- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 5.9 | -2.48 | -44.18 | 0.37 | -17.78 | -31.48 | 0.3 | -31.82 | -25.0 | 0.38 | 80.95 | -9.52 | 6.27 | -15.69 | 22.75 | 5.08 | -30.08 | 34.36 | 6.44 | 85.55 | 62.09 | 417 | 0.0 | 0.0 |
| 23Q3 (19) | 6.05 | -14.79 | -28.91 | 0.45 | -2.17 | -4.26 | 0.44 | 46.67 | -16.98 | 0.21 | -30.0 | -27.59 | 7.44 | 14.8 | 34.68 | 7.27 | 72.12 | 16.78 | 3.47 | -17.85 | 1.86 | 417 | 0.0 | 3.47 |
| 23Q2 (18) | 7.1 | -6.33 | -23.24 | 0.46 | -17.86 | -13.21 | 0.3 | -26.83 | -33.33 | 0.3 | 36.36 | 36.36 | 6.48 | -12.3 | 13.07 | 4.23 | -21.88 | -13.15 | 4.23 | 45.58 | 77.66 | 417 | 0.0 | 3.47 |
| 23Q1 (17) | 7.58 | -28.29 | -1.56 | 0.56 | 3.7 | 5.66 | 0.41 | 2.5 | -10.87 | 0.22 | -47.62 | 4.76 | 7.39 | 44.61 | 7.33 | 5.41 | 42.93 | -9.46 | 2.90 | -26.96 | 6.42 | 417 | 0.0 | 3.47 |
| 22Q4 (16) | 10.57 | 24.21 | 38.35 | 0.54 | 14.89 | 20.0 | 0.4 | -24.53 | 11.11 | 0.42 | 44.83 | -14.29 | 5.11 | -7.5 | -13.26 | 3.78 | -39.24 | -19.69 | 3.97 | 16.6 | -38.05 | 417 | 3.47 | 3.47 |
| 22Q3 (15) | 8.51 | -8.0 | 1.43 | 0.47 | -11.32 | -18.97 | 0.53 | 17.78 | 39.47 | 0.29 | 31.82 | 7.41 | 5.52 | -3.61 | -20.11 | 6.23 | 28.02 | 37.51 | 3.41 | 43.28 | 5.89 | 403 | 0.0 | 8.63 |
| 22Q2 (14) | 9.25 | 20.13 | 11.85 | 0.53 | 0.0 | 23.26 | 0.45 | -2.17 | 15.38 | 0.22 | 4.76 | 15.79 | 5.73 | -16.76 | 10.2 | 4.86 | -18.57 | 3.16 | 2.38 | -12.79 | 3.52 | 403 | 0.0 | 8.63 |
| 22Q1 (13) | 7.7 | 0.79 | 50.1 | 0.53 | 17.78 | 47.22 | 0.46 | 27.78 | 53.33 | 0.21 | -57.14 | 10.53 | 6.88 | 16.86 | -1.92 | 5.97 | 26.78 | 2.16 | 2.73 | -57.48 | -26.36 | 403 | 0.0 | 8.63 |
| 21Q4 (12) | 7.64 | -8.94 | 35.94 | 0.45 | -22.41 | 40.62 | 0.36 | -5.26 | 20.0 | 0.49 | 81.48 | 188.24 | 5.89 | -14.8 | 3.44 | 4.71 | 4.04 | -11.73 | 6.41 | 99.3 | 112.03 | 403 | 8.63 | 8.63 |
| 21Q3 (11) | 8.39 | 1.45 | 66.8 | 0.58 | 34.88 | 61.11 | 0.38 | -2.56 | 22.58 | 0.27 | 42.11 | 92.86 | 6.91 | 32.95 | -3.41 | 4.53 | -3.96 | -26.51 | 3.22 | 40.07 | 15.62 | 371 | 0.0 | -4.13 |
| 21Q2 (10) | 8.27 | 61.21 | 42.34 | 0.43 | 19.44 | 30.3 | 0.39 | 30.0 | 105.26 | 0.19 | 0.0 | 58.33 | 5.20 | -25.91 | -8.46 | 4.72 | -19.36 | 44.21 | 2.30 | -37.97 | 11.24 | 371 | 0.0 | -4.13 |
| 21Q1 (9) | 5.13 | -8.72 | 7.55 | 0.36 | 12.5 | -5.26 | 0.3 | 0.0 | 7.14 | 0.19 | 11.76 | 35.71 | 7.02 | 23.25 | -11.91 | 5.85 | 9.55 | -0.38 | 3.70 | 22.44 | 26.19 | 371 | 0.0 | -4.87 |
| 20Q4 (8) | 5.62 | 11.73 | -16.62 | 0.32 | -11.11 | -36.0 | 0.3 | -3.23 | 130.77 | 0.17 | 21.43 | 0.0 | 5.69 | -20.44 | -23.25 | 5.34 | -13.39 | 176.76 | 3.02 | 8.68 | 19.93 | 371 | -4.13 | -4.87 |
