- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 13.37 | 21.11 | 51.42 | 0.01 | 0.0 | 0 | 0.45 | -40.79 | 36.36 | 0.07 | -12.5 | 40.0 | 0.07 | -17.43 | 0 | 3.37 | -51.11 | -9.94 | 0.52 | -27.75 | -7.54 | 263 | 0.0 | 0.0 |
| 23Q3 (19) | 11.04 | 18.97 | 19.09 | 0.01 | 0 | 0.0 | 0.76 | 80.95 | 100.0 | 0.08 | 0.0 | 33.33 | 0.09 | 0 | -16.03 | 6.88 | 52.1 | 67.93 | 0.72 | -15.94 | 11.96 | 263 | 0.0 | -60.75 |
| 23Q2 (18) | 9.28 | 21.47 | -8.75 | 0 | 0 | -100.0 | 0.42 | 0.0 | -12.5 | 0.08 | 0.0 | -20.0 | 0.00 | 0 | -100.0 | 4.53 | -17.67 | -4.11 | 0.86 | -17.67 | -12.33 | 263 | 0.0 | -60.75 |
| 23Q1 (17) | 7.64 | -13.48 | -20.83 | 0 | 0 | -100.0 | 0.42 | 27.27 | -16.0 | 0.08 | 60.0 | -11.11 | 0.00 | 0 | -100.0 | 5.50 | 47.1 | 6.1 | 1.05 | 84.92 | 12.27 | 263 | 0.0 | -60.75 |
| 22Q4 (16) | 8.83 | -4.75 | -29.36 | 0 | -100.0 | -100.0 | 0.33 | -13.16 | -17.5 | 0.05 | -16.67 | 0.0 | 0.00 | -100.0 | -100.0 | 3.74 | -8.83 | 16.79 | 0.57 | -12.51 | 41.56 | 263 | -60.75 | -60.75 |
| 22Q3 (15) | 9.27 | -8.85 | -21.37 | 0.01 | -88.89 | -98.31 | 0.38 | -20.83 | -2.56 | 0.06 | -40.0 | 20.0 | 0.11 | -87.81 | -97.84 | 4.10 | -13.15 | 23.92 | 0.65 | -34.17 | 52.62 | 670 | 0.0 | -5.5 |
| 22Q2 (14) | 10.17 | 5.39 | -11.8 | 0.09 | -91.35 | -86.15 | 0.48 | -4.0 | 23.08 | 0.1 | 11.11 | 150.0 | 0.88 | -91.79 | -84.3 | 4.72 | -8.91 | 39.54 | 0.98 | 5.43 | 183.43 | 670 | 0.0 | -5.5 |
| 22Q1 (13) | 9.65 | -22.8 | -7.21 | 1.04 | 36.84 | 96.23 | 0.5 | 25.0 | 16.28 | 0.09 | 80.0 | 50.0 | 10.78 | 77.26 | 111.48 | 5.18 | 61.92 | 25.32 | 0.93 | 133.16 | 61.66 | 670 | 0.0 | -5.5 |
| 21Q4 (12) | 12.5 | 6.02 | -5.37 | 0.76 | 28.81 | -36.13 | 0.4 | 2.56 | 25.0 | 0.05 | 0.0 | 0.0 | 6.08 | 21.5 | -32.51 | 3.20 | -3.26 | 32.1 | 0.40 | -5.68 | 5.68 | 670 | -5.5 | -5.5 |
| 21Q3 (11) | 11.79 | 2.25 | 24.76 | 0.59 | -9.23 | 34.09 | 0.39 | 0.0 | -22.0 | 0.05 | 25.0 | 25.0 | 5.00 | -11.23 | 7.48 | 3.31 | -2.21 | -37.48 | 0.42 | 22.24 | 0.19 | 709 | 0.0 | 19.36 |
| 21Q2 (10) | 11.53 | 10.87 | 24.25 | 0.65 | 22.64 | -13.33 | 0.39 | -9.3 | 21.88 | 0.04 | -33.33 | -20.0 | 5.64 | 10.62 | -30.25 | 3.38 | -18.19 | -1.91 | 0.35 | -39.87 | -35.61 | 709 | 0.0 | 19.36 |
| 21Q1 (9) | 10.4 | -21.27 | 102.33 | 0.53 | -55.46 | 47.22 | 0.43 | 34.38 | 16.22 | 0.06 | 20.0 | 50.0 | 5.10 | -43.43 | -27.24 | 4.13 | 70.68 | -42.56 | 0.58 | 52.42 | -25.87 | 709 | 0.0 | 14.54 |
| 20Q4 (8) | 13.21 | 39.79 | 30.66 | 1.19 | 170.45 | 815.38 | 0.32 | -36.0 | -30.43 | 0.05 | 25.0 | 25.0 | 9.01 | 93.47 | 600.57 | 2.42 | -54.22 | -46.76 | 0.38 | -10.58 | -4.33 | 709 | 19.36 | 14.54 |
