玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)29.22.82-12.520.52-10.34-13.331.28-9.22-12.931.05-13.93-1.871.78-12.8-0.934.38-11.71-0.463.60-16.2912.1822020.00.0
23Q3 (19)28.4-5.05-22.910.5816.0-7.941.414.44-7.841.2231.188.932.0422.1719.424.9610.019.544.3038.1641.322020.06.58
23Q2 (18)29.915.69-20.830.5-1.96-5.661.3512.5-7.530.93-7.0-15.451.67-7.2419.164.516.4416.83.11-12.016.7922020.06.58
23Q1 (17)28.3-15.22-22.060.51-15.0-8.931.2-18.37-23.081.0-6.547.531.800.2616.854.24-3.71-1.33.5310.2337.9622020.06.58
22Q4 (16)33.38-9.39-9.10.6-4.767.141.47-3.92-23.831.07-4.46-53.681.805.1117.864.406.04-16.213.215.44-49.0422026.586.58
22Q3 (15)36.84-2.4910.660.6318.8721.151.534.7942.991.121.8220.431.7121.99.484.157.4729.213.044.428.8320660.07.21
22Q2 (14)37.784.0523.020.53-5.363.921.46-6.4124.791.118.2859.421.40-9.04-15.533.86-10.051.432.9113.6829.5920660.07.21
22Q1 (13)36.31-1.1233.490.560.09.81.56-19.1738.050.93-59.7434.781.541.13-17.754.30-18.263.422.56-59.290.9720660.07.21
21Q4 (12)36.7210.336.760.567.6919.151.9380.3745.112.31148.39239.711.53-2.37-12.885.2663.536.116.29125.19148.420667.217.21
21Q3 (11)33.298.438.590.521.9618.181.07-8.55-0.930.9334.7855.01.56-5.94-14.733.21-15.63-28.512.7924.3411.8419270.00.47
21Q2 (10)30.7112.925.960.510.021.431.173.5418.180.690.018.971.66-11.43-3.63.81-8.29-6.182.25-11.43-5.5619270.00.47
21Q1 (9)27.21.326.280.518.5118.61.13-15.0413.00.691.4764.291.887.11-6.084.15-16.13-10.512.540.1630.119270.0-0.05
20Q4 (8)26.8511.789.950.476.826.821.3323.1513.680.6813.333.031.75-4.44-2.854.9510.173.392.531.39-6.2919270.47-0.05
20Q3 (7)24.02-1.48-2.790.444.762.331.089.09-0.920.63.45100.01.836.335.264.5010.731.932.505.0105.7519180.0-0.52
20Q2 (6)24.3813.188.310.42-2.330.00.99-1.06.450.5838.156.761.72-13.7-7.674.06-12.53-1.712.3822.0144.731918-0.52-0.52
20Q1 (5)21.54-11.79-0.090.43-2.272.381.0-14.53-7.410.42-36.36162.52.0010.792.484.64-3.1-7.321.95-27.86162.7419280.00.0
19Q4 (4)24.42-1.170.00.442.330.01.177.340.00.66120.00.01.803.540.04.798.610.02.70122.610.019280.00.0
19Q3 (3)24.719.770.00.432.380.01.0917.20.00.3-18.920.01.74-6.730.04.416.770.01.21-26.140.019280.00.0
19Q2 (2)22.514.410.00.420.00.00.93-13.890.00.37131.250.01.87-4.220.04.13-17.520.01.64121.490.019280.00.0
19Q1 (1)21.560.00.00.420.00.01.080.00.00.160.00.01.950.00.05.010.00.00.740.00.019280.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)115.81-19.752.1-9.485.24-13.14.21-0.241.8112.794.528.283.6424.3122020.0
2022 (9)144.3112.812.3210.486.0313.774.22-8.461.61-2.074.180.852.92-18.8622026.58
2021 (8)127.9232.182.119.325.320.184.61101.311.64-9.734.14-9.073.6052.320667.21
2020 (7)96.783.841.762.924.413.282.2952.671.82-0.884.56-0.542.3747.0219270.47
2019 (6)93.2-4.751.71-9.524.27-8.961.5120.591.83-5.014.58-4.411.61131.591918-0.52
2018 (5)97.8530.381.89-6.444.6925.40.68119.351.93-28.244.79-3.820.6968.241928-0.26
2017 (4)75.05349.942.02348.893.74533.90.3163.162.69-0.234.9840.890.41-63.7419331580.87
2016 (3)16.68341.270.45221.430.59126.920.1926.672.70-27.163.54-48.571.14-71.291150.0
2015 (2)3.78-4.060.1416.670.26-13.330.150.03.7021.66.88-9.663.974.231150.0
2014 (1)3.9414.870.12200.00.387.50.15200.03.0507.6103.8101150.0

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