- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 8.1 | 13.6 | 4.11 | 0.1 | 0.0 | -9.09 | 0.31 | -11.43 | -42.59 | 0.26 | -3.7 | 0.0 | 1.23 | -11.98 | -12.68 | 3.83 | -22.04 | -44.86 | 3.21 | -15.24 | -3.95 | 0 | 0 | 0 |
| 23Q3 (19) | 7.13 | 5.94 | -14.41 | 0.1 | 0.0 | -23.08 | 0.35 | -10.26 | -25.53 | 0.27 | 8.0 | 12.5 | 1.40 | -5.61 | -10.13 | 4.91 | -15.29 | -13.0 | 3.79 | 1.94 | 31.43 | 0 | 0 | 0 |
| 23Q2 (18) | 6.73 | -3.3 | -24.97 | 0.1 | 11.11 | -23.08 | 0.39 | -13.33 | 14.71 | 0.25 | 4.17 | 0.0 | 1.49 | 14.91 | 2.53 | 5.79 | -10.37 | 52.88 | 3.71 | 7.73 | 33.28 | 0 | 0 | 0 |
| 23Q1 (17) | 6.96 | -10.54 | -25.72 | 0.09 | -18.18 | -30.77 | 0.45 | -16.67 | 36.36 | 0.24 | -7.69 | 4.35 | 1.29 | -8.54 | -6.8 | 6.47 | -6.85 | 83.58 | 3.45 | 3.18 | 40.48 | 0 | 0 | 0 |
| 22Q4 (16) | 7.78 | -6.6 | -7.49 | 0.11 | -15.38 | -31.25 | 0.54 | 14.89 | 80.0 | 0.26 | 8.33 | 8.33 | 1.41 | -9.4 | -25.68 | 6.94 | 23.02 | 94.58 | 3.34 | 15.99 | 17.11 | 0 | 0 | 0 |
| 22Q3 (15) | 8.33 | -7.13 | 15.06 | 0.13 | 0.0 | -7.14 | 0.47 | 38.24 | 80.77 | 0.24 | -4.0 | 4.35 | 1.56 | 7.68 | -19.29 | 5.64 | 48.86 | 57.12 | 2.88 | 3.38 | -9.31 | 0 | 0 | 0 |
| 22Q2 (14) | 8.97 | -4.27 | 30.0 | 0.13 | 0.0 | 8.33 | 0.34 | 3.03 | 21.43 | 0.25 | 8.7 | 8.7 | 1.45 | 4.46 | -16.67 | 3.79 | 7.62 | -6.59 | 2.79 | 13.54 | -16.39 | 0 | 0 | 0 |
| 22Q1 (13) | 9.37 | 11.41 | 44.6 | 0.13 | -18.75 | 18.18 | 0.33 | 10.0 | 22.22 | 0.23 | -4.17 | 9.52 | 1.39 | -27.07 | -18.27 | 3.52 | -1.27 | -15.47 | 2.45 | -13.99 | -24.26 | 0 | 0 | 0 |
| 21Q4 (12) | 8.41 | 16.16 | 32.86 | 0.16 | 14.29 | 45.45 | 0.3 | 15.38 | 20.0 | 0.24 | 4.35 | 14.29 | 1.90 | -1.61 | 9.48 | 3.57 | -0.67 | -9.68 | 2.85 | -10.17 | -13.98 | 0 | 0 | 0 |
| 21Q3 (11) | 7.24 | 4.93 | 1.69 | 0.14 | 16.67 | 16.67 | 0.26 | -7.14 | 0.0 | 0.23 | 0.0 | 9.52 | 1.93 | 11.19 | 14.73 | 3.59 | -11.5 | -1.66 | 3.18 | -4.7 | 7.71 | 0 | 0 | 0 |
| 21Q2 (10) | 6.9 | 6.48 | -16.87 | 0.12 | 9.09 | 0.0 | 0.28 | 3.7 | 3.7 | 0.23 | 9.52 | 4.55 | 1.74 | 2.45 | 20.29 | 4.06 | -2.61 | 24.75 | 3.33 | 2.86 | 25.76 | 0 | 0 | 0 |
| 21Q1 (9) | 6.48 | 2.37 | -12.43 | 0.11 | 0.0 | 22.22 | 0.27 | 8.0 | 8.0 | 0.21 | 0.0 | 10.53 | 1.70 | -2.31 | 39.57 | 4.17 | 5.5 | 23.33 | 3.24 | -2.31 | 26.22 | 0 | 0 | 0 |
| 20Q4 (8) | 6.33 | -11.1 | 4.8 | 0.11 | -8.33 | 22.22 | 0.25 | -3.85 | 4.17 | 0.21 | 0.0 | 10.53 | 1.74 | 3.11 | 16.62 | 3.95 | 8.15 | -0.61 | 3.32 | 12.48 | 5.46 | 0 | 0 | 0 |
| 20Q3 (7) | 7.12 | -14.22 | 32.1 | 0.12 | 0.0 | 50.0 | 0.26 | -3.7 | 8.33 | 0.21 | -4.55 | 16.67 | 1.69 | 16.57 | 13.55 | 3.65 | 12.26 | -17.99 | 2.95 | 11.27 | -11.68 | 0 | 0 | 0 |
