玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)28.41-22.69-33.87-12.8149.67-44.75-17.23-4.05-16.42-16.92-5.55-56.96-2.26-46.75-123.76-1.85-46.83-120.240.1137.537.5-5.87-8.91-52.0723.8841.7235.9174.36-51.4826.8525.64148.16-35.3434.43-18.513.11
23Q3 (19)36.752.77-17.04-25.45-9.37-179.98-16.56-2200.0-447.17-16.03-552.82-414.31-1.54-516.22-396.15-1.26-460.0-380.00.08-11.110.0-5.39-148.3-138.4516.85-22.85-0.3153.25-95.66178.59-53.2598.45-118.0542.2512.1322.07
23Q2 (18)35.76-8.1-27.67-23.27-34.43-561.71-0.7296.61-103.13.54117.75-84.150.37119.47-85.550.35122.01-83.490.0912.50.011.16208.24-62.621.8421.33-12.783533.334277.1115960.61-3433.33-19097.78-4501.7137.681.7612.24
23Q1 (17)38.91-9.43-17.02-17.31-95.59-344.15-21.27-43.72-302.76-19.94-84.97-315.1-1.90-88.12-295.88-1.59-89.29-287.060.080.0-11.11-10.31-167.1-161.8518.002.4515.0280.7237.717.9818.07-54.43-42.7737.0310.927.16
22Q4 (16)42.96-3.02-8.26-8.852.64-247.5-14.80-410.27-255.14-10.78-311.37-220.85-1.01-294.23-196.19-0.84-286.67-189.360.080.0-20.0-3.86-127.53-124.717.573.9639.7858.62130.06-6.7439.66-86.566.7633.39-3.5220.93
22Q3 (15)44.30-10.4-10.31-9.09-280.36-4884.214.77-79.48-86.35.10-77.17-85.20.52-79.69-87.00.45-78.77-87.140.08-11.11-20.014.02-53.02-67.2916.90-32.5124.54-195.00-986.36-20575.0295.00278.21197.8434.613.1-10.66
22Q2 (14)49.445.44-5.215.04-28.91-59.4923.24121.54-18.5422.34140.99-12.082.56163.92-35.522.12149.41-37.460.090.0-30.7729.8479.0-15.2325.0460.051.6722.00-67.85-49.9178.00147.039.133.5715.2811.45
22Q1 (13)46.890.13-4.117.0918.17-55.4910.499.96-41.469.273.92-40.00.97-7.62-66.320.85-9.57-65.310.09-10.0-43.7516.676.65-29.6315.6524.5-16.7668.428.85-22.7831.58-14.98177.1929.125.4716.99
21Q4 (12)46.83-5.1814.586.003057.8935.759.54-72.654.378.92-74.12-7.761.05-73.75-30.00.94-73.14-27.690.100.0-23.0815.63-63.5311.0112.57-7.37-29.6662.866500.0-13.5737.14-62.536.1927.61-28.7310.97
21Q3 (11)49.39-5.3123.630.19-98.47-93.8134.8222.05393.934.4735.66425.464.000.76280.953.503.24280.430.10-23.08-28.5742.8621.76175.813.57-17.81-24.190.95-97.83-97.8499.0576.6376.8738.7428.6250.8
21Q2 (10)52.166.6723.5712.44-21.91163.0228.5359.21341.9825.4164.47291.773.9737.85425.413.3938.37425.960.13-18.7562.535.2048.59926.2416.51-12.183.7143.93-50.43-73.6456.07392.21184.1130.1221.010
21Q1 (9)48.9019.6516.8215.93260.41245.0817.92189.97235.3515.4559.77219.772.8892.0321.542.4588.46322.730.1623.0877.7823.6968.252887.0618.805.221.4588.6121.845.6511.39-58.23-29.3724.890.04-32.66
20Q4 (8)40.872.34.074.4243.97160.056.18-12.34196.879.6747.41232.651.5042.86278.571.3041.3283.10.13-7.1430.014.08-9.4230.5217.87-0.174.6972.7365.29-37.6627.27-51.3263.6424.88-3.15-22.68
