玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)27.4514.6112.878.00206.51146.915.90-56.43485.624.29-64.22212.011.30-63.69189.660.98-57.58284.910.180.0-5.2611.95-42.69107.1161.64-13.61-22.45135.63603.48163.92-35.63-144.15-111.4124.09-14.21-9.4
23Q3 (19)23.950.76-4.812.61-8.1-49.913.5466.9513.6911.9980.8415.623.5862.73-27.532.3156.08-5.330.18-5.26-18.1820.8541.0712.8971.353.69-38.3619.28-44.97-55.9580.7224.2543.5228.083.694.39
23Q2 (18)23.77-0.923.032.84-9.84-18.868.1182.25-25.256.6395.58-25.342.2086.44-41.021.4868.18-24.870.19-5.0-9.5214.7831.73-14.7668.81-6.72-43.1335.03-50.578.6864.97123.29-4.1327.081.351.73
23Q1 (17)23.99-1.36-0.293.15-2.78-17.754.45390.85-55.723.39188.51-62.461.18181.38-61.810.88266.04-50.840.205.265.2611.2294.45-31.4673.77-7.18-17.8870.87133.486.2529.10-90.68-53.0226.720.493.61
22Q4 (16)24.32-3.342.793.24-37.81441.05-1.53-112.85-195.03-3.83-136.93-240.81-1.45-129.35-285.9-0.53-121.72-198.150.19-13.6418.755.77-68.76-40.0879.48-31.343.46-212.19-584.8-259.12312.19455.0696.2426.59-1.15-1.26
22Q3 (15)25.169.0626.315.2148.86169.9311.919.77504.5710.3716.78202.334.9432.44533.332.4423.86360.380.224.7669.2318.476.5248.0115.76-4.3243.7543.7735.77111.5556.24-17.0-88.2626.901.05-12.8
22Q2 (14)23.07-4.11-12.413.50-8.62-25.6910.857.9615.38.88-1.668.163.7320.7137.131.9710.0624.680.2110.5316.6717.345.935.6120.9934.6949.6532.24-15.28-35.4967.769.4135.4826.623.223.5
22Q1 (13)24.061.69-6.343.83503.16-19.5410.05524.22-22.639.03231.99-21.23.09296.15-25.541.79231.48-23.50.1918.750.016.3769.99-16.0589.8316.941.8738.05164.43.7661.93-61.07-2.225.79-4.239.56
21Q4 (12)23.6618.78-3.98-0.9587.25-127.621.61-18.27-56.372.72-20.7-4.560.780.0-22.00.541.89-18.180.1623.08-15.799.63-22.84-8.8976.82-4.61-7.8-59.0984.41-163.41159.09-66.782232.3326.93-12.7117.39
21Q3 (11)19.92-24.37-6.87-7.45-258.17-377.561.97-79.06-66.213.43-58.22-39.180.78-71.32-56.670.53-66.46-50.00.13-27.78-23.5312.48-24.0-10.680.53-0.4-9.58-378.93-858.36-1314.32478.93857.55277.6430.8519.9517.88
21Q2 (10)26.342.5332.164.71-1.05241.449.41-27.561483.828.21-28.36463.272.72-34.46435.81.58-32.48685.190.18-5.260.016.42-15.79146.9280.85-8.31-15.0649.9736.26-89.7550.02-21.02112.9125.729.260
21Q1 (9)25.694.2620.14.7638.37300.012.99252.031655.4111.46302.118085.714.15315.08200.02.34254.551131.580.190.011.7619.5084.48117.8888.185.83-11.136.67-60.64111.4763.33828.46-84.9123.542.62-25.69
20Q4 (8)24.6415.19-3.453.44320.51-24.893.69-36.710.02.85-49.4717.771.00-44.440.00.66-37.74-4.350.1911.76-13.6410.57-24.286.8883.32-6.45-8.6593.18447.78-24.976.82-94.62128.222.94-12.34-6.06
