玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)35.64-14.61-6.0631.74-6.84-5.5623.64-30.35-26.9517.25-36.42-23.063.17-25.5911.232.01-25.06.350.1220.050.026.48-29.05-23.3460.252.85-0.9134.1833.8229.21-34.18-12716.46-788.617.09-35.37-0.84
23Q3 (19)41.7413.8337.4434.079.1333.533.9472.953.9227.13150.5155.834.26197.978.992.68191.369.620.1025.011.1137.3258.8844.1558.58-7.698.18100.27-37.07-13.69-0.2799.5598.310.9732.0137.13
23Q2 (18)36.67-3.918.6331.22-0.8627.6419.63-35.09-45.3810.83-54.86-65.341.43-44.57-69.770.92-44.24-66.420.0814.29-11.1123.49-32.29-41.663.4610.0412.74159.3452.73134.21-59.34-1270.77-285.638.31-26.72-19.08
23Q1 (17)38.160.58111.7631.49-6.311575.030.24-6.551285.8823.997.0519.412.58-9.47414.631.65-12.7817.390.07-12.50.034.690.43486.9757.67-5.15-41.69104.330.46244.9-4.33-12.55-102.5211.3458.6-25.69
22Q4 (16)37.9424.9377.2133.6131.7197.1732.3646.76204.7122.4228.78205.452.8519.75108.031.8919.62130.490.08-11.11-20.034.5433.41109.5960.8012.28-37.33103.85-10.61-2.05-3.8575.4843.167.15-10.62-20.38
22Q3 (15)30.37-1.7526.8625.524.3386.2822.05-38.65152.2917.41-44.29250.32.38-49.68170.451.58-42.34143.080.090.00.025.89-35.6365.8654.15-3.8-42.56116.1870.77-26.13-15.69-149.0772.628.00-22.1-16.75
22Q2 (14)30.9171.5333.6924.461201.0692.4535.941509.41206.3931.25646.33286.284.73676.83235.462.741291.3211.360.0928.570.040.22580.54124.0756.29-43.08-39.6268.03194.49-37.5231.97-81.41492.3210.27-32.7-5.35
22Q1 (13)18.02-15.83-25.691.88-83.38-86.66-2.55-124.01-122.06-5.72-177.93-171.23-0.82-159.85-164.06-0.23-128.05-128.750.07-30.0-12.55.91-64.14-67.6598.901.945.22-72.00-167.91-159.18172.002641.78893.8515.2669.9324.07
21Q4 (12)21.41-10.57-18.4711.31-17.45-19.8410.6221.5129.517.3447.6916.321.3755.686.20.8226.150.00.1011.11-9.0916.485.5720.9197.022.911.94106.02-32.6-38.44-6.7788.1990.638.98-6.56-1.43
21Q3 (11)23.943.5549.9113.707.79150.928.74-25.49860.444.97-38.57238.830.88-37.59266.040.65-26.14564.290.090.012.515.61-13.0486.7294.281.149.3157.2844.44-72.78-57.28-603.088.019.61-11.43-23.06
21Q2 (10)23.12-4.66-0.3412.71-9.7930.6311.731.4728.28.090.7518.11.4110.1642.420.8810.031.340.0912.512.517.95-1.7510.3393.22-0.826.03108.89-10.52.84-8.1562.39-38.5210.85-11.790
21Q1 (9)24.25-7.65-3.0814.09-0.1487.6211.5640.98284.058.0327.262261.761.28-0.784166.670.80-2.44400.00.08-27.27100.018.2734.0411.8193.99-1.249.0121.67-29.35-53.21-21.6770.085.8712.3035.02-39.79
20Q4 (8)26.2664.4363.1114.11158.42121.868.20801.142.866.31276.26203.371.29343.4290.910.82685.71182.760.1137.537.513.6363.0419.8895.1710.337.35172.22-70.1956.08-72.2284.88-598.159.11-27.06-17.33
