- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 87.11 | 62.79 | -17.11 | 2.62 | 43.96 | -23.17 | 2.36 | -30.99 | -28.48 | 0.27 | 17.39 | 68.75 | 3.01 | -11.57 | -7.31 | 2.71 | -57.61 | -13.72 | 0.31 | -27.89 | 103.58 | 2528 | 0.0 | 0.0 |
| 23Q3 (19) | 53.51 | -23.93 | -31.42 | 1.82 | -6.19 | -2.67 | 3.42 | -4.47 | 16.72 | 0.23 | 0.0 | 27.78 | 3.40 | 23.32 | 41.91 | 6.39 | 25.58 | 70.19 | 0.43 | 31.45 | 86.31 | 2528 | 0.0 | 2.02 |
| 23Q2 (18) | 70.34 | 11.69 | -8.02 | 1.94 | -13.39 | -2.02 | 3.58 | 31.14 | 23.88 | 0.23 | 35.29 | 21.05 | 2.76 | -22.45 | 6.52 | 5.09 | 17.41 | 34.67 | 0.33 | 21.14 | 31.6 | 2528 | 0.0 | 2.02 |
| 23Q1 (17) | 62.98 | -40.07 | 0.13 | 2.24 | -34.31 | 26.55 | 2.73 | -17.27 | -8.39 | 0.17 | 6.25 | -5.56 | 3.56 | 9.61 | 26.39 | 4.33 | 38.04 | -8.51 | 0.27 | 77.29 | -5.68 | 2528 | 0.0 | 2.02 |
| 22Q4 (16) | 105.09 | 34.7 | 45.27 | 3.41 | 82.35 | 39.18 | 3.3 | 12.63 | -18.92 | 0.16 | -11.11 | -15.79 | 3.24 | 35.38 | -4.19 | 3.14 | -16.38 | -44.19 | 0.15 | -34.01 | -42.03 | 2528 | 2.02 | 2.02 |
| 22Q3 (15) | 78.02 | 2.03 | -7.86 | 1.87 | -5.56 | -9.22 | 2.93 | 1.38 | -7.57 | 0.18 | -5.26 | -10.0 | 2.40 | -7.43 | -1.47 | 3.76 | -0.63 | 0.32 | 0.23 | -7.15 | -2.32 | 2478 | 0.0 | 4.07 |
| 22Q2 (14) | 76.47 | 21.57 | 20.33 | 1.98 | 11.86 | 2.06 | 2.89 | -3.02 | 12.89 | 0.19 | 5.56 | 5.56 | 2.59 | -7.99 | -15.18 | 3.78 | -20.23 | -6.18 | 0.25 | -13.18 | -12.28 | 2478 | 0.0 | 4.07 |
| 22Q1 (13) | 62.9 | -13.05 | 20.11 | 1.77 | -27.76 | -3.28 | 2.98 | -26.78 | 18.25 | 0.18 | -5.26 | 28.57 | 2.81 | -16.91 | -19.47 | 4.74 | -15.79 | -1.54 | 0.29 | 8.95 | 7.05 | 2478 | 0.0 | 4.07 |
| 21Q4 (12) | 72.34 | -14.57 | 15.34 | 2.45 | 18.93 | 13.43 | 4.07 | 28.39 | 8.82 | 0.19 | -5.0 | 11.76 | 3.39 | 39.22 | -1.66 | 5.63 | 50.29 | -5.65 | 0.26 | 11.21 | -3.1 | 2478 | 4.07 | 4.07 |
| 21Q3 (11) | 84.68 | 33.25 | 63.35 | 2.06 | 6.19 | 14.44 | 3.17 | 23.83 | 33.76 | 0.2 | 11.11 | 42.86 | 2.43 | -20.31 | -29.94 | 3.74 | -7.07 | -18.12 | 0.24 | -16.61 | -12.54 | 2381 | 0.0 | 48.91 |
| 21Q2 (10) | 63.55 | 21.35 | 68.61 | 1.94 | 6.01 | 14.12 | 2.56 | 1.59 | 11.79 | 0.18 | 28.57 | 38.46 | 3.05 | -12.64 | -32.32 | 4.03 | -16.28 | -33.7 | 0.28 | 5.95 | -17.88 | 2381 | 0.0 | 48.91 |
| 21Q1 (9) | 52.37 | -16.5 | 35.71 | 1.83 | -15.28 | 15.82 | 2.52 | -32.62 | 10.53 | 0.14 | -17.65 | -12.5 | 3.49 | 1.47 | -14.65 | 4.81 | -19.3 | -18.56 | 0.27 | -1.37 | -35.52 | 2381 | 0.0 | 19.53 |
| 20Q4 (8) | 62.72 | 20.99 | 28.37 | 2.16 | 20.0 | 44.97 | 3.74 | 57.81 | 29.86 | 0.17 | 21.43 | -15.0 | 3.44 | -0.82 | 12.93 | 5.96 | 30.43 | 1.16 | 0.27 | 0.36 | -33.78 | 2381 | 48.91 | 19.53 |