20Q3 (7)21.397.33-13.92-1.5653.15-137.965.83957.35-35.515.64349.56-24.31.80322.22-40.791.06492.59-40.110.17-5.56-19.0513.96109.92-9.4189.06-6.44-0.93-26.79-105.5-158.96126.82132.73132.4426.1703.44
20Q2 (6)19.93-6.83-21.81-3.33-39.92-171.92-0.68-191.89-108.46-2.26-1714.29-130.75-0.81-1720.0-124.25-0.27-242.11-114.140.185.88-21.746.65-25.7-51.8595.19-4.035.29487.53252.5746.08-387.53-192.34-1014.120.00-100.0-100.0
20Q1 (5)21.39-16.18-16.74-2.38-151.97-153.120.74-79.95-89.050.14-94.21-97.590.05-95.0-98.180.19-72.46-87.970.17-22.73-29.178.95-9.5-29.399.198.750.94-319.68-357.42-581.66419.681835.291147.9631.6829.7330.69
19Q4 (4)25.522.70.04.5811.440.03.69-59.180.02.42-67.520.01.00-67.110.00.69-61.020.00.224.760.09.89-35.820.091.211.460.0124.19173.30.0-24.19-144.330.024.42-3.480.0
19Q3 (3)24.85-2.510.04.11-11.230.09.0412.440.07.451.360.03.04-8.980.01.77-7.330.00.21-8.70.015.4111.590.089.90-0.560.045.44-21.140.054.5628.70.025.30-0.320.0
19Q2 (2)25.49-0.780.04.633.350.08.0418.930.07.3526.720.03.3421.90.01.9120.890.00.23-4.170.013.819.080.090.41-8.00.057.62-13.180.042.3926.060.025.384.70.0
19Q1 (1)25.690.00.04.480.00.06.760.00.05.800.00.02.740.00.01.580.00.00.240.00.012.660.00.098.270.00.066.370.00.033.630.00.024.240.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)24.782.614.144.555.31-6.357.89-1.56.482.698.30-4.275.694.40.75-2.614.59-0.5561.64-22.4552.486.1547.52-6.013.181.1226.480.0
2022 (9)24.15-0.493.96284.475.67-16.498.0112.036.31-8.828.676.775.4510.770.7718.4614.67-1.6879.483.4649.44242.5950.56-40.913.1422.8526.480.49
2021 (8)24.2710.821.0306.785.157.15200.426.92340.768.12306.04.92207.50.65-4.4114.9249.3576.82-7.814.43085.57-36.812.56-4.0726.35-2.26
2020 (7)21.90-13.75-0.8406.4532.72.38-65.361.57-72.72.00-81.011.60-74.070.68-27.669.99-22.7483.32-8.65-35.410135.41284.892.67-7.2126.968.53
2019 (6)25.39-1.324.45-5.524.8644.86.87-0.585.753.0510.53-0.096.170.490.94-3.0912.9312.9391.21-8.7164.82-4.935.1810.492.87-27.4924.84-0.24
2018 (5)25.73-1.874.71-23.163.365.176.91-22.455.58-28.4610.54-22.046.14-21.780.973.1911.45-12.3399.9110.2568.16-0.8931.841.983.96-3.524.901.18
2017 (4)26.222.426.13-5.263.194.148.91-6.87.80-6.8113.52-6.637.85-6.440.94-2.0813.06-1.3690.6212.8768.771.6231.22-3.414.11024.61-4.87
2016 (3)25.606.86.4740.963.073.639.5627.138.3735.6614.4833.838.3932.540.96-1.0313.2419.9380.29-1.2267.6810.8832.32-17.050.00025.87-0.58
2015 (2)23.975.834.5941.232.96-0.127.5215.516.178.6310.8213.066.3311.840.973.1911.049.5281.282.2661.0322.3138.97-22.230.00026.02-2.36
2014 (1)22.6503.2502.96-9.686.5105.6809.5705.6600.942.1710.08-17.9279.48-1.0249.90-7.4550.118.720.00026.655.88

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