- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 24.22 | 4.17 | 32.49 | 0.22 | 22.22 | 10.0 | 0.53 | 12.77 | 35.9 | 0 | 0 | 0 | 0.91 | 17.33 | -16.98 | 2.19 | 8.25 | 2.57 | 0.00 | 0 | 0 | 273 | 0.0 | 0.0 |
| 23Q3 (19) | 23.25 | -2.31 | 4.82 | 0.18 | -10.0 | -18.18 | 0.47 | 2.17 | 23.68 | 0 | 0 | 0 | 0.77 | -7.87 | -21.95 | 2.02 | 4.59 | 17.99 | 0.00 | 0 | 0 | 273 | 0.0 | 0.37 |
| 23Q2 (18) | 23.8 | 13.93 | -8.21 | 0.2 | 5.26 | -13.04 | 0.46 | 31.43 | 15.0 | 0 | 0 | 0 | 0.84 | -7.61 | -5.26 | 1.93 | 15.36 | 25.29 | 0.00 | 0 | 0 | 273 | 0.0 | 0.37 |
| 23Q1 (17) | 20.89 | 14.28 | -13.86 | 0.19 | -5.0 | -17.39 | 0.35 | -10.26 | -7.89 | 0 | 0 | 0 | 0.91 | -16.87 | -4.1 | 1.68 | -21.47 | 6.92 | 0.00 | 0 | 0 | 273 | 0.0 | 0.37 |
| 22Q4 (16) | 18.28 | -17.58 | -20.45 | 0.2 | -9.09 | 0.0 | 0.39 | 2.63 | -7.14 | 0 | 0 | 0 | 1.09 | 10.3 | 25.71 | 2.13 | 24.53 | 16.73 | 0.00 | 0 | 0 | 273 | 0.37 | 0.37 |
| 22Q3 (15) | 22.18 | -14.46 | 6.07 | 0.22 | -4.35 | 15.79 | 0.38 | -5.0 | -5.0 | 0 | 0 | 0 | 0.99 | 11.82 | 9.16 | 1.71 | 11.06 | -10.44 | 0.00 | 0 | 0 | 272 | 0.0 | -2.16 |
| 22Q2 (14) | 25.93 | 6.93 | 7.42 | 0.23 | 0.0 | 0.0 | 0.4 | 5.26 | 5.26 | 0 | 0 | 0 | 0.89 | -6.48 | -6.9 | 1.54 | -1.56 | -2.0 | 0.00 | 0 | 0 | 272 | 0.0 | -2.16 |
| 22Q1 (13) | 24.25 | 5.53 | 18.87 | 0.23 | 15.0 | 0.0 | 0.38 | -9.52 | 5.56 | 0 | 0 | 0 | 0.95 | 8.98 | -15.88 | 1.57 | -14.26 | -11.2 | 0.00 | 0 | 0 | 272 | 0.0 | -2.16 |
| 21Q4 (12) | 22.98 | 9.9 | 2.86 | 0.2 | 5.26 | -9.09 | 0.42 | 5.0 | 10.53 | 0 | 0 | 0 | 0.87 | -4.22 | -11.62 | 1.83 | -4.46 | 7.45 | 0.00 | 0 | 0 | 272 | -2.16 | -2.16 |
| 21Q3 (11) | 20.91 | -13.38 | -6.15 | 0.19 | -17.39 | 0.0 | 0.4 | 5.26 | 2.56 | 0 | 0 | 0 | 0.91 | -4.63 | 6.55 | 1.91 | 21.52 | 9.28 | 0.00 | 0 | 0 | 278 | 0.0 | 2.58 |
| 21Q2 (10) | 24.14 | 18.33 | 29.37 | 0.23 | 0.0 | 43.75 | 0.38 | 5.56 | 26.67 | 0 | 0 | 0 | 0.95 | -15.49 | 11.12 | 1.57 | -10.8 | -2.09 | 0.00 | 0 | 0 | 278 | 0.0 | 2.58 |
| 21Q1 (9) | 20.4 | -8.68 | -7.65 | 0.23 | 4.55 | 27.78 | 0.36 | -5.26 | 20.0 | 0 | 0 | 0 | 1.13 | 14.49 | 38.36 | 1.76 | 3.75 | 29.94 | 0.00 | 0 | 0 | 278 | 0.0 | 3.73 |
| 20Q4 (8) | 22.34 | 0.27 | -14.41 | 0.22 | 15.79 | 0.0 | 0.38 | -2.56 | -13.64 | 0 | 0 | 0 | 0.98 | 15.48 | 16.83 | 1.70 | -2.83 | 0.9 | 0.00 | 0 | 0 | 278 | 2.58 | 3.73 |
