- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 2.46 | 5.58 | -15.17 | -0.94 | -262.07 | -1.08 | 1.88 | 571.43 | 5.62 | 0.25 | -16.67 | 25.0 | -38.21 | -253.5 | -19.15 | 76.42 | 535.95 | 24.51 | 10.16 | -21.07 | 47.36 | 264 | 0.0 | 0.0 |
| 23Q3 (19) | 2.33 | -7.54 | -19.66 | 0.58 | 5.45 | 13.73 | 0.28 | -9.68 | -3.45 | 0.3 | 36.36 | 42.86 | 24.89 | 14.05 | 41.55 | 12.02 | -2.31 | 20.17 | 12.88 | 47.48 | 77.81 | 264 | 0.0 | 6.88 |
| 23Q2 (18) | 2.52 | -1.18 | -5.62 | 0.55 | 1.85 | 10.0 | 0.31 | 0.0 | 19.23 | 0.22 | 10.0 | 10.0 | 21.83 | 3.06 | 16.55 | 12.30 | 1.19 | 26.33 | 8.73 | 11.31 | 16.55 | 264 | 0.0 | 6.88 |
| 23Q1 (17) | 2.55 | -12.07 | 5.37 | 0.54 | 158.06 | 20.0 | 0.31 | -82.58 | 19.23 | 0.2 | 0.0 | -4.76 | 21.18 | 166.03 | 13.88 | 12.16 | -80.19 | 13.15 | 7.84 | 13.73 | -9.62 | 264 | 0.0 | 6.88 |
| 22Q4 (16) | 2.9 | 0.0 | 7.81 | -0.93 | -282.35 | -286.0 | 1.78 | 513.79 | 612.0 | 0.2 | -4.76 | 11.11 | -32.07 | -282.35 | -272.53 | 61.38 | 513.79 | 560.44 | 6.90 | -4.76 | 3.07 | 264 | 6.88 | 6.88 |
| 22Q3 (15) | 2.9 | 8.61 | -6.75 | 0.51 | 2.0 | 10.87 | 0.29 | 11.54 | 11.54 | 0.21 | 5.0 | 23.53 | 17.59 | -6.09 | 18.9 | 10.00 | 2.69 | 19.62 | 7.24 | -3.33 | 32.47 | 247 | 0.0 | 51.53 |
| 22Q2 (14) | 2.67 | 10.33 | -13.31 | 0.5 | 11.11 | 4.17 | 0.26 | 0.0 | 0.0 | 0.2 | -4.76 | 33.33 | 18.73 | 0.71 | 20.16 | 9.74 | -9.36 | 15.36 | 7.49 | -13.68 | 53.81 | 247 | 0.0 | 51.53 |
| 22Q1 (13) | 2.42 | -10.04 | -17.97 | 0.45 | -10.0 | -8.16 | 0.26 | 4.0 | -10.34 | 0.21 | 16.67 | 31.25 | 18.60 | 0.04 | 11.95 | 10.74 | 15.6 | 9.29 | 8.68 | 29.68 | 59.99 | 247 | 0.0 | 51.53 |
| 21Q4 (12) | 2.69 | -13.5 | -9.43 | 0.5 | 8.7 | -9.09 | 0.25 | -3.85 | -3.85 | 0.18 | 5.88 | 38.46 | 18.59 | 25.67 | 0.37 | 9.29 | 11.17 | 6.16 | 6.69 | 22.41 | 52.87 | 247 | 51.53 | 51.53 |
| 21Q3 (11) | 3.11 | 0.97 | 74.72 | 0.46 | -4.17 | 15.0 | 0.26 | 0.0 | 8.33 | 0.17 | 13.33 | 30.77 | 14.79 | -5.09 | -34.18 | 8.36 | -0.96 | -38.0 | 5.47 | 12.24 | -25.15 | 163 | 0.0 | 24.43 |
| 21Q2 (10) | 3.08 | 4.41 | 42.59 | 0.48 | -2.04 | 17.07 | 0.26 | -10.34 | 4.0 | 0.15 | -6.25 | 25.0 | 15.58 | -6.18 | -17.9 | 8.44 | -14.13 | -27.06 | 4.87 | -10.21 | -12.34 | 163 | 0.0 | 24.43 |
| 21Q1 (9) | 2.95 | -0.67 | 35.94 | 0.49 | -10.91 | 11.36 | 0.29 | 11.54 | -6.45 | 0.16 | 23.08 | 23.08 | 16.61 | -10.31 | -18.08 | 9.83 | 12.29 | -31.19 | 5.42 | 23.91 | -9.47 | 163 | 0.0 | -21.63 |
| 20Q4 (8) | 2.97 | 66.85 | 50.76 | 0.55 | 37.5 | 22.22 | 0.26 | 8.33 | -27.78 | 0.13 | 0.0 | 0.0 | 18.52 | -17.59 | -18.93 | 8.75 | -35.07 | -52.1 | 4.38 | -40.07 | -33.67 | 163 | 24.43 | -21.63 |
