- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 6.81 | 46.77 | 75.06 | 0.57 | 1.79 | 23.91 | 0.61 | -12.86 | 35.56 | 1.64 | 1.23 | 46.43 | 8.37 | -30.65 | -29.22 | 8.96 | -40.63 | -22.57 | 24.08 | -31.02 | -16.36 | 309 | 0.0 | 0.0 |
| 23Q3 (19) | 4.64 | 1.53 | 8.41 | 0.56 | 5.66 | 5.66 | 0.7 | 20.69 | 27.27 | 1.62 | 1.25 | 36.13 | 12.07 | 4.07 | -2.54 | 15.09 | 18.87 | 17.4 | 34.91 | -0.28 | 25.57 | 309 | 0.0 | 28.75 |
| 23Q2 (18) | 4.57 | 17.78 | 6.53 | 0.53 | 17.78 | 70.97 | 0.58 | 16.0 | 20.83 | 1.6 | 30.08 | 44.14 | 11.60 | -0.0 | 60.49 | 12.69 | -1.51 | 13.43 | 35.01 | 10.44 | 35.31 | 309 | 0.0 | 28.75 |
| 23Q1 (17) | 3.88 | -0.26 | 7.78 | 0.45 | -2.17 | 125.0 | 0.5 | 11.11 | 42.86 | 1.23 | 9.82 | 39.77 | 11.60 | -1.92 | 108.76 | 12.89 | 11.4 | 32.55 | 31.70 | 10.1 | 29.69 | 309 | 0.0 | 28.75 |
| 22Q4 (16) | 3.89 | -9.11 | 4.85 | 0.46 | -13.21 | 142.11 | 0.45 | -18.18 | 28.57 | 1.12 | -5.88 | 15.46 | 11.83 | -4.51 | 130.9 | 11.57 | -9.98 | 22.62 | 28.79 | 3.55 | 10.12 | 309 | 28.75 | 28.75 |
| 22Q3 (15) | 4.28 | -0.23 | 42.19 | 0.53 | 70.97 | 211.76 | 0.55 | 14.58 | 44.74 | 1.19 | 7.21 | 26.6 | 12.38 | 71.37 | 119.26 | 12.85 | 14.85 | 1.79 | 27.80 | 7.46 | -10.97 | 240 | 0.0 | 1.27 |
| 22Q2 (14) | 4.29 | 19.17 | 14.4 | 0.31 | 55.0 | 29.17 | 0.48 | 37.14 | 26.32 | 1.11 | 26.14 | 27.59 | 7.23 | 30.07 | 12.91 | 11.19 | 15.08 | 10.42 | 25.87 | 5.85 | 11.53 | 240 | 0.0 | 1.27 |
| 22Q1 (13) | 3.6 | -2.96 | -18.0 | 0.2 | 5.26 | -16.67 | 0.35 | 0.0 | 0.0 | 0.88 | -9.28 | 2.33 | 5.56 | 8.48 | 1.62 | 9.72 | 3.06 | 21.94 | 24.44 | -6.51 | 24.78 | 240 | 0.0 | 1.27 |
| 21Q4 (12) | 3.71 | 23.26 | 4.51 | 0.19 | 11.76 | -13.64 | 0.35 | -7.89 | 16.67 | 0.97 | 3.19 | 25.97 | 5.12 | -9.32 | -17.36 | 9.43 | -25.27 | 11.64 | 26.15 | -16.28 | 20.54 | 240 | 1.27 | 1.27 |
| 21Q3 (11) | 3.01 | -19.73 | -14.97 | 0.17 | -29.17 | -22.73 | 0.38 | 0.0 | 31.03 | 0.94 | 8.05 | 17.5 | 5.65 | -11.75 | -9.12 | 12.62 | 24.58 | 54.11 | 31.23 | 34.61 | 38.19 | 237 | 0.0 | -2.07 |
| 21Q2 (10) | 3.75 | -14.58 | 83.82 | 0.24 | 0.0 | 14.29 | 0.38 | 8.57 | 35.71 | 0.87 | 1.16 | 11.54 | 6.40 | 17.07 | -37.83 | 10.13 | 27.1 | -26.17 | 23.20 | 18.43 | -39.32 | 237 | 0.0 | -2.07 |
| 21Q1 (9) | 4.39 | 23.66 | 86.81 | 0.24 | 9.09 | 26.32 | 0.35 | 16.67 | 20.69 | 0.86 | 11.69 | 13.16 | 5.47 | -11.78 | -32.38 | 7.97 | -5.66 | -35.39 | 19.59 | -9.68 | -39.43 | 237 | 0.0 | -19.11 |
| 20Q4 (8) | 3.55 | 0.28 | 25.89 | 0.22 | 0.0 | 10.0 | 0.3 | 3.45 | 0.0 | 0.77 | -3.75 | -4.94 | 6.20 | -0.28 | -12.62 | 8.45 | 3.16 | -20.56 | 21.69 | -4.02 | -24.49 | 237 | -2.07 | -19.11 |
