- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 1.96 | 2.62 | 0.51 | 0.55 | -9.84 | 25.0 | 0.35 | 6.06 | -5.41 | 0.29 | -29.27 | -38.3 | 28.06 | -12.14 | 24.36 | 17.86 | 3.35 | -5.89 | 14.80 | -31.07 | -38.61 | 234 | 0.0 | 0.0 |
| 23Q3 (19) | 1.91 | -1.04 | -1.04 | 0.61 | 19.61 | 19.61 | 0.33 | 13.79 | -2.94 | 0.41 | 2.5 | -16.33 | 31.94 | 20.86 | 20.86 | 17.28 | 14.98 | -1.92 | 21.47 | 3.57 | -15.45 | 234 | 0.0 | -12.36 |
| 23Q2 (18) | 1.93 | -0.52 | 0.52 | 0.51 | 15.91 | 50.0 | 0.29 | -9.38 | -6.45 | 0.4 | 2.56 | -14.89 | 26.42 | 16.51 | 49.22 | 15.03 | -8.91 | -6.94 | 20.73 | 3.1 | -15.33 | 234 | 0.0 | -12.36 |
| 23Q1 (17) | 1.94 | -0.51 | -3.0 | 0.44 | 0.0 | -2.22 | 0.32 | -13.51 | -11.11 | 0.39 | -17.02 | -13.33 | 22.68 | 0.52 | 0.8 | 16.49 | -13.07 | -8.36 | 20.10 | -16.59 | -10.65 | 234 | 0.0 | -12.36 |
| 22Q4 (16) | 1.95 | 1.04 | 12.72 | 0.44 | -13.73 | -24.14 | 0.37 | 8.82 | -19.57 | 0.47 | -4.08 | -6.0 | 22.56 | -14.61 | -32.7 | 18.97 | 7.71 | -28.64 | 24.10 | -5.07 | -16.61 | 234 | -12.36 | -12.36 |
| 22Q3 (15) | 1.93 | 0.52 | 2.12 | 0.51 | 50.0 | -40.0 | 0.34 | 9.68 | -10.53 | 0.49 | 4.26 | 0.0 | 26.42 | 49.22 | -41.24 | 17.62 | 9.11 | -12.38 | 25.39 | 3.72 | -2.07 | 267 | 0.0 | -5.32 |
| 22Q2 (14) | 1.92 | -4.0 | 0.52 | 0.34 | -24.44 | -62.22 | 0.31 | -13.89 | -8.82 | 0.47 | 4.44 | -6.0 | 17.71 | -21.3 | -62.42 | 16.15 | -10.3 | -9.3 | 24.48 | 8.8 | -6.49 | 267 | 0.0 | -5.32 |
| 22Q1 (13) | 2.0 | 15.61 | 9.29 | 0.45 | -22.41 | 36.36 | 0.36 | -21.74 | 24.14 | 0.45 | -10.0 | -10.0 | 22.50 | -32.89 | 24.77 | 18.00 | -32.3 | 13.59 | 22.50 | -22.15 | -17.65 | 267 | 0.0 | -5.32 |
| 21Q4 (12) | 1.73 | -8.47 | -9.9 | 0.58 | -31.76 | 81.25 | 0.46 | 21.05 | 27.78 | 0.5 | 2.04 | 6.38 | 33.53 | -25.45 | 101.16 | 26.59 | 32.25 | 41.81 | 28.90 | 11.48 | 18.07 | 267 | -5.32 | -5.32 |
| 21Q3 (11) | 1.89 | -1.05 | -23.17 | 0.85 | -5.56 | 23.19 | 0.38 | 11.76 | 46.15 | 0.49 | -2.0 | 4.26 | 44.97 | -4.56 | 60.34 | 20.11 | 12.95 | 90.23 | 25.93 | -0.96 | 35.7 | 282 | 0.0 | 43.88 |
| 21Q2 (10) | 1.91 | 4.37 | 15.06 | 0.9 | 172.73 | 275.0 | 0.34 | 17.24 | 41.67 | 0.5 | 0.0 | 25.0 | 47.12 | 161.3 | 225.92 | 17.80 | 12.33 | 23.12 | 26.18 | -4.19 | 8.64 | 282 | 0.0 | 43.88 |
| 21Q1 (9) | 1.83 | -4.69 | -21.46 | 0.33 | 3.12 | -26.67 | 0.29 | -19.44 | 20.83 | 0.5 | 6.38 | 21.95 | 18.03 | 8.2 | -6.63 | 15.85 | -15.48 | 53.85 | 27.32 | 11.61 | 55.27 | 282 | 0.0 | 213.33 |
| 20Q4 (8) | 1.92 | -21.95 | -67.35 | 0.32 | -53.62 | -74.8 | 0.36 | 38.46 | -26.53 | 0.47 | 0.0 | -48.35 | 16.67 | -40.58 | -22.83 | 18.75 | 77.4 | 125.0 | 24.48 | 28.12 | 58.17 | 282 | 43.88 | 213.33 |
