玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)40.64-6.7711.7125.26-13.4918.9823.44-26.019.9417.41-26.114.245.07-37.02-3.243.74-32.856.250.21-12.5-8.727.28-23.2410.1333.48-14.29-33.78107.5516.787.98-7.92-200.21-2081.1324.26-0.331.42
23Q3 (19)43.596.2418.129.203.2927.2931.687.6119.6823.568.2723.098.052.6824.615.572.7731.680.24-4.09.0935.547.3715.6539.06-24.43-22.9192.09-4.126.527.91100.34-40.0624.349.540.33
23Q2 (18)41.033.3524.9428.278.3656.7929.4413.7153.1721.7616.1866.747.8433.11104.175.4232.2107.660.2513.6425.033.109.8938.3251.6930.76-8.9396.05-4.922.723.95676.32-33.6122.22-8.67-21.57
23Q1 (17)39.709.1320.3826.0922.8954.0125.8921.4431.4218.7322.926.385.8912.439.94.1016.4840.890.22-4.3510.030.1221.623.6539.53-21.82-1.37101.031.4317.44-0.68-271.23-104.924.331.715.97
22Q4 (16)36.38-1.449.9421.23-7.4525.3221.32-19.4639.3515.24-20.3844.595.24-18.8950.573.52-16.7850.430.234.554.5524.77-19.3933.1750.56-0.22-0.4599.6015.2-9.970.40-96.97103.7623.92-1.40.34
22Q3 (15)36.9112.392.9322.9427.238.1126.4737.7222.7719.1446.6724.296.4668.2338.634.2362.0730.960.2210.04.7630.7328.4217.5650.67-10.730.886.46-7.54-11.8513.19121.91819.2124.26-14.37-3.96
22Q2 (14)32.84-0.42-12.1918.036.43-20.7519.22-2.44-15.2613.05-11.94-20.133.84-8.79-22.272.61-10.31-26.270.200.0-9.0923.93-1.77-11.756.7641.6240.4693.518.71-6.495.95-57.461420.028.3323.3916.39
22Q1 (13)32.98-0.33-7.4916.940.0-20.6219.7028.76-5.714.8240.612.74.2120.983.692.9124.361.750.20-9.090.024.3630.97-5.2940.08-21.09-2.3686.02-22.24-15.8313.98231.56736.0222.96-3.69-10.1
21Q4 (12)33.09-7.72-5.016.94-20.17-11.0815.30-29.04-22.8110.54-31.56-23.513.48-25.32-8.662.34-27.55-11.70.224.7615.7918.60-28.84-25.3350.791.0314.31110.6212.7814.85-10.62-840.21-388.6523.84-5.62-6.4
21Q3 (11)35.86-4.123.2221.22-6.7312.1621.56-4.942.4715.40-5.753.494.66-5.6722.313.23-8.7624.710.21-4.5523.5326.14-3.54-2.2850.2724.47.698.09-1.918.751.44418.66-85.3625.263.78-4.35
21Q2 (10)37.404.9111.9122.756.6130.6722.688.574.7116.3413.240.314.9421.6723.193.5423.7825.530.2210.029.4127.105.37-0.9940.41-1.56-20.59100.00-2.1524.0-0.4579.5-102.3324.34-4.70
21Q1 (9)35.652.3528.3321.3412.02111.2920.895.488.7114.434.7273.864.066.56143.112.867.92132.520.205.2642.8625.723.2545.6441.05-7.6111.7102.206.112.25-2.20-159.71-124.5425.540.27-14.98
20Q4 (8)34.830.268.8819.050.6917.1619.82-5.821.613.78-7.3918.493.810.027.02.652.3229.270.1911.765.5624.91-6.8817.544.43-4.98.5296.326.79-2.93.68-62.45025.47-3.560
20Q3 (7)34.743.956.6318.928.672.0521.04-2.8615.8614.88-8.6615.623.81-4.9914.762.59-8.1616.670.170.00.026.75-2.2714.0246.72-8.19-5.5890.2011.84-11.769.80-49.35541.1826.4103.57
