玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)13.63-11.95-5.151.5611.43-0.641.8419.4810.840.933.332.211.4526.554.7613.5035.716.866.8217.367.7540880.00.0
23Q3 (19)15.4834.73-20.531.4-4.11-25.531.540.0-13.970.9-10.0-16.679.04-28.83-6.299.95-25.788.265.81-33.24.8740880.06.43
23Q2 (18)11.49-4.96-58.961.469.77-26.261.54-7.23-1.281.01.01-1.9612.7115.5179.6913.40-2.38140.578.706.28138.9140880.06.43
23Q1 (17)12.09-15.87-35.931.33-15.29-28.491.660.022.960.998.797.6111.000.6911.6113.7318.8691.928.1929.3167.9640880.06.43
22Q4 (16)14.37-26.23-27.171.57-16.49-20.711.66-7.26-4.050.91-15.7431.8810.9313.218.8711.5525.7231.746.3314.2281.0840886.436.43
22Q3 (15)19.48-30.434.731.88-5.059.941.7914.7425.171.085.886.939.6536.484.979.1964.9319.525.5452.192.138410.05.0
22Q2 (14)28.048.38-27.291.986.45-6.161.5615.5628.931.0210.87-8.117.07-28.2629.065.57-22.1277.323.64-25.2826.3838410.05.0
22Q1 (13)18.87-4.36-23.231.86-6.0616.251.35-21.9715.380.9233.33-9.89.86-1.7851.437.15-18.4150.34.8839.4117.4938410.05.0
21Q4 (12)19.736.0839.041.9815.7938.461.7320.98113.580.69-31.68-25.8110.049.16-0.428.7714.0553.613.50-35.6-46.6438415.05.0
21Q3 (11)18.6-51.735.961.71-18.9634.651.4318.1828.831.01-9.01-0.989.1967.79-0.977.69144.69-5.255.4388.39-27.1736580.0-7.86
21Q2 (10)38.5156.67155.22.1131.8748.591.213.4275.361.118.8218.095.48-15.83-41.773.14-33.99-31.282.88-30.54-53.7336580.0-7.86
21Q1 (9)24.5873.228.911.611.890.631.1744.446.361.029.687.376.51-35.41-7.64.76-16.61-2.334.15-36.68-1.4136580.0-2.69
20Q4 (8)14.193.73-1.871.4312.65.930.81-27.03-18.180.93-8.82-17.710.088.557.945.71-29.65-16.636.55-12.1-16.133658-7.86-2.69
20Q3 (7)13.68-9.34-10.181.27-10.56-9.931.1160.8737.041.028.51-12.829.28-1.350.288.1177.4552.567.4619.69-2.9439700.05.61
20Q2 (6)15.09-33.144.431.42-10.6915.450.69-37.27-32.350.94-1.05-19.669.4133.5810.554.57-6.18-35.226.2347.99-23.0739705.615.61
20Q1 (5)22.5756.094.781.5917.78-1.241.111.11-0.90.95-15.934.47.04-24.54-5.754.87-28.81-5.424.21-46.14-0.3737590.00.0
19Q4 (4)14.46-5.060.01.35-4.260.00.9922.220.01.13-3.420.09.340.840.06.8528.730.07.811.720.037590.00.0
19Q3 (3)15.235.40.01.4114.630.00.81-20.590.01.170.00.09.268.760.05.32-24.660.07.68-5.120.037590.00.0
19Q2 (2)14.45-32.920.01.23-23.60.01.02-8.110.01.1728.570.08.5113.880.07.0636.980.08.1091.660.037590.00.0
19Q1 (1)21.540.00.01.610.00.01.110.00.00.910.00.07.470.00.05.150.00.04.220.00.037590.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)52.69-34.735.75-21.126.573.33.82-3.0510.9120.8512.4758.287.2548.5540880.0
2022 (9)80.73-20.397.29-1.496.3614.83.942.879.0323.757.8844.214.8829.2240886.43
2021 (8)101.4154.757.429.65.5449.333.83-0.527.30-16.265.46-3.513.78-35.7238415.0
2020 (7)65.53-0.235.711.963.71-5.63.85-12.38.712.25.66-5.385.88-12.13658-7.86
2019 (6)65.689.595.6-11.253.93-9.454.3938.498.53-19.025.98-17.376.6826.3639705.61
2018 (5)59.9341.286.3146.44.3451.753.1765.9710.533.637.247.415.2917.48375920.52
2017 (4)42.4221.584.3128.272.8621.191.919.7710.165.56.74-0.334.50-9.72311920.29
2016 (3)34.890.373.3612.372.3623.561.7413.739.6311.966.7623.14.9913.325937.19
2015 (2)34.76-5.362.99-5.081.91-10.331.53-7.838.600.35.49-5.254.40-2.61241917.03
2014 (1)36.738.413.1514.552.133.41.6621.178.5805.8004.5202067-9.66

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