| 20Q2 (6) | 8.3 | 12.16 | 76.97 | 0.12 | 33.33 | 50.0 | 0.27 | 8.0 | 22.73 | 0.22 | 15.79 | 10.0 | 1.45 | 18.88 | -15.24 | 3.25 | -3.71 | -30.65 | 2.65 | 3.23 | -37.84 | 0 | 0 | 0 |
| 20Q1 (5) | 7.4 | 22.52 | 83.17 | 0.09 | 0.0 | 0.0 | 0.25 | 4.17 | 19.05 | 0.19 | 0.0 | 26.67 | 1.22 | -18.38 | -45.41 | 3.38 | -14.98 | -35.01 | 2.57 | -18.38 | -30.85 | 0 | 0 | 0 |
| 19Q4 (4) | 6.04 | 12.06 | 0.0 | 0.09 | 12.5 | 0.0 | 0.24 | 0.0 | 0.0 | 0.19 | 5.56 | 0.0 | 1.49 | 0.39 | 0.0 | 3.97 | -10.76 | 0.0 | 3.15 | -5.8 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 5.39 | 14.93 | 0.0 | 0.08 | 0.0 | 0.0 | 0.24 | 9.09 | 0.0 | 0.18 | -10.0 | 0.0 | 1.48 | -12.99 | 0.0 | 4.45 | -5.08 | 0.0 | 3.34 | -21.69 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 4.69 | 16.09 | 0.0 | 0.08 | -11.11 | 0.0 | 0.22 | 4.76 | 0.0 | 0.2 | 33.33 | 0.0 | 1.71 | -23.43 | 0.0 | 4.69 | -9.76 | 0.0 | 4.26 | 14.85 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 4.04 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 0.21 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 2.23 | 0.0 | 0.0 | 5.20 | 0.0 | 0.0 | 3.71 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 28.92 | -16.08 | 0.38 | -24.0 | 1.5 | -10.71 | 1.02 | 4.08 | 1.31 | -9.44 | 5.19 | 6.39 | 3.53 | 24.02 | 0 | 0 |
| 2022 (9) | 34.46 | 18.66 | 0.5 | -3.85 | 1.68 | 50.0 | 0.98 | 8.89 | 1.45 | -18.97 | 4.88 | 26.41 | 2.84 | -8.24 | 0 | 0 |
| 2021 (8) | 29.04 | -0.38 | 0.52 | 18.18 | 1.12 | 9.8 | 0.9 | 7.14 | 1.79 | 18.63 | 3.86 | 10.22 | 3.10 | 7.55 | 0 | 0 |
| 2020 (7) | 29.15 | 44.59 | 0.44 | 29.41 | 1.02 | 10.87 | 0.84 | 16.67 | 1.51 | -10.5 | 3.50 | -23.32 | 2.88 | -19.31 | 0 | 0 |
| 2019 (6) | 20.16 | -22.22 | 0.34 | -19.05 | 0.92 | 4.55 | 0.72 | 12.5 | 1.69 | 4.08 | 4.56 | 34.42 | 3.57 | 44.64 | 0 | 0 |
| 2018 (5) | 25.92 | 8.09 | 0.42 | -6.67 | 0.88 | -1.12 | 0.64 | 14.29 | 1.62 | -13.65 | 3.40 | -8.52 | 2.47 | 5.73 | 516 | 0.0 |
| 2017 (4) | 23.98 | 37.82 | 0.45 | 25.0 | 0.89 | 32.84 | 0.56 | 14.29 | 1.88 | -9.3 | 3.71 | -3.61 | 2.34 | -17.07 | 516 | 0.0 |
| 2016 (3) | 17.4 | 13.8 | 0.36 | 9.09 | 0.67 | 8.06 | 0.49 | 8.89 | 2.07 | -4.14 | 3.85 | -5.04 | 2.82 | -4.32 | 516 | 0.0 |
| 2015 (2) | 15.29 | -14.53 | 0.33 | -25.0 | 0.62 | -11.43 | 0.45 | -4.26 | 2.16 | -12.25 | 4.05 | 3.63 | 2.94 | 12.03 | 516 | 0.0 |
| 2014 (1) | 17.89 | 27.42 | 0.44 | 33.33 | 0.7 | 14.75 | 0.47 | 11.9 | 2.46 | 0 | 3.91 | 0 | 2.63 | 0 | 516 | 0.0 |
