- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 9.38 | 159.83 | -17.94 | 0.34 | 54.55 | 3.03 | 0.1 | 11.11 | -60.0 | 0.2 | -23.08 | 53.85 | 3.62 | -40.52 | 25.55 | 1.07 | -57.24 | -51.26 | 2.13 | -70.4 | 87.47 | 0 | 0 | 0 |
| 23Q3 (19) | 3.61 | -15.06 | -30.84 | 0.22 | -4.35 | 10.0 | 0.09 | -47.06 | -43.75 | 0.26 | 4.0 | 23.81 | 6.09 | 12.61 | 59.06 | 2.49 | -37.67 | -18.66 | 7.20 | 22.44 | 79.03 | 0 | 0 | 0 |
| 23Q2 (18) | 4.25 | -51.32 | -51.26 | 0.23 | 0.0 | 0.0 | 0.17 | -26.09 | -37.04 | 0.25 | 25.0 | -3.85 | 5.41 | 105.41 | 105.18 | 4.00 | 51.83 | 29.19 | 5.88 | 156.76 | 97.29 | 0 | 0 | 0 |
| 23Q1 (17) | 8.73 | -23.62 | 1.75 | 0.23 | -30.3 | 9.52 | 0.23 | -8.0 | -11.54 | 0.2 | 53.85 | 66.67 | 2.63 | -8.75 | 7.64 | 2.63 | 20.45 | -13.06 | 2.29 | 101.43 | 63.8 | 0 | 0 | 0 |
| 22Q4 (16) | 11.43 | 118.97 | 16.16 | 0.33 | 65.0 | -2.94 | 0.25 | 56.25 | 13.64 | 0.13 | -38.1 | 30.0 | 2.89 | -24.65 | -16.44 | 2.19 | -28.64 | -2.17 | 1.14 | -71.73 | 11.92 | 0 | 0 | 0 |
| 22Q3 (15) | 5.22 | -40.14 | -25.21 | 0.2 | -13.04 | 5.26 | 0.16 | -40.74 | -15.79 | 0.21 | -19.23 | -4.55 | 3.83 | 45.26 | 40.75 | 3.07 | -1.01 | 12.6 | 4.02 | 34.92 | 27.64 | 0 | 0 | 0 |
| 22Q2 (14) | 8.72 | 1.63 | 26.19 | 0.23 | 9.52 | 4.55 | 0.27 | 3.85 | 92.86 | 0.26 | 116.67 | 44.44 | 2.64 | 7.77 | -17.15 | 3.10 | 2.18 | 52.83 | 2.98 | 113.19 | 14.46 | 0 | 0 | 0 |
| 22Q1 (13) | 8.58 | -12.8 | 19.67 | 0.21 | -38.24 | -19.23 | 0.26 | 18.18 | 44.44 | 0.12 | 20.0 | -20.0 | 2.45 | -29.16 | -32.5 | 3.03 | 35.54 | 20.71 | 1.40 | 37.62 | -33.15 | 0 | 0 | 0 |
| 21Q4 (12) | 9.84 | 40.97 | 16.59 | 0.34 | 78.95 | 0.0 | 0.22 | 15.79 | 10.0 | 0.1 | -54.55 | -23.08 | 3.46 | 26.94 | -14.23 | 2.24 | -17.86 | -5.65 | 1.02 | -67.76 | -34.02 | 0 | 0 | 0 |
| 21Q3 (11) | 6.98 | 1.01 | 78.52 | 0.19 | -13.64 | -5.0 | 0.19 | 35.71 | 72.73 | 0.22 | 22.22 | -4.35 | 2.72 | -14.5 | -46.78 | 2.72 | 34.35 | -3.24 | 3.15 | 21.0 | -46.42 | 0 | 0 | 0 |
| 21Q2 (10) | 6.91 | -3.63 | 78.09 | 0.22 | -15.38 | 15.79 | 0.14 | -22.22 | 27.27 | 0.18 | 20.0 | 28.57 | 3.18 | -12.2 | -34.98 | 2.03 | -19.3 | -28.54 | 2.60 | 24.52 | -27.81 | 0 | 0 | 0 |
| 21Q1 (9) | 7.17 | -15.05 | 17.16 | 0.26 | -23.53 | 30.0 | 0.18 | -10.0 | 0.0 | 0.15 | 15.38 | 25.0 | 3.63 | -9.98 | 10.96 | 2.51 | 5.94 | -14.64 | 2.09 | 35.82 | 6.69 | 0 | 0 | 0 |
| 20Q4 (8) | 8.44 | 115.86 | 1.93 | 0.34 | 70.0 | 9.68 | 0.2 | 81.82 | 42.86 | 0.13 | -43.48 | -13.33 | 4.03 | -21.24 | 7.6 | 2.37 | -15.77 | 40.15 | 1.54 | -73.82 | -14.98 | 0 | 0 | 0 |
