- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 5.8 | -6.75 | -32.48 | 0.12 | 9.09 | -14.29 | 0.5 | -3.85 | -27.54 | 0.51 | 15.91 | 0.0 | 2.07 | 16.99 | 26.95 | 8.62 | 3.12 | 7.32 | 8.79 | 24.3 | 48.1 | 0 | 0 | 0 |
| 23Q3 (19) | 6.22 | 6.69 | -32.68 | 0.11 | 0.0 | -26.67 | 0.52 | 23.81 | 57.58 | 0.44 | 2.33 | -24.14 | 1.77 | -6.27 | 8.94 | 8.36 | 16.05 | 134.08 | 7.07 | -4.09 | 12.7 | 0 | 0 | 0 |
| 23Q2 (18) | 5.83 | -12.99 | -36.0 | 0.11 | -8.33 | -26.67 | 0.42 | 5.0 | -2.33 | 0.43 | 7.5 | -4.44 | 1.89 | 5.35 | 14.59 | 7.20 | 20.67 | 52.63 | 7.38 | 23.54 | 49.32 | 0 | 0 | 0 |
| 23Q1 (17) | 6.7 | -22.0 | -0.74 | 0.12 | -14.29 | 20.0 | 0.4 | -42.03 | -9.09 | 0.4 | -21.57 | -2.44 | 1.79 | 9.89 | 20.9 | 5.97 | -25.68 | -8.41 | 5.97 | 0.56 | -1.71 | 0 | 0 | 0 |
| 22Q4 (16) | 8.59 | -7.03 | 26.88 | 0.14 | -6.67 | 16.67 | 0.69 | 109.09 | 15.0 | 0.51 | -12.07 | 0.0 | 1.63 | 0.4 | -8.05 | 8.03 | 124.91 | -9.37 | 5.94 | -5.42 | -21.19 | 0 | 0 | 0 |
| 22Q3 (15) | 9.24 | 1.43 | 24.03 | 0.15 | 0.0 | 15.38 | 0.33 | -23.26 | -37.74 | 0.58 | 28.89 | 48.72 | 1.62 | -1.41 | -6.97 | 3.57 | -24.34 | -49.8 | 6.28 | 27.08 | 19.91 | 0 | 0 | 0 |
| 22Q2 (14) | 9.11 | 34.96 | 85.92 | 0.15 | 50.0 | 87.5 | 0.43 | -2.27 | 13.16 | 0.45 | 9.76 | 21.62 | 1.65 | 11.14 | 0.85 | 4.72 | -27.59 | -39.14 | 4.94 | -18.68 | -34.58 | 0 | 0 | 0 |
| 22Q1 (13) | 6.75 | -0.3 | 20.32 | 0.1 | -16.67 | -16.67 | 0.44 | -26.67 | 15.79 | 0.41 | -19.61 | 2.5 | 1.48 | -16.42 | -30.74 | 6.52 | -26.45 | -3.77 | 6.07 | -19.37 | -14.81 | 0 | 0 | 0 |
| 21Q4 (12) | 6.77 | -9.13 | -8.14 | 0.12 | -7.69 | -25.0 | 0.6 | 13.21 | 42.86 | 0.51 | 30.77 | 6.25 | 1.77 | 1.58 | -18.35 | 8.86 | 24.58 | 55.52 | 7.53 | 43.9 | 15.67 | 0 | 0 | 0 |
| 21Q3 (11) | 7.45 | 52.04 | 44.1 | 0.13 | 62.5 | 30.0 | 0.53 | 39.47 | 29.27 | 0.39 | 5.41 | 34.48 | 1.74 | 6.88 | -9.79 | 7.11 | -8.27 | -10.29 | 5.23 | -30.67 | -6.67 | 0 | 0 | 0 |
| 21Q2 (10) | 4.9 | -12.66 | -34.67 | 0.08 | -33.33 | -20.0 | 0.38 | 0.0 | 8.57 | 0.37 | -7.5 | -5.13 | 1.63 | -23.67 | 22.45 | 7.76 | 14.49 | 66.18 | 7.55 | 5.9 | 45.21 | 0 | 0 | 0 |
| 21Q1 (9) | 5.61 | -23.88 | 39.9 | 0.12 | -25.0 | 33.33 | 0.38 | -9.52 | 72.73 | 0.4 | -16.67 | 42.86 | 2.14 | -1.47 | -4.69 | 6.77 | 18.86 | 23.46 | 7.13 | 9.48 | 2.11 | 0 | 0 | 0 |
| 20Q4 (8) | 7.37 | 42.55 | 27.95 | 0.16 | 60.0 | 45.45 | 0.42 | 2.44 | 0.0 | 0.48 | 65.52 | 29.73 | 2.17 | 12.24 | 13.68 | 5.70 | -28.14 | -21.85 | 6.51 | 16.11 | 1.39 | 0 | 0 | 0 |
