- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 58.33 | -14.48 | -31.72 | 2.08 | -10.34 | -28.03 | 6.2 | -8.96 | -27.49 | 9.42 | 0.53 | -22.66 | 3.57 | 4.84 | 5.41 | 10.63 | 6.46 | 6.2 | 16.15 | 17.56 | 13.27 | 3478 | 0.0 | 0.0 |
| 23Q3 (19) | 68.21 | -5.74 | -15.83 | 2.32 | 3.11 | 3.57 | 6.81 | -2.44 | 5.09 | 9.37 | 5.4 | 15.82 | 3.40 | 9.38 | 23.05 | 9.98 | 3.5 | 24.86 | 13.74 | 11.81 | 37.61 | 3478 | 0.0 | 54.37 |
| 23Q2 (18) | 72.36 | 0.08 | -2.9 | 2.25 | 1.35 | 4.17 | 6.98 | 9.06 | 21.39 | 8.89 | 1.14 | 18.22 | 3.11 | 1.27 | 7.28 | 9.65 | 8.97 | 25.01 | 12.29 | 1.05 | 21.75 | 3478 | 0.0 | 54.37 |
| 23Q1 (17) | 72.3 | -15.37 | 21.29 | 2.22 | -23.18 | 5.71 | 6.4 | -25.15 | 15.52 | 8.79 | -27.83 | 29.07 | 3.07 | -9.23 | -12.84 | 8.85 | -11.55 | -4.75 | 12.16 | -14.73 | 6.42 | 3478 | 0.0 | 54.37 |
| 22Q4 (16) | 85.43 | 5.42 | 26.23 | 2.89 | 29.02 | 45.23 | 8.55 | 31.94 | 36.8 | 12.18 | 50.56 | 48.72 | 3.38 | 22.39 | 15.05 | 10.01 | 25.16 | 8.38 | 14.26 | 42.82 | 17.82 | 3478 | 54.37 | 54.37 |
| 22Q3 (15) | 81.04 | 8.75 | 84.31 | 2.24 | 3.7 | 32.54 | 6.48 | 12.7 | 19.12 | 8.09 | 7.58 | 29.44 | 2.76 | -4.64 | -28.09 | 8.00 | 3.63 | -35.37 | 9.98 | -1.08 | -29.77 | 2253 | 0.0 | 9.53 |
| 22Q2 (14) | 74.52 | 25.01 | 84.0 | 2.16 | 2.86 | 24.86 | 5.75 | 3.79 | 7.28 | 7.52 | 10.43 | 19.37 | 2.90 | -17.72 | -32.14 | 7.72 | -16.98 | -41.7 | 10.09 | -11.67 | -35.13 | 2253 | 0.0 | 0.0 |
| 22Q1 (13) | 59.61 | -11.92 | 34.38 | 2.1 | 5.53 | 44.83 | 5.54 | -11.36 | 5.73 | 6.81 | -16.85 | 18.43 | 3.52 | 19.81 | 7.78 | 9.29 | 0.64 | -21.32 | 11.42 | -5.59 | -11.86 | 2253 | 0.0 | 0.0 |
| 21Q4 (12) | 67.68 | 53.92 | 58.95 | 1.99 | 17.75 | 23.6 | 6.25 | 14.89 | 21.12 | 8.19 | 31.04 | 22.97 | 2.94 | -23.5 | -22.24 | 9.23 | -25.36 | -23.8 | 12.10 | -14.87 | -22.63 | 2253 | 9.53 | 0.0 |
| 21Q3 (11) | 43.97 | 8.57 | -1.24 | 1.69 | -2.31 | 0.6 | 5.44 | 1.49 | 3.62 | 6.25 | -0.79 | -0.79 | 3.84 | -10.02 | 1.85 | 12.37 | -6.52 | 4.92 | 14.21 | -8.62 | 0.45 | 2057 | -8.7 | -16.89 |
| 21Q2 (10) | 40.5 | -8.7 | 8.55 | 1.73 | 19.31 | 19.31 | 5.36 | 2.29 | 6.35 | 6.3 | 9.57 | 9.0 | 4.27 | 30.68 | 9.91 | 13.23 | 12.04 | -2.03 | 15.56 | 20.01 | 0.41 | 2253 | 0.0 | -8.97 |
| 21Q1 (9) | 44.36 | 4.18 | 51.81 | 1.45 | -9.94 | -9.38 | 5.24 | 1.55 | -0.95 | 5.75 | -13.66 | -2.87 | 3.27 | -13.55 | -40.31 | 11.81 | -2.52 | -34.75 | 12.96 | -17.13 | -36.02 | 2253 | 0.0 | -13.65 |
| 20Q4 (8) | 42.58 | -4.36 | 24.03 | 1.61 | -4.17 | -12.97 | 5.16 | -1.71 | -7.36 | 6.66 | 5.71 | 5.05 | 3.78 | 0.2 | -29.83 | 12.12 | 2.76 | -25.31 | 15.64 | 10.53 | -15.31 | 2253 | -8.97 | -13.65 |