20Q3 (7)15.97-31.16-13.635.46-43.88-26.710.91-90.05-78.23-3.58-152.26-137.64-0.53-153.54-142.4-0.14-120.9-117.720.080.014.298.36-48.62-38.7586.26-1.89-5.08577.78445.68226.16-477.78-8022.22-519.3412.490-6.37
20Q2 (6)23.20-7.2712.849.7329.56-30.459.15203.99-22.596.851914.71-23.030.993200.0-30.280.67318.75-20.240.08100.00.016.27-0.43-17.787.921.96-15.64105.88-59.28-11.12-5.8896.1667.790.00-100.0-100.0
20Q1 (5)25.0255.436.357.5118.08-28.753.01-47.56-64.170.34-83.65-94.90.03-90.91-97.30.16-44.83-76.470.04-50.0-50.016.3443.712.086.23-2.73-12.78260.00135.63108.49-153.33-1382.22-492.4220.4385.3988.12
19Q4 (4)16.10-12.930.06.36-14.630.05.7437.320.02.08-78.130.00.33-73.60.00.29-63.290.00.0814.290.011.37-16.70.088.65-2.450.0110.34-37.710.0-10.3486.590.011.02-17.390.0
19Q3 (3)18.49-10.070.07.45-46.750.04.18-64.640.09.516.850.01.25-11.970.00.79-5.950.00.07-12.50.013.65-30.960.090.88-12.80.0177.1448.70.0-77.14-322.450.013.3419.750.0
19Q2 (2)20.5612.040.013.9932.730.011.8240.710.08.9033.430.01.4227.930.00.8423.530.00.080.00.019.7723.410.0104.225.410.0119.13-4.470.0-18.2629.450.011.142.580.0
19Q1 (1)18.350.00.010.540.00.08.400.00.06.670.00.01.110.00.00.680.00.00.080.00.016.020.00.098.870.00.0124.710.00.0-25.880.00.010.860.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)37.9730.332.2052.611.26-11.6326.7121.8519.6920.0611.3225.087.1731.560.3616.1330.2513.4760.25-0.9120.5625.23-20.56014.124.89.19-10.43
2022 (9)29.1426.0421.1063.691.42-52.6621.92106.2116.40131.649.0583.25.4574.120.31-13.8926.6656.5560.80-37.3396.27-20.693.73013.4831.0710.26-0.87
2021 (8)23.121.8512.8930.333.01-17.9910.6381.47.08128.394.94177.533.13111.490.3620.017.0327.8597.021.94121.38-28.23-21.38010.283.8610.35-10.85
2020 (7)22.7023.719.892.493.67-12.35.86-23.53.10-53.311.78-56.271.48-43.940.30-3.2313.32-12.695.177.35169.1234.29-69.1209.90-1.711.610.87
2019 (6)18.355.589.651.374.1824.287.663.796.6428.934.07-8.742.640.760.31-24.3915.2416.688.65-13.55125.94-2.29-25.94010.0720.6211.5136.7
2018 (5)17.38979.59.5203.36-17.157.3805.1504.4602.6200.4151.8513.070102.54-18.17128.8957.03-28.8908.3508.42-30.81
2017 (4)1.610-8.8604.06-21.52-10.800-10.540-6.570-2.2300.278.0-2.870125.31-3.5682.081.4417.92-5.520.00012.171.25
2016 (3)-17.390-24.6305.17154.41-30.410-25.250-13.750-5.7700.25-40.48-21.710129.9321.8980.92-39.9618.9700.00012.0268.58
2015 (2)12.30-38.568.07-45.982.0310.315.98-68.694.59-70.433.82-72.262.33-71.270.42-17.659.53-55.88106.6027.53134.7872.12-35.1800.0007.13-2.33
2014 (1)20.02014.9401.84-30.9419.10015.52013.7708.1100.5130.7721.60-4.383.5930.8378.31-27.0421.8300.0007.304.73

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