玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)30.294.9955.1718.3353.0158.2919.23504.84124.9120.92340.4628.421.17517.8682.810.51920.054.550.02100.00.021.3376.5747.0142.950.112.2695.65138.26-29.864.35-98.76111.968.35-38.6-34.41
23Q3 (19)28.8516.5778.6411.9834.4643.3-4.75-137.91-162.58-8.70-174.42-234.47-0.28-165.12-126.920.05-72.22-89.360.01-50.0-85.7112.08-10.5237.59142.80-1.391.19-250.00-457.14-326.74350.001066.673512.513.603.03314.63
23Q2 (18)24.750.4579.488.91320.28104.8312.53305.5268.5311.69397.45462.020.43616.6772.00.18800.020.00.02100.0-60.013.50204.74178.93144.818.72-0.4770.0016.67-44.4130.00-25.0215.7113.20-30.16235.88
23Q1 (17)24.6426.23-18.712.12-81.69-82.813.09-63.86-65.892.35-85.57-68.370.06-90.63-75.00.02-93.94-85.710.01-50.00.04.43-69.47-68.08133.19-4.72-2.1760.00-56.0-56.1540.00210.0208.5718.9048.4722.73
22Q4 (16)19.5220.87-22.9111.5838.5212.878.5512.65-13.5516.29151.7824.920.64-38.46-41.820.33-29.79-35.290.02-71.43-50.014.5165.2624.66139.79-0.944.42136.3623.6831.49-36.36-254.55-881.8212.73288.1190.28
22Q3 (15)16.1517.11-29.078.3692.18-46.037.59123.24-47.666.47211.06-54.021.04316.0-33.760.47213.33-34.720.0740.040.08.7881.4-45.8141.12-3.014.91110.26-12.443.3-10.2660.44-52.383.28-16.54-34.53
22Q2 (14)13.79-54.5-46.594.35-64.72-69.813.40-62.47-76.552.08-72.01-84.410.254.17-60.940.157.14-51.610.05400.0150.04.84-65.13-69.25145.506.878.14125.93-7.9825.93-25.9329.6303.93-74.48-61.7
22Q1 (13)30.3119.7116.6212.3320.1885.979.06-8.392.847.43-43.0216.640.24-78.1871.430.14-72.5575.00.01-75.00.013.8819.2435.15136.151.763.78136.8431.9577.89-36.84-894.74-259.6515.40130.19-21.43
21Q4 (12)25.3211.2-1.5210.26-33.76235.719.89-31.79249.1713.04-7.32270.231.10-29.94454.840.51-29.17400.00.04-20.0100.011.64-28.15323.85133.87-0.48101.82103.70-2.84-6.67-3.7044.9766.676.6933.53-18.32
21Q3 (11)22.77-11.81-4.3715.497.4915.3414.500.0-5.1714.075.47-0.071.57145.31175.440.72132.26118.180.05150.0150.016.202.92-0.25134.52-0.0262.94106.736.7321.55-6.730-155.195.01-51.17-48.77
21Q2 (10)25.82-0.65-2.0914.41117.3522.3314.5064.5919.1513.34109.42142.550.64357.14100.00.31287.563.160.02100.0-33.3315.7453.2624.62134.5561.8583.46100.0030.02.130.00-100.0-100.010.26-47.650
21Q1 (9)25.991.09-26.996.63187.7-74.918.81232.88-67.136.37183.16-75.350.14145.16-93.40.08147.06-93.550.01-50.0-80.010.27297.5-62.1983.1325.3317.476.92-30.77-22.0323.08307.691619.2319.60139.32250.63
20Q4 (8)25.717.98-27.25-7.56-156.29-129.35-6.63-143.36-125.59-7.66-154.4-128.17-0.31-154.39-106.51-0.17-151.52-106.320.020.0-80.0-5.20-132.02-119.8566.33-19.66-8.36111.1126.5411.86-11.11-191.11-1755.568.19-16.26123.77
