玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)0.89-20.54-21.240.1110.00.00.1318.188.330.070.0-22.2212.3638.4326.9714.6148.7237.557.8725.84-1.252170.00.0
23Q3 (19)1.12-7.44-15.790.166.6725.00.110.0-15.380.070.0-12.58.9380.0648.449.828.040.486.258.043.912170.016.67
23Q2 (18)1.2139.08-28.820.060.0-33.330.11-15.38-15.380.070.0-12.54.96-28.1-6.349.09-39.1618.885.79-28.122.932170.016.67
23Q1 (17)0.87-23.01-38.730.06-45.45-14.290.138.33-7.140.07-22.2216.676.90-29.1539.914.9440.7151.568.051.0290.422170.016.67
22Q4 (16)1.13-15.04-66.470.1137.5-8.330.12-7.69-36.840.0912.512.59.7361.84173.3810.628.6588.367.9632.41235.5121716.6716.67
22Q3 (15)1.33-21.76-59.820.08-11.11-20.00.130.08.330.080.0100.06.0213.6299.19.7727.82169.616.0227.82397.741860.0-7.46
22Q2 (14)1.719.72-43.710.0928.570.00.13-7.148.330.0833.3360.05.297.3977.657.65-22.4492.454.7111.37184.241860.0-7.46
22Q1 (13)1.42-57.86-24.060.07-41.67-22.220.14-26.3240.00.06-25.020.04.9338.442.439.8674.8784.374.2377.9958.031860.0-7.46
21Q4 (12)3.371.81153.380.1220.050.00.1958.3372.730.08100.0100.03.5617.86-40.85.6455.51-31.832.3796.44-21.07186-7.46-7.46
21Q3 (11)3.319.6126.710.111.1142.860.120.09.090.04-20.00.03.021.38-36.993.63-8.76-51.881.21-27.01-55.892010.028.03
21Q2 (10)3.0261.586.420.090.0-10.00.1220.00.00.050.066.672.98-38.08-51.723.97-25.7-46.361.66-38.08-10.62010.028.03
21Q1 (9)1.8740.6103.260.0912.580.00.1-9.090.00.0525.025.04.81-19.99-11.445.35-35.34-50.82.67-11.1-38.52010.022.56
20Q4 (8)1.33-8.9155.770.0814.2960.00.110.010.00.040.033.336.0225.46-37.448.279.77-56.993.019.77-47.8720128.0322.56
20Q3 (7)1.46-9.88135.480.07-30.0-50.00.11-8.3310.00.0433.3333.334.79-22.33-78.777.531.71-53.292.7447.95-43.381570.0-4.27
20Q2 (6)1.6276.09141.790.1100.042.860.1220.033.330.03-25.00.06.1713.58-40.927.41-31.85-44.861.85-57.41-58.64157-4.27-4.27
20Q1 (5)0.9276.92-41.770.050.0-44.440.10.0-9.090.0433.3333.335.43-43.48-4.5910.87-43.4856.134.35-24.64128.991640.00.0
19Q4 (4)0.52-16.130.00.05-64.290.00.10.00.00.030.00.09.62-57.420.019.2319.230.05.7719.230.01640.00.0
19Q3 (3)0.62-7.460.00.14100.00.00.111.110.00.030.00.022.58116.130.016.1320.070.04.848.060.01640.00.0
19Q2 (2)0.67-57.590.00.07-22.220.00.09-18.180.00.030.00.010.4583.420.013.4392.940.04.48135.820.01640.00.0
19Q1 (1)1.580.00.00.090.00.00.110.00.00.030.00.05.700.00.06.960.00.01.900.00.01640.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)4.09-26.830.33-5.710.48-7.690.3-3.238.0728.8611.7426.167.3332.272170.0
2022 (9)5.59-51.690.35-12.50.52-3.70.3140.916.2681.19.3099.315.55191.6521716.67
2021 (8)11.57117.480.433.330.5425.580.2246.673.46-38.694.67-42.261.90-32.56186-7.46
2020 (7)5.3256.470.3-14.290.437.50.1525.05.64-45.228.08-31.32.82-20.1120128.03
2019 (6)3.4-72.090.35-5.410.4-18.370.1233.3310.29238.8711.76192.443.53377.65157-4.27
2018 (5)12.1881.790.3794.740.4916.670.0950.03.047.124.02-35.820.74-17.491649.33
2017 (4)6.7119.670.1935.710.4216.670.0650.02.84-38.226.27-46.890.90-31.721500
2016 (3)3.0557.220.147.690.3624.140.0433.334.59-31.511.80-21.041.31-15.1900
2015 (2)1.94-32.170.13-7.140.29107.140.03200.06.7036.8914.95205.381.55342.2700
2014 (1)2.86204.260.1400.1400.0104.9004.9000.35000

財務分析相關資訊

免責聲明

本網站所有資料僅供參考,如使用者依本資料交易發生交易損失需自行負責,本網站對資料內容錯誤﹑更新延誤不負任何責任。