玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)17.0417.4412.9213.9819.4917.589.09-50.79-14.087.00-52.38-14.432.68-52.148.062.23-49.438.250.326.6728.09.83-48.88-14.8220.01-7.1913.18153.64142.3236.64-53.64-246.56-331.332.65-1.85-3.99
23Q3 (19)14.51-8.74146.3511.70-11.3258.918.477.82113.0314.7013.16107.045.604.48108.184.419.7108.020.30-3.230.019.237.43104.1421.56-36.08-16.2163.40-17.6269.0836.6058.85-41.452.702.2712.97
23Q2 (18)15.9023.5457.7413.1929.9569.9717.1363.7797.3512.9953.73111.225.3677.4890.074.0266.1287.850.3110.71-11.4317.9058.4192.6833.73-2.3515.9576.96-20.86-13.8523.04737.09115.992.644.3518.39
23Q1 (17)12.87-14.71-5.1610.15-14.63-6.1110.46-1.13-10.148.453.3-5.593.0221.77-19.682.4217.48-19.870.2812.0-17.6511.30-2.08-7.7634.5495.36-2.1897.25-13.514.672.75122.13-61.192.53-8.336.75
22Q4 (16)15.09156.21.0711.89264.72-5.7810.5822.03-12.568.1815.21-10.62.48-7.81-33.692.06-2.83-33.120.25-16.67-24.2411.5422.51-9.4917.68-31.2914.36112.44199.837.78-12.44-119.9-188.082.7615.4886.49
22Q3 (15)5.89-41.57-63.263.26-57.99-75.238.67-0.12-37.227.1015.45-32.452.69-4.61-34.392.12-0.93-34.970.30-14.29-3.239.421.4-34.3625.73-11.55-12.4237.50-58.02-60.5962.50485.941190.182.397.17-22.65
22Q2 (14)10.08-25.72-22.227.76-28.21-25.028.68-25.43-11.256.15-31.28-16.892.82-25.0-15.822.14-29.14-21.610.352.94-5.419.29-24.16-10.6729.09-17.6227.4289.33-3.85-15.6710.6750.4279.812.23-5.91-15.21
22Q1 (13)13.57-9.11-9.4110.81-14.34-11.3911.64-3.8-1.528.95-2.191.823.760.539.33.02-1.957.090.343.036.2512.25-3.92-2.7835.31128.444.6592.91-10.94-10.087.09264.3313.652.3760.14-6.69
21Q4 (12)14.93-6.8622.7812.62-4.134.8312.10-12.3829.839.15-12.9423.653.74-8.7815.433.08-5.5215.790.336.45-8.3312.75-11.1527.1215.46-47.38-29.31104.329.633.82-4.32-189.11-797.841.48-52.1-43.51
21Q3 (11)16.0323.6919.5413.1627.1521.7413.8141.2121.6710.5142.0319.164.1022.392.53.2619.412.840.31-16.22-13.8914.3537.9818.8929.3828.6920.7695.16-10.17-0.114.84181.662.133.0917.4928.22
21Q2 (10)12.96-13.48278.9510.35-15.16885.719.78-17.26282.037.40-15.81183.523.35-2.62228.432.73-3.19237.040.3715.6227.5910.40-17.46198.8522.83-6.47-24.48105.932.53154.24-5.93-78.71-110.172.633.540
21Q1 (9)14.9823.19504.0312.2030.343110.5311.8226.82541.048.7918.78443.363.446.17404.422.826.02443.90.32-11.11-5.8812.6025.62796.1324.4111.61-32.51103.322.83861.98-3.32-590.46-102.882.54-3.0528.28
20Q4 (8)12.16-9.3244.599.36-13.4159.189.32-17.8996.627.40-16.198.923.24-19.076.092.66-16.0975.00.360.0-7.6910.03-16.983.0321.87-10.11-6.58100.485.48-19.09-0.48-110.1498.012.628.7112.45
