玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)31.08-6.53.460.35-95.9-94.09-10.80-1937.74-140.53-13.99-992.97-86.53-3.86-865.0-104.23-0.37-180.43-146.670.07-12.5-12.513.94-30.1616.46271.33-3.8523.8-3.4099.7997.44103.40-94.09-55.8837.321.0187.74
23Q3 (19)33.2447.54-0.128.54161.39-17.41-0.5397.7-105.56-1.2894.54-121.81-0.4092.31-120.30.46150.55-52.080.0833.33-27.2719.96324.68-13.03282.196.3524.3-1650.00-2832.81-1626.871750.004316.6720443.7536.9528.9729.92
23Q2 (18)22.53-22.97-36.16-13.91-284.25-171.55-23.03-72.12-215.55-23.43-92.05-262.15-5.20-94.76-172.52-0.91-193.55-134.870.06-14.29-64.714.70-58.81-83.11265.3511.3730.8660.38122.3-38.0739.62-45.61479.2528.65-22.0838.94
23Q1 (17)29.25-2.63-18.04-3.62-161.15-129.58-13.38-198.0-226.35-12.20-62.67-259.27-2.67-41.27-205.53-0.31-106.67-128.970.07-12.5-41.6711.41-4.68-44.93238.278.7224.5927.16120.45-76.4872.84-68.92569.9336.77183.540.94
22Q4 (16)30.04-9.74-15.955.92-42.75-51.75-4.49-147.06-130.4-7.50-227.77-193.63-1.89-195.94-175.3-0.15-115.62-113.160.08-27.27-38.4611.97-47.84-50.06219.16-3.4740.02-132.81-222.9-259.7234.382824.611291.912.97-54.4-52.72
22Q3 (15)33.28-5.70.4510.34-46.81-7.269.54-52.13-23.985.87-59.38-30.611.97-72.52-17.570.96-63.22-11.110.11-35.290.022.95-17.512.87227.0311.9661.05108.0610.8521.64-8.60-442.86-177.0928.4437.929.3
22Q2 (14)35.29-1.12-7.9119.4458.82-27.319.9388.2-23.5814.4588.64-7.317.17183.4-25.392.61143.93-24.350.1741.67-19.0527.8234.27-9.53202.776.0223.8897.49-15.59-4.972.51116.19200.7620.62-20.9756.33
22Q1 (13)35.69-0.14-12.2212.24-0.24-50.210.59-28.3-57.647.66-4.37-54.862.530.8-63.811.07-6.14-54.470.12-7.69-7.6920.72-13.56-36.01191.2522.19-10.97115.5038.8917.41-15.50-192.05-1051.726.09-4.8947.99
21Q4 (12)35.747.88-2.9112.2710.04-9.4514.7717.6924.548.01-5.32-20.852.515.020.41.145.5625.270.1318.1862.523.977.440.63156.5211.03-25.8783.16-6.39-27.2316.8450.9217.8727.435.423.63
21Q3 (11)33.13-13.54-7.7711.15-58.3-9.8612.55-51.886.278.46-45.7336.672.39-75.1353.211.08-68.766.150.11-47.6222.2222.31-27.45-9.71140.97-13.87-34.1988.84-13.4-14.8411.16548.14325.9726.0297.27-13.64
21Q2 (10)38.32-5.768.5626.748.7962.2626.084.3276.8115.59-8.1395.129.6137.48319.653.4546.81241.580.2161.54110.030.75-5.0312.64163.68-23.8-7.92102.594.29-8.12-2.49-252.8978.6413.19-25.18-44.09
21Q1 (9)40.6610.467.9124.5881.421.6225.00110.7930.4816.9767.6963.336.99179.657.432.35158.2427.720.1362.5-13.3332.3835.9415.81214.811.7310.9998.37-13.93-6.811.63111.4129.3217.63-33.40
20Q4 (8)36.812.48-5.8113.559.54-5.9711.860.425.3310.1263.4960.382.5060.2644.510.9140.0-1.090.08-11.11-20.023.82-3.6-4.34211.15-1.4223.89114.299.55-10.44-14.29-189.2948.2526.47-12.15-10.45
