玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)43.5522.4314.18-3.9773.78-254.47-1.0581.55-717.65-0.5587.27-77.42-0.1086.49-11.110.06115.79-33.330.120.0-29.418.9448.757.9762.9835.24-7.04333.3323.810-233.33-37.88029.47-1.620.09
23Q3 (19)35.57-6.22-4.69-15.14-186.74-1801.12-5.69-3261.11-179.03-4.32-1207.69-176.87-0.74-1157.14-145.4-0.38-300.0-133.630.120.0-29.416.01-39.42-60.3846.57-2.47-30.32269.2301784.62-169.230-297.4429.958.9927.61
23Q2 (18)37.93-8.56-3.24-5.28-938.1-295.560.18105.11-97.060.39107.63-91.840.07106.36-94.660.19135.85-79.790.12-7.69-29.419.9268.71-32.147.75-13.78-27.720.00100.0-100.00.00-100.0-100.027.48-2.7912.44
23Q1 (17)41.488.7612.140.63-75.49135.0-3.52-2170.59-590.2-5.11-1548.39-233.99-1.10-1122.22-189.47-0.53-688.89-231.250.13-23.53-18.755.88-28.99-28.8155.38-18.26-6.07-22.220-105.56122.220140.7428.2715.25.29
22Q4 (16)38.142.220.812.57188.76190.490.17-97.64104.0-0.31-105.5289.42-0.09-105.5288.890.09-92.04122.50.170.0-10.538.28-45.42122.5867.751.3839.00.00-100.0-100.00.00-100.0-100.024.544.56-2.73
22Q3 (15)37.32-4.8-9.110.89-67.04-92.897.2017.46-35.025.6217.57-22.81.6324.43-34.011.1320.21-33.920.170.0-22.7315.173.83-15.7766.831.1737.4314.29-67.35-87.5585.7152.38828.5723.47-3.9712.14
22Q2 (14)39.205.972.192.70250.0-72.516.131301.96-14.984.78412.4236.961.31444.74-4.380.94687.5-3.090.176.25-26.0914.6176.884.6666.0612.043.1243.75-89.06-67.9256.25118.75254.6924.44-8.9840.3
22Q1 (13)36.9917.173.85-1.8036.62-145.57-0.5188.0-122.08-1.5347.78-1490.91-0.3853.09-860.0-0.1660.0-184.210.16-15.79-30.438.26122.04-12.9658.9620.97-22.33400.00450.0133.33-300.00-925.0-320.026.856.4222.05
21Q4 (12)31.57-23.11-8.44-2.84-122.68-188.2-4.25-138.36-236.66-2.93-140.25-285.44-0.81-132.79-220.9-0.40-123.39-183.330.19-13.64-17.393.72-79.34-60.5548.740.23-40.3972.73-36.6-34.5536.36409.09025.2320.5427.55
21Q3 (11)41.067.0413.9612.5227.49286.0311.0853.68266.377.28108.6204.452.4780.29239.551.7176.29311.110.22-4.3557.1418.0129.01301.1148.63-24.09-40.04114.71-15.8814.71-11.7667.65020.9320.15-24.19
21Q2 (10)38.367.695.919.82148.614363.647.21212.12748.243.493072.73268.61.372640.0320.970.97410.53638.890.230.035.2913.9647.137.064.06-15.61-19.47136.36-20.450-36.3649.09-172.7317.42-20.820
21Q1 (9)35.623.31-5.823.9522.671018.62.31-25.72-88.060.11-93.04-99.350.05-92.54-99.010.19-60.42-93.890.230.035.299.490.64-66.7875.91-7.160.21171.4354.297300.0-71.430-169.7722.0011.22-14.63
20Q4 (8)34.48-4.30.123.22147.85124.073.11146.7109.711.58122.67107.680.67137.85112.010.48159.26115.190.2364.2943.759.43110.02140.3981.760.8119.79111.1111.11169.230.000-100.019.78-28.360