20Q3 (7)13.41292.1123.0310.81929.5226.5811.35343.3620.748.82237.9320.494.00292.166.13.17291.369.690.3624.14-7.6912.07246.8418.824.33-19.52-11.5995.26128.624.954.74-91.87-48.652.41019.31
20Q2 (6)3.4237.9-49.711.05176.32-76.512.56195.52-54.22.61201.95-42.131.02190.27-52.780.81198.78-51.20.29-14.71-17.143.48292.27-46.3830.23-16.42-22.7441.67407.29-47.7358.33-49.39187.50.00-100.0-100.0
20Q1 (5)2.48-70.51-65.270.38-93.54-91.93-2.68-156.54-141.04-2.56-168.82-147.94-1.13-161.41-152.07-0.82-153.95-147.670.34-12.829.68-1.81-133.03-123.2336.1754.5112.54-13.56-110.92-118.71115.25576.38318.551.98-15.02-11.21
19Q4 (4)8.41-22.840.05.88-31.150.04.74-49.570.03.72-49.180.01.84-51.190.01.52-47.40.00.390.00.05.48-46.060.023.41-14.930.0124.1936.830.0-24.19-361.920.02.3315.350.0
19Q3 (3)10.9060.290.08.5491.050.09.4068.160.07.3262.310.03.7774.540.02.8974.10.00.3911.430.010.1656.550.027.52-29.670.090.7613.870.09.24-54.480.02.0215.430.0
19Q2 (2)6.80-4.760.04.47-5.10.05.59-14.40.04.51-15.540.02.16-0.460.01.66-3.490.00.3512.90.06.49-16.690.039.1321.750.079.7110.00.020.29-26.320.01.75-21.520.0
19Q1 (1)7.140.00.04.710.00.06.530.00.05.340.00.02.170.00.01.720.00.00.310.00.07.790.00.032.140.00.072.460.00.027.540.00.02.230.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)15.1637.8212.3348.380.691.5213.8440.5110.8243.516.0041.3413.5338.631.24-3.8814.6138.0920.0113.1889.035.5810.89-30.520.14-6.182.639.13
2022 (9)11.00-24.978.31-30.920.6818.69.85-16.67.54-15.3811.32-19.69.76-18.261.29-3.0110.58-14.9517.6814.3684.32-17.2615.6800.15-3.662.41-0.41
2021 (8)14.6681.6612.03114.820.58-13.6211.81124.18.91114.714.08109.2111.94112.081.330.7612.44104.9415.46-29.31101.92-4.05-1.9200.16-8.012.424.31
2020 (7)8.07-3.935.60-6.510.671.095.27-20.034.15-20.86.73-31.815.63-29.181.32-9.596.07-19.0721.87-6.58106.2216.84-6.2200.1702.3211.54
2019 (6)8.4024.265.9927.180.66-11.456.5937.295.2450.579.8740.27.9540.461.46-3.957.5028.4223.41-31.5390.91-7.459.09413.130.0002.0813.66
2018 (5)6.76-48.084.71-56.590.7510.864.80-57.073.48-62.467.04-64.195.66-63.321.52-7.325.84-51.4134.198.298.231.231.77-40.310.0001.83-8.5
2017 (4)13.028.510.8511.970.67-10.5111.188.449.278.1719.6617.3715.4322.271.6413.112.027.1331.6018.5797.033.162.97-50.020.0002.00-2.91
2016 (3)12.0046.529.6955.790.7511.0210.3170.418.5777.816.7553.9512.6262.01.45-7.6411.2262.1426.65-38.7594.06-8.675.9400.0002.0619.77
2015 (2)8.19-19.156.22-24.240.680.96.05-32.254.82-32.6810.88-35.127.79-31.671.570.646.92-29.4643.51-1.32103.0011.89-2.8400.0001.722.38
2014 (1)10.1308.2100.67-14.758.9307.16016.77011.4001.5613.879.81-10.0844.09-23.1392.05-7.08.06685.890.0001.68-12.5

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