玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)2.74-25.54-71.870000.346.25-58.020.0100.00.000012.4142.749.210.360255.471550.00.0
23Q3 (19)3.68-44.74-51.580000.32-5.88-25.5800-100.00.00008.7070.3353.690.000-100.01550.020.16
23Q2 (18)6.66182.213.460000.3417.24-5.560000.00005.11-58.46-16.760.00001550.020.16
23Q1 (17)2.36-75.77-49.140000.29-64.231.820-100.0-100.00.000012.2947.76159.170.00-100.0-100.01550.020.16
22Q4 (16)9.7428.16125.460000.8188.37131.430.010.00.00.00008.3246.982.650.10-21.97-55.6515520.1620.16
22Q3 (15)7.629.47584.680000.4319.44168.750.01000.00005.66-7.74-60.750.13001290.026.47
22Q2 (14)5.8726.51358.590000.3663.64140.00-100.000.00006.1329.35-47.670.00-100.001290.026.47
22Q1 (13)4.647.41274.190000.22-37.1429.410.010.00.00.00004.74-41.48-65.420.22-6.9-73.281290.026.47
21Q4 (12)4.32289.19208.570000.35118.75150.00.0100.00.00008.10-43.79-18.980.230-67.5912926.4726.47
21Q3 (11)1.11-13.289.90000.166.676.6700-100.00.000014.4123.0-2.940.000-100.01020.0-11.3
21Q2 (10)1.283.2321.90000.15-11.76-6.250-100.0-100.00.000011.72-14.52-23.10.00-100.0-100.01020.0-11.3
21Q1 (9)1.24-11.43-31.110000.1721.436.250.010.000.000013.7137.154.230.8112.901020.0-40.7
20Q4 (8)1.438.61-11.950000.14-6.67-22.220.010.000.000010.00-32.67-11.670.71-27.860102-11.3-40.7
20Q3 (7)1.01-3.81-31.760000.15-6.25-16.670.010.000.000014.85-2.5422.110.993.9601150.0-33.14
20Q2 (6)1.05-41.675.00000.160.0-30.430.01000.000015.2471.43-33.750.9500115-33.14-33.14
20Q1 (5)1.813.21181.250000.16-11.11-20.000-100.00.00008.89-21.48-71.560.000-100.01720.00.0
19Q4 (4)1.597.430.0000.00.180.00.0000.00.0000.011.32-6.920.00.0000.01720.00.0
19Q3 (3)1.4848.00.0000.00.18-21.740.0000.00.0000.012.16-47.120.0-0.0000.01720.00.0
19Q2 (2)1.056.250.0000.00.2315.00.00-100.00.00.0000.023.00-26.40.00.00-100.00.01720.00.0
19Q1 (1)0.640.00.000.00.00.20.00.00.020.00.00.000.00.031.250.00.03.120.00.01720.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)15.43-44.6001.3-28.180.020.00.0008.4329.640.1380.491550.0
2022 (9)27.85250.31001.81118.070.02-33.330.0006.50-37.750.07-80.9715520.16
2021 (8)7.9551.43000.8336.070.030.00.00010.44-10.150.38-33.9612926.47
2020 (7)5.2511.46000.61-22.780.0350.00.00011.62-30.730.5734.57102-11.3
2019 (6)4.71107.49000.79-19.390.02-71.430.00016.77-61.150.42-86.23115-33.14
2018 (5)2.27-74.0000.988.890.07-30.00.00043.17318.773.08169.21172-16.1
2017 (4)8.731.63000.98.430.125.00.00010.316.691.1523.02050.0
2016 (3)8.5976.75000.8329.690.0814.290.0009.66-26.630.93-35.3420524.24
2015 (2)4.8659.34000.6439.130.0716.670.00013.17-12.691.44-26.781658.55
2014 (1)3.05-7.29000.4639.390.06200.00.00015.0801.970152-3.18

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