- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 11.76 | -10.71 | -19.01 | 0.3 | -6.25 | -18.92 | 0.19 | -5.0 | 0.0 | 0 | 0 | 0 | 2.55 | 4.99 | 0.11 | 1.62 | 6.39 | 23.47 | 0.00 | 0 | 0 | 132 | 0.0 | 0.0 |
| 23Q3 (19) | 13.17 | 15.22 | -8.98 | 0.32 | -3.03 | -11.11 | 0.2 | 17.65 | -9.09 | 0 | 0 | 0 | 2.43 | -15.84 | -2.34 | 1.52 | 2.1 | -0.12 | 0.00 | 0 | 0 | 132 | 0.0 | -2.94 |
| 23Q2 (18) | 11.43 | -8.49 | -3.3 | 0.33 | 10.0 | 13.79 | 0.17 | -5.56 | -15.0 | 0 | 0 | 0 | 2.89 | 20.2 | 17.68 | 1.49 | 3.2 | -12.1 | 0.00 | 0 | 0 | 132 | 0.0 | -2.94 |
| 23Q1 (17) | 12.49 | -13.98 | -29.32 | 0.3 | -18.92 | -6.25 | 0.18 | -5.26 | -10.0 | 0 | 0 | 0 | 2.40 | -5.74 | 32.63 | 1.44 | 10.13 | 27.33 | 0.00 | 0 | 0 | 132 | 0.0 | -2.94 |
| 22Q4 (16) | 14.52 | 0.35 | -27.18 | 0.37 | 2.78 | 15.62 | 0.19 | -13.64 | -9.52 | 0 | 0 | 0 | 2.55 | 2.42 | 58.79 | 1.31 | -13.93 | 24.25 | 0.00 | 0 | 0 | 132 | -2.94 | -2.94 |
| 22Q3 (15) | 14.47 | 22.42 | -12.57 | 0.36 | 24.14 | 0.0 | 0.22 | 10.0 | 15.79 | 0 | 0 | 0 | 2.49 | 1.4 | 14.37 | 1.52 | -10.15 | 32.43 | 0.00 | 0 | 0 | 136 | 0.0 | 2.26 |
| 22Q2 (14) | 11.82 | -33.11 | -8.87 | 0.29 | -9.38 | 7.41 | 0.2 | 0.0 | 17.65 | 0 | 0 | 0 | 2.45 | 35.48 | 17.86 | 1.69 | 49.49 | 29.09 | 0.00 | 0 | 0 | 136 | 0.0 | 2.26 |
| 22Q1 (13) | 17.67 | -11.38 | 46.15 | 0.32 | 0.0 | 18.52 | 0.2 | -4.76 | 0.0 | 0 | 0 | 0 | 1.81 | 12.85 | -18.91 | 1.13 | 7.47 | -31.58 | 0.00 | 0 | 0 | 136 | 0.0 | 2.26 |
| 21Q4 (12) | 19.94 | 20.48 | 13.62 | 0.32 | -11.11 | 52.38 | 0.21 | 10.53 | 5.0 | 0 | 0 | 0 | 1.60 | -26.22 | 34.12 | 1.05 | -8.26 | -7.59 | 0.00 | 0 | 0 | 136 | 2.26 | 2.26 |
| 21Q3 (11) | 16.55 | 27.6 | 3.76 | 0.36 | 33.33 | 20.0 | 0.19 | 11.76 | 5.56 | 0 | 0 | 0 | 2.18 | 4.49 | 15.65 | 1.15 | -12.41 | 1.73 | 0.00 | 0 | 0 | 133 | 0.0 | 0.0 |
| 21Q2 (10) | 12.97 | 7.28 | 12.78 | 0.27 | 0.0 | 12.5 | 0.17 | -15.0 | 13.33 | 0 | 0 | 0 | 2.08 | -6.78 | -0.25 | 1.31 | -20.77 | 0.49 | 0.00 | 0 | 0 | 133 | 0.0 | 0.0 |
| 21Q1 (9) | 12.09 | -31.11 | -5.25 | 0.27 | 28.57 | 3.85 | 0.2 | 0.0 | 5.26 | 0 | 0 | 0 | 2.23 | 86.64 | 9.6 | 1.65 | 45.16 | 11.1 | 0.00 | 0 | 0 | 133 | 0.0 | -0.75 |
| 20Q4 (8) | 17.55 | 10.03 | 20.87 | 0.21 | -30.0 | 40.0 | 0.2 | 11.11 | 42.86 | 0 | 0 | 0 | 1.20 | -36.38 | 15.83 | 1.14 | 0.98 | 18.19 | 0.00 | 0 | 0 | 133 | 0.0 | -0.75 |