| 20Q3 (7) | 9.45 | 1.83 | 14.13 | 0.44 | -41.33 | 10.0 | 0.5 | 56.25 | 13.64 | 0.04 | -20.0 | 0.0 | 4.66 | -42.39 | -3.62 | 5.29 | 53.44 | -0.43 | 0.42 | -21.44 | -12.38 | 594 | 0.0 | -4.04 |
| 20Q2 (6) | 9.28 | 80.54 | -4.92 | 0.75 | 108.33 | 188.46 | 0.32 | -13.51 | -5.88 | 0.05 | 25.0 | 25.0 | 8.08 | 15.39 | 203.38 | 3.45 | -52.1 | -1.01 | 0.54 | -30.77 | 31.47 | 594 | -4.04 | -4.04 |
| 20Q1 (5) | 5.14 | -49.16 | -49.16 | 0.36 | 176.92 | -16.28 | 0.37 | -19.57 | 15.62 | 0.04 | 0.0 | 33.33 | 7.00 | 444.69 | 64.67 | 7.20 | 58.21 | 127.43 | 0.78 | 96.69 | 162.26 | 619 | 0.0 | 0.0 |
| 19Q4 (4) | 10.11 | 22.1 | 0.0 | 0.13 | -67.5 | 0.0 | 0.46 | 4.55 | 0.0 | 0.04 | 0.0 | 0.0 | 1.29 | -73.38 | 0.0 | 4.55 | -14.38 | 0.0 | 0.40 | -18.1 | 0.0 | 619 | 0.0 | 0.0 |
| 19Q3 (3) | 8.28 | -15.16 | 0.0 | 0.4 | 53.85 | 0.0 | 0.44 | 29.41 | 0.0 | 0.04 | 0.0 | 0.0 | 4.83 | 81.35 | 0.0 | 5.31 | 52.54 | 0.0 | 0.48 | 17.87 | 0.0 | 619 | 0.0 | 0.0 |
| 19Q2 (2) | 9.76 | -3.46 | 0.0 | 0.26 | -39.53 | 0.0 | 0.34 | 6.25 | 0.0 | 0.04 | 33.33 | 0.0 | 2.66 | -37.37 | 0.0 | 3.48 | 10.06 | 0.0 | 0.41 | 38.11 | 0.0 | 619 | 0.0 | 0.0 |
| 19Q1 (1) | 10.11 | 0.0 | 0.0 | 0.43 | 0.0 | 0.0 | 0.32 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 4.25 | 0.0 | 0.0 | 3.17 | 0.0 | 0.0 | 0.30 | 0.0 | 0.0 | 619 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 41.32 | 8.97 | 0.02 | -98.25 | 2.05 | 22.02 | 0.31 | 3.33 | 0.05 | -98.39 | 4.96 | 11.98 | 0.75 | -5.17 | 263 | 0.0 |
| 2022 (9) | 37.92 | -17.94 | 1.14 | -54.94 | 1.68 | 4.35 | 0.3 | 42.86 | 3.01 | -45.09 | 4.43 | 27.16 | 0.79 | 74.09 | 263 | -60.75 |
| 2021 (8) | 46.21 | 24.62 | 2.53 | -7.66 | 1.61 | 6.62 | 0.21 | 23.53 | 5.48 | -25.91 | 3.48 | -14.44 | 0.45 | -0.88 | 670 | -5.5 |
| 2020 (7) | 37.08 | -3.08 | 2.74 | 124.59 | 1.51 | -3.21 | 0.17 | 13.33 | 7.39 | 131.74 | 4.07 | -0.12 | 0.46 | 16.94 | 709 | 19.36 |
| 2019 (6) | 38.26 | -21.5 | 1.22 | -34.41 | 1.56 | -0.64 | 0.15 | 7.14 | 3.19 | -16.44 | 4.08 | 26.58 | 0.39 | 36.49 | 594 | -4.04 |
| 2018 (5) | 48.74 | 52.26 | 1.86 | 12.05 | 1.57 | 7.53 | 0.14 | -36.36 | 3.82 | -26.41 | 3.22 | -29.38 | 0.29 | -58.21 | 619 | 11.73 |
| 2017 (4) | 32.01 | 11.92 | 1.66 | 219.23 | 1.46 | 9.77 | 0.22 | 0.0 | 5.19 | 185.22 | 4.56 | -1.92 | 0.69 | -10.65 | 554 | -12.2 |
| 2016 (3) | 28.6 | -32.36 | 0.52 | 160.0 | 1.33 | 9.92 | 0.22 | -42.11 | 1.82 | 284.36 | 4.65 | 62.49 | 0.77 | -14.41 | 631 | 56.97 |
| 2015 (2) | 42.28 | 6.79 | 0.2 | -31.03 | 1.21 | -11.68 | 0.38 | 5.56 | 0.47 | -35.42 | 2.86 | -17.3 | 0.90 | -1.16 | 402 | 97.06 |
| 2014 (1) | 39.59 | 70.5 | 0.29 | 52.63 | 1.37 | 104.48 | 0.36 | 5.88 | 0.73 | 0 | 3.46 | 0 | 0.91 | 0 | 204 | 30.77 |