20Q3 (7)39.95-5.359.933.07115.55130.587.05159.8177.816.56149.51168.121.05186.07184.680.92188.46187.620.1475.027.2715.54353.064756.2517.9012.4430.7544.00-73.6-60.2656.00184.0622.6725.690-22.55
20Q2 (6)42.210.845.39-19.74-79.78-39.21-11.7910.95-269.59-13.25-2.71-219.28-1.226.15-177.27-1.045.45-188.890.08-11.11-11.113.43503.53-63.1215.922.84-13.9166.6798.72-63.96-66.67-513.3380.950.00-100.0-100.0
20Q1 (5)41.866.66.46-10.98-49.18-210.17-13.24-107.52-124.41-12.90-76.95-106.73-1.30-54.76-52.94-1.10-54.93-50.680.09-10.0-25.0-0.85-119.95-125.6815.48-9.31-9.983.87-28.1139.7816.13196.77-59.6836.9614.8533.72
19Q4 (4)39.278.060.0-7.3626.690.0-6.3829.580.0-7.2924.30.0-0.8432.260.0-0.7132.380.00.10-9.090.04.261231.250.017.0724.690.0116.675.380.0-16.67-55.560.032.18-2.980.0
19Q3 (3)36.34-9.260.0-10.0429.20.0-9.06-184.010.0-9.63-132.050.0-1.24-181.820.0-1.05-191.670.00.1122.220.00.32-96.560.013.69-25.960.0110.71-76.060.0-10.7196.940.033.17-19.70.0
19Q2 (2)40.051.860.0-14.18-300.560.0-3.1945.930.0-4.1533.490.0-0.4448.240.0-0.3650.680.00.09-25.00.09.30180.970.018.497.630.0462.50670.830.0-350.00-975.00.041.3149.460.0
19Q1 (1)39.320.00.0-3.540.00.0-5.900.00.0-6.240.00.0-0.850.00.0-0.730.00.00.120.00.03.310.00.017.180.00.060.000.00.040.000.00.027.640.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)34.09-25.78-19.0405.2812.98-14.070-12.600-5.350-4.3100.35-2.78-2.66023.8835.91135.360-35.36024.24179.837.5114.32
2022 (9)45.93-6.84-1.6304.672.126.24-71.556.79-66.372.83-72.122.50-71.910.36-18.1814.51-49.1117.5739.78-26.000126.00119.668.66544.532.8110.51
2021 (8)49.3020.169.3804.57-33.4921.93020.19010.1508.9012614.290.447.3228.51197.9112.57-29.6642.64-91.4757.3601.34-44.5229.69-4.07
2020 (7)41.036.08-3.4606.8810.01-0.7300.0000.0000.0700.41-4.659.57141.0617.874.69500.00270.0-387.5002.42-17.4130.95-6.64
2019 (6)38.68-0.62-8.4806.25251.21-6.260-6.930-3.390-2.9000.43-34.853.97-66.7517.0763.19135.14410.98-35.1402.93-13.6933.1527.26
2018 (5)38.922.581.8301.788.226.9636.26.1635.384.5518.184.0621.190.66-9.5911.9420.3610.46-24.3726.45073.55-31.33.40026.05-3.16
2017 (4)37.94-8.73-0.3501.6482.275.11167.544.55384.043.85342.533.35352.70.73-6.419.9235.713.83-14.84-7.070107.07-38.820.00026.90-5.75
2016 (3)41.576.95-1.4400.90-0.971.91-9.480.94123.810.87107.140.74117.650.78-3.77.313.9816.24-11.26-75.000175.00145.00.00028.547.9
2015 (2)38.8719.380.58-77.610.917.942.11-42.970.42-84.270.42-86.750.34-86.290.81-12.97.03-17.7818.30-23.0826.53-62.2671.43140.480.00026.4533.38
2014 (1)32.5602.5900.84-1.783.7002.6703.1702.4800.93-7.928.55-27.6623.79-26.5770.30-21.6129.70187.580.00019.8318.6

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