- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 93.11 | -8.96 | -47.41 | 0.2 | -83.47 | -85.71 | 3.31 | -10.54 | -21.75 | 0 | 0 | 0 | 0.21 | -81.84 | -72.84 | 3.55 | -1.74 | 48.79 | 0.00 | 0 | 0 | 11309 | 0.0 | 0.0 |
| 23Q3 (19) | 102.27 | 0.92 | -40.52 | 1.21 | 15.24 | -25.77 | 3.7 | -0.8 | -7.5 | 0 | 0 | 0 | 1.18 | 14.19 | 24.81 | 3.62 | -1.71 | 55.52 | 0.00 | 0 | 0 | 11309 | 0.0 | 0.3 |
| 23Q2 (18) | 101.34 | -19.45 | -33.27 | 1.05 | -25.0 | -41.01 | 3.73 | -9.47 | -2.36 | 0 | 0 | 0 | 1.04 | -6.89 | -11.6 | 3.68 | 12.39 | 46.32 | 0.00 | 0 | 0 | 11309 | 0.0 | 0.3 |
| 23Q1 (17) | 125.81 | -28.94 | -13.6 | 1.4 | 0.0 | -23.5 | 4.12 | -2.6 | -2.83 | 0 | 0 | 0 | 1.11 | 40.72 | -11.45 | 3.27 | 37.06 | 12.47 | 0.00 | 0 | 0 | 11309 | 0.0 | 0.3 |
| 22Q4 (16) | 177.04 | 2.96 | 19.83 | 1.4 | -14.11 | 12.9 | 4.23 | 5.75 | 6.02 | 0 | 0 | 0 | 0.79 | -16.58 | -5.78 | 2.39 | 2.71 | -11.53 | 0.00 | 0 | 0 | 11309 | 0.3 | 0.3 |
| 22Q3 (15) | 171.95 | 13.23 | 21.83 | 1.63 | -8.43 | 1.88 | 4.0 | 4.71 | 8.4 | 0 | 0 | 0 | 0.95 | -19.13 | -16.38 | 2.33 | -7.52 | -11.02 | 0.00 | 0 | 0 | 11275 | 0.0 | 0.95 |
| 22Q2 (14) | 151.86 | 4.29 | 21.63 | 1.78 | -2.73 | 14.1 | 3.82 | -9.91 | 12.35 | 0 | 0 | 0 | 1.17 | -6.73 | -6.19 | 2.52 | -13.61 | -7.63 | 0.00 | 0 | 0 | 11275 | 0.0 | 0.95 |
| 22Q1 (13) | 145.62 | -1.43 | 34.14 | 1.83 | 47.58 | 41.86 | 4.24 | 6.27 | 26.19 | 0 | 0 | 0 | 1.26 | 49.73 | 5.76 | 2.91 | 7.81 | -5.92 | 0.00 | 0 | 0 | 11275 | 0.0 | 0.95 |
| 21Q4 (12) | 147.74 | 4.68 | 34.48 | 1.24 | -22.5 | -4.62 | 3.99 | 8.13 | 28.3 | 0 | 0 | 0 | 0.84 | -25.96 | -29.07 | 2.70 | 3.3 | -4.6 | 0.00 | 0 | 0 | 11275 | 0.95 | 0.95 |
| 21Q3 (11) | 141.14 | 13.05 | 34.34 | 1.6 | 2.56 | 31.15 | 3.69 | 8.53 | 24.24 | 0 | 0 | 0 | 1.13 | -9.27 | -2.38 | 2.61 | -4.0 | -7.52 | 0.00 | 0 | 0 | 11169 | 0.0 | 2.14 |
| 21Q2 (10) | 124.85 | 15.01 | 37.14 | 1.56 | 20.93 | 52.94 | 3.4 | 1.19 | 16.84 | 0 | 0 | 0 | 1.25 | 5.15 | 11.52 | 2.72 | -12.01 | -14.8 | 0.00 | 0 | 0 | 11169 | 0.0 | 2.14 |
| 21Q1 (9) | 108.56 | -1.18 | 37.12 | 1.29 | -0.77 | 24.04 | 3.36 | 8.04 | 16.67 | 0 | 0 | 0 | 1.19 | 0.42 | -9.54 | 3.10 | 9.33 | -14.92 | 0.00 | 0 | 0 | 11169 | 0.0 | 0.46 |
| 20Q4 (8) | 109.86 | 4.57 | 25.2 | 1.3 | 6.56 | 3.17 | 3.11 | 4.71 | 9.51 | 0 | 0 | 0 | 1.18 | 1.9 | -17.59 | 2.83 | 0.14 | -12.53 | 0.00 | 0 | 0 | 11169 | 2.14 | 0.46 |
