- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 9.0 | -21.6 | 0.11 | 0.39 | 18.18 | -7.14 | 0.74 | -5.13 | 8.82 | 0.22 | 4.76 | 4.76 | 4.33 | 50.75 | -7.25 | 8.22 | 21.01 | 8.7 | 2.44 | 33.63 | 4.65 | 628 | 0.0 | 0.0 |
| 23Q3 (19) | 11.48 | -12.23 | 50.85 | 0.33 | -8.33 | 3.12 | 0.78 | 6.85 | 36.84 | 0.21 | 0.0 | 0.0 | 2.87 | 4.44 | -31.64 | 6.79 | 21.74 | -9.29 | 1.83 | 13.94 | -33.71 | 628 | 0.0 | 15.02 |
| 23Q2 (18) | 13.08 | 34.71 | 101.85 | 0.36 | 12.5 | 28.57 | 0.73 | 15.87 | 46.0 | 0.21 | 10.53 | 16.67 | 2.75 | -16.49 | -36.3 | 5.58 | -13.98 | -27.67 | 1.61 | -17.95 | -42.2 | 628 | 0.0 | 15.02 |
| 23Q1 (17) | 9.71 | 8.01 | 81.5 | 0.32 | -23.81 | 10.34 | 0.63 | -7.35 | 31.25 | 0.19 | -9.52 | -9.52 | 3.30 | -29.46 | -39.2 | 6.49 | -14.22 | -27.68 | 1.96 | -16.23 | -50.15 | 628 | 0.0 | 15.02 |
| 22Q4 (16) | 8.99 | 18.13 | 54.47 | 0.42 | 31.25 | 23.53 | 0.68 | 19.3 | 30.77 | 0.21 | 0.0 | 16.67 | 4.67 | 11.1 | -20.03 | 7.56 | 0.99 | -15.34 | 2.34 | -15.35 | -24.47 | 628 | 15.02 | 15.02 |
| 22Q3 (15) | 7.61 | 17.44 | 36.38 | 0.32 | 14.29 | 23.08 | 0.57 | 14.0 | 23.91 | 0.21 | 16.67 | 31.25 | 4.20 | -2.68 | -9.75 | 7.49 | -2.93 | -9.14 | 2.76 | -0.66 | -3.76 | 546 | 0.0 | 0.92 |
| 22Q2 (14) | 6.48 | 21.12 | 10.2 | 0.28 | -3.45 | 3.7 | 0.5 | 4.17 | 11.11 | 0.18 | -14.29 | 0.0 | 4.32 | -20.29 | -5.9 | 7.72 | -14.0 | 0.82 | 2.78 | -29.23 | -9.26 | 546 | 0.0 | 0.92 |
| 22Q1 (13) | 5.35 | -8.08 | 6.15 | 0.29 | -14.71 | 20.83 | 0.48 | -7.69 | 17.07 | 0.21 | 16.67 | 23.53 | 5.42 | -7.21 | 13.83 | 8.97 | 0.42 | 10.29 | 3.93 | 26.92 | 16.37 | 546 | 0.0 | 0.92 |
| 21Q4 (12) | 5.82 | 4.3 | -5.37 | 0.34 | 30.77 | 36.0 | 0.52 | 13.04 | 15.56 | 0.18 | 12.5 | 5.88 | 5.84 | 25.38 | 43.71 | 8.93 | 8.38 | 22.11 | 3.09 | 7.86 | 11.89 | 546 | 0.92 | 0.92 |
| 21Q3 (11) | 5.58 | -5.1 | 26.82 | 0.26 | -3.7 | 4.0 | 0.46 | 2.22 | 4.55 | 0.16 | -11.11 | -5.88 | 4.66 | 1.47 | -17.99 | 8.24 | 7.72 | -17.56 | 2.87 | -6.33 | -25.79 | 541 | 0.0 | -1.64 |
| 21Q2 (10) | 5.88 | 16.67 | 24.05 | 0.27 | 12.5 | 8.0 | 0.45 | 9.76 | 2.27 | 0.18 | 5.88 | -30.77 | 4.59 | -3.57 | -12.94 | 7.65 | -5.92 | -17.56 | 3.06 | -9.24 | -44.19 | 541 | 0.0 | -1.64 |
| 21Q1 (9) | 5.04 | -18.05 | -8.03 | 0.24 | -4.0 | -4.0 | 0.41 | -8.89 | -14.58 | 0.17 | 0.0 | 0.0 | 4.76 | 17.14 | 4.38 | 8.13 | 11.18 | -7.13 | 3.37 | 22.02 | 8.73 | 541 | 0.0 | -4.08 |
| 20Q4 (8) | 6.15 | 39.77 | 34.87 | 0.25 | 0.0 | -10.71 | 0.45 | 2.27 | -2.17 | 0.17 | 0.0 | -10.53 | 4.07 | -28.46 | -33.8 | 7.32 | -26.83 | -27.47 | 2.76 | -28.46 | -33.66 | 541 | -1.64 | -4.08 |
