- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 11.45 | 0.79 | 20.91 | 0.25 | 13.64 | 66.67 | 1.91 | 6.11 | 8.52 | 0 | 0 | 0 | 2.18 | 12.74 | 37.85 | 16.68 | 5.28 | -10.24 | 0.00 | 0 | 0 | 1561 | 0.0 | 0.0 |
| 23Q3 (19) | 11.36 | 6.77 | 23.48 | 0.22 | -15.38 | 37.5 | 1.8 | -3.23 | 16.13 | 0 | 0 | 0 | 1.94 | -20.75 | 11.36 | 15.85 | -9.36 | -5.95 | 0.00 | 0 | 0 | 1561 | 0.0 | 0.9 |
| 23Q2 (18) | 10.64 | 12.0 | 27.27 | 0.26 | 73.33 | 36.84 | 1.86 | 10.71 | 20.0 | 0 | 0 | 0 | 2.44 | 54.76 | 7.52 | 17.48 | -1.15 | -5.71 | 0.00 | 0 | 0 | 1561 | 0.0 | 0.9 |
| 23Q1 (17) | 9.5 | 0.32 | 5.09 | 0.15 | 0.0 | 36.36 | 1.68 | -4.55 | 20.86 | 0 | 0 | 0 | 1.58 | -0.32 | 29.76 | 17.68 | -4.85 | 15.01 | 0.00 | 0 | 0 | 1561 | 0.0 | 0.9 |
| 22Q4 (16) | 9.47 | 2.93 | 7.98 | 0.15 | -6.25 | 15.38 | 1.76 | 13.55 | 27.54 | 0 | 0 | 0 | 1.58 | -8.92 | 6.86 | 18.59 | 10.31 | 18.11 | 0.00 | 0 | 0 | 1561 | 0.9 | 0.9 |
| 22Q3 (15) | 9.2 | 10.05 | 171.39 | 0.16 | -15.79 | 128.57 | 1.55 | 0.0 | 38.39 | 0 | 0 | 0 | 1.74 | -23.48 | -15.78 | 16.85 | -9.13 | -49.01 | 0.00 | 0 | 0 | 1547 | 0.0 | -9.27 |
| 22Q2 (14) | 8.36 | -7.52 | 74.53 | 0.19 | 72.73 | 90.0 | 1.55 | 11.51 | 59.79 | 0 | 0 | 0 | 2.27 | 86.78 | 8.86 | 18.54 | 20.58 | -8.44 | 0.00 | 0 | 0 | 1547 | 0.0 | -9.27 |
| 22Q1 (13) | 9.04 | 3.08 | -0.77 | 0.11 | -15.38 | 0.0 | 1.39 | 0.72 | 3.73 | 0 | 0 | 0 | 1.22 | -17.91 | 0.77 | 15.38 | -2.28 | 4.53 | 0.00 | 0 | 0 | 1547 | 0.0 | -9.27 |
| 21Q4 (12) | 8.77 | 158.7 | -10.33 | 0.13 | 85.71 | 30.0 | 1.38 | 23.21 | -4.17 | 0 | 0 | 0 | 1.48 | -28.21 | 44.97 | 15.74 | -52.37 | 6.87 | 0.00 | 0 | 0 | 1547 | -9.27 | -9.27 |
| 21Q3 (11) | 3.39 | -29.23 | -65.9 | 0.07 | -30.0 | -22.22 | 1.12 | 15.46 | -15.79 | 0 | 0 | 0 | 2.06 | -1.09 | 128.06 | 33.04 | 63.15 | 146.92 | 0.00 | 0 | 0 | 1705 | 0.0 | 2.96 |
| 21Q2 (10) | 4.79 | -47.42 | -42.5 | 0.1 | -9.09 | -23.08 | 0.97 | -27.61 | -27.07 | 0 | 0 | 0 | 2.09 | 72.9 | 33.77 | 20.25 | 37.67 | 26.83 | 0.00 | 0 | 0 | 1705 | 0.0 | 2.96 |
| 21Q1 (9) | 9.11 | -6.85 | 4.35 | 0.11 | 10.0 | 10.0 | 1.34 | -6.94 | 6.35 | 0 | 0 | 0 | 1.21 | 18.09 | 5.41 | 14.71 | -0.1 | 1.91 | 0.00 | 0 | 0 | 1705 | 0.0 | 12.91 |
| 20Q4 (8) | 9.78 | -1.61 | 7.12 | 0.1 | 11.11 | -41.18 | 1.44 | 8.27 | 11.63 | 0 | 0 | 0 | 1.02 | 12.93 | -45.09 | 14.72 | 10.04 | 4.21 | 0.00 | 0 | 0 | 1705 | 2.96 | 12.91 |
