- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 59.94 | 8.21 | 3.26 | 2.15 | 3.37 | 7.5 | 0.66 | 13.79 | 6.45 | 0 | 0 | 0 | 3.59 | -4.48 | 4.11 | 1.10 | 5.16 | 3.1 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q3 (19) | 55.39 | -8.75 | -1.28 | 2.08 | 8.33 | -11.11 | 0.58 | -6.45 | 1.75 | 0 | 0 | 0 | 3.76 | 18.72 | -9.96 | 1.05 | 2.52 | 3.08 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q2 (18) | 60.7 | 17.02 | 0.07 | 1.92 | -2.54 | -26.15 | 0.62 | 12.73 | 10.71 | 0 | 0 | 0 | 3.16 | -16.72 | -26.2 | 1.02 | -3.67 | 10.64 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q1 (17) | 51.87 | -10.65 | -10.57 | 1.97 | -1.5 | -21.83 | 0.55 | -11.29 | 0.0 | 0 | 0 | 0 | 3.80 | 10.24 | -12.59 | 1.06 | -0.72 | 11.82 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q4 (16) | 58.05 | 3.46 | -10.29 | 2.0 | -14.53 | -12.28 | 0.62 | 8.77 | -17.33 | 0 | 0 | 0 | 3.45 | -17.39 | -2.22 | 1.07 | 5.14 | -7.85 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q3 (15) | 56.11 | -7.5 | -8.54 | 2.34 | -10.0 | 7.34 | 0.57 | 1.79 | -6.56 | 0 | 0 | 0 | 4.17 | -2.7 | 17.36 | 1.02 | 10.04 | 2.17 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q2 (14) | 60.66 | 4.59 | 31.04 | 2.6 | 3.17 | 80.56 | 0.56 | 1.82 | 1.82 | 0 | 0 | 0 | 4.29 | -1.35 | 37.78 | 0.92 | -2.65 | -22.3 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q1 (13) | 58.0 | -10.37 | 42.68 | 2.52 | 10.53 | 133.33 | 0.55 | -26.67 | 83.33 | 0 | 0 | 0 | 4.34 | 23.31 | 63.53 | 0.95 | -18.18 | 28.49 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q4 (12) | 64.71 | 5.48 | 47.0 | 2.28 | 4.59 | 125.74 | 0.75 | 22.95 | 127.27 | 0 | 0 | 0 | 3.52 | -0.84 | 53.56 | 1.16 | 16.57 | 54.61 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q3 (11) | 61.35 | 32.53 | 27.63 | 2.18 | 51.39 | 100.0 | 0.61 | 10.91 | 84.85 | 0 | 0 | 0 | 3.55 | 14.23 | 56.71 | 0.99 | -16.32 | 44.84 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q2 (10) | 46.29 | 13.87 | 15.9 | 1.44 | 33.33 | 51.58 | 0.55 | 83.33 | 71.88 | 0 | 0 | 0 | 3.11 | 17.09 | 30.79 | 1.19 | 61.0 | 48.3 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q1 (9) | 40.65 | -7.66 | 0 | 1.08 | 6.93 | 0 | 0.3 | -9.09 | 0 | 0 | 0 | 0 | 2.66 | 15.8 | 0 | 0.74 | -1.55 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q4 (8) | 44.02 | -8.43 | 0 | 1.01 | -7.34 | 0 | 0.33 | 0.0 | 0 | 0 | 0 | 0 | 2.29 | 1.19 | 0 | 0.75 | 9.2 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q3 (7) | 48.07 | 20.36 | 0 | 1.09 | 14.74 | 0 | 0.33 | 3.12 | 0 | 0 | 0 | 0 | 2.27 | -4.67 | 0 | 0.69 | -14.32 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q2 (6) | 39.94 | 0 | 0 | 0.95 | 0 | 0 | 0.32 | 0 | 0 | 0 | 0 | 0 | 2.38 | 0 | 0 | 0.80 | 0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 227.89 | -2.12 | 8.13 | -14.06 | 2.41 | 4.78 | 0 | 0 | 3.57 | -12.2 | 1.06 | 7.05 | 0.00 | 0 | 0 | 0 |
| 2022 (9) | 232.82 | 9.31 | 9.46 | 35.53 | 2.3 | 4.55 | 0 | 0 | 4.06 | 23.99 | 0.99 | -4.35 | 0.00 | 0 | 0 | 0 |
| 2021 (8) | 213.0 | 23.26 | 6.98 | 74.06 | 2.2 | 73.23 | 0 | 0 | 3.28 | 41.22 | 1.03 | 40.54 | 0.00 | 0 | 0 | 0 |
| 2020 (7) | 172.81 | 27.98 | 4.01 | 6.65 | 1.27 | 2.42 | 0 | 0 | 2.32 | -16.67 | 0.73 | -19.97 | 0.00 | 0 | 0 | 0 |
| 2019 (6) | 135.03 | 8.78 | 3.76 | 4.44 | 1.24 | -0.8 | 0 | 0 | 2.78 | -3.99 | 0.92 | -8.81 | 0.00 | 0 | 0 | 0 |
| 2018 (5) | 124.13 | 18.69 | 3.6 | 17.26 | 1.25 | 9.65 | 0 | 0 | 2.90 | -1.2 | 1.01 | -7.62 | 0.00 | 0 | 0 | 0 |
| 2017 (4) | 104.58 | 12.44 | 3.07 | 6.23 | 1.14 | 7.55 | 0 | 0 | 2.94 | -5.52 | 1.09 | -4.35 | 0.00 | 0 | 0 | 0 |
| 2016 (3) | 93.01 | 0 | 2.89 | 0 | 1.06 | 0 | 0 | 0 | 3.11 | 0 | 1.14 | 0 | 0.00 | 0 | 0 | 0 |