20Q3 (7)23.81-9.71-40.713.4314.01-59.0315.2925.64-53.314.08156.0-56.650.5778.12-90.090.3373.68-89.290.02-33.33-77.7816.2428.58-51.0582.5612.57-2.0487.80-10.33-12.4412.20192.6809.780230.41
20Q2 (6)26.37-25.93-32.8211.78-55.41-60.4812.17-54.59-58.625.50-78.72-81.180.32-84.91-95.170.19-84.68-94.380.03-40.0-72.7312.63-53.5-57.7373.343.57-21.0597.92-0.75-3.324.17210.42426.670.00-100.0-100.0
20Q1 (5)35.600.74-16.9626.422.56-26.0626.803.43-24.2525.84-4.97-26.882.12-55.46-78.11.24-53.9-72.930.05-50.0-61.5427.163.66-24.3970.81-2.17-31.5898.66-0.68-2.271.34100.0242.015.5952.73132.92
19Q4 (4)35.34-11.980.025.76-21.420.025.91-20.860.027.19-16.290.04.76-17.220.02.69-12.660.00.1011.110.026.20-21.040.072.38-14.120.099.33-0.950.00.6700.03.6623.650.0
19Q3 (3)40.152.290.032.789.960.032.7411.320.032.4811.120.05.75-13.140.03.08-8.880.00.09-18.180.033.1811.040.084.28-9.280.0100.28-0.990.0-0.00100.00.02.9616.540.0
19Q2 (2)39.25-8.440.029.81-16.570.029.41-16.870.029.23-17.290.06.62-31.610.03.38-26.20.00.11-15.380.029.88-16.820.092.90-10.240.0101.280.330.0-1.28-34.950.02.545.830.0
19Q1 (1)42.870.00.035.730.00.035.380.00.035.340.00.09.680.00.04.580.00.00.130.00.035.920.00.0103.500.00.0100.950.00.0-0.950.00.02.400.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)27.6962.6911.9955.710.73106.629.7752.99.2350.331.37-36.280.76-31.530.06-60.014.6471.63142.952.26122.341.37-22.3400.10-7.812.40118.31
2022 (9)17.02-30.257.70-40.170.35-13.766.39-49.046.14-52.592.15-36.761.11-38.670.1515.388.53-39.76139.794.42120.6917.41-20.6900.10-6.945.68-26.42
2021 (8)24.40-16.5212.87-8.40.4152.1612.54-15.2712.955.543.4023.191.819.040.130.014.16-8.53133.87101.82102.798.17-2.7900.11-32.887.728.43
2020 (7)29.23-26.2414.05-55.080.27580.8314.80-52.4112.27-60.762.76-89.661.66-87.980.13-70.4515.48-50.9266.33-8.5995.02-5.584.9800.1719.597.12150.7
2019 (6)39.638.2831.2829.360.04-69.0531.1031.2231.2741.7526.69268.1413.81315.960.44214.2931.5428.1172.56-41.66100.63-1.22-0.5700.147.492.84-67.02
2018 (5)36.603.6824.1818.650.13-47.4223.70-7.2822.06-7.937.25-10.823.32-12.630.14-12.524.62-7.3124.382.46101.8827.57-1.8800.13-35.198.614.62
2017 (4)35.3025.9420.3810.520.24117.7925.5634.3823.9660.78.13-5.363.800.260.16-36.026.5637.62121.395.3679.86-17.7420.38553.410.2008.2356.76
2016 (3)28.03-4.4318.44-9.960.1185.719.02-9.1314.910.278.59-54.113.79-40.310.25-41.8619.30-8.27115.21-16.9897.08-0.843.1242.250.0005.2552.62
2015 (2)29.330.2420.48295.370.06-90.420.93172.1714.87118.0418.721421.956.351528.210.43616.6721.04141.28138.77-49.2497.9045.372.19-93.290.0003.44-83.65
2014 (1)29.2605.1800.62584.247.6906.8201.2300.3900.06-89.098.72-68.97273.3760.6467.35-31.7632.652288.340.00021.04670.7

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