| 20Q3 (7) | 1.78 | -17.59 | -7.29 | 0.4 | -2.44 | -18.37 | 0.24 | -4.0 | -20.0 | 0.13 | 8.33 | 0.0 | 22.47 | 18.39 | -11.95 | 13.48 | 16.49 | -13.71 | 7.30 | 31.46 | 7.87 | 131 | 0.0 | -37.02 |
| 20Q2 (6) | 2.16 | -0.46 | -0.92 | 0.41 | -6.82 | -10.87 | 0.25 | -19.35 | -3.85 | 0.12 | -7.69 | 9.09 | 18.98 | -6.39 | -10.04 | 11.57 | -18.98 | -2.96 | 5.56 | -7.26 | 10.1 | 131 | -37.02 | -37.02 |
| 20Q1 (5) | 2.17 | 10.15 | 4.33 | 0.44 | -2.22 | 2.33 | 0.31 | -13.89 | 24.0 | 0.13 | 0.0 | 18.18 | 20.28 | -11.23 | -1.92 | 14.29 | -21.83 | 18.86 | 5.99 | -9.22 | 13.28 | 208 | 0.0 | 0.0 |
| 19Q4 (4) | 1.97 | 2.6 | 0.0 | 0.45 | -8.16 | 0.0 | 0.36 | 20.0 | 0.0 | 0.13 | 0.0 | 0.0 | 22.84 | -10.49 | 0.0 | 18.27 | 16.95 | 0.0 | 6.60 | -2.54 | 0.0 | 208 | 0.0 | 0.0 |
| 19Q3 (3) | 1.92 | -11.93 | 0.0 | 0.49 | 6.52 | 0.0 | 0.3 | 15.38 | 0.0 | 0.13 | 18.18 | 0.0 | 25.52 | 20.95 | 0.0 | 15.62 | 31.01 | 0.0 | 6.77 | 34.19 | 0.0 | 208 | 0.0 | 0.0 |
| 19Q2 (2) | 2.18 | 4.81 | 0.0 | 0.46 | 6.98 | 0.0 | 0.26 | 4.0 | 0.0 | 0.11 | 0.0 | 0.0 | 21.10 | 2.07 | 0.0 | 11.93 | -0.77 | 0.0 | 5.05 | -4.59 | 0.0 | 208 | 0.0 | 0.0 |
| 19Q1 (1) | 2.08 | 0.0 | 0.0 | 0.43 | 0.0 | 0.0 | 0.25 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 20.67 | 0.0 | 0.0 | 12.02 | 0.0 | 0.0 | 5.29 | 0.0 | 0.0 | 208 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 9.85 | -9.55 | 0.72 | 35.85 | 2.78 | 7.34 | 0.97 | 18.29 | 7.31 | 50.19 | 28.22 | 18.67 | 9.85 | 30.78 | 264 | 0.0 |
| 2022 (9) | 10.89 | -7.95 | 0.53 | -72.4 | 2.59 | 144.34 | 0.82 | 24.24 | 4.87 | -70.01 | 23.78 | 165.43 | 7.53 | 34.97 | 264 | 6.88 |
| 2021 (8) | 11.83 | 30.29 | 1.92 | 6.67 | 1.06 | 0.0 | 0.66 | 29.41 | 16.23 | -18.13 | 8.96 | -23.25 | 5.58 | -0.67 | 247 | 51.53 |
| 2020 (7) | 9.08 | 11.41 | 1.8 | -1.64 | 1.06 | -9.4 | 0.51 | 6.25 | 19.82 | -11.71 | 11.67 | -18.68 | 5.62 | -4.63 | 163 | 24.43 |
| 2019 (6) | 8.15 | -6.54 | 1.83 | 8.28 | 1.17 | 10.38 | 0.48 | 9.09 | 22.45 | 15.86 | 14.36 | 18.1 | 5.89 | 16.72 | 131 | -37.02 |
| 2018 (5) | 8.72 | 4.93 | 1.69 | -17.16 | 1.06 | 1.92 | 0.44 | 18.92 | 19.38 | -21.05 | 12.16 | -2.87 | 5.05 | 13.33 | 208 | -1.42 |
| 2017 (4) | 8.31 | 21.14 | 2.04 | -31.31 | 1.04 | -0.95 | 0.37 | 15.62 | 24.55 | -43.3 | 12.52 | -18.24 | 4.45 | -4.55 | 211 | -1.4 |
| 2016 (3) | 6.86 | -22.66 | 2.97 | 8.79 | 1.05 | -35.98 | 0.32 | -17.95 | 43.29 | 40.67 | 15.31 | -17.22 | 4.66 | 6.09 | 214 | -49.29 |
| 2015 (2) | 8.87 | -23.86 | 2.73 | 4.2 | 1.64 | 5.13 | 0.39 | 8.33 | 30.78 | 36.86 | 18.49 | 38.08 | 4.40 | 42.29 | 422 | -24.24 |
| 2014 (1) | 11.65 | 10.01 | 2.62 | 1.95 | 1.56 | 13.04 | 0.36 | -10.0 | 22.49 | 0 | 13.39 | 0 | 3.09 | 0 | 557 | 5.49 |