| 20Q3 (7) | 3.91 | 0.77 | 21.43 | 0.2 | 5.26 | 5.26 | 0.11 | 0.0 | -8.33 | 0.23 | 64.29 | 27.78 | 5.12 | 4.46 | -13.31 | 2.81 | -0.77 | -24.51 | 5.88 | 63.03 | 5.23 | 0 | 0 | 0 |
| 20Q2 (6) | 3.88 | -36.6 | -25.1 | 0.19 | -5.0 | -13.64 | 0.11 | -38.89 | -26.67 | 0.14 | 16.67 | -22.22 | 4.90 | 49.85 | 15.3 | 2.84 | -3.61 | -2.1 | 3.61 | 84.02 | 3.84 | 0 | 0 | 0 |
| 20Q1 (5) | 6.12 | -26.09 | -18.18 | 0.2 | -35.48 | -4.76 | 0.18 | 28.57 | -35.71 | 0.12 | -20.0 | 0.0 | 3.27 | -12.71 | 16.4 | 2.94 | 73.95 | -21.43 | 1.96 | 8.24 | 22.22 | 0 | 0 | 0 |
| 19Q4 (4) | 8.28 | 157.14 | 0.0 | 0.31 | 63.16 | 0.0 | 0.14 | 16.67 | 0.0 | 0.15 | -16.67 | 0.0 | 3.74 | -36.55 | 0.0 | 1.69 | -54.63 | 0.0 | 1.81 | -67.59 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 3.22 | -37.84 | 0.0 | 0.19 | -13.64 | 0.0 | 0.12 | -20.0 | 0.0 | 0.18 | 0.0 | 0.0 | 5.90 | 38.93 | 0.0 | 3.73 | 28.7 | 0.0 | 5.59 | 60.87 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 5.18 | -30.75 | 0.0 | 0.22 | 4.76 | 0.0 | 0.15 | -46.43 | 0.0 | 0.18 | 50.0 | 0.0 | 4.25 | 51.28 | 0.0 | 2.90 | -22.64 | 0.0 | 3.47 | 116.6 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 7.48 | 0.0 | 0.0 | 0.21 | 0.0 | 0.0 | 0.28 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 2.81 | 0.0 | 0.0 | 3.74 | 0.0 | 0.0 | 1.60 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 25.97 | -23.51 | 1.03 | 6.19 | 0.59 | -37.23 | 0.91 | 26.39 | 3.97 | 38.81 | 2.27 | -17.95 | 3.50 | 65.23 | 0 | 0 |
| 2022 (9) | 33.95 | 9.91 | 0.97 | -3.0 | 0.94 | 28.77 | 0.72 | 12.5 | 2.86 | -11.74 | 2.77 | 17.16 | 2.12 | 2.36 | 0 | 0 |
| 2021 (8) | 30.89 | 38.27 | 1.0 | 8.7 | 0.73 | 23.73 | 0.64 | 3.23 | 3.24 | -21.39 | 2.36 | -10.52 | 2.07 | -25.35 | 0 | 0 |
| 2020 (7) | 22.34 | -7.53 | 0.92 | -1.08 | 0.59 | -14.49 | 0.62 | -1.59 | 4.12 | 6.98 | 2.64 | -7.53 | 2.78 | 6.43 | 0 | 0 |
| 2019 (6) | 24.16 | 29.06 | 0.93 | 2.2 | 0.69 | 38.0 | 0.63 | 26.0 | 3.85 | -20.81 | 2.86 | 6.93 | 2.61 | -2.37 | 0 | 0 |
| 2018 (5) | 18.72 | -3.7 | 0.91 | -2.15 | 0.5 | 4.17 | 0.5 | 35.14 | 4.86 | 1.61 | 2.67 | 8.17 | 2.67 | 40.33 | 0 | 0 |
| 2017 (4) | 19.44 | -1.57 | 0.93 | -12.26 | 0.48 | -7.69 | 0.37 | 85.0 | 4.78 | -10.87 | 2.47 | -6.22 | 1.90 | 87.95 | 0 | 0 |
| 2016 (3) | 19.75 | -2.71 | 1.06 | 10.42 | 0.52 | -16.13 | 0.2 | -9.09 | 5.37 | 13.49 | 2.63 | -13.79 | 1.01 | -6.56 | 1743 | 0.0 |
| 2015 (2) | 20.3 | -6.37 | 0.96 | -11.11 | 0.62 | -21.52 | 0.22 | 22.22 | 4.73 | -5.07 | 3.05 | -16.18 | 1.08 | 30.53 | 1743 | 0.0 |
| 2014 (1) | 21.68 | 4.94 | 1.08 | -10.0 | 0.79 | -57.07 | 0.18 | -51.35 | 4.98 | 0 | 3.64 | 0 | 0.83 | 0 | 1743 | 0.0 |