20Q2 (6)33.4220.3-6.3617.4172.38-15.8121.6695.66-5.1216.2996.27-1.574.01140.12-7.392.82129.27-5.690.1721.43-5.5627.3754.98-0.850.8938.48-4.7280.65-11.42-10.8919.35116.13103.80.00-100.0-100.0
20Q1 (5)27.78-13.16-17.8810.10-37.88-43.7311.07-32.09-39.488.30-28.63-38.011.67-44.33-47.481.23-40.0-47.660.14-22.22-17.6517.66-16.7-22.0336.75-10.23-7.191.04-8.22-7.558.960491.0430.0409.72
19Q4 (4)31.99-1.810.016.26-12.30.016.30-10.240.011.63-9.630.03.00-9.640.02.05-7.660.00.185.880.021.20-9.630.040.94-17.260.099.20-2.960.00.00100.00.00.00-100.00.0
19Q3 (3)32.58-8.710.018.54-10.350.018.16-20.460.012.87-22.240.03.32-23.330.02.22-25.750.00.17-5.560.023.46-14.970.049.48-7.360.0102.2212.950.0-2.22-123.40.025.50-10.050.0
19Q2 (2)35.695.50.020.6815.210.022.8324.820.016.5523.60.04.3336.160.02.9927.230.00.185.880.027.5921.810.053.4135.010.090.50-8.10.09.50526.820.028.353.540.0
19Q1 (1)33.830.00.017.950.00.018.290.00.013.390.00.03.180.00.02.350.00.00.170.00.022.650.00.039.560.00.098.480.00.01.520.00.027.380.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)41.2918.2127.2936.723.45-9.7827.7627.2220.4830.7826.3335.5818.7044.070.9110.9831.6521.6433.48-33.7898.277.371.73-79.590.4038.7623.75-4.27
2022 (9)34.93-1.4719.96-2.543.82-4.2421.829.115.6610.9919.4211.812.989.540.82-1.226.027.350.56-0.4591.52-10.578.4800.29364.3524.810.4
2021 (8)35.457.5220.4822.493.99-21.4420.006.7214.114.2917.3734.7611.8529.790.8323.8824.25-0.8250.7914.31102.3314.67-2.3300.06-81.9924.71-9.22
2020 (7)32.97-1.716.72-9.035.0818.7718.74-1.013.53-0.7312.89-6.259.13-9.420.67-8.2224.452.8644.438.5289.24-8.0210.76261.430.3431.3627.220.55
2019 (6)33.54-1.5318.38-6.464.2840.1418.93-8.9513.63-0.7313.75-7.7810.08-8.940.73-9.8823.77-1.7440.9421.7497.022.712.98-46.250.26-25.8727.072.58
2018 (5)34.06-2.7119.65-5.573.0513.0720.79-4.7613.73-17.0914.91-19.5411.07-19.140.81-2.4124.19-3.1633.63-6.9294.46-0.845.5420.470.3527.2726.390.42
2017 (4)35.01-3.520.810.342.70-17.4921.830.5116.560.7318.534.2813.695.630.836.4124.98-2.6536.133.2995.26-0.254.602.10.28026.287.4
2016 (3)36.286.0820.747.023.27-5.8721.726.6316.448.6617.7712.6812.9616.760.786.8525.664.6134.98-13.7195.500.444.50-8.490.00024.47-4.26
2015 (2)34.20-7.6419.38-14.173.4715.9720.37-16.5815.13-16.3215.77-23.011.10-22.920.73-8.7524.53-12.2740.54-10.8695.082.764.92-34.170.00025.560.83
2014 (1)37.03022.5803.00-0.0324.42018.08020.48014.4000.802.5627.96-7.5445.4815.8192.527.897.48-47.520.00025.355.27

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