- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 6.76 | -13.33 | -21.67 | 1.09 | 5.83 | -8.4 | 0.56 | -1.75 | 14.29 | 0.01 | 0.0 | 0.0 | 16.12 | 22.11 | 16.93 | 8.28 | 13.36 | 45.9 | 0.15 | 15.38 | 27.66 | 368 | 0.0 | 0.0 |
| 23Q3 (19) | 7.8 | -1.89 | -13.14 | 1.03 | -0.96 | -8.85 | 0.57 | 3.64 | 23.91 | 0.01 | 0.0 | 0.0 | 13.21 | 0.94 | 4.94 | 7.31 | 5.63 | 42.66 | 0.13 | 1.92 | 15.13 | 368 | 0.0 | 19.09 |
| 23Q2 (18) | 7.95 | -0.62 | -24.5 | 1.04 | -0.95 | -11.11 | 0.55 | 0.0 | 7.84 | 0.01 | -50.0 | -50.0 | 13.08 | -0.33 | 17.74 | 6.92 | 0.63 | 42.84 | 0.13 | -49.69 | -33.77 | 368 | 0.0 | 19.09 |
| 23Q1 (17) | 8.0 | -7.3 | -15.61 | 1.05 | -11.76 | 29.63 | 0.55 | 12.24 | 10.0 | 0.02 | 100.0 | 0.0 | 13.12 | -4.82 | 53.61 | 6.88 | 21.08 | 30.35 | 0.25 | 115.75 | 18.5 | 368 | 0.0 | 19.09 |
| 22Q4 (16) | 8.63 | -3.9 | 0.0 | 1.19 | 5.31 | 48.75 | 0.49 | 6.52 | 28.95 | 0.01 | 0.0 | -66.67 | 13.79 | 9.58 | 48.75 | 5.68 | 10.84 | 28.95 | 0.12 | 4.06 | -66.67 | 368 | 19.09 | 19.09 |
| 22Q3 (15) | 8.98 | -14.72 | -4.77 | 1.13 | -3.42 | 37.8 | 0.46 | -9.8 | 17.95 | 0.01 | -50.0 | -80.0 | 12.58 | 13.25 | 44.71 | 5.12 | 5.76 | 23.86 | 0.11 | -41.37 | -79.0 | 309 | 0.0 | -0.32 |
| 22Q2 (14) | 10.53 | 11.08 | 8.11 | 1.17 | 44.44 | 56.0 | 0.51 | 2.0 | 34.21 | 0.02 | 0.0 | 0 | 11.11 | 30.04 | 44.3 | 4.84 | -8.17 | 24.14 | 0.19 | -9.97 | 0 | 309 | 0.0 | -0.32 |
| 22Q1 (13) | 9.48 | 9.85 | 7.97 | 0.81 | 1.25 | 8.0 | 0.5 | 31.58 | 35.14 | 0.02 | -33.33 | 0 | 8.54 | -7.83 | 0.03 | 5.27 | 19.78 | 25.16 | 0.21 | -39.31 | 0 | 309 | 0.0 | -0.32 |
| 21Q4 (12) | 8.63 | -8.48 | 14.76 | 0.8 | -2.44 | 9.59 | 0.38 | -2.56 | 11.76 | 0.03 | -40.0 | 0 | 9.27 | 6.6 | -4.51 | 4.40 | 6.47 | -2.61 | 0.35 | -34.44 | 0 | 309 | -0.32 | -0.32 |
| 21Q3 (11) | 9.43 | -3.18 | 45.75 | 0.82 | 9.33 | 20.59 | 0.39 | 2.63 | 8.33 | 0.05 | 0 | 0 | 8.70 | 12.93 | -17.26 | 4.14 | 6.01 | -25.67 | 0.53 | 0 | 0 | 310 | 0.0 | -15.76 |
| 21Q2 (10) | 9.74 | 10.93 | 34.72 | 0.75 | 0.0 | 19.05 | 0.38 | 2.7 | 22.58 | 0 | 0 | 0 | 7.70 | -9.86 | -11.63 | 3.90 | -7.42 | -9.01 | 0.00 | 0 | 0 | 310 | 0.0 | -15.76 |
| 21Q1 (9) | 8.78 | 16.76 | 38.7 | 0.75 | 2.74 | 17.19 | 0.37 | 8.82 | 15.62 | 0 | 0 | 0 | 8.54 | -12.0 | -15.51 | 4.21 | -6.79 | -16.64 | 0.00 | 0 | 0 | 310 | 0.0 | -20.92 |
| 20Q4 (8) | 7.52 | 16.23 | 11.74 | 0.73 | 7.35 | -10.98 | 0.34 | -5.56 | -5.56 | 0 | 0 | 0 | 9.71 | -7.64 | -20.33 | 4.52 | -18.74 | -15.48 | 0.00 | 0 | 0 | 310 | -15.76 | -20.92 |
