玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)53.551.40.7723.8719.899.2420.31-40.92-26.4715.79-46.42-32.092.57-51.05-42.631.82-48.0-39.740.11-8.33-15.3833.84-27.89-16.5343.00-5.66-14.97117.29102.6848.93-17.29-141.05-183.4422.18-22.93-15.34
23Q3 (19)52.810.09-0.7719.91-4.3732.5634.383.7110.8329.472.299.475.25-2.7811.233.502.9410.060.120.00.046.933.07-2.7245.58-21.32-10.2657.87-7.8919.4442.1313.34-18.2728.781.342.86
23Q2 (18)52.76-8.432.120.82-27.78258.5733.15-13.74665.728.81-11.22763.825.40-19.641248.943.40-21.481359.260.12-7.6971.4345.53-9.07129.9557.93-8.1614.5162.83-16.32-72.2137.1749.19129.4828.408.4-27.48
23Q1 (17)57.608.399.5928.8331.9557.7138.4339.1436.2332.4539.5735.496.7250.053.424.3343.3846.780.130.08.3350.0723.5116.9663.0824.7430.7175.09-4.6615.4224.9120.21-29.7926.200.0-9.22
22Q4 (16)53.14-0.15-4.4921.8545.47-3.2327.62-10.96-18.2123.25-13.63-30.334.48-5.08-24.963.02-5.03-20.110.138.3318.1840.54-15.96-16.8950.57-0.43-4.3778.7662.5417.8520.73-59.79-37.5226.20-6.36-1.58
22Q3 (15)53.2233.25109.3915.02214.39100.8631.02629.35101.6426.92720.28101.524.721104.26172.063.181277.78175.00.1271.43048.24143.64104.0450.790.4-24.2148.45-78.57-47.5451.55140.88575.2627.98-28.55-96.33
22Q2 (14)39.94-24.0115.87-13.13-171.8346.25-5.86-120.7781.94-4.34-118.1283.93-0.47-110.7377.73-0.27-109.1580.990.07-41.6740.019.80-53.751736.3650.594.8322.55226.09247.54198.66-126.09-455.34-618.939.1635.69-14.27
22Q1 (13)52.56-5.54-4.7818.28-19.04-19.8928.21-16.46-9.8123.95-28.23-9.694.38-26.63-4.582.95-21.96-6.650.129.090.042.81-12.24-6.4948.26-8.744.7865.05-2.65-10.935.486.9731.4628.868.410.24
21Q4 (12)55.64109.826.7522.58101.33.6733.77101.7912.633.37101.8929.195.97191.1532.083.78189.1522.730.110-8.3348.78104.0915.5952.88-21.098.3266.83-27.65-7.6733.17334.5722.2226.62-96.51-5.0
21Q3 (11)-566.51-1743.49-1163.47-1740.83-7025.79-10340.18-1887.42-5718.19-6983.37-1767.60-6444.24-7374.07-6.55-210.43-248.19-4.24-198.59-250.350.00-100.0-100.0-1192.86-98483.47-2744.3467.0162.3336.1792.3722.0149.517.63-68.58-80.03762.191568.542598.02
21Q2 (10)34.47-37.55-31.5-24.43-207.06-274.87-32.44-203.71-309.43-27.01-201.85-317.12-2.11-145.97-213.44-1.42-144.94-213.60.05-58.33-50.0-1.21-102.64-103.7941.28-10.38-40.3875.703.69-16.2824.30-9.97153.7945.6858.670
21Q1 (9)55.205.91-2.8922.824.78-11.9331.284.3-12.1326.522.67-12.484.591.55-13.073.162.6-15.050.120.00.045.788.48-7.4446.06-5.6512.773.010.870.6226.99-0.56-0.2828.792.759.22
20Q4 (8)52.12-2.160.2321.7828.1215.329.999.3719.8625.836.319.254.522.2621.833.089.2218.920.129.090.042.20-6.455.3448.82-0.795.7472.3817.16-4.2227.14-28.9811.128.02-0.810
