.91 | 1686 | 5.18 | 0.06 |
| 20Q3 (7) | 10.14 | 67.05 | 8.1 | 2.96 | 32.74 | 9.23 | 0.57 | 5.56 | 14.0 | 0.05 | 25.0 | 25.0 | 29.19 | -20.54 | 1.04 | 5.62 | -36.81 | 5.46 | 0.49 | -25.17 | 15.63 | 1603 | 0.0 | -4.87 |
| 20Q2 (6) | 6.07 | -27.65 | -30.07 | 2.23 | -15.85 | -12.89 | 0.54 | -1.82 | -3.57 | 0.04 | 0.0 | -20.0 | 36.74 | 16.31 | 24.56 | 8.90 | 35.71 | 37.89 | 0.66 | 38.22 | 14.4 | 1603 | 0.0 | -4.87 |
| 20Q1 (5) | 8.39 | -10.74 | -18.54 | 2.65 | -4.68 | 0.0 | 0.55 | -21.43 | -5.17 | 0.04 | -20.0 | 0.0 | 31.59 | 6.8 | 22.77 | 6.56 | -11.97 | 16.42 | 0.48 | -10.37 | 22.77 | 1603 | -4.87 | -4.87 |
| 19Q4 (4) | 9.4 | 0.21 | 0.0 | 2.78 | 2.58 | 0.0 | 0.7 | 40.0 | 0.0 | 0.05 | 25.0 | 0.0 | 29.57 | 2.36 | 0.0 | 7.45 | 39.7 | 0.0 | 0.53 | 24.73 | 0.0 | 1685 | 0.0 | 0.0 |
| 19Q3 (3) | 9.38 | 8.06 | 0.0 | 2.71 | 5.86 | 0.0 | 0.5 | -10.71 | 0.0 | 0.04 | -20.0 | 0.0 | 28.89 | -2.04 | 0.0 | 5.33 | -17.38 | 0.0 | 0.43 | -25.97 | 0.0 | 1685 | 0.0 | 0.0 |
| 19Q2 (2) | 8.68 | -15.73 | 0.0 | 2.56 | -3.4 | 0.0 | 0.56 | -3.45 | 0.0 | 0.05 | 25.0 | 0.0 | 29.49 | 14.63 | 0.0 | 6.45 | 14.57 | 0.0 | 0.58 | 48.33 | 0.0 | 1685 | 0.0 | 0.0 |
| 19Q1 (1) | 10.3 | 0.0 | 0.0 | 2.65 | 0.0 | 0.0 | 0.58 | 0.0 | 0.0 | 0.04 | 0.0 | 0.0 | 25.73 | 0.0 | 0.0 | 5.63 | 0.0 | 0.0 | 0.39 | 0.0 | 0.0 | 1685 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 49.19 | 30.93 | 15.06 | 20.29 | 2.98 | 30.7 | 0.23 | 21.05 | 30.62 | -8.13 | 6.06 | -0.17 | 0.47 | -7.54 | 1647 | 0.0 |
| 2022 (9) | 37.57 | 28.23 | 12.52 | 24.08 | 2.28 | 10.68 | 0.19 | 0.0 | 33.32 | -3.23 | 6.07 | -13.68 | 0.51 | -22.01 | 1647 | 0.92 |
| 2021 (8) | 29.3 | -15.29 | 10.09 | -7.0 | 2.06 | -11.21 | 0.19 | 5.56 | 34.44 | 9.79 | 7.03 | 4.82 | 0.65 | 24.61 | 1632 | -3.2 |
| 2020 (7) | 34.59 | -8.37 | 10.85 | 1.4 | 2.32 | -1.28 | 0.18 | 0.0 | 31.37 | 10.67 | 6.71 | 7.74 | 0.52 | 9.14 | 1686 | 5.18 |
| 2019 (6) | 37.75 | 5.86 | 10.7 | 3.88 | 2.35 | -0.84 | 0.18 | 0.0 | 28.34 | -1.87 | 6.23 | -6.33 | 0.48 | -5.54 | 1603 | -4.87 |
| 2018 (5) | 35.66 | 6.64 | 10.3 | 11.83 | 2.37 | 10.75 | 0.18 | 12.5 | 28.88 | 4.87 | 6.65 | 3.85 | 0.50 | 5.5 | 1685 | -0.88 |
| 2017 (4) | 33.44 | 5.62 | 9.21 | 8.35 | 2.14 | -6.14 | 0.16 | 6.67 | 27.54 | 2.59 | 6.40 | -11.14 | 0.48 | 0.99 | 1700 | 12.73 |
| 2016 (3) | 31.66 | 9.32 | 8.5 | 5.85 | 2.28 | 13.43 | 0.15 | 50.0 | 26.85 | -3.17 | 7.20 | 3.76 | 0.47 | 37.21 | 1508 | 1.82 |
| 2015 (2) | 28.96 | 32.91 | 8.03 | 27.06 | 2.01 | -2.43 | 0.1 | 0.0 | 27.73 | -4.4 | 6.94 | -26.58 | 0.35 | -24.76 | 1481 | 58.74 |
| 2014 (1) | 21.79 | 10.16 | 6.32 | 36.21 | 2.06 | -34.81 | 0.1 | 0 | 29.00 | 0 | 9.45 | 0 | 0.46 | 0 | 933 | 0.0 |