| 20Q3 (7) | 44.52 | 19.32 | 21.67 | 1.68 | 15.86 | -10.64 | 5.25 | 4.17 | -9.01 | 6.3 | 9.0 | 2.94 | 3.77 | -2.9 | -26.56 | 11.79 | -12.7 | -25.22 | 14.15 | -8.66 | -15.39 | 2475 | 0.0 | -5.14 |
| 20Q2 (6) | 37.31 | 27.69 | 4.95 | 1.45 | -9.38 | -24.48 | 5.04 | -4.73 | -15.01 | 5.78 | -2.36 | -0.17 | 3.89 | -29.03 | -28.04 | 13.51 | -25.38 | -19.02 | 15.49 | -23.54 | -4.88 | 2475 | -5.14 | -5.14 |
| 20Q1 (5) | 29.22 | -14.88 | -1.12 | 1.6 | -13.51 | -15.34 | 5.29 | -5.03 | -14.95 | 5.92 | -6.62 | 7.64 | 5.48 | 1.61 | -14.39 | 18.10 | 11.58 | -13.99 | 20.26 | 9.7 | 8.85 | 2609 | 0.0 | 0.0 |
| 19Q4 (4) | 34.33 | -6.18 | 0.0 | 1.85 | -1.6 | 0.0 | 5.57 | -3.47 | 0.0 | 6.34 | 3.59 | 0.0 | 5.39 | 4.88 | 0.0 | 16.22 | 2.89 | 0.0 | 18.47 | 10.41 | 0.0 | 2609 | 0.0 | 0.0 |
| 19Q3 (3) | 36.59 | 2.93 | 0.0 | 1.88 | -2.08 | 0.0 | 5.77 | -2.7 | 0.0 | 6.12 | 5.7 | 0.0 | 5.14 | -4.87 | 0.0 | 15.77 | -5.46 | 0.0 | 16.73 | 2.7 | 0.0 | 2609 | 0.0 | 0.0 |
| 19Q2 (2) | 35.55 | 20.3 | 0.0 | 1.92 | 1.59 | 0.0 | 5.93 | -4.66 | 0.0 | 5.79 | 5.27 | 0.0 | 5.40 | -15.56 | 0.0 | 16.68 | -20.75 | 0.0 | 16.29 | -12.49 | 0.0 | 2609 | 0.0 | 0.0 |
| 19Q1 (1) | 29.55 | 0.0 | 0.0 | 1.89 | 0.0 | 0.0 | 6.22 | 0.0 | 0.0 | 5.5 | 0.0 | 0.0 | 6.40 | 0.0 | 0.0 | 21.05 | 0.0 | 0.0 | 18.61 | 0.0 | 0.0 | 2609 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 271.2 | -9.78 | 8.87 | -5.44 | 26.38 | 0.23 | 36.47 | 5.4 | 3.27 | 4.82 | 9.73 | 11.1 | 13.45 | 16.84 | 3478 | 0.0 |
| 2022 (9) | 300.61 | 52.97 | 9.38 | 36.54 | 26.32 | 18.13 | 34.6 | 30.62 | 3.12 | -10.75 | 8.76 | -22.78 | 11.51 | -14.62 | 3478 | 54.37 |
| 2021 (8) | 196.51 | 27.91 | 6.87 | 8.36 | 22.28 | 7.43 | 26.49 | 7.38 | 3.50 | -15.29 | 11.34 | -16.02 | 13.48 | -16.05 | 2253 | 9.53 |
| 2020 (7) | 153.63 | 12.95 | 6.34 | -16.03 | 20.74 | -11.71 | 24.67 | 3.92 | 4.13 | -25.65 | 13.50 | -21.83 | 16.06 | -7.99 | 2057 | -16.89 |
| 2019 (6) | 136.02 | -4.27 | 7.55 | -5.27 | 23.49 | -9.79 | 23.74 | 14.58 | 5.55 | -1.04 | 17.27 | -5.77 | 17.45 | 19.69 | 2475 | -5.14 |
| 2018 (5) | 142.09 | -6.54 | 7.97 | 9.48 | 26.04 | 3.46 | 20.72 | 7.02 | 5.61 | 17.14 | 18.33 | 10.69 | 14.58 | 14.51 | 2609 | -1.66 |
| 2017 (4) | 152.03 | 8.55 | 7.28 | 37.88 | 25.17 | -6.22 | 19.36 | 4.82 | 4.79 | 27.02 | 16.56 | -13.61 | 12.73 | -3.43 | 2653 | -1.99 |
| 2016 (3) | 140.06 | 5.25 | 5.28 | -2.04 | 26.84 | 14.6 | 18.47 | 7.57 | 3.77 | -6.93 | 19.16 | 8.88 | 13.19 | 2.2 | 2707 | -0.33 |
| 2015 (2) | 133.07 | -1.42 | 5.39 | 6.94 | 23.42 | -2.5 | 17.17 | 12.08 | 4.05 | 8.49 | 17.60 | -1.09 | 12.90 | 13.69 | 2716 | -62.94 |
| 2014 (1) | 134.99 | -28.6 | 5.04 | 11.01 | 24.02 | -9.08 | 15.32 | -2.48 | 3.73 | 0 | 17.79 | 0 | 11.35 | 0 | 7328 | 0.0 |