20Q3 (7)53.275.86-3.017.0021.69-6.7527.4277.021.8224.3095.345.154.42137.630.682.82125.6-1.740.1110.0-8.3345.1141.371.8749.21-28.937.7361.78-31.68-8.4638.22299.1919.3628.2506.08
20Q2 (6)50.32-11.47-7.9713.97-46.08-27.5415.49-56.49-47.1712.44-58.94-50.561.86-64.77-56.741.25-66.4-56.60.10-16.67-9.0931.91-35.48-28.4569.2469.427.090.4324.6337.959.57-64.63-72.210.00-100.0-100.0
20Q1 (5)56.849.31-5.6425.9137.16-8.6435.6042.29-16.3730.3039.89-17.35.2842.32-24.573.7243.63-31.740.120.0-20.049.4623.46-11.7340.87-11.483.2672.56-3.998.9927.0710.79-19.0326.360-2.19
19Q4 (4)52.00-5.320.018.893.620.025.02-7.090.021.66-6.270.03.71-15.490.02.59-9.760.00.120.00.040.06-9.530.046.171.070.075.5711.970.024.43-23.70.00.00-100.00.0
19Q3 (3)54.920.440.018.23-5.450.026.93-8.150.023.11-8.150.04.392.090.02.87-0.350.00.129.090.044.28-0.720.045.68-29.410.067.492.960.032.02-7.050.026.63-3.020.0
19Q2 (2)54.68-9.230.019.28-32.020.029.32-31.130.025.16-31.330.04.30-38.570.02.88-47.160.00.11-26.670.044.60-20.40.064.7163.490.065.55-1.530.034.453.050.027.461.890.0
19Q1 (1)60.240.00.028.360.00.042.570.00.036.640.00.07.000.00.05.450.00.00.150.00.056.030.00.039.580.00.066.570.00.033.430.00.026.950.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)54.276.8123.4877.0712.09-25.1931.8637.826.8935.619.1447.1213.2051.030.4913.9544.3411.5243.00-14.9773.7328.7326.27-38.240.00026.43-10.59
2022 (9)50.8110.0713.26016.15-28.6823.12502.0819.83435.9513.01698.168.74593.650.4348.2839.7645.3750.57-4.3757.27042.55-66.680.00029.56-20.9
2021 (8)46.16-13.4-1.11022.6556.853.84-86.123.70-84.391.63-89.661.26-88.410.29-35.5627.35-35.952.888.32-29.230127.69359.930.00037.3732.66
2020 (7)53.30-4.2119.97-6.7714.44-1.6427.66-11.7723.70-12.1615.76-18.7610.87-26.650.45-16.6742.67-8.3548.825.7472.245.7627.76-12.410.00028.172.1
2019 (6)55.64-2.4721.423.3814.68198.2131.35-7.5226.98-9.0419.40-13.0814.82-20.960.54-14.2946.5619.8146.17143.7768.3011.7231.70-18.440.00027.590.62
2018 (5)57.050.1120.7219.014.925.3833.9025.9829.6623.8922.3222.118.7523.030.63-1.5638.8622.9718.94-1.361.14-5.5838.869.850.00027.42-4.86
2017 (4)56.99-0.8217.41-2.144.6726.9226.91-2.9223.941.118.28-2.1915.24-1.040.64-1.5431.600.3519.19-7.5264.750.8535.38-1.50.00028.82-3.03
2016 (3)57.46-0.6417.79-11.323.682.1727.72-23.5523.68-27.0718.69-35.0115.40-34.30.65-9.7231.49-21.1820.75-6.9164.2116.0535.92-19.60.00029.725.46
2015 (2)57.830.9220.062.823.6014.2336.2654.5632.4761.9528.7643.0823.4445.050.72-10.039.9549.3522.29-5.8755.33-33.4544.67164.90.00028.18-1.88
2014 (1)57.30019.5103.15-18.5923.46020.05020.10016.1600.80-1.2326.7536.5523.68-10.3483.14-27.2916.8600.00028.72-2.54

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