| 20Q3 (7) | 6.47 | -10.51 | -3.14 | 0.68 | 7.94 | 9.68 | 0.36 | 16.13 | 28.57 | 0 | 0 | 0 | 10.51 | 20.62 | 13.24 | 5.56 | 29.77 | 32.74 | 0.00 | 0 | 0 | 368 | 0.0 | -6.12 |
| 20Q2 (6) | 7.23 | 14.22 | -13.21 | 0.63 | -1.56 | -25.0 | 0.31 | -3.12 | -8.82 | 0 | 0 | 0 | 8.71 | -13.82 | -13.59 | 4.29 | -15.18 | 5.05 | 0.00 | 0 | 0 | 368 | -6.12 | -6.12 |
| 20Q1 (5) | 6.33 | -5.94 | -14.69 | 0.64 | -21.95 | -15.79 | 0.32 | -11.11 | -5.88 | 0 | 0 | 0 | 10.11 | -17.02 | -1.29 | 5.06 | -5.49 | 10.32 | 0.00 | 0 | 0 | 392 | 0.0 | 0.0 |
| 19Q4 (4) | 6.73 | 0.75 | 0.0 | 0.82 | 32.26 | 0.0 | 0.36 | 28.57 | 0.0 | 0 | 0 | 0.0 | 12.18 | 31.28 | 0.0 | 5.35 | 27.62 | 0.0 | 0.00 | 0 | 0.0 | 392 | 0.0 | 0.0 |
| 19Q3 (3) | 6.68 | -19.81 | 0.0 | 0.62 | -26.19 | 0.0 | 0.28 | -17.65 | 0.0 | 0 | 0 | 0.0 | 9.28 | -7.96 | 0.0 | 4.19 | 2.69 | 0.0 | 0.00 | 0 | 0.0 | 392 | 0.0 | 0.0 |
| 19Q2 (2) | 8.33 | 12.26 | 0.0 | 0.84 | 10.53 | 0.0 | 0.34 | 0.0 | 0.0 | 0 | 0 | 0.0 | 10.08 | -1.55 | 0.0 | 4.08 | -10.92 | 0.0 | 0.00 | 0 | 0.0 | 392 | 0.0 | 0.0 |
| 19Q1 (1) | 7.42 | 0.0 | 0.0 | 0.76 | 0.0 | 0.0 | 0.34 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 10.24 | 0.0 | 0.0 | 4.58 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 392 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 30.52 | -18.87 | 4.21 | -2.09 | 2.23 | 13.78 | 0.05 | -16.67 | 13.79 | 20.68 | 7.31 | 40.24 | 0.16 | 2.72 | 368 | 0.0 |
| 2022 (9) | 37.62 | 2.81 | 4.3 | 37.82 | 1.96 | 28.1 | 0.06 | -33.33 | 11.43 | 34.05 | 5.21 | 24.6 | 0.16 | -35.16 | 368 | 19.09 |
| 2021 (8) | 36.59 | 32.86 | 3.12 | 16.42 | 1.53 | 15.04 | 0.09 | 0 | 8.53 | -12.38 | 4.18 | -13.42 | 0.25 | 0 | 309 | -0.32 |
| 2020 (7) | 27.54 | -5.56 | 2.68 | -12.13 | 1.33 | 0.76 | 0 | 0 | 9.73 | -6.96 | 4.83 | 6.68 | 0.00 | 0 | 310 | -15.76 |
| 2019 (6) | 29.16 | -20.46 | 3.05 | -9.23 | 1.32 | -13.16 | 0 | 0 | 10.46 | 14.12 | 4.53 | 9.18 | 0.00 | 0 | 368 | -6.12 |
| 2018 (5) | 36.66 | -3.14 | 3.36 | 0.6 | 1.52 | -7.88 | 0 | 0 | 9.17 | 3.86 | 4.15 | -4.89 | 0.00 | 0 | 392 | -3.92 |
| 2017 (4) | 37.85 | 4.13 | 3.34 | 4.7 | 1.65 | 2.48 | 0 | 0 | 8.82 | 0.55 | 4.36 | -1.58 | 0.00 | 0 | 408 | -5.56 |
| 2016 (3) | 36.35 | -3.71 | 3.19 | -33.54 | 1.61 | -17.86 | 0 | 0 | 8.78 | -30.98 | 4.43 | -14.69 | 0.00 | 0 | 432 | -15.62 |
| 2015 (2) | 37.75 | -13.34 | 4.8 | 5.03 | 1.96 | -2.0 | 0 | 0 | 12.72 | 21.2 | 5.19 | 13.08 | 0.00 | 0 | 512 | -12.03 |
| 2014 (1) | 43.56 | 5.47 | 4.57 | 11.19 | 2.0 | 2.04 | 0 | 0 | 10.49 | 0 | 4.59 | 0 | 0.00 | 0 | 582 | -1.69 |
