玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)9.45-18.11-42.873.19-50.85-68.794.34-21.52-62.493.75-11.97-60.651.46-12.57-61.881.27-14.77-61.280.32-5.88-5.888.37-9.81-45.0126.1282.9142.8980.00-30.67-6.0930.00295.0170.012.544.33-10.36
23Q3 (19)11.5419.345.686.4947.842.045.5315.45137.344.2612.11280.361.6720.14279.551.4921.14272.50.346.253.039.282.0956.2314.280.63-16.15115.3826.92-58.79-15.38-269.2391.4512.02-2.758.98
23Q2 (18)9.67-32.14-31.374.39-31.62-55.844.79-59.58309.43.80-64.02517.581.39-63.52497.141.23-62.61555.560.323.230.09.09-42.7998.0414.19-4.19-21.990.9162.34-87.69.09-81.06101.4412.36-19.024.85
23Q1 (17)14.25-13.854.326.42-37.18-19.9511.852.4262.5510.5610.8187.93.81-0.5285.853.290.389.080.31-8.820.015.894.445.1114.81-18.98-12.3156.00-34.26-50.5948.00332.0460.015.269.0820.73
22Q4 (16)16.5451.4722.2510.2260.6970.6211.57396.5737.419.53750.8933.663.83770.4529.393.28720.033.330.343.030.015.22156.2331.3218.287.34-15.8485.19-69.5821.6911.11106.17-62.9613.9926.8410.68
22Q3 (15)10.92-22.5-14.296.36-36.025.472.3399.15-67.551.12223.08-81.020.44225.71-81.890.40248.15-80.490.333.13-2.945.9429.41-41.6517.03-6.27-20.75280.00-61.82220.0-180.0071.58-1060.011.0311.41-9.74
22Q2 (14)14.093.1520.029.9423.9449.921.17-83.95-84.42-0.91-116.19-115.02-0.35-117.07-114.17-0.27-115.52-112.680.323.23-8.574.59-58.08-56.0818.177.580.78733.33547.06731.11-633.33-4650.0-5483.339.90-21.68-25.4
22Q1 (13)13.660.9612.068.0233.8924.157.29-13.4222.325.62-21.1819.072.05-30.7423.491.74-29.2719.180.31-8.820.010.95-5.5221.1316.89-22.245.1113.3361.93.89-13.33-144.44-46.6712.640.0-7.33
21Q4 (12)13.536.242.125.99-0.6655.998.4217.2719.437.1320.857.062.9621.8118.42.4620.011.310.340.03.0311.5913.8520.2321.721.0754.0470.00-20.022.530.0060.0-30.012.643.44-9.26
21Q3 (11)12.748.5260.456.03-9.05142.177.18-4.39130.135.90-2.64137.92.43-1.62167.032.05-3.76150.00.34-2.866.2510.18-2.5874.9121.4919.1960.8587.50-0.835.018.7559.3812.512.22-7.91-1.93
21Q2 (10)11.74-3.69121.936.632.634835.717.5126.011344.236.0628.391001.822.4748.81352.942.1345.891152.940.3512.929.6310.4515.6175.018.0312.231.4188.24-19.12011.76229.41-88.2413.27-2.710
21Q1 (9)12.1928.0536.666.4668.23177.255.96-15.4681.714.72-29.1380.151.66-33.6104.941.46-33.94100.00.31-6.0614.819.04-6.2232.3616.0713.9712.14109.0990.9136.36-9.09-121.21-122.7313.64-2.08-2.99
20Q4 (8)9.5219.9-20.733.8454.22-35.467.05125.9612.86.66168.5529.572.50174.7338.892.21169.5140.760.333.1310.09.6465.642.6614.105.54-13.5557.14-31.43-42.8642.86157.14371.4313.9311.8-1.62
20Q3 (7)7.9450.09-18.982.491878.57-44.423.12500.0-35.672.48350.91-32.970.91435.29-31.060.82382.35-29.310.3218.523.235.8253.16-29.3713.36-2.62-16.4583.330-6.2516.67-83.3350.012.460-1.66
20Q2 (6)5.29-40.7-30.49-0.14-106.01-105.190.52-84.15-80.520.55-79.01-77.270.17-79.01-79.270.17-76.71-77.030.270.0-6.93.80-44.36-33.4513.72-4.26-17.65-0.00-100.0-100.0100.00150.000.00-100.0-100.0
20Q1 (5)8.92-25.73149.862.33-60.84214.223.28-47.52409.432.62-49.03338.180.81-55.0338.240.73-53.5380.770.27-10.00.06.83-27.26178.7814.33-12.14-12.4680.00-20.0-46.6740.00340.0140.014.06-0.7114.96
19Q4 (4)12.0122.550.05.9532.810.06.2528.870.05.1438.920.01.8036.360.01.5735.340.00.30-3.230.09.3913.960.016.312.00.0100.0012.50.09.09-18.180.014.1611.760.0
19Q3 (3)9.8028.780.04.4865.930.04.8581.650.03.7052.890.01.3260.980.01.1656.760.00.316.90.08.2444.310.015.99-4.020.088.89-11.110.011.1100.012.676.030.0
19Q2 (2)7.61113.170.02.70232.350.02.67351.890.02.42320.00.00.82341.180.00.74384.620.00.297.410.05.71133.060.016.661.770.0100.00-33.330.0-0.00100.00.011.95-2.290.0
19Q1 (1)3.570.00.0-2.040.00.0-1.060.00.0-1.100.00.0-0.340.00.0-0.260.00.00.270.00.02.450.00.016.370.00.0150.000.00.0-100.000.00.012.230.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)11.18-19.225.10-41.113.858.816.5315.585.5041.038.3440.886.9437.71.24-2.3610.4411.6626.1242.8977.97-48.7122.0300.00013.009.15
2022 (9)13.8410.028.6638.343.5322.735.65-22.923.90-35.115.92-37.495.04-37.931.27-4.519.35-9.8418.28-15.84152.0080.15-52.0000.00011.91-7.75
2021 (8)12.5857.056.26179.462.88-7.77.3399.736.0184.929.47117.78.12110.911.3314.6610.3752.2821.7254.0484.3837.1114.06-63.440.00012.91-5.49
2020 (7)8.01-4.32.24-22.763.12-4.893.6711.553.2523.114.3523.233.8522.221.160.876.811.6414.10-13.5561.54-29.2338.46194.870.00013.666.97
2019 (6)8.37-0.712.902.843.2888.793.293.792.645.63.53-10.183.15-3.371.15-10.166.7035.3516.312.1386.96-0.6213.044.350.00012.77-0.23
2018 (5)8.43-49.642.82-69.151.74-23.783.17-59.362.50-60.443.93-57.243.26-56.121.2810.344.95-50.9915.97-47.1587.50-25.012.5000.00012.80-19.14
2017 (4)16.7417.729.1427.652.282.437.8020.746.3232.779.1936.157.4330.351.16-2.5210.1015.6930.2249.53116.675.56-16.6700.00015.834.08
2016 (3)14.22107.597.1602.23-9.136.4619.854.7611.486.75-7.025.70-7.621.19-17.368.7310.0920.2117.23110.530-10.5300.00015.2115.93
2015 (2)6.85-16.57-1.0402.4538.315.390.564.27-0.937.26-9.366.17-7.911.44-7.17.939.8317.24-8.25-18.920121.6228.20.00013.12-2.02
2014 (1)8.2100.3001.7745.635.3604.3108.0106.7001.55-5.497.2248.5618.79-7.165.13094.87-45.190.00013.39-13.67

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