| 20Q3 (7) | 15.95 | 38.7 | 3.98 | 0.3 | 25.0 | -18.92 | 0.18 | 20.0 | 5.88 | 0 | 0 | 0 | 1.88 | -9.87 | -22.02 | 1.13 | -13.48 | 1.83 | 0.00 | 0 | 0 | 133 | 0.0 | -0.75 |
| 20Q2 (6) | 11.5 | -9.87 | -3.77 | 0.24 | -7.69 | -33.33 | 0.15 | -21.05 | -21.05 | 0 | 0 | 0 | 2.09 | 2.42 | -30.72 | 1.30 | -12.4 | -17.96 | 0.00 | 0 | 0 | 133 | -0.75 | -0.75 |
| 20Q1 (5) | 12.76 | -12.12 | 7.41 | 0.26 | 73.33 | 0.0 | 0.19 | 35.71 | -9.52 | 0 | 0 | 0 | 2.04 | 97.24 | -6.9 | 1.49 | 54.43 | -15.76 | 0.00 | 0 | 0 | 134 | 0.0 | 0.0 |
| 19Q4 (4) | 14.52 | -5.35 | 0.0 | 0.15 | -59.46 | 0.0 | 0.14 | -17.65 | 0.0 | 0 | 0 | 0.0 | 1.03 | -57.17 | 0.0 | 0.96 | -13.0 | 0.0 | 0.00 | 0 | 0.0 | 134 | 0.0 | 0.0 |
| 19Q3 (3) | 15.34 | 28.37 | 0.0 | 0.37 | 2.78 | 0.0 | 0.17 | -10.53 | 0.0 | 0 | 0 | 0.0 | 2.41 | -19.94 | 0.0 | 1.11 | -30.3 | 0.0 | 0.00 | 0 | 0.0 | 134 | 0.0 | 0.0 |
| 19Q2 (2) | 11.95 | 0.59 | 0.0 | 0.36 | 38.46 | 0.0 | 0.19 | -9.52 | 0.0 | 0 | 0 | 0.0 | 3.01 | 37.65 | 0.0 | 1.59 | -10.05 | 0.0 | 0.00 | 0 | 0.0 | 134 | 0.0 | 0.0 |
| 19Q1 (1) | 11.88 | 0.0 | 0.0 | 0.26 | 0.0 | 0.0 | 0.21 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 2.19 | 0.0 | 0.0 | 1.77 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 134 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 48.86 | -16.44 | 1.24 | -7.46 | 0.73 | -10.98 | 0 | 0 | 2.54 | 10.74 | 1.49 | 6.53 | 0.00 | 0 | 132 | 0.0 |
| 2022 (9) | 58.47 | -5.0 | 1.34 | 9.84 | 0.82 | 6.49 | 0 | 0 | 2.29 | 15.62 | 1.40 | 12.1 | 0.00 | 0 | 132 | -2.94 |
| 2021 (8) | 61.55 | 6.54 | 1.22 | 22.0 | 0.77 | 6.94 | 0 | 0 | 1.98 | 14.51 | 1.25 | 0.38 | 0.00 | 0 | 136 | 2.26 |
| 2020 (7) | 57.77 | 7.62 | 1.0 | -12.28 | 0.72 | 1.41 | 0 | 0 | 1.73 | -18.49 | 1.25 | -5.77 | 0.00 | 0 | 133 | 0.0 |
| 2019 (6) | 53.68 | -6.45 | 1.14 | -25.97 | 0.71 | -33.64 | 0 | 0 | 2.12 | -20.87 | 1.32 | -29.07 | 0.00 | 0 | 133 | -0.75 |
| 2018 (5) | 57.38 | 13.74 | 1.54 | 25.2 | 1.07 | 35.44 | 0 | 0 | 2.68 | 10.08 | 1.86 | 19.09 | 0.00 | 0 | 134 | 11.67 |
| 2017 (4) | 50.45 | 2.48 | 1.23 | 0.82 | 0.79 | -12.22 | 0 | 0 | 2.44 | -1.62 | 1.57 | -14.34 | 0.00 | 0 | 120 | -0.83 |
| 2016 (3) | 49.23 | -3.62 | 1.22 | -2.4 | 0.9 | -7.22 | 0 | 0 | 2.48 | 1.27 | 1.83 | -3.73 | 0.00 | 0 | 121 | 6.14 |
| 2015 (2) | 51.08 | 10.04 | 1.25 | -23.78 | 0.97 | -2.02 | 0 | 0 | 2.45 | -30.73 | 1.90 | -10.96 | 0.00 | 0 | 114 | 1.79 |
| 2014 (1) | 46.42 | 1.49 | 1.64 | 33.33 | 0.99 | 3.12 | 0 | 0 | 3.53 | 0 | 2.13 | 0 | 0.00 | 0 | 112 | -3.45 |