| 20Q3 (7) | 5.17 | -31.07 | 6.82 | 0.1 | 0.0 | 11.11 | 0.41 | 17.14 | 57.69 | 0.29 | -25.64 | 11.54 | 1.93 | 45.07 | 4.02 | 7.93 | 69.94 | 47.63 | 5.61 | 7.87 | 4.42 | 0 | 0 | 0 |
| 20Q2 (6) | 7.5 | 87.03 | 18.67 | 0.1 | 11.11 | 0.0 | 0.35 | 59.09 | -7.89 | 0.39 | 39.29 | 69.57 | 1.33 | -40.59 | -15.73 | 4.67 | -14.94 | -22.39 | 5.20 | -25.53 | 42.89 | 0 | 0 | 0 |
| 20Q1 (5) | 4.01 | -30.38 | -27.49 | 0.09 | -18.18 | 12.5 | 0.22 | -47.62 | -21.43 | 0.28 | -24.32 | 16.67 | 2.24 | 17.52 | 55.14 | 5.49 | -24.76 | 8.35 | 6.98 | 8.7 | 60.89 | 0 | 0 | 0 |
| 19Q4 (4) | 5.76 | 19.01 | 0.0 | 0.11 | 22.22 | 0.0 | 0.42 | 61.54 | 0.0 | 0.37 | 42.31 | 0.0 | 1.91 | 2.7 | 0.0 | 7.29 | 35.74 | 0.0 | 6.42 | 19.58 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 4.84 | -23.42 | 0.0 | 0.09 | -10.0 | 0.0 | 0.26 | -31.58 | 0.0 | 0.26 | 13.04 | 0.0 | 1.86 | 17.52 | 0.0 | 5.37 | -10.66 | 0.0 | 5.37 | 47.61 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 6.32 | 14.29 | 0.0 | 0.1 | 25.0 | 0.0 | 0.38 | 35.71 | 0.0 | 0.23 | -4.17 | 0.0 | 1.58 | 9.38 | 0.0 | 6.01 | 18.75 | 0.0 | 3.64 | -16.15 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 5.53 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 0.28 | 0.0 | 0.0 | 0.24 | 0.0 | 0.0 | 1.45 | 0.0 | 0.0 | 5.06 | 0.0 | 0.0 | 4.34 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 24.55 | -27.13 | 0.46 | -14.81 | 1.83 | -3.17 | 1.78 | -9.18 | 1.87 | 16.9 | 7.45 | 32.87 | 7.25 | 24.63 | 0 | 0 |
| 2022 (9) | 33.69 | 36.23 | 0.54 | 20.0 | 1.89 | -0.53 | 1.96 | 17.37 | 1.60 | -11.91 | 5.61 | -26.98 | 5.82 | -13.85 | 0 | 0 |
| 2021 (8) | 24.73 | 2.87 | 0.45 | 2.27 | 1.9 | 35.71 | 1.67 | 16.78 | 1.82 | -0.58 | 7.68 | 31.93 | 6.75 | 13.52 | 0 | 0 |
| 2020 (7) | 24.04 | 7.08 | 0.44 | 15.79 | 1.4 | 5.26 | 1.43 | 28.83 | 1.83 | 8.13 | 5.82 | -1.7 | 5.95 | 20.31 | 0 | 0 |
| 2019 (6) | 22.45 | 5.75 | 0.38 | 31.03 | 1.33 | 47.78 | 1.11 | 23.33 | 1.69 | 23.91 | 5.92 | 39.75 | 4.94 | 16.63 | 0 | 0 |
| 2018 (5) | 21.23 | 112.94 | 0.29 | 81.25 | 0.9 | 40.62 | 0.9 | 16.88 | 1.37 | -14.88 | 4.24 | -33.96 | 4.24 | -45.11 | 0 | 0 |
| 2017 (4) | 9.97 | 184.05 | 0.16 | 14.29 | 0.64 | 64.1 | 0.77 | 10.0 | 1.60 | -59.77 | 6.42 | -42.23 | 7.72 | -61.27 | 0 | 0 |
| 2016 (3) | 3.51 | 34.48 | 0.14 | 7.69 | 0.39 | 5.41 | 0.7 | 1.45 | 3.99 | -19.92 | 11.11 | -21.62 | 19.94 | -24.56 | 0 | 0 |
| 2015 (2) | 2.61 | 0 | 0.13 | 0 | 0.37 | 0 | 0.69 | 0 | 4.98 | 0 | 14.18 | 0 | 26.44 | 0 | 0 | 0 |
