玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)78.54-0.240.8119.94144.3664.1214.599.7883.5210.44-0.6790.162.41-0.8268.532.040.074.360.190.0-9.5216.847.1972.918.00-8.3-24.56134.48110.13-10.34-34.48-186.2131.0327.82-14.61-27.32
23Q3 (19)78.73-1.621.058.16-54.31-6.5313.29-42.14-29.4210.51-42.35-23.42.43-45.27-33.422.04-45.74-31.080.19-9.52-13.6415.71-38.13-24.2219.631.92-15.7564.00-19.5435.5340.0076.0-28.032.589.04-12.4
23Q2 (18)80.033.854.3617.86-0.06-7.622.9732.93-5.6318.2334.34-4.04.4429.07-15.913.7631.47-10.690.210.0-4.5525.3933.14-4.4119.269.0-18.779.55-25.01.0422.73850.06.8229.88-4.35-17.96
23Q1 (17)77.06-1.09-1.3417.8747.0818.1117.28117.36-14.213.57147.18-18.993.44140.56-33.332.86144.44-26.10.210.0-8.719.0795.79-15.2417.67-25.94-36.3106.06-29.2941.41-3.0393.94-112.1231.24-18.39-14.9
22Q4 (16)77.910.03.9412.1539.18226.567.95-57.78172.45.49-59.99202.431.43-60.82196.621.17-60.47212.50.21-4.555.09.74-53.01212.3423.862.4-39.85150.00217.6567.65-50.00-190.0-575.038.282.93-19.83
22Q3 (15)77.911.595.918.73-54.84134.0618.83-22.64122.5413.72-27.75118.983.65-30.87118.292.96-29.69121.10.220.015.7920.73-21.95125.7823.30-1.65-45.6447.22-40.0252.2755.56161.11-20.237.192.11-3.38
22Q2 (14)76.69-1.8211.2319.3327.76187.5124.3420.85208.5618.9913.37181.295.282.33191.194.218.79199.760.22-4.3522.2226.5618.04244.9823.69-14.6-42.9378.724.96-19.421.28-14.89814.8936.42-0.79-0.22
22Q1 (13)78.114.215.815.13257.6138.6420.14283.4246.2616.75412.561.215.16448.65110.613.87472.12108.060.2315.027.7822.50359.5214.3927.74-30.07-15.0675.00-16.1856.2525.00137.5-55.3636.71-23.123.06
21Q4 (12)74.961.920.15-9.6062.54-482.47-10.9886.86-497.83-5.3692.59-156.13-1.4892.59-161.16-1.0492.59-156.520.205.265.26-8.6789.22-197.9739.67-7.4421.2489.47188.51-10.5310.53-84.88047.7524.0624.97
21Q3 (11)73.566.6928.09-25.63-16.03-85533.33-83.55-272.66-4229.02-72.30-209.5-1716.58-19.96-244.73-1447.29-14.03-232.46-1346.390.195.56-24.0-80.42-338.97-3395.942.863.2531.8831.01-68.25069.622893.67-30.3838.495.4561.18
21Q2 (10)68.952.2210.21-22.09-448.42-321.79-22.42-262.82-338.0-23.36-324.83-394.58-5.79-336.33-434.68-4.22-326.88-414.930.180.05.88-18.32-193.14-238.2641.5127.138.5597.67103.49-2.332.33-95.85137.2136.502.470
21Q1 (9)67.458.115.016.34152.59-63.0313.77398.91-41.810.398.8-46.582.451.24-60.671.861.09-58.570.18-5.26-21.7419.67122.26-32.5932.66-0.184.6848.00-52.0-34.056.000105.3335.62-6.7868.5
20Q4 (8)62.398.64-6.822.518266.67-88.382.76243.01-87.949.55339.95-31.542.42287.6-71.361.84289.69-72.120.19-24.0-59.578.85262.7-65.3132.720.68-34.76100.0006.30.00-100.0-100.038.2160.01133.7