| 20Q3 (7) | 105.06 | 15.4 | 24.63 | 1.22 | 19.61 | -6.15 | 2.97 | 2.06 | 5.69 | 0 | 0 | 0 | 1.16 | 3.65 | -24.7 | 2.83 | -11.56 | -15.19 | 0.00 | 0 | 0 | 10935 | 0.0 | -1.65 |
| 20Q2 (6) | 91.04 | 14.99 | 19.65 | 1.02 | -1.92 | -18.4 | 2.91 | 1.04 | 12.79 | 0 | 0 | 0 | 1.12 | -14.71 | -31.8 | 3.20 | -12.13 | -5.73 | 0.00 | 0 | 0 | 10935 | -1.65 | -1.65 |
| 20Q1 (5) | 79.17 | -9.78 | 26.07 | 1.04 | -17.46 | -5.45 | 2.88 | 1.41 | 19.5 | 0 | 0 | 0 | 1.31 | -8.52 | -25.0 | 3.64 | 12.4 | -5.21 | 0.00 | 0 | 0 | 11118 | 0.0 | 0.0 |
| 19Q4 (4) | 87.75 | 4.09 | 0.0 | 1.26 | -3.08 | 0.0 | 2.84 | 1.07 | 0.0 | 0 | 0 | 0.0 | 1.44 | -6.89 | 0.0 | 3.24 | -2.91 | 0.0 | 0.00 | 0 | 0.0 | 11118 | 0.0 | 0.0 |
| 19Q3 (3) | 84.3 | 10.79 | 0.0 | 1.3 | 4.0 | 0.0 | 2.81 | 8.91 | 0.0 | 0 | 0 | 0.0 | 1.54 | -6.13 | 0.0 | 3.33 | -1.69 | 0.0 | 0.00 | 0 | 0.0 | 11118 | 0.0 | 0.0 |
| 19Q2 (2) | 76.09 | 21.16 | 0.0 | 1.25 | 13.64 | 0.0 | 2.58 | 7.05 | 0.0 | 0 | 0 | 0.0 | 1.64 | -6.21 | 0.0 | 3.39 | -11.64 | 0.0 | 0.00 | 0 | 0.0 | 11118 | 0.0 | 0.0 |
| 19Q1 (1) | 62.8 | 0.0 | 0.0 | 1.1 | 0.0 | 0.0 | 2.41 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 1.75 | 0.0 | 0.0 | 3.84 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 11118 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 422.53 | -34.64 | 3.86 | -41.87 | 14.86 | -8.83 | 0 | 0 | 0.91 | -11.06 | 3.52 | 39.48 | 0.00 | 0 | 11309 | 0.0 |
| 2022 (9) | 646.47 | 23.78 | 6.64 | 16.9 | 16.3 | 12.88 | 0 | 0 | 1.03 | -5.56 | 2.52 | -8.8 | 0.00 | 0 | 11309 | 0.3 |
| 2021 (8) | 522.28 | 35.61 | 5.68 | 24.29 | 14.44 | 21.65 | 0 | 0 | 1.09 | -8.35 | 2.76 | -10.29 | 0.00 | 0 | 11275 | 0.95 |
| 2020 (7) | 385.13 | 23.86 | 4.57 | -6.92 | 11.87 | 11.46 | 0 | 0 | 1.19 | -24.85 | 3.08 | -10.01 | 0.00 | 0 | 11169 | 2.14 |
| 2019 (6) | 310.94 | 7.84 | 4.91 | -2.0 | 10.65 | 3.0 | 0 | 0 | 1.58 | -9.12 | 3.43 | -4.49 | 0.00 | 0 | 10935 | -1.65 |
| 2018 (5) | 288.33 | 8.3 | 5.01 | 4.16 | 10.34 | 1.37 | 0 | 0 | 1.74 | -3.83 | 3.59 | -6.4 | 0.00 | 0 | 11118 | -0.22 |
| 2017 (4) | 266.23 | -8.73 | 4.81 | -13.64 | 10.2 | -14.21 | 0 | 0 | 1.81 | -5.38 | 3.83 | -6.0 | 0.00 | 0 | 11143 | -7.7 |
| 2016 (3) | 291.71 | -2.45 | 5.57 | -9.14 | 11.89 | -1.9 | 0 | 0 | 1.91 | -6.86 | 4.08 | 0.56 | 0.00 | 0 | 12072 | -10.7 |
| 2015 (2) | 299.03 | -14.48 | 6.13 | -14.5 | 12.12 | -0.16 | 0 | 0 | 2.05 | -0.02 | 4.05 | 16.75 | 0.00 | 0 | 13519 | 2.3 |
| 2014 (1) | 349.68 | 8.09 | 7.17 | -3.11 | 12.14 | 1.93 | 0 | 0 | 2.05 | 0 | 3.47 | 0 | 0.00 | 0 | 13215 | 0.28 |