20Q3 (7)35.921.76-3.9612.37-24.94-21.2611.81-19.93-12.716.19-22.53-21.941.56-31.88-31.280.65-35.64-41.960.09-10.0-18.1824.71-9.49-2.25214.2020.518.6104.32-6.57-10.08-4.9457.6469.1730.1327.727.99
20Q2 (6)35.30-6.324.0716.48-18.4661.7314.75-23.0285.777.99-23.1102.282.29-48.42118.11.01-45.1150.750.10-33.330.027.30-2.3642.93177.76-8.159.0111.665.78-12.65-11.66-109.8758.123.590-19.95
20Q1 (5)37.68-3.5817.3520.2140.2532.9619.1670.1643.9510.3964.6645.724.44156.6554.71.84100.043.750.1550.00.027.9612.2940.36193.5413.5618.15105.56-17.28-7.36-5.5679.8861.110.00-100.0-100.0
19Q4 (4)39.084.490.014.41-8.270.011.26-16.780.06.31-20.430.01.73-23.790.00.92-17.860.00.10-9.090.024.90-1.50.0170.43-5.630.0127.619.990.0-27.61-72.340.029.565.950.0
19Q3 (3)37.4010.260.015.7154.170.013.5370.40.07.93100.760.02.27116.190.01.1267.160.00.1110.00.025.2832.360.0180.6010.740.0116.02-9.240.0-16.0242.430.027.90-5.330.0
19Q2 (2)33.925.640.010.19-32.960.07.94-40.350.03.95-44.60.01.05-63.410.00.67-47.660.00.10-33.330.019.10-4.120.0163.08-0.450.0127.8312.190.0-27.83-94.780.029.4756.760.0
19Q1 (1)32.110.00.015.200.00.013.310.00.07.130.00.02.870.00.01.280.00.00.150.00.019.920.00.0163.810.00.0113.940.00.0-14.290.00.018.800.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)29.43-13.34-1.27014.1672.14-11.040-11.900-12.060-1.1500.30-38.7813.13-40.75271.3323.811.51-90.4788.4900.78-4.9935.2057.0
2022 (9)33.96-9.2713.15-35.988.2234.7510.89-48.496.89-47.569.67-56.914.57-45.60.49-18.3322.16-21.61219.1640.02120.8224.3-20.8200.82-0.0922.4215.63
2021 (8)37.432.3220.5426.246.10-32.8921.1440.6513.1447.6422.44116.818.4099.050.6050.028.277.78156.52-25.8797.20-10.192.8000.82238.0219.39-19.98
2020 (7)36.583.7116.2715.889.1023.9315.0328.138.9038.210.3528.734.226.840.40-11.1126.2318.8211.1523.89108.22-9.62-8.3200.24-25.5324.23-5.46
2019 (6)35.27-1.4814.0410.467.3447.5811.7313.556.443.378.0411.053.959.720.45-2.1722.0825.53170.43-9.99119.74-2.73-19.7400.332.2925.634.23
2018 (5)35.80-5.9912.71-23.84.97-14.2610.33-33.786.23-44.377.24-25.283.60-37.610.46-2.1317.59-23.22189.3460.8123.1015.27-22.9400.32024.59-13.99
2017 (4)38.081.1416.682.585.801.1715.60-13.0911.20-23.969.69-11.915.77-25.640.47-7.8422.91-6.53117.75142.53106.8017.91-6.9500.00028.595.11
2016 (3)37.650.2916.26-14.65.73-6.8917.95-13.7814.73-5.9411.00-7.027.76-7.840.51-1.9224.51-11.848.558.6690.58-0.949.4210.060.00027.209.72
2015 (2)37.5411.9319.0429.796.16-5.7820.8235.3715.6644.211.8329.868.4225.670.52-13.3327.7923.1344.68-1.3991.44-4.158.5686.090.00024.7916.93
2014 (1)33.54014.6706.531.5515.38010.8609.1106.7000.60-3.2322.5710.3745.3125.995.404.914.60-49.270.00021.205.84

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