| 20Q3 (7) | 5.03 | -13.43 | -20.29 | 0.36 | 9.09 | -14.29 | 0.31 | 63.16 | -8.82 | 0.14 | 16.67 | -12.5 | 7.16 | 26.01 | 7.53 | 6.16 | 88.46 | 14.38 | 2.78 | 34.76 | 9.77 | 387 | 0.0 | -0.77 |
| 20Q2 (6) | 5.81 | 21.8 | -15.31 | 0.33 | -13.16 | -31.25 | 0.19 | -32.14 | -44.12 | 0.12 | -14.29 | -20.0 | 5.68 | -28.7 | -18.83 | 3.27 | -44.29 | -34.02 | 2.07 | -29.63 | -5.54 | 387 | -0.77 | -0.77 |
| 20Q1 (5) | 4.77 | -29.23 | -27.29 | 0.38 | -24.0 | -13.64 | 0.28 | 115.38 | -31.71 | 0.14 | -17.65 | -6.67 | 7.97 | 7.39 | 18.77 | 5.87 | 204.34 | -6.08 | 2.94 | 16.36 | 28.36 | 390 | 0.0 | 0.0 |
| 19Q4 (4) | 6.74 | 6.81 | 0.0 | 0.5 | 19.05 | 0.0 | 0.13 | -61.76 | 0.0 | 0.17 | 6.25 | 0.0 | 7.42 | 11.45 | 0.0 | 1.93 | -64.2 | 0.0 | 2.52 | -0.53 | 0.0 | 390 | 0.0 | 0.0 |
| 19Q3 (3) | 6.31 | -8.02 | 0.0 | 0.42 | -12.5 | 0.0 | 0.34 | 0.0 | 0.0 | 0.16 | 6.67 | 0.0 | 6.66 | -4.87 | 0.0 | 5.39 | 8.72 | 0.0 | 2.54 | 15.96 | 0.0 | 390 | 0.0 | 0.0 |
| 19Q2 (2) | 6.86 | 4.57 | 0.0 | 0.48 | 9.09 | 0.0 | 0.34 | -17.07 | 0.0 | 0.15 | 0.0 | 0.0 | 7.00 | 4.32 | 0.0 | 4.96 | -20.7 | 0.0 | 2.19 | -4.37 | 0.0 | 390 | 0.0 | 0.0 |
| 19Q1 (1) | 6.56 | 0.0 | 0.0 | 0.44 | 0.0 | 0.0 | 0.41 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 6.71 | 0.0 | 0.0 | 6.25 | 0.0 | 0.0 | 2.29 | 0.0 | 0.0 | 390 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 26.64 | -26.06 | 1.84 | -11.11 | 1.45 | -21.2 | 1.11 | -2.63 | 6.91 | 20.22 | 5.44 | 6.58 | 4.17 | 31.69 | 417 | 0.0 |
| 2022 (9) | 36.03 | 22.43 | 2.07 | 13.11 | 1.84 | 27.78 | 1.14 | -0.87 | 5.75 | -7.61 | 5.11 | 4.37 | 3.16 | -19.03 | 417 | 3.47 |
| 2021 (8) | 29.43 | 38.56 | 1.83 | 30.71 | 1.44 | 33.33 | 1.15 | 101.75 | 6.22 | -5.66 | 4.89 | -3.77 | 3.91 | 45.61 | 403 | 8.63 |
| 2020 (7) | 21.24 | -19.76 | 1.4 | -23.91 | 1.08 | -12.2 | 0.57 | -8.06 | 6.59 | -5.18 | 5.08 | 9.43 | 2.68 | 14.57 | 371 | -4.13 |
| 2019 (6) | 26.47 | -19.84 | 1.84 | -7.54 | 1.23 | -31.28 | 0.62 | 37.78 | 6.95 | 15.34 | 4.65 | -14.28 | 2.34 | 71.87 | 387 | -0.77 |
| 2018 (5) | 33.02 | 14.97 | 1.99 | -4.78 | 1.79 | 43.2 | 0.45 | 21.62 | 6.03 | -17.18 | 5.42 | 24.55 | 1.36 | 5.78 | 390 | 2.36 |
| 2017 (4) | 28.72 | 21.23 | 2.09 | -0.95 | 1.25 | 9.65 | 0.37 | -9.76 | 7.28 | -18.3 | 4.35 | -9.55 | 1.29 | -25.56 | 381 | 8.55 |
| 2016 (3) | 23.69 | -15.42 | 2.11 | 14.67 | 1.14 | -15.56 | 0.41 | -36.92 | 8.91 | 35.59 | 4.81 | -0.16 | 1.73 | -25.42 | 351 | -3.84 |
| 2015 (2) | 28.01 | -11.7 | 1.84 | -15.98 | 1.35 | -11.76 | 0.65 | 18.18 | 6.57 | -4.85 | 4.82 | -0.08 | 2.32 | 33.84 | 365 | -0.54 |
| 2014 (1) | 31.72 | 11.73 | 2.19 | 29.59 | 1.53 | 17.69 | 0.55 | -1.79 | 6.90 | 0 | 4.82 | 0 | 1.73 | 0 | 367 | 4.86 |