| 20Q3 (7) | 4.4 | -7.17 | -25.93 | 0.25 | 0.0 | -3.85 | 0.44 | 0.0 | -12.0 | 0.17 | -34.62 | -5.56 | 5.68 | 7.73 | 29.81 | 10.00 | 7.73 | 18.8 | 3.86 | -29.56 | 27.5 | 550 | 0.0 | -2.48 |
| 20Q2 (6) | 4.74 | -13.5 | -5.58 | 0.25 | 0.0 | -7.41 | 0.44 | -8.33 | -2.22 | 0.26 | 52.94 | 36.84 | 5.27 | 15.61 | -1.94 | 9.28 | 5.98 | 3.55 | 5.49 | 76.82 | 44.93 | 550 | -2.48 | -2.48 |
| 20Q1 (5) | 5.48 | 20.18 | 3.01 | 0.25 | -10.71 | 0.0 | 0.48 | 4.35 | 0.0 | 0.17 | -10.53 | -10.53 | 4.56 | -25.7 | -2.92 | 8.76 | -13.17 | -2.92 | 3.10 | -25.55 | -13.14 | 564 | 0.0 | 0.0 |
| 19Q4 (4) | 4.56 | -23.23 | 0.0 | 0.28 | 7.69 | 0.0 | 0.46 | -8.0 | 0.0 | 0.19 | 5.56 | 0.0 | 6.14 | 40.28 | 0.0 | 10.09 | 19.84 | 0.0 | 4.17 | 37.5 | 0.0 | 564 | 0.0 | 0.0 |
| 19Q3 (3) | 5.94 | 18.33 | 0.0 | 0.26 | -3.7 | 0.0 | 0.5 | 11.11 | 0.0 | 0.18 | -5.26 | 0.0 | 4.38 | -18.62 | 0.0 | 8.42 | -6.1 | 0.0 | 3.03 | -19.94 | 0.0 | 564 | 0.0 | 0.0 |
| 19Q2 (2) | 5.02 | -5.64 | 0.0 | 0.27 | 8.0 | 0.0 | 0.45 | -6.25 | 0.0 | 0.19 | 0.0 | 0.0 | 5.38 | 14.45 | 0.0 | 8.96 | -0.65 | 0.0 | 3.78 | 5.98 | 0.0 | 564 | 0.0 | 0.0 |
| 19Q1 (1) | 5.32 | 0.0 | 0.0 | 0.25 | 0.0 | 0.0 | 0.48 | 0.0 | 0.0 | 0.19 | 0.0 | 0.0 | 4.70 | 0.0 | 0.0 | 9.02 | 0.0 | 0.0 | 3.57 | 0.0 | 0.0 | 564 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 43.26 | 52.11 | 1.39 | 5.3 | 2.87 | 28.7 | 0.84 | 3.7 | 3.21 | -30.77 | 6.63 | -15.39 | 1.94 | -31.82 | 628 | 0.0 |
| 2022 (9) | 28.44 | 27.48 | 1.32 | 18.92 | 2.23 | 20.54 | 0.81 | 19.12 | 4.64 | -6.71 | 7.84 | -5.44 | 2.85 | -6.56 | 628 | 15.02 |
| 2021 (8) | 22.31 | 7.47 | 1.11 | 11.0 | 1.85 | 2.21 | 0.68 | -11.69 | 4.98 | 3.29 | 8.29 | -4.89 | 3.05 | -17.82 | 546 | 0.92 |
| 2020 (7) | 20.76 | -0.34 | 1.0 | -5.66 | 1.81 | -4.74 | 0.77 | 2.67 | 4.82 | -5.34 | 8.72 | -4.42 | 3.71 | 3.01 | 541 | -1.64 |
| 2019 (6) | 20.83 | 7.82 | 1.06 | 0.0 | 1.9 | 3.26 | 0.75 | -14.77 | 5.09 | -7.25 | 9.12 | -4.22 | 3.60 | -20.95 | 550 | -2.48 |
| 2018 (5) | 19.32 | 8.6 | 1.06 | -19.7 | 1.84 | 21.85 | 0.88 | 37.5 | 5.49 | -26.06 | 9.52 | 12.2 | 4.55 | 26.61 | 564 | -4.08 |
| 2017 (4) | 17.79 | -34.28 | 1.32 | 3.12 | 1.51 | -9.58 | 0.64 | -18.99 | 7.42 | 56.92 | 8.49 | 37.59 | 3.60 | 23.27 | 588 | 0.0 |
| 2016 (3) | 27.07 | 24.29 | 1.28 | 24.27 | 1.67 | 12.08 | 0.79 | -2.47 | 4.73 | -0.01 | 6.17 | -9.82 | 2.92 | -21.53 | 588 | -9.4 |
| 2015 (2) | 21.78 | -6.72 | 1.03 | -8.85 | 1.49 | 8.76 | 0.81 | -17.35 | 4.73 | -2.28 | 6.84 | 16.6 | 3.72 | -11.39 | 649 | 3.84 |
| 2014 (1) | 23.35 | 0.47 | 1.13 | -18.12 | 1.37 | 11.38 | 0.98 | 30.67 | 4.84 | 0 | 5.87 | 0 | 4.20 | 0 | 625 | 5.57 |