20Q3 (7)36.03-0.522.42-6.73-3159.0947.05-6.66-883.5337.99-6.97-236.7123.41-1.77-185.4825.0-0.81-350.033.610.14-17.65-6.674.49-55.94963.4681.101.9516.24100.000-12.5-0.00-100.0100.027.610-14.44
20Q2 (6)36.22-4.23-4.580.22151.16133.850.85-95.61-82.79-2.07-112.26-179.92-0.62-112.3-180.52-0.18-105.79-130.510.170.0-5.5610.19-64.33-25.9479.555.029.850.00100.0100.050.00-51.16-54.170.00-100.0-100.0
20Q1 (5)37.829.81-0.11-0.4396.79-238.7119.35160.431448.016.89182.11486.465.04190.32522.223.11198.42371.210.176.25-5.5628.57222.36182.8775.7510.9920.2-2.38-105.77-107.14102.3874.3253.5725.770-7.2
19Q4 (4)34.44-2.10.0-13.38-5.270.0-32.02-198.140.0-20.57-126.040.0-5.58-136.440.0-3.16-159.020.00.166.670.0-23.35-4390.380.068.25-2.180.041.27-63.890.058.73408.330.00.00-100.00.0
19Q3 (3)35.18-7.320.0-12.71-1855.380.0-10.74-317.410.0-9.10-451.350.0-2.36-406.490.0-1.22-306.780.00.15-16.670.0-0.52-103.780.069.77-3.660.0114.291357.140.0-19.05-117.460.032.2714.470.0
19Q2 (2)37.960.260.0-0.65-309.680.04.94295.20.02.59-10.070.00.77-4.940.00.59-10.610.00.180.00.013.7636.240.072.4214.920.0-9.09-127.270.0109.0963.640.028.191.510.0
19Q1 (1)37.860.00.00.310.00.01.250.00.02.880.00.00.810.00.00.660.00.00.180.00.010.100.00.063.020.00.033.330.00.066.670.00.027.770.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)39.694.64-5.7608.1222.84-2.470-2.380-2.000-0.6500.51-27.147.72-33.7962.98-7.04237.50557.69-133.3302.53-16.5728.7616.25
2022 (9)37.932.931.18-80.946.6115.023.35-24.042.242.752.48-20.02.11-15.60.70-19.5411.660.6967.7539.036.11-74.2866.6703.03-5.4524.7416.37
2021 (8)36.852.366.1905.75-17.154.41-2.862.18-18.963.10-10.662.50-5.30.8717.5711.58-11.6748.74-40.39140.380-40.3803.20-12.9621.26-9.15
2020 (7)36.00-1.18-0.3106.94-8.794.5402.6903.4702.6400.742.7813.112575.5181.7619.79-7.320107.32295.383.689.523.40-19.03
2019 (6)36.43-0.52-6.3207.6189.53-8.630-5.690-6.430-3.4600.72-8.860.49-81.4468.2540.8774.29226.8627.14-64.873.36-8.4828.903.81
2018 (5)36.6214.87-0.5804.01-7.35-2.510-3.360-3.900-2.2500.792.62.64048.455.1922.73-77.9177.2703.670.2527.840.94
2017 (4)31.88-9.82-8.5104.33-33.96-8.290-9.360-10.010-6.5900.7748.08-2.41046.0651.76102.90-1.98-2.9003.66027.58-19.83
2016 (3)35.355.15-27.6506.56-3.02-26.430-28.200-21.830-14.1700.521.96-18.08030.35-52.4104.972.69-4.4200.00034.407.23
2015 (2)33.6224.2-20.8006.7635.87-20.260-21.850-19.910-10.0500.51-25.0-9.70063.76-29.71102.2220.88-2.7800.00032.0826.15
2014 (1)27.070-11.7204.98-13.57-13.910-15.230-20.000-8.7900.686.25-5.49090.71-3.8584.57015.43-96.170.00025.43-4.15

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