20Q3 (7)57.43-8.2105.550.03-99.7101.26-1.93-120.4995.17-3.98-150.1987.85-1.29-174.5780.63-0.97-172.3981.420.2547.0656.252.44-81.58110.332.508.48105.05-0.00-100.0-100.0100.001700.06.3823.880158.44
20Q2 (6)62.56-2.669.369.96-41.92314.199.42-60.19231.27.93-59.23236.021.73-72.23198.31.34-70.16197.810.17-26.09-29.1713.25-54.59223.9629.96-3.97-23.65100.0037.555.56-6.25-122.92-117.50.00-100.0-100.0
20Q1 (5)64.23-4.08136.2317.15-20.6392.6623.663.361456.5819.4539.438004.176.23-26.2715475.04.49-31.9711125.00.23-51.0653.3329.1814.3986.8131.20-37.7966.2272.73-22.69119.3927.27360.23-94.2621.1429.3144.96
19Q4 (4)66.96139.660.021.601003.770.022.89157.270.013.95142.570.08.45226.880.06.60226.440.00.47193.750.025.51207.680.050.15216.40.094.071467.90.05.93-93.70.016.3576.950.0
19Q3 (3)27.94-24.360.0-2.3948.60.0-39.97-456.690.0-32.77-462.090.0-6.66-278.410.0-5.22-281.020.00.16-33.330.0-23.69-679.220.015.85-59.610.06.00-90.670.094.00163.20.09.2484.060.0
19Q2 (2)36.9435.860.0-4.6520.650.0-7.18-572.370.0-5.83-2529.170.0-1.76-4500.00.0-1.37-3525.00.00.2460.00.04.09-73.820.039.24109.060.064.29117.140.035.71-92.480.05.02-41.830.0
19Q1 (1)27.190.00.0-5.860.00.01.520.00.00.240.00.00.040.00.00.040.00.00.150.00.015.620.00.018.770.00.0-375.000.00.0475.000.00.08.630.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)78.591.215.9915.622.070.917.03-4.3313.18-4.0112.71-18.0510.56-10.960.80-6.9819.25-3.0218.00-24.5693.9420.96.06-72.830.30-7.9230.37-18.25
2022 (9)77.669.1213.8302.05-5.7617.80013.73015.51011.8600.8611.6919.85023.86-39.8577.7057.8222.30-56.070.32-5.0537.15-5.78
2021 (8)71.1715.76-13.0002.1729.97-26.450-23.330-24.560-18.0300.77-4.94-22.42039.6721.2449.23-42.750.77260.460.34-97.6839.4341.83
2020 (7)61.4834.717.3423.991.67254.68.531084.728.0209.1106.5500.81-22.1213.5036.2332.72-34.7685.92-89.2614.08014.65-0.4527.80156.46
2019 (6)45.64-1.665.92-52.330.47455.420.72-94.59-1.470-2.080-1.5101.04-32.479.91-50.7750.1574.74800.00757.53-700.00014.7213.2710.8447.48
2018 (5)46.4135.1112.4200.08-53.813.30010.82022.84016.6701.540.020.13106.6728.70-44.8193.294797.766.71-93.1612.9907.3528.72
2017 (4)34.35-21.38-0.1000.18-15.78-4.840-4.480-10.930-6.7401.54-31.869.74-15.352.00-19.721.90-98.2898.1000.0005.71-16.15
2016 (3)43.697.034.90157.890.22-42.64.4317.23.4810.1314.10-23.247.962.312.26-7.011.5016.9964.77-43.2110.66121.31-10.6600.0006.81-35.75
2015 (2)40.82-5.111.90-54.440.38-32.43.78-12.093.1632.2218.3718.067.7830.762.43-2.029.83-4.0114.03-37.6350.00-48.6550.001800.00.00010.600.0
2014 (1)43.0204.1700.569.114.3002.39015.5605.9502.48-31.310.240182.83225.1597.37-2.632.6300.00010.60-7.18

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