| 20Q3 (7) | 9.94 | 19.33 | 10.69 | 0.09 | -30.77 | -10.0 | 1.33 | 0.0 | 15.65 | 0 | 0 | 0 | 0.91 | -41.98 | -18.69 | 13.38 | -16.2 | 4.48 | 0.00 | 0 | 0 | 1656 | 0.0 | 9.67 |
| 20Q2 (6) | 8.33 | -4.58 | -5.23 | 0.13 | 30.0 | 85.71 | 1.33 | 5.56 | 17.7 | 0 | 0 | 0 | 1.56 | 36.24 | 95.97 | 15.97 | 10.62 | 24.2 | 0.00 | 0 | 0 | 1656 | 9.67 | 9.67 |
| 20Q1 (5) | 8.73 | -4.38 | 4.3 | 0.1 | -41.18 | 25.0 | 1.26 | -2.33 | 26.0 | 0 | 0 | 0 | 1.15 | -38.48 | 19.85 | 14.43 | 2.15 | 20.8 | 0.00 | 0 | 0 | 1510 | 0.0 | 0.0 |
| 19Q4 (4) | 9.13 | 1.67 | 0.0 | 0.17 | 70.0 | 0.0 | 1.29 | 12.17 | 0.0 | 0 | 0 | 0.0 | 1.86 | 67.21 | 0.0 | 14.13 | 10.33 | 0.0 | 0.00 | 0 | 0.0 | 1510 | 0.0 | 0.0 |
| 19Q3 (3) | 8.98 | 2.16 | 0.0 | 0.1 | 42.86 | 0.0 | 1.15 | 1.77 | 0.0 | 0 | 0 | 0.0 | 1.11 | 39.83 | 0.0 | 12.81 | -0.38 | 0.0 | 0.00 | 0 | 0.0 | 1510 | 0.0 | 0.0 |
| 19Q2 (2) | 8.79 | 5.02 | 0.0 | 0.07 | -12.5 | 0.0 | 1.13 | 13.0 | 0.0 | 0 | 0 | 0.0 | 0.80 | -16.68 | 0.0 | 12.86 | 7.6 | 0.0 | 0.00 | 0 | 0.0 | 1510 | 0.0 | 0.0 |
| 19Q1 (1) | 8.37 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 1.0 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.96 | 0.0 | 0.0 | 11.95 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 1510 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 42.96 | 19.13 | 0.88 | 44.26 | 7.25 | 16.19 | 0 | 0 | 2.05 | 21.09 | 16.88 | -2.48 | 0.00 | 0 | 1561 | 0.0 |
| 2022 (9) | 36.06 | 38.37 | 0.61 | 48.78 | 6.24 | 29.73 | 0 | 0 | 1.69 | 7.52 | 17.30 | -6.25 | 0.00 | 0 | 1561 | 0.9 |
| 2021 (8) | 26.06 | -29.18 | 0.41 | -2.38 | 4.81 | -10.26 | 0 | 0 | 1.57 | 37.85 | 18.46 | 26.72 | 0.00 | 0 | 1547 | -9.27 |
| 2020 (7) | 36.8 | 4.34 | 0.42 | 0.0 | 5.36 | 17.29 | 0 | 0 | 1.14 | -4.16 | 14.57 | 12.41 | 0.00 | 0 | 1705 | 2.96 |
| 2019 (6) | 35.27 | 17.1 | 0.42 | 27.27 | 4.57 | 13.4 | 0 | 0 | 1.19 | 8.69 | 12.96 | -3.16 | 0.00 | 0 | 1656 | 9.67 |
| 2018 (5) | 30.12 | 32.4 | 0.33 | -2.94 | 4.03 | 29.58 | 0 | 0 | 1.10 | -26.69 | 13.38 | -2.13 | 0.00 | 0 | 1510 | 21.68 |
| 2017 (4) | 22.75 | 34.14 | 0.34 | 9.68 | 3.11 | 25.4 | 0 | 0 | 1.49 | -18.24 | 13.67 | -6.51 | 0.00 | 0 | 1241 | 33.73 |
| 2016 (3) | 16.96 | 40.4 | 0.31 | 19.23 | 2.48 | 31.91 | 0 | 0 | 1.83 | -15.08 | 14.62 | -6.04 | 0.00 | 0 | 928 | 31.82 |
| 2015 (2) | 12.08 | 46.78 | 0.26 | 44.44 | 1.88 | 39.26 | 0 | 0 | 2.15 | -1.59 | 15.56 | -5.12 | 0.00 | 0 | 704 | 40.24 |
| 2014 (1) | 8.23 | 57.66 | 0.18 | 0 | 1.35 | 21.62 | 0 | 0 | 2.19 | 0 | 16.40 | 0 | 0.00 | 0 | 502 | 113.62 |