| 20Q3 (7) | 2.46 | 48.19 | -1.2 | 0.69 | 187.5 | 40.82 | 0.26 | 8.33 | 30.0 | 0.47 | 17.5 | 683.33 | 28.05 | 94.0 | 42.53 | 10.57 | -26.9 | 31.59 | 19.11 | -20.71 | 692.89 | 196 | 0.0 | 117.78 |
| 20Q2 (6) | 1.66 | -28.76 | -57.54 | 0.24 | -46.67 | -82.61 | 0.24 | 0.0 | 71.43 | 0.4 | -2.44 | 263.64 | 14.46 | -25.14 | -59.04 | 14.46 | 40.36 | 303.79 | 24.10 | 36.94 | 756.52 | 196 | 117.78 | 117.78 |
| 20Q1 (5) | 2.33 | -60.37 | -8.98 | 0.45 | -64.57 | -25.0 | 0.24 | -51.02 | 33.33 | 0.41 | -54.95 | 583.33 | 19.31 | -10.58 | -17.6 | 10.30 | 23.61 | 46.49 | 17.60 | 13.7 | 650.79 | 90 | 0.0 | 0.0 |
| 19Q4 (4) | 5.88 | 136.14 | 0.0 | 1.27 | 159.18 | 0.0 | 0.49 | 145.0 | 0.0 | 0.91 | 1416.67 | 0.0 | 21.60 | 9.76 | 0.0 | 8.33 | 3.75 | 0.0 | 15.48 | 542.26 | 0.0 | 90 | 0.0 | 0.0 |
| 19Q3 (3) | 2.49 | -36.32 | 0.0 | 0.49 | -64.49 | 0.0 | 0.2 | 42.86 | 0.0 | 0.06 | -45.45 | 0.0 | 19.68 | -44.24 | 0.0 | 8.03 | 124.33 | 0.0 | 2.41 | -14.35 | 0.0 | 90 | 0.0 | 0.0 |
| 19Q2 (2) | 3.91 | 52.73 | 0.0 | 1.38 | 130.0 | 0.0 | 0.14 | -22.22 | 0.0 | 0.11 | 83.33 | 0.0 | 35.29 | 50.59 | 0.0 | 3.58 | -49.08 | 0.0 | 2.81 | 20.03 | 0.0 | 90 | 0.0 | 0.0 |
| 19Q1 (1) | 2.56 | 0.0 | 0.0 | 0.6 | 0.0 | 0.0 | 0.18 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 23.44 | 0.0 | 0.0 | 7.03 | 0.0 | 0.0 | 2.34 | 0.0 | 0.0 | 90 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 7.74 | -0.9 | 2.12 | 21.14 | 1.28 | -7.25 | 1.49 | -20.74 | 27.39 | 22.24 | 16.54 | -6.41 | 19.25 | -20.03 | 234 | 0.0 |
| 2022 (9) | 7.81 | 6.11 | 1.75 | -33.96 | 1.38 | -6.12 | 1.88 | -5.53 | 22.41 | -37.77 | 17.67 | -11.53 | 24.07 | -10.97 | 234 | -12.36 |
| 2021 (8) | 7.36 | -12.07 | 2.65 | 56.8 | 1.47 | 33.64 | 1.99 | 14.37 | 36.01 | 78.32 | 19.97 | 51.98 | 27.04 | 30.06 | 267 | -5.32 |
| 2020 (7) | 8.37 | -43.6 | 1.69 | -54.69 | 1.1 | 8.91 | 1.74 | 51.3 | 20.19 | -19.67 | 13.14 | 93.1 | 20.79 | 168.26 | 282 | 43.88 |
| 2019 (6) | 14.84 | -36.99 | 3.73 | -41.9 | 1.01 | 2.02 | 1.15 | 94.92 | 25.13 | -7.8 | 6.81 | 61.9 | 7.75 | 209.32 | 196 | 117.78 |
| 2018 (5) | 23.55 | 8.23 | 6.42 | 4.39 | 0.99 | -5.71 | 0.59 | 96.67 | 27.26 | -3.54 | 4.20 | -12.88 | 2.51 | 81.72 | 90 | -35.25 |
| 2017 (4) | 21.76 | -20.84 | 6.15 | -31.36 | 1.05 | -10.26 | 0.3 | -44.44 | 28.26 | -13.29 | 4.83 | 13.38 | 1.38 | -29.82 | 139 | -30.85 |
| 2016 (3) | 27.49 | 49.32 | 8.96 | 62.61 | 1.17 | 1.74 | 0.54 | 5.88 | 32.59 | 8.9 | 4.26 | -31.87 | 1.96 | -29.09 | 201 | -22.39 |
| 2015 (2) | 18.41 | 107.09 | 5.51 | 126.75 | 1.15 | 41.98 | 0.51 | 142.86 | 29.93 | 9.49 | 6.25 | -31.44 | 2.77 | 17.27 | 259 | -7.83 |
| 2014 (1) | 8.89 | 358.25 | 2.43 | 131.43 | 0.81 | 440.0 | 0.21 | 320.0 | 27.33 | 0 | 9.11 | 0 | 2.36 | 0 | 281 | 868.97 |