| 20Q3 (7) | 3.54 | 73.53 | 13.46 | 0.22 | 4.76 | 0.0 | 0.29 | 3.57 | -3.33 | 0.8 | 2.56 | -13.04 | 6.21 | -39.63 | -11.86 | 8.19 | -40.31 | -14.8 | 22.60 | -40.9 | -23.36 | 242 | 0.0 | -17.41 |
| 20Q2 (6) | 2.04 | -13.19 | -20.93 | 0.21 | 10.53 | 10.53 | 0.28 | -3.45 | -15.15 | 0.78 | 2.63 | -11.36 | 10.29 | 27.32 | 39.78 | 13.73 | 11.22 | 7.31 | 38.24 | 18.23 | 12.1 | 242 | -17.41 | -17.41 |
| 20Q1 (5) | 2.35 | -16.67 | -29.22 | 0.19 | -5.0 | 5.56 | 0.29 | -3.33 | -6.45 | 0.76 | -6.17 | -18.28 | 8.09 | 14.0 | 49.13 | 12.34 | 16.0 | 32.16 | 32.34 | 12.59 | 15.45 | 293 | 0.0 | 0.0 |
| 19Q4 (4) | 2.82 | -9.62 | 0.0 | 0.2 | -9.09 | 0.0 | 0.3 | 0.0 | 0.0 | 0.81 | -11.96 | 0.0 | 7.09 | 0.58 | 0.0 | 10.64 | 10.64 | 0.0 | 28.72 | -2.59 | 0.0 | 293 | 0.0 | 0.0 |
| 19Q3 (3) | 3.12 | 20.93 | 0.0 | 0.22 | 15.79 | 0.0 | 0.3 | -9.09 | 0.0 | 0.92 | 4.55 | 0.0 | 7.05 | -4.25 | 0.0 | 9.62 | -24.83 | 0.0 | 29.49 | -13.55 | 0.0 | 293 | 0.0 | 0.0 |
| 19Q2 (2) | 2.58 | -22.29 | 0.0 | 0.19 | 5.56 | 0.0 | 0.33 | 6.45 | 0.0 | 0.88 | -5.38 | 0.0 | 7.36 | 35.83 | 0.0 | 12.79 | 36.98 | 0.0 | 34.11 | 21.76 | 0.0 | 293 | 0.0 | 0.0 |
| 19Q1 (1) | 3.32 | 0.0 | 0.0 | 0.18 | 0.0 | 0.0 | 0.31 | 0.0 | 0.0 | 0.93 | 0.0 | 0.0 | 5.42 | 0.0 | 0.0 | 9.34 | 0.0 | 0.0 | 28.01 | 0.0 | 0.0 | 293 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 19.9 | 23.91 | 2.11 | 40.67 | 2.38 | 30.05 | 6.09 | 41.3 | 10.60 | 13.52 | 11.96 | 4.96 | 30.60 | 14.03 | 309 | 0.0 |
| 2022 (9) | 16.06 | 8.0 | 1.5 | 76.47 | 1.83 | 26.21 | 4.31 | 18.73 | 9.34 | 63.39 | 11.39 | 16.86 | 26.84 | 9.94 | 309 | 28.75 |
| 2021 (8) | 14.87 | 29.42 | 0.85 | 0.0 | 1.45 | 25.0 | 3.63 | 17.1 | 5.72 | -22.73 | 9.75 | -3.41 | 24.41 | -9.52 | 240 | 1.27 |
| 2020 (7) | 11.49 | -2.96 | 0.85 | 7.59 | 1.16 | -7.2 | 3.1 | -12.18 | 7.40 | 10.87 | 10.10 | -4.37 | 26.98 | -9.51 | 237 | -2.07 |
| 2019 (6) | 11.84 | -32.03 | 0.79 | -21.0 | 1.25 | -8.76 | 3.53 | -13.48 | 6.67 | 16.23 | 10.56 | 34.24 | 29.81 | 27.29 | 242 | -17.41 |
| 2018 (5) | 17.42 | -10.48 | 1.0 | -11.5 | 1.37 | -12.18 | 4.08 | -14.29 | 5.74 | -1.14 | 7.86 | -1.9 | 23.42 | -4.25 | 293 | -10.4 |
| 2017 (4) | 19.46 | -7.6 | 1.13 | -15.04 | 1.56 | -15.22 | 4.76 | -19.19 | 5.81 | -8.05 | 8.02 | -8.25 | 24.46 | -12.54 | 327 | -26.02 |
| 2016 (3) | 21.06 | -8.63 | 1.33 | -0.75 | 1.84 | 31.43 | 5.89 | -3.12 | 6.32 | 8.63 | 8.74 | 43.85 | 27.97 | 6.03 | 442 | -10.71 |
| 2015 (2) | 23.05 | -15.41 | 1.34 | 34.0 | 1.4 | 8.53 | 6.08 | 3.4 | 5.81 | 58.42 | 6.07 | 28.3 | 26.38 | 22.24 | 495 | 1.43 |
| 2014 (1) | 27.25 | -2.43 | 1.0 | 0.0 | 1.29 | 30.3 | 5.88 | 12.43 | 3.67 | 0 | 4.73 | 0 | 21.58 | 0 | 488 | 12.44 |
