- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 54.86 | -7.89 | 15.3 | 10.91 | -12.09 | 7.91 | 2.48 | 1.22 | 13.76 | 0.66 | 3.12 | 20.0 | 19.89 | -4.56 | -6.41 | 4.52 | 9.9 | -1.33 | 1.20 | 11.96 | 4.08 | 2926 | 0.0 | 0.0 |
| 23Q3 (19) | 59.56 | 13.56 | 3.56 | 12.41 | 23.61 | 3.07 | 2.45 | 13.95 | 17.79 | 0.64 | 0.0 | 16.36 | 20.84 | 8.85 | -0.47 | 4.11 | 0.35 | 13.73 | 1.07 | -11.94 | 12.36 | 2926 | 0.0 | 1.28 |
| 23Q2 (18) | 52.45 | 9.52 | 6.78 | 10.04 | 6.81 | 3.83 | 2.15 | 9.14 | 0.0 | 0.64 | 28.0 | 30.61 | 19.14 | -2.48 | -2.77 | 4.10 | -0.35 | -6.35 | 1.22 | 16.87 | 22.32 | 2926 | 0.0 | 1.28 |
| 23Q1 (17) | 47.89 | 0.65 | 5.23 | 9.4 | -7.02 | 1.62 | 1.97 | -9.63 | -3.9 | 0.5 | -9.09 | -3.85 | 19.63 | -7.62 | -3.43 | 4.11 | -10.22 | -8.68 | 1.04 | -9.68 | -8.62 | 2926 | 0.0 | 1.28 |
| 22Q4 (16) | 47.58 | -17.27 | -4.11 | 10.11 | -16.03 | 1.61 | 2.18 | 4.81 | -14.17 | 0.55 | 0.0 | -1.79 | 21.25 | 1.49 | 5.96 | 4.58 | 26.68 | -10.49 | 1.16 | 20.87 | 2.43 | 2926 | 1.28 | 1.28 |
| 22Q3 (15) | 57.51 | 17.08 | 3.77 | 12.04 | 24.51 | 7.02 | 2.08 | -3.26 | -0.48 | 0.55 | 12.24 | -1.79 | 20.94 | 6.34 | 3.13 | 3.62 | -17.37 | -4.1 | 0.96 | -4.13 | -5.35 | 2889 | 0.0 | -4.21 |
| 22Q2 (14) | 49.12 | 7.93 | -0.61 | 9.67 | 4.54 | -2.03 | 2.15 | 4.88 | -1.38 | 0.49 | -5.77 | -12.5 | 19.69 | -3.14 | -1.43 | 4.38 | -2.83 | -0.77 | 1.00 | -12.69 | -11.97 | 2889 | 0.0 | -4.21 |
| 22Q1 (13) | 45.51 | -8.28 | 4.09 | 9.25 | -7.04 | 1.2 | 2.05 | -19.29 | -1.91 | 0.52 | -7.14 | -10.34 | 20.33 | 1.36 | -2.78 | 4.50 | -12.0 | -5.77 | 1.14 | 1.24 | -13.87 | 2889 | 0.0 | -4.21 |
| 21Q4 (12) | 49.62 | -10.47 | 5.37 | 9.95 | -11.56 | 2.05 | 2.54 | 21.53 | 20.38 | 0.56 | 0.0 | -6.67 | 20.05 | -1.22 | -3.15 | 5.12 | 35.74 | 14.24 | 1.13 | 11.69 | -11.43 | 2889 | -4.21 | -4.21 |
| 21Q3 (11) | 55.42 | 12.14 | 3.59 | 11.25 | 13.98 | 4.65 | 2.09 | -4.13 | 5.56 | 0.56 | 0.0 | -1.75 | 20.30 | 1.64 | 1.03 | 3.77 | -14.51 | 1.9 | 1.01 | -10.83 | -5.16 | 3016 | 0.0 | -3.3 |
| 21Q2 (10) | 49.42 | 13.04 | 7.04 | 9.87 | 7.99 | 4.33 | 2.18 | 4.31 | 13.54 | 0.56 | -3.45 | -8.2 | 19.97 | -4.47 | -2.53 | 4.41 | -7.72 | 6.07 | 1.13 | -14.58 | -14.23 | 3016 | 0.0 | -3.3 |
| 21Q1 (9) | 43.72 | -7.16 | 10.02 | 9.14 | -6.26 | 9.99 | 2.09 | -0.95 | 11.17 | 0.58 | -3.33 | 13.73 | 20.91 | 0.97 | -0.02 | 4.78 | 6.69 | 1.05 | 1.33 | 4.12 | 3.37 | 3016 | 0.0 | -6.83 |
| 20Q4 (8) | 47.09 | -11.98 | -1.81 | 9.75 | -9.3 | -1.12 | 2.11 | 6.57 | -4.09 | 0.6 | 5.26 | 5.26 | 20.71 | 3.04 | 0.71 | 4.48 | 21.07 | -2.32 | 1.27 | 19.59 | 7.21 | 3016 | -3.3 | -6.83 |