| 20Q3 (7) | 51.84 | 37.54 | 17.1 | 1.8 | 5.88 | -16.28 | 2.37 | 3.49 | 13.94 | 0.14 | 7.69 | 16.67 | 3.47 | -23.02 | -28.5 | 4.57 | -24.76 | -2.7 | 0.27 | -21.7 | -0.37 | 1599 | 0.0 | -19.73 |
| 20Q2 (6) | 37.69 | -2.33 | -14.22 | 1.7 | 7.59 | -1.73 | 2.29 | 0.44 | -0.87 | 0.13 | -18.75 | -13.33 | 4.51 | 10.16 | 14.56 | 6.08 | 2.84 | 15.57 | 0.34 | -16.81 | 1.04 | 1599 | -19.73 | -19.73 |
| 20Q1 (5) | 38.59 | -21.02 | 8.67 | 1.58 | 6.04 | -4.82 | 2.28 | -20.83 | 2.7 | 0.16 | -20.0 | 23.08 | 4.09 | 34.26 | -12.42 | 5.91 | 0.24 | -5.49 | 0.41 | 1.29 | 13.25 | 1992 | 0.0 | 0.0 |
| 19Q4 (4) | 48.86 | 10.37 | 0.0 | 1.49 | -30.7 | 0.0 | 2.88 | 38.46 | 0.0 | 0.2 | 66.67 | 0.0 | 3.05 | -37.21 | 0.0 | 5.89 | 25.45 | 0.0 | 0.41 | 51.01 | 0.0 | 1992 | 0.0 | 0.0 |
| 19Q3 (3) | 44.27 | 0.75 | 0.0 | 2.15 | 24.28 | 0.0 | 2.08 | -9.96 | 0.0 | 0.12 | -20.0 | 0.0 | 4.86 | 23.35 | 0.0 | 4.70 | -10.63 | 0.0 | 0.27 | -20.6 | 0.0 | 1992 | 0.0 | 0.0 |
| 19Q2 (2) | 43.94 | 23.74 | 0.0 | 1.73 | 4.22 | 0.0 | 2.31 | 4.05 | 0.0 | 0.15 | 15.38 | 0.0 | 3.94 | -15.78 | 0.0 | 5.26 | -15.91 | 0.0 | 0.34 | -6.75 | 0.0 | 1992 | 0.0 | 0.0 |
| 19Q1 (1) | 35.51 | 0.0 | 0.0 | 1.66 | 0.0 | 0.0 | 2.22 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 4.67 | 0.0 | 0.0 | 6.25 | 0.0 | 0.0 | 0.37 | 0.0 | 0.0 | 1992 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 273.94 | -15.05 | 8.62 | -4.65 | 12.1 | 0.08 | 0.89 | 23.61 | 3.15 | 12.25 | 4.42 | 17.81 | 0.32 | 45.51 | 2528 | 0.0 |
| 2022 (9) | 322.47 | 18.15 | 9.04 | 9.05 | 12.09 | -1.87 | 0.72 | 0.0 | 2.80 | -7.7 | 3.75 | -16.94 | 0.22 | -15.36 | 2528 | 2.02 |
| 2021 (8) | 272.94 | 43.01 | 8.29 | 14.5 | 12.32 | 15.36 | 0.72 | 18.03 | 3.04 | -19.94 | 4.51 | -19.34 | 0.26 | -17.47 | 2478 | 4.07 |
| 2020 (7) | 190.85 | 10.59 | 7.24 | 2.99 | 10.68 | 12.54 | 0.61 | 1.67 | 3.79 | -6.87 | 5.60 | 1.77 | 0.32 | -8.07 | 2381 | 48.91 |
| 2019 (6) | 172.58 | 16.15 | 7.03 | -7.74 | 9.49 | 7.84 | 0.6 | -15.49 | 4.07 | -20.57 | 5.50 | -7.15 | 0.35 | -27.24 | 1599 | -19.73 |
| 2018 (5) | 148.59 | 36.17 | 7.62 | 6.57 | 8.8 | 3.04 | 0.71 | -4.05 | 5.13 | -21.74 | 5.92 | -24.33 | 0.48 | -29.54 | 1992 | 0.15 |
| 2017 (4) | 109.12 | -16.82 | 7.15 | 17.21 | 8.54 | -4.37 | 0.74 | 8.82 | 6.55 | 40.91 | 7.83 | 14.97 | 0.68 | 30.82 | 1989 | 4.08 |
| 2016 (3) | 131.18 | 1.07 | 6.1 | -11.72 | 8.93 | 14.78 | 0.68 | 30.77 | 4.65 | -12.66 | 6.81 | 13.57 | 0.52 | 29.38 | 1911 | 13.01 |
| 2015 (2) | 129.79 | 5.59 | 6.91 | -32.12 | 7.78 | -11.79 | 0.52 | 13.04 | 5.32 | -35.71 | 5.99 | -16.46 | 0.40 | 7.06 | 1691 | -18.97 |
| 2014 (1) | 122.92 | -18.6 | 10.18 | -10.78 | 8.82 | -8.51 | 0.46 | -6.12 | 8.28 | 0 | 7.18 | 0 | 0.37 | 0 | 2087 | -0.48 |