| 20Q3 (7) | 22.28 | 19.4 | -15.86 | 0.19 | 18.75 | -9.52 | 0.39 | 30.0 | -4.88 | 0 | 0 | 0 | 0.85 | -0.54 | 7.53 | 1.75 | 8.88 | 13.05 | 0.00 | 0 | 0 | 271 | 0.0 | 1.12 |
| 20Q2 (6) | 18.66 | -15.53 | -24.3 | 0.16 | -11.11 | -15.79 | 0.3 | 0.0 | -16.67 | 0 | 0 | 0 | 0.86 | 5.23 | 11.24 | 1.61 | 18.38 | 10.08 | 0.00 | 0 | 0 | 271 | 1.12 | 1.12 |
| 20Q1 (5) | 22.09 | -15.36 | 4.35 | 0.18 | -18.18 | 0.0 | 0.3 | -31.82 | -16.67 | 0 | 0 | 0 | 0.81 | -3.33 | -4.16 | 1.36 | -19.44 | -20.14 | 0.00 | 0 | 0 | 268 | 0.0 | 0.0 |
| 19Q4 (4) | 26.1 | -1.44 | 0.0 | 0.22 | 4.76 | 0.0 | 0.44 | 7.32 | 0.0 | 0 | 0 | 0.0 | 0.84 | 6.29 | 0.0 | 1.69 | 8.88 | 0.0 | 0.00 | 0 | 0.0 | 268 | 0.0 | 0.0 |
| 19Q3 (3) | 26.48 | 7.42 | 0.0 | 0.21 | 10.53 | 0.0 | 0.41 | 13.89 | 0.0 | 0 | 0 | 0.0 | 0.79 | 2.89 | 0.0 | 1.55 | 6.02 | 0.0 | 0.00 | 0 | 0.0 | 268 | 0.0 | 0.0 |
| 19Q2 (2) | 24.65 | 16.44 | 0.0 | 0.19 | 5.56 | 0.0 | 0.36 | 0.0 | 0.0 | 0 | 0 | 0.0 | 0.77 | -9.35 | 0.0 | 1.46 | -14.12 | 0.0 | 0.00 | 0 | 0.0 | 268 | 0.0 | 0.0 |
| 19Q1 (1) | 21.17 | 0.0 | 0.0 | 0.18 | 0.0 | 0.0 | 0.36 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.85 | 0.0 | 0.0 | 1.70 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 268 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 92.16 | 1.68 | 0.8 | -10.11 | 1.82 | 17.42 | 0 | 0 | 0.87 | -11.59 | 1.97 | 15.48 | 0.00 | 0 | 273 | 0.0 |
| 2022 (9) | 90.64 | 2.5 | 0.89 | 4.71 | 1.55 | 0.0 | 0 | 0 | 0.98 | 2.15 | 1.71 | -2.44 | 0.00 | 0 | 273 | 0.37 |
| 2021 (8) | 88.43 | 3.58 | 0.85 | 13.33 | 1.55 | 13.14 | 0 | 0 | 0.96 | 9.41 | 1.75 | 9.22 | 0.00 | 0 | 272 | -2.16 |
| 2020 (7) | 85.37 | -13.25 | 0.75 | -6.25 | 1.37 | -12.18 | 0 | 0 | 0.88 | 8.07 | 1.60 | 1.23 | 0.00 | 0 | 278 | 2.58 |
| 2019 (6) | 98.41 | -7.08 | 0.8 | 8.11 | 1.56 | 14.71 | 0 | 0 | 0.81 | 16.35 | 1.59 | 23.45 | 0.00 | 0 | 271 | 1.12 |
| 2018 (5) | 105.91 | -2.38 | 0.74 | 1.37 | 1.36 | -16.05 | 0 | 0 | 0.70 | 3.84 | 1.28 | -14.0 | 0.00 | 0 | 268 | -2.19 |
| 2017 (4) | 108.49 | 16.53 | 0.73 | 10.61 | 1.62 | 9.46 | 0 | 0 | 0.67 | -5.08 | 1.49 | -6.07 | 0.00 | 0 | 274 | 4.98 |
| 2016 (3) | 93.1 | -11.2 | 0.66 | -10.81 | 1.48 | 12.12 | 0 | 0 | 0.71 | 0.44 | 1.59 | 26.26 | 0.00 | 0 | 261 | 1.56 |
| 2015 (2) | 104.84 | 0.53 | 0.74 | -3.9 | 1.32 | 7.32 | 0 | 0 | 0.71 | -4.4 | 1.26 | 6.75 | 0.00 | 0 | 257 | -3.38 |
| 2014 (1) | 104.29 | 17.3 | 0.77 | 4.05 | 1.23 | -4.65 | 0 | 0 | 0.74 | 0 | 1.18 | 0 | 0.00 | 0 | 266 | 6.4 |