| 20Q3 (7) | 53.5 | 15.88 | -5.44 | 10.75 | 13.64 | -12.39 | 1.98 | 3.12 | -8.76 | 0.57 | -6.56 | -5.0 | 20.09 | -1.93 | -7.34 | 3.70 | -11.0 | -3.5 | 1.07 | -19.36 | 0.47 | 3119 | 0.0 | -3.65 |
| 20Q2 (6) | 46.17 | 16.18 | -11.77 | 9.46 | 13.84 | -20.1 | 1.92 | 2.13 | 2.67 | 0.61 | 19.61 | 10.91 | 20.49 | -2.02 | -9.44 | 4.16 | -12.1 | 16.37 | 1.32 | 2.95 | 25.71 | 3119 | -3.65 | -3.65 |
| 20Q1 (5) | 39.74 | -17.14 | -12.49 | 8.31 | -15.72 | -17.31 | 1.88 | -14.55 | -36.7 | 0.51 | -10.53 | -20.31 | 20.91 | 1.71 | -5.52 | 4.73 | 3.13 | -27.67 | 1.28 | 7.98 | -8.94 | 3237 | 0.0 | 0.0 |
| 19Q4 (4) | 47.96 | -15.24 | 0.0 | 9.86 | -19.64 | 0.0 | 2.2 | 1.38 | 0.0 | 0.57 | -5.0 | 0.0 | 20.56 | -5.2 | 0.0 | 4.59 | 19.6 | 0.0 | 1.19 | 12.07 | 0.0 | 3237 | 0.0 | 0.0 |
| 19Q3 (3) | 56.58 | 8.12 | 0.0 | 12.27 | 3.63 | 0.0 | 2.17 | 16.04 | 0.0 | 0.6 | 9.09 | 0.0 | 21.69 | -4.15 | 0.0 | 3.84 | 7.33 | 0.0 | 1.06 | 0.9 | 0.0 | 3237 | 0.0 | 0.0 |
| 19Q2 (2) | 52.33 | 15.24 | 0.0 | 11.84 | 17.81 | 0.0 | 1.87 | -37.04 | 0.0 | 0.55 | -14.06 | 0.0 | 22.63 | 2.23 | 0.0 | 3.57 | -45.36 | 0.0 | 1.05 | -25.43 | 0.0 | 3237 | 0.0 | 0.0 |
| 19Q1 (1) | 45.41 | 0.0 | 0.0 | 10.05 | 0.0 | 0.0 | 2.97 | 0.0 | 0.0 | 0.64 | 0.0 | 0.0 | 22.13 | 0.0 | 0.0 | 6.54 | 0.0 | 0.0 | 1.41 | 0.0 | 0.0 | 3237 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 214.76 | 7.53 | 42.76 | 4.11 | 9.05 | 6.97 | 2.43 | 15.71 | 19.91 | -3.17 | 4.21 | -0.51 | 1.13 | 7.62 | 2926 | 0.0 |
| 2022 (9) | 199.73 | 0.78 | 41.07 | 2.14 | 8.46 | -4.94 | 2.1 | -7.08 | 20.56 | 1.35 | 4.24 | -5.68 | 1.05 | -7.8 | 2926 | 1.28 |
| 2021 (8) | 198.18 | 6.26 | 40.21 | 5.1 | 8.9 | 12.66 | 2.26 | -1.31 | 20.29 | -1.09 | 4.49 | 6.02 | 1.14 | -7.12 | 2889 | -4.21 |
| 2020 (7) | 186.51 | -7.8 | 38.26 | -13.1 | 7.9 | -14.32 | 2.29 | -2.55 | 20.51 | -5.76 | 4.24 | -7.07 | 1.23 | 5.69 | 3016 | -3.3 |
| 2019 (6) | 202.28 | 4.07 | 44.03 | 0.5 | 9.22 | 5.25 | 2.35 | -4.47 | 21.77 | -3.43 | 4.56 | 1.14 | 1.16 | -8.21 | 3119 | -3.65 |
| 2018 (5) | 194.37 | 9.51 | 43.81 | 6.23 | 8.76 | 2.94 | 2.46 | 0.41 | 22.54 | -2.99 | 4.51 | -6.0 | 1.27 | -8.31 | 3237 | 1.44 |
| 2017 (4) | 177.49 | 3.95 | 41.24 | -9.46 | 8.51 | -27.57 | 2.45 | 0.82 | 23.24 | -12.9 | 4.79 | -30.32 | 1.38 | -3.01 | 3191 | -4.92 |
| 2016 (3) | 170.75 | -15.55 | 45.55 | -17.26 | 11.75 | -3.45 | 2.43 | 18.54 | 26.68 | -2.02 | 6.88 | 14.33 | 1.42 | 40.37 | 3356 | -29.35 |
| 2015 (2) | 202.2 | -19.14 | 55.05 | 0.57 | 12.17 | 27.17 | 2.05 | -11.26 | 27.23 | 24.37 | 6.02 | 57.26 | 1.01 | 9.75 | 4750 | -22.16 |
| 2014 (1) | 250.05 | -14.37 | 54.74 | -17.29 | 9.57 | -10.48 | 2.31 | -3.75 | 21.89 | 0 | 3.83 | 0 | 0.92 | 0 | 6102 | -3.84 |
