玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)56.271.55-2.7125.92-8.41-14.1427.84-36.679.0121.46-39.311.232.58-51.5-39.011.78-49.0-38.190.08-20.0-38.4635.57-29.0720.1350.27-4.746.6693.1044.55-21.236.90-80.64137.920.57-11.22-11.64
23Q3 (19)55.414.39-8.4428.300.86-28.8643.968.28-28.7835.365.02-32.855.32-8.28-51.53.49-3.86-49.860.10-9.09-23.0850.158.48-23.4252.77-11.09-3.1664.41-6.78-0.0935.6215.390.223.177.0727.59
23Q2 (18)53.088.012.628.0611.936.1340.6029.63-2.4533.6737.824.925.8039.42-12.913.6332.97-9.020.110.0-8.3346.2326.522.0559.35-12.63-7.8669.09-13.678.7430.8754.63-15.3321.64-0.2821.92
23Q1 (17)49.15-15.022.0325.07-16.964.8131.3222.633.7424.4315.24-0.894.16-1.650.732.73-5.218.330.11-15.3810.036.5423.46.2567.9344.13-6.1580.04-32.280.9719.96209.73-3.9721.70-6.792.65
22Q4 (16)57.84-4.4337.1630.19-24.1168.7525.54-58.62-3.2921.20-59.743.824.23-61.444.442.88-58.6211.630.130.08.3329.61-54.79-3.9947.13-13.51-21.06118.1983.3474.41-18.19-151.18-156.3523.2828.1923.7
22Q3 (15)60.5228.3842.7439.7850.45232.0561.7248.2967.3152.6664.187.4710.9764.71187.176.9674.44184.080.138.3344.4465.4944.5751.054.49-15.4-6.4264.471.4698.4235.55-2.49-47.3418.162.31-23.89
22Q2 (14)47.14-2.1415.226.4410.54236.8241.6237.86-5.3932.0930.18-8.036.6661.2646.373.9958.3339.510.1220.050.045.3031.72-11.1164.41-11.0110.2563.54-19.84256.0636.4675.38-55.6217.75-16.04-30.39
22Q1 (13)48.1714.23-3.4123.9233.719.6230.1914.31-1.3724.6520.71-7.474.131.986.722.52-2.33-0.40.10-16.6711.1134.3911.51-7.4372.3821.2413.9779.2716.9711.220.79-35.61-27.6121.1412.33-5.03
21Q4 (12)42.17-0.54-7.7417.8949.3326.3426.41-28.41-11.2320.42-27.31-16.074.056.0216.052.585.318.860.1233.3320.030.84-28.89-16.4259.702.5225.667.77108.5742.3932.29-52.17-38.3918.82-21.12-4.81
21Q3 (11)42.403.62-12.011.9852.61-35.136.89-16.1468.628.09-19.4950.463.82-16.0428.192.45-14.3423.740.0912.5-10.043.37-14.8948.9958.23-0.3311.032.4982.07-61.567.51-17.83332.5923.86-6.4312.23
21Q2 (10)40.92-17.95-3.477.85-64.02-17.3743.9943.7147.8234.8930.9731.024.5517.5729.262.8613.0418.670.08-11.11-11.1150.9637.1732.658.42-8.013.3617.85-74.97-44.0482.15186.0720.6225.5014.560
21Q1 (9)49.879.18.0121.8254.1832.4830.612.890.6626.649.49-4.243.8710.8938.712.536.7525.250.09-10.028.5737.150.68-10.6563.5133.6252.5271.2849.77831.928.72-45.2-68.8622.2612.590
20Q4 (8)45.71-5.13-4.7514.16-23.2979.2429.7535.9753.5124.3330.3234.493.4917.1163.852.3719.753.90.100.025.036.9026.7625.9447.53-9.415.0647.59-43.6116.7952.41235.82-11.5519.77-7.01-22.01
20Q3 (7)48.1813.666.118.4694.32137.8921.88-26.48-40.8818.67-29.89-41.962.98-15.34-27.321.98-17.84-31.250.1011.1111.1129.11-24.25-36.9452.46-7.1818.0584.39164.63302.3615.61-77.09-80.2721.260-18.92
20Q2 (6)42.39-8.192.079.50305.98200.6329.76-2.14-3.5626.63-4.283.343.5226.1611.392.4119.315.70.0928.570.038.43-7.58-4.456.5235.7325.9131.89316.94212.3768.11-26.16-24.150.000-100.0
20Q1 (5)46.17-3.798.842.34-70.38164.2930.4156.9148.5627.8253.7978.912.7930.9975.472.0231.1764.230.07-12.5-12.541.5841.9131.9641.640.811.077.65-81.23143.2592.2455.68-21.620.00-100.0-100.0
19Q4 (4)47.995.680.07.901.80.019.38-47.640.018.09-43.770.02.13-48.050.01.54-46.530.00.08-11.110.029.30-36.530.041.31-7.040.040.7594.290.059.25-25.10.025.35-3.320.0
19Q3 (3)45.419.340.07.76145.570.037.0119.930.032.1724.840.04.1029.750.02.8826.320.00.090.00.046.1614.830.044.44-1.00.020.97105.440.079.10-11.910.026.22-1.090.0
19Q2 (2)41.53-2.10.03.16186.810.030.8650.760.025.7765.720.03.1698.740.02.2885.370.00.0912.50.040.2027.580.044.8919.740.010.21157.730.089.79-23.70.026.51-20.20.0
19Q1 (1)42.420.00.0-3.640.00.020.470.00.015.550.00.01.590.00.01.230.00.00.080.00.031.510.00.037.490.00.0-17.690.00.0117.690.00.033.220.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)53.31-1.2626.86-12.224.4163.236.23-9.8829.01-12.2516.77-32.5411.59-29.710.39-20.4142.35-4.0150.276.6674.16-2.5825.848.2610.22-13.7321.818.45
2022 (9)53.9923.5530.6098.832.70-9.3140.2020.6133.0624.6624.8659.1516.4960.410.4928.9544.1212.5247.13-21.0676.1264.923.87-55.6611.84-6.4220.11-9.0
2021 (8)43.70-4.415.3928.042.98-33.8933.3320.7626.5210.9215.6228.6710.2819.670.388.5739.219.1959.7025.646.165.9653.84-4.612.66-24.3622.10-6.12
2020 (7)45.712.9512.02191.754.51-21.8427.600.8823.912.4912.1410.468.594.00.350.035.91-3.3947.5315.0643.56189.4556.44-33.5816.73-14.1123.54-14.71
2019 (6)44.406.374.1227.955.7719.8927.3619.2723.3323.1110.9913.428.2610.720.35-10.2637.1720.2541.3136.0215.057.3284.98-1.1619.48-15.6627.605.91
2018 (5)41.740.973.22-55.594.81-3.722.944.4618.9538.329.69-10.287.46-12.440.39-11.3630.913.7230.37-4.4114.02-57.5285.9828.3523.10026.0617.6
2017 (4)41.3413.077.251586.055.00-21.5921.9627.6713.70-3.7210.8040.818.5236.760.444.7629.8011.3231.7736.0633.011203.7766.99-31.270.00022.16-11.36
2016 (3)36.5617.250.4306.38-32.2317.20-16.6714.23233.267.67-16.176.23-9.840.4213.5126.77-20.8523.35-9.292.53097.47-16.230.00025.005.04
2015 (2)31.1838.03-3.3809.41-16.9320.6477.934.27967.59.1522.656.9131.870.378.8233.8223.9725.74-45.14-16.350116.35-38.340.00023.80-20.43
2014 (1)22.590-10.29011.3334.0811.6000.4007.4605.2400.34-22.7327.28154.9546.92-17.51-88.700188.7000.00029